Mobile Marketing Strategies

As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.

How to Use Facebook Ads – Tutorial Guide Best Practices (2020)


So Facebook ads are the things really which makes my event successful. At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right. What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and watch the slide about event lifetime value, because that’s quite important, I’m gon na go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person. Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there, maybe watching this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’M not an expert, I’m just telling you what I know so, I’m gon na go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on. And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image. Ad is actually kind of the least popular one. I then have a video ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go. Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’S a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that. So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’Re invited to a free seminar at the juries in Cheltenham on Friday, the 26th. So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads. I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this video or the video was too long, because this particularly videos about sort of two two and a half minutes, so people maybe didn’t watch all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess. It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid. So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time. Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00. I don’t know 10 p.m.

Ads manager

So you could potentially run it on schedule. I’Ve never split tested that and hey, maybe that’s something I should do, but I term lazy. So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad. Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific. So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results. So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’S why it’s better off to start with a really high budget. Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo. This person’s, like gon na spend 300 quid so they’re like yeah. Let’S just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get your 7 to your 97 bookings and switch it off and you’ve Only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like. I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there. How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %. Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’S too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’S chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat. I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham. Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’T want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted. It’S information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it. So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches, but you’re gon na have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me. I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work. It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there. I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them. I have them, I’m not focused specifically on women, i, but i wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver. So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement. So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’S entirely up to you. You’Ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not. It’S entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate. Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses. So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the video. So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re gon na get better results early on and then the ad will keep on getting repeated to the same people after that. So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch. Have you got any questions like potm into the potm into the feed below, and i will be sure to come back to you.

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As found on YouTube

Traffic fluctuation (and ensuring healthy navigation) | Sustainable Monetized Websites


Sustainable Profitable Website Fluctuations in traffic ( and ensuring good browsing ) Welcome back to the sustainable, profitable website series. I am Aurora. I work in Googles, publisher policy, education department: Oh these two are my partners: Organic (, a ) and Monetized. In this episode, we will talk about the reasons behind the changes in traffic And share best practices to help ensure good traffic to your website. I am here to learn my Google AdSense monetization strategy, How to help my organic performance in search. I am glad you raised this question. This is actually a common misunderstanding. Profit does not affect How the website works in organic. Google search results You can in the resources linked in the description, See more information about how search works. First, I want to say: Traffic should come from real user interest, Any other way to manipulate. It May cause your content to be restricted And manual operation of organic search. Google AdSense calls this manipulation invalid traffic. In short, anything that does not come from an advertisement Or the interaction of real people with real interests on your website. Some invalid traffic is accidental, Like an improperly placed ad Blocks, what the user is trying to click Some are deliberate, such as botnets Or someone who maliciously clicked on the ad Invalid traffic includes, but is not limited to Publishers generate clicks or impressions on their own, live Ads The publisher explicitly asks users to click on their ads To encourage clicks on ads Or implement ads in a way that can cause a lot of accidental clicks, Automatic click tool or traffic source, Robots or other deceptive software. Ad clicks must come from real user interests. A large amount of invalid traffic on your account May lead you to Google AdSense Profit pause Advertising budget for invalid clicks will be refunded. This will affect your final income. How does Google identify invalid traffic Through an automated system? Combination with manual review, Our ad traffic quality team is committed to Block all types of invalid traffic So that advertisers dont have to pay for it And the people who made it wont profit from it. What if I am the victim of destruction, We understand that a third party may be without your knowledge, or permission Generate invalid traffic on your ads. Ultimately, as a publisher, You are responsible for ensuring that your advertising traffic is effective. If you think you have invalid traffic from a third party, Please use the form linked in the description Report to our traffic quality team. In terms of organic content, Your website traffic may fluctuate due to a series of factors. These factors may affect your websites, ranking impressions and clicks Before continuing. Please make sure your site is verified in the search console. Do this as early as possible, so that you can Ability to access tools and data. Don’T focus too much on the absolute position of your website, Even small fluctuations. However, if you see a significant or continuous decline in the position, You can start by checking the search console performance report. It will help you understand what has changed on your site And whether the decline is related to a specific category Such as inquiry, country or equipment related Some reasons for website traffic fluctuations. It may be because — The user saw your website, but did not click. Maybe other search results are more convincing, More reliable, newer or more authoritative, Search for some queries to see which sites do better than you And why Resources you can link in the description Read how to improve the title and selected abstract. Google has trouble finding or viewing your website If you recently made major changes to your website, Such as moving to another domain Or move an existing page to a new URL on the same website Or you move from HTTP to HTTPS. Please give us a few weeks to update our index. You can track the progress of the index coverage report in the search console. You could use the search appearance feature before, But not anymore, Check your rich results in the search console And new bugs reported by AMP. Your websites, mobile device usability, has declined To do this check. The mobile-friendly testing tool of the search console Our ranking or reporting algorithm has changed, Visit the search center blog and our data anomaly page. You will see manual operations or safety issues, Open manual, operation and security issue report in the search console To fix them Cyclical decline. Does your traffic drop, have a weekly, monthly or yearly pattern? Use, Google Trends to understand this pattern: How to relate to your website content. For example, if your website is about swimsuits, You may see a drop in search traffic in the winter. These cyclical fluctuations are hard to avoid, But you can try to create content. That is relevant throughout the year Now that you have heard the cause of these problems Here are some best practices. You can follow these practices to prevent or minimize invalid traffic fines And the organic traffic fluctuations of profitable websites In terms of organic. You should make web pages for your users Instead of making web pages for search engines. This makes me think Dont fool, search engines. Ask yourself, am I doing this for my users or to improve my search engine rankings. Make your website different from your peers, Make it unique, valuable and attractive Make sure it is accurate, useful and up to date, Regularly check available, search, console tools and reports Such as index coverage and performance reports. These will help you understand how your website performs in search Check out the beginner’s guide to SEO And keep up with the changes in the search center blog. Don’T limit the flow of websites to understand your ad traffic And website visitors Actively monitor the performance of your traffic sources So that you can make informed decisions Avoid working with untrustworthy or low-quality partners. These partners will bring bad traffic to your website. Dont click on your own ads, Even if you think its okay to do this, We may disable an account if it looks like a publisher Have been clicking on their own ads to increase their revenue. Double check. Your ad implementation Make sure they follow our ad serving policy And no programming errors. In addition check your ads on different browsers and platforms To make sure they work. As expected, Ask in the AdSense Help Forum Chances are another publisher has the same problem as you. We hope this video helps you understand Your organic website and profitable content Reasons behind fluctuations in traffic. We wish you a smooth browsing In the next episode. We will discuss duplicate content And how to deal with it Subscribe to this channel, so you dont miss any content. Dont forget to like and share this video. If you have any good suggestions for future video topics, Please leave a comment. Goodbye

