hello and welcome back this is video number two and in this video we’re gonna talk about analyzing your audience so like I said beforehand before you can go ahead and create content which is what most people do you need to have a good picture of who your audience is what their dislikes are what their likes are and all of that so what we’re gonna do here is we’re gonna be using a tool that’s free called Facebook audience insights and what this tool is is it’s a very powerful tool that has tons of data on your audience and it’ll allow us to gain a clearer view of your demographics who it is are they male or female are they a certain age what do they like what do they do not like and things like that so we’re gonna keep it simple and give you some real-life examples and it’s not going to be complex all right so let’s jump right in okay so right now I am at the Facebook audience insights and to get to this page all you need to do is simply go to facebook.com slash ads slash audience – insights you’ll log into your Facebook account and you’ll be able to access this page now if you want a direct link and the link changes you can always go to google.com and simply type in Facebook audience insights and it’ll direct you to that specific page okay so what this tool does like I said is it allows you to analyze your audience and we want to have a more granular very specific idea of who that might be now when you start this up you’re gonna see it says choose an audience to start you can do everyone on Facebook which is what we’re gonna do or you can have the option of people who are connected to your page now if you do have a facebook fanpage this is nice to have because this will give you an idea of exactly who your audience is that is connected to your page now in this example we’re gonna choose everyone on Facebook and there we go now by default it will most likely list your location if we want to target a person of a specific location you will enter that here then you can enter the minimum age to the maximum age now we don’t want to do this just yet what I normally do is we scroll down and we enter an interest and based upon that we will get a better idea of the demographics so let’s say for example people that are interested in a specific arts and crafts let’s say for example knitting so we’re gonna enter knitting so we see that here we’re gonna select that and we see this over here so as you can see I did not choose any of this I simply entered the keyword and then I got this information here so based upon Facebook Facebook is saying that there are about five to six million people in the United States of America that are interested in knitting now you can change that location to something like Australia to Canada to a different location but for now we’re simply just interested in the types of people so the demographics here we can see that the age and gender 88% are women and 12% are men so based upon this we can see that knitting it’s mostly women all right so because it’s mostly women we are going to want to target women so the images we have need to attract women now if it’s 50/50 you might want to choose images that are specific to that interest so when we take a look at the age we can see that even though it’s women the majority of them are actually in the 25 all the way down to 64 and more so we’ve got 19 percent 20 percent 90 percent 19 percent 17 percent now this is 7 percent which tells us that the age group from 18 to 24 is a little bit interested but not as much in fact we can see for males is 30 percent here which I would never have known and that’s why guessing who your audience is whether they’re male or female and all that information by yourself is actually quite dangerous so you really need to use this tool so we can see relationship status we can see that the majority of them are married the majority of them have a college education level we can see job title we can see that the majority of them are 31 percent administrative services the second one is sales and the third one is management so this allows us to kind of paint a picture now if you want to zoom in on a specific age group and gender you can simply click that area of the block so let’s say for example that we want to focus on people that are 25 to 34 or actually let’s pick the one that’s high as 20 percent 35 to 44 so if you click that what Facebook will do is it’ll hone in on this specific group now when we click that we can see that about 900,000 to about a million people are in this specific group now if we scroll down we can see it’s about the same married college education level administration services management and that’s interesting because remember we saw sales being the one of the third highest when we look at this specific group we can see that it is non-existent so what you want to do here is simply write down what you see so we’re going to talk about page likes and all of this in a different video but for now let’s keep it simple you
Mobile Marketing Viral Video
Viral marketing or viral marketing is a company method that makes use of existing socials media to promote an item. Its name refers to how customers spread out info concerning a product with other people, a lot in the same way that a virus spreads out from one person to an additional. It can be supplied by word of mouth, or enhanced by the network effects of the Net and also mobile networks.
With the myriad of exciting resources on the Internet today, small business enterprises are game to take up any business challenge confidently. New business startups are not fearful of setting up their business base with strategies implemented small businesses the Internet offerings that can propel a small or new business entity into the limelight of business quickly.
Effective business option
The Internet has proven to be a boon to small businesses in establishing themselves quickly in the marketplace. There are appropriate communication options that convey relevant and up-to-date information to consumers easily and quickly for a quick purchase decision. The Internet platform impacts all parts of the world with its highly wired connectivity measures. Every consumer with Internet access can be reached within seconds by any strategies implemented small businesses to consider the business wares and offerings.
