79% of smartphone users keep their phone on or near them 22 hours a day. It is not surprising that mobile marketing is exploding. In this video I’ll break down what mobile marketing is. Customers are on their phones much more than on their computers these days, so mobile marketing is reaching them in real time right where they are. In fact, more than 60% of business-to-business (B2B) buyers report that mobile played a significant role in a recent purchase. Mobile marketing includes everything you are doing on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps. Mobile-friendly content fits on the screen without side-to-side scrolling or zooming, it loads quickly, and it’s free of mobile-specific errors. The most important reason to maintain a mobile-friendly site is to create a consistent and engaging user experience. Mobile user experience has a dramatic effect on every stage of the buying cycle. As purchase decisions increasingly are made on smartphones, how are you implementing mobile marketing in your business? If not, what is holding you back? Comment below. I promise to respond to every comment and may even make my next video to answer your specific question! Hit subscribe and add notifications to level up with digital marketing as we add new videos every week.
Amazon Products