advertising traffic

As found on YouTube

Can India become a smartphone superpower?

Thanks to Curiosity Stream for sponsoring
this video. If you are a phone geek like me, you must
have noticed it already. India gets many of the coolest phones
these days. Just to name a few, Xiaomi and OPPO have both built whole new brands for India with Poco and Realme and Samsung made their super aggressively priced new M series phones here. And not only do these India-first offerings
put the devices we in the West have to shame in terms of price/performance ratios, increasingly,
they are also made in India. So in the 48th Episode of the Story Behind
series, let's explore why the Indian Smartphone industry has become so competitive and if
the country can take this recent smartphone boom to the next level and become a true smartphone
superpower. Quick note before we start: This video
reference a tons of statistics, government policies and articles, so if you want to explore those yourself, I've actually linked a ton of sources in the description of this video, so take a look at them.

Alright, back to the video! India actually already had a brief moment
with home-grown smartphone brands a few years ago. Back in 2014, over 2/3rds of the phones in
the country where sold by Indian brands like Micromax, Karbonn, Intex and Lava, and that
same year, Micromax actually managed to outsell Samsung
for the first time ever and briefly became the largest mobile brand in India. This explosive domestic success didn't last
very long though, as just a year later, Samsung re-claimed the throne, and Chinese brands
like Xiaomi, OPPO and vivo started entering the market. Turns out, the Indian brands didn't really
stand a chance against this new onslaught, as their whole strategy was just to buy ready-made
phones from second or third tier manufactures in China, stick their logos on them and sell
them to customers in India. Of course that didn't hold up against brands like Xiaomi and OPPO, who had
large R&D facilities, extensive control over their own hardware, as well as deep, deep
pockets from their successful operations in China. According to this fantastic article by Gadgets360,
when Chinese brands like OPPO entered the market, they initially paid up to $110 per
customer acquisition, compared to the $3.2 dollars some local brands where paying at
the time.

That is an insane 30x increase in marketing
spending, even if it was a temporary one. In a similar vein, Xiaomi didn't spend much
on marketing, but had no trouble losing money on phones for years in India to build up its
brand and drive competitors out of the market. None of the more simple Indian companies could
keep up with either of those, so it's no wonder that by now, they have lost ground and only
Micromax occasionally manages to make it to the top 5. But in their frenzy to out-spend and out-compete
each other, these foreign companies quickly realized that, in order to win in India, they needed to invest
more and more locally. Samsung, OPPO, Xiaomi and Huawei now all have
local R&D facilities in India, even if they are somewhat small, and all major brands now
assemble the majority of their phones sold in India domestically.