The Internet opens the wide door of opportunity, even for small businesses to reach global consumers via the myriad of tools and resources available. Different business approaches are now adapted to meet the changing demands of modern consumers who surf the Internet more nowadays compared to traditional modes of marketing. The Internet offers a limitless potential of business opportunities with different target audiences easily identified for different s̲t̲r̲a̲t̲e̲g̲i̲e̲s̲ ̲i̲m̲p̲l̲e̲m̲e̲n̲t̲e̲d̲ ̲s̲m̲a̲l̲l̲ ̲b̲u̲s̲i̲n̲e̲s̲s̲e̲s̲ entities to gain potential leads and generate higher sales conversions.
Social media platform
One of the most effective online marketing from the Internet is the use of social media marketing networks. There are many established and renowned social media networking sites on the Internet today with millions of followers; these include Facebook, Twitter, and LinkedIn. These online social media sites enjoy a huge following that forms a potential base for businesses of all sizes and industries to tap on.
Social networking is a popular activity that is growing very fast amongst all consumers across the globe. Modern-day consumers are enjoying this modern form of communication to keep in touch with one another or be updated with the latest happenings around the world or on a personal basis. This Internet tool has proven to be very powerful in disseminating information of every kind across the world in a matter of seconds.
More and more social networking sites are set up to encourage modern-day consumers to tap on advanced technologies and resources to interact effectively with one another as long as the same platforms are engaged. However, smart businesses are also tapping on to this dynamic resource in gaining more potential leads from the millions of social media network followers or members. This vibrant platform proves to be a dynamic resource to businesses with the appropriate online marketing strategies integrated to benefit the business objectives. Today, even small businesses can engage in social media marketing approaches to seek prospective clients for direct interaction on products and services.
As small businesses discover the power of social media marketing, dynamic results are in the pipeline for their taking in a short period of time. Small businesses are benefiting from the availability of social media platforms to incorporate inexpensive online marketing measures that serve to bring about desirable business results.
There is a myriad of SMM strategies that could be implemented by any small business to gain the best of market exposure for more web traffic to visit their business site. There are professional SMM experts or facilitators who are experienced and reliable with proven track records in optimizing suitable online campaigns for any type of small business to excel in their marketplace. These social marketing experts are well equipped to initiate advanced optimization campaigns that cater to the business objectives of the company. Dynamic social media techniques include blogging, video sharing, mobile marketing, article submission, and classified advertisements to boost the web presence of the companies engaging them.
Social networking sites open up wide channels not only for direct communication but also for gaining potential leads to any business which is a crucial outcome desired by all businesses to stay in business. Unique online marketing strategies can be implemented by a small business via social media marketing avenues to achieve the desired goals in a certain time frame.
Small businesses that capitalize on social media sites stand to gain more benefits that include identifying the target audience for promoting their wares and services effectively as well as establishing their market identity quickly via the right tools employed.
It is crucial for a small business owner or manager to be proactive in social media marketing to benefit from this approach. Although this online marketing approach is deemed cost-effective, there must be sufficient effort and time appropriated to enjoy the desired outcomes. It is necessary to build good relations with the target audience while establishing open channels of communication that would allow proper promotions of products and services of the company effectively.
Professional blogs by the strategies implemented small businesses with active participation in online discussion forums work best in generating consumer interests and inclination towards the company products and services. These online avenues serve as essential platforms for constructive criticisms and feedback from consumers who may be customers or potential leads. Such feedback allows the business entity to enhance their SMM approaches for greater effects without wasting further time and resources.
An impactful approach to SMM is the regular evaluation of the online marketing method to gauge its effectiveness. It is imperative to track and measure the effectiveness of the SMM approach via the returns on investments for small businesses to check if they are on the right path. Tweaking or changing the online marketing strategy is part and parcel of the marketing campaign for any business to enjoy success and be sustained in the marketplace.
Connect with these strategies implemented small businesses when applied properly, social media marketing for small business promotion is very efficient and cost-effective with the right outcomes attainable in a short period of time. Hence, it is not surprising that many small businesses are willing to plunge into this new revolutionary marketing concept with little or no capital for investment, but expecting a handsome ROI quickly while enjoying a brand presence in the market.
Local business opportunities
A small local business can thrive on the Internet easily today with the plethora of resources available to the business owner to make a comfortable income without sweat. Even future expansion can be in the pipeline in the not-so-distant future through available Internet resources and opportunities that keep improving with progressive technologies.
A small business can be transformed on the Internet platform with simple components such as a well designed website that displays clearly the range of products and services offered. An optimized web business site contains great customer service elements to encourage potential leads and current customers to contact the business marketer directly or make an online purchase of products or services immediately if eCommerce features are incorporated in the website.
Today’s local business opportunities lie on the Internet where the web business site functions to be the pivot point of attracting web consumers to browse through the myriad of products and services offered. It is an important business component on the web which must be clearly visible to entice more web consumers to stop by, browse, make a purchase and come back for more.
Manipulating search engines
Local small businesses have a plethora of tools and techniques to assist them in establishing their business in the marketplace today. The Internet is a resourceful platform that allows a local small business to set up an appropriate website to handle online business opportunities just as well as bigger companies in the market.
A well designed and developed web business site can set the small business apart from the competition and be placed alongside big market players to win the desired customers and draw potential leads. However, the effect is much greater with an optimized website that would gain the favor of popular search engines for a higher page ranking.
Hence, local small business owners with a web business site need to familiarize themselves with keyword research and selection that would optimize their website. They would need to understand how to manipulate keyword placement in Meta descriptions and Meta tags. There is also the use of backlinks that would benefit their website to draw more traffic for more sales conversions.
With a higher page ranking, the local small business website would be clearly visible on the web that would attract more visitors to browse and make online purchases immediately if eCommerce features are included in the website. This SEO approach lowers marketing costs to bring in higher ROI for the local small business.
If a small business wants to grow or expand quickly, there are many options on the Internet to assist in this objective. It is true that all businesses set up targets to grow and expand; as quickly as possible. This would require a maximization of online marketing efforts through the plethora of options available today; some of which require paid advertising. This is part of any business investment to generate more returns quickly.
Many small businesses today are resorting to one of the popular online marketing solutions in the market known as Pay-Per-Click advertising (PPC). This is a paid advertising platform that is growing popular with small businesses to enjoy a quicker expansion plan. PPC is found to be cost effective as payment is made only if the business ad is clicked on as an indication of a site visit that may generate a sale to benefit the company.
Other paid advertising options include advertisement banners on paid sites that enjoy a high traffic. Web visitors on these sites would be able to view the small business products and services on these banner ads and visit the website for more details or purchase if the ad is effective. Different websites would request for different ad payments on a monthly basis where a small fee is worth the hundreds or thousands of potential leads coming to the site for a higher sales conversion rate.
Small business owners can also consider blog posts on a personal basis or through blog experts for a small fee. Alternatively, innovative small business owners can offer their expertise in posting blogs or joining online forums as a form of indirect advertising for their own business. Potential leads data can be collated through these online marketing options to generate more sales for the small business subtly and professionally.
Struggles of small businesses
It is not always a smooth ride in setting up and sustaining a business. There would be potential risks and hiccups along the way. The increasing competition forms another barrier against small businesses that are not daring to venture out into the deep with new technologies and resources which can change their outcome.
A poor management of the business may lead to high operational expenses that can come with online marketing. But these issues can be overcome with a proper understanding of the market and associated online solutions available to assist small businesses in their growth and expansion plans. There are great benefits from online marketing options which a small business can consider and apply to optimize the results.
One of the main struggles of a small business owner has to be the funding. There must be a certain amount of capital to promote or advertise a product or service offered by the business enterprise. Traditional local advertising options such as local mass media, door-to-door marketing and billboards can be quite expensive for a small business. Smart small business owners today should resort to cost effective online marketing solutions such as Google AdWords without busting their advertising budgets. This bidding system offers an excellent way in keeping to the budget by paying what the business can offer to its advertising needs.
A small business today has a plethora of excellent online marketing tools and techniques to apply for boosting their bottom line. The application of organic SEO solutions is cheap with a high return on the business. There are also many social media channels available for small businesses to capitalize without cost.
Small business owners today need not cringe at the intense competition in the marketplace with the availability of search engine optimization tools and resources. It is not surprising to have small businesses today establishing themselves faster in the marketplace than previously. There is a plethora of SEO tools and techniques that can be easily employed by small businesses to compete gainfully with their larger opponents.
Overtaking the market giants
Huge traffic can be directed to even small businesses that employ appropriate SEO approaches and campaigns. These online marketing options need not cost the small business owners an arm or a leg to compete with bigger players in the market. It is possible to generate a comfortable to satisfactory returns through cost effective SEO solutions.
Small businesses may need to work out a comprehensive SEO marketing campaign or online marketing strategy that would bring in the desired potential leads to bigger profits and bottom lines. A consistent gain would help establish the small business enterprises quickly in the marketplace if the right innovative SEO approaches were adopted and the results monitored carefully.
Although small business owners may not be able to compete with bigger players on a totally equal footing, there would be enough progress for the former to move forward to steal some of the consumer market and the industry limelight while gaining more ground along the way. It is not surprising to have bigger players in the market to be totally caught surprised by the progress made from small businesses that are determined and consistent in their online SEO marketing strategies. There are simple SEO tools and techniques which small business owners can adopt without incurring too much cost to gain the desired business outcomes such as securing a higher market position, enhanced web presence through their optimized website and bigger profits.
Cost effective measures
There is a myriad of cost effective SEO solutions for small business owners to consider implementing without busting their budget. There are low competition keywords that do not incur a huge cost in implementation, but would generate the desired effects on the business especially with certain geographical locations. This would generate the right opportunity to secure a higher ranking with more traffic coming into their website.
Small businesses can stay focused on promoting their products and services in specific locations to gain a good reputation before venturing out into the deep to compete with the ‘big boys’ of the industry. Once the small business is ranked favorably by top search engines, they gain a higher market presence with their brand better established and image built more prominent in the market. It is also cheap and easy to generate an off-line prominence locally for a small business to establish its presence in the neighborhood. Consumers’ trust is easily secured with face-to-face dealings, especially when excellent customer services are consistent. Small businesses can still manipulate or integrate cheaper traditional marketing processes with SEO options to gain the best of both approaches that would boost their bottom lines and cash flow which would enable them to compete at a higher playing ground with the big industry players.
One of the cost effective SEO approaches for small businesses is to take advantage of local listings with email facilities. Popular search engines offer excellent email verification facilities to reach massive audiences. However, this approach must be well implemented to avoid misconstrued spam activities. Geo-modified keyword searches are cheaper for small businesses to enjoy organic searches with favorable results. Such search phrases are less competitive with a low volume that leads to a higher conversion sales rate as web consumers are usually more inclined to make a purchase.
Small businesses can consider an interactive media in their web pages to be more appealing; a simple but attractive and interesting picture or video can help web consumers decide to make an immediate buy on the visualized product or service. Adding a video or picture costs close to nothing for the small business with a big impact; as the saying goes, “a picture speaks a thousand words.”
It is crucial for small businesses to gain favorable customer reviews on their products and services to establish the brand and image of the company. This can be achieved through the availability of special promotions and discounts where possible to win customers over as many consumers enjoy greater savings with the higher cost of living due to inflation today. Positive customer reviews put small businesses in a better light on the market even in the midst of the bigger players in the industry.
Continuity and consistency
A small business can move up the market ladder easily with cost effective SEO tools and approaches through a well planned online marketing strategy that aligns with the business objectives and requirements. This would include consistency in the application of SEO processes that bring on business continuity.
A well monitored SEO approach would help keep the marketing costs down for a small business as changes can be made quickly without incurring too much cost unlike big companies with a host of bureaucracies. A small business is more dynamic and flexible towards changes with fewer and simpler components to tweak and adjust. Hence, a small business has the vibrancy in adjusting to new and more powerful SEO tools to garner more gains as SEO marketing approaches are adopted and evaluated. Shorter SEO implementations are possible with smaller businesses as they normally have a shorter business process.
Small business owners may or may choose to hire professional SEO experts to assist in their business continuity plan via SEO options. It is possible to consider a cost effective SEO approach with a low cost option from the myriad of SEO solutions packages in the market today. There is a plethora of bespoke SEO solutions packages that would fit the smaller budgets of small businesses to bring on the desired business outcomes. There are also freelancing SEO experts in the market that charge reasonable fees affordable to small business owners. Bigger SEO steps can be considered when favorable results come about.
The advanced technologies today open a myriad of business opportunities for every individual who wants to generate some income easily. The market offers affiliate marketing opportunities, even for beginners who have no experience in marketing or advertising products or services. There are millions of companies around the world with millions of products and services to market and local assistance is always welcome.
Simple setup and operation
Modern companies today are employing affiliate marketing programs to promote or advertise their products and services more effectively to generate more sales and to move their products quickly through the market. Beginners to affiliate marketing can consider the plethora of companies and their products or services in kick starting their affiliate business venture as online marketers. Companies favor affiliate marketing as they can secure more advertising channels through affiliate marketers than on their own efforts; less resources are employed to reduce the operational costs of the companies.
New affiliate marketers can choose from a myriad of affiliate programs in the market to set up their affiliate business venture. Many of these affiliate programs are free to apply depending on the type of products or services the beginner affiliate wants to promote. There are guidelines and helps from the associated companies for beginners in promoting the products and handling the affiliate program effectively and efficiently.
When the affiliate program application is approved by the chosen company, beginner affiliates would be issued a personal link with which they can start marketing the products assigned in the affiliate program. The beginner affiliates would need to market the product by writing excellent reviews on the product as well as interesting articles that not only provides relevant information on the products, but captivates the audience to click on the personal link for further purchase information.
The product reviews and articles serve to enlighten online consumers looking for such products and help them make a purchase decision. This is the primary task of the affiliate; providing a relevant marketing service on a particular good or service. When a sale is generated through a click on the personal link, the affiliate receives a commission from the company.
It is easy to become an affiliate today. This is no special qualification, experience or condition to be an affiliate. Housewives and college students as well as retirees can be an affiliate even if they have no business or work experience. A good affiliate can earn a handsome income with diligence and determination.
The market offers a plethora of step-by-step tutorials and guidelines to help beginner affiliates. It is easy to get the hang of being an affiliate and its requirements if the individual is serious in the business venture. Those who want to be a successful affiliate should learn more about it before getting started. The main reason for failing as an affiliate is the lack of understanding of its process and requirements. The choice of products or services is crucial to be a successful affiliate. A poor understanding of the payment terms and conditions can lead to frustration and giving up on affiliate marketing. Hence, it is crucial for any individual who wants to be an affiliate to learn all about it and execute the proper research before venturing into the program.
Affiliate marketing is for any individual above 18 years old to draw in some extra income at their convenience. The affiliates can take on more products and services when they are familiar with the process or established with their base products. Beginner affiliates should only attempt one product or service when starting out in affiliate marketing to get a good feel and grip on the venture. Over time, more products or services can be incorporated to form a larger local business before moving on to international levels.
Simplicity in affiliate marketing
Simplicity is the key to beginners’ success in affiliate marketing since this online marketing program is growing popular as the fastest way to set up an Internet business for some quick money. Beginners to affiliate marketing should consider the simplest of approaches to help them start up this business venture without the hiccups and frustrations. There are proven beginners guide to affiliate marketing that would help beginner affiliates walk through the business program effectively.
There is no need to create a product or service in affiliate marketing; hence, the beginner affiliate need not worry about generating marketable products or services. The beginner affiliate needs to be equipped and determined to market and promote the assigned or chosen product or service to a targeted audience through reviews and promotional articles. It is easy for an individual who has a flair in writing to be successful as an affiliate. It is a matter of highlighting the product or service benefits to the audience compelling consumers to make a purchase that would generate income for the affiliate.
The initial investment for a beginner affiliate is very low; a domain name registration and signing up with a reliable web hosting provider would be sufficient to kick start the affiliate business venture. Once the preferred product or service is identified with an established merchant, online marketing of the item can commence to start generating the desired income. This simple setup of affiliate marketing program may not cost more than $20; the amount is quickly recovered within the first month if diligence and hard work are executed on working the affiliate business.
Another simple route for beginners to affiliate program is the use of free web 2.0 and blogs without spending a cent although there may be some limitations. Creativity is a good tool to employ in generating a successful affiliate program with the arming of the right tips and guidelines in pre-selling and promoting products on the web. Learn from the experts in the market and go slow with observations and evaluations along the way to improve personal techniques and approaches for more gains without plagiarism. Consistency and persistency are key factors to succeed in any affiliate program for the beginner, although some may encounter hiccups or make minor mistakes along the way.