In fact Samsung has recently opened the largest
mobile manufacturing plant in the world by output in India, and Foxconn, the world's largest electronics
manufacturer has also opened up multiple factories here, including ones for Xiaomi and even for
Apple to assemble some high-end iPhones. These phones, while assembled in India, still
use components that are mostly imported, but that's a major step forward nonetheless.

So in a sense, things have kind of come full
circle. Instead of Indian companies selling phones
made in China though, now it's Chinese (and Korean) companies selling phones made and
to some extent developed in India. That's still far from India having it's own
Samsung or Xiaomi, but it is a significant revival of the industry. So, let's look at why this revival is happening. It starts with macro-economic factors. India has over time become the second largest
smartphone market in the world and is the only large one that is growing significantly. All other major regions are suffering declines,
so India has become crucially important as a market. At the same time, China, the original factory
of the world is losing its attractiveness as a manufacturing hub. With manufacturing wages having tripled over
the last decade or so, environmental and labor rules getting stricter, taxes rising and the
US-China trade war in full swing, companies are more eager than ever to move their factories
out of the country. India, together with Vietnam and other South-East
Asian countries are a logical destination country and indeed, India has recently toppled
China to become the largest recipient of foreign direct investment in the world.

Seeing the increasing attractiveness of India
as both a market and a manufacturing hub, the Indian government has implemented the
so-called Make in India strategy. Make in India covers many industries, not
just phones, but in this video we'll just focus on its impact on phones. Under the plan, the government simplified taxation and labour regulations, it encouraged infrastructure development and it made it significantly easier
for foreign companies to invest into India.

It has also introduced the so-called Phased
Manufacturing Programme, which is a step by step plan to incentivize phone makers to bring
their manufacturing to India. Step one of the program is to first slap
import tariffs on finished phones coming into the country, but let components come in mostly
untaxed. This is supposed to encourage phone brands
to assemble their phones in India from imported components first, and it seems to have worked
very effectively. India has recently become the second largest
phone manufacturer in the world after only China, there are now well over 200 manufacturing
plants across the country, up from just 2 a few years ago, and the ratio of imported devices dropped
from 78% to below 18%.

David Attenborough

Step two in the programme is slowly implementing
import duties on components one by one to encourage also the domestic manufacturing
of the individual components, not just the assembly f them. As you can see, the government planned to
start with simpler components like chargers and batteries, and is planning to add increasingly
complex components like microphones, printed circuit boards, camera modules and touch screens
over time. Progress with this plan has been made too,
but it's slower than expected. According to Counterpoint research, India
still imported $13 billion worth of components in 2018, which accounted for 80% of value
of the phones made in India, and domestic component manufacturing is lagging behind
the planned output significantly. While the first two stages have seen some
success, the third and current stage, which is the most important as it accounts for 62%
of the value, has seen very little success so far, meaning that more complex components
are still mostly imported. The first PCB manufacturing plants are already
being set up by companies like vivo, but things are taking longer than expected.

Either way, despite being behind schedule,
I think the direction is pretty clear. India went from being a completely
import-driven phone economy to having a reasonably large manufacturing sector, and there are no signs of a slow-down. In fact, the government has set the goal of
manufacturing 500 million phones in 2019, of which it actually wants to export 120 million. Now, I think that's a little optimistic,
given that we are pretty deep into 2019 and we haven't seen any exporting activity yet, or at least I couldn't find it, but it is an impressive state nonetheless.

Now, the last question is how this smartphone
boom will impact Indian companies. Cause having foreign companies manufacture
stuff domestically is of course better than nothing, but on the long term, can't be a
sustainable strategy. I personally think big, home grown success
stories will take a significant amount of time to develop and I also think that India might be a little late to develop its own major smartphone brand, this market feels very mature, extremely competitive
and extremely oversaturated already. But there are other areas that we
could see promising Indian companies in. In fact, the first crop of them have already arrived. Reliance Jio, a gigantic Indian conglomerate,
has wiped the floor with competitors in the smart feature phone business with its home-grown
JioPhone line selling tens of millions of units out of nowhere, and while these aren't
advanced smartphones per-se, they are hugely important for the Indian market.

Similarly, chipmaker Signalchip is the first
Indian company to bring microchips to the market. They are currently focusing on 4G and 5G modems
and microchips for base stations, which are the units that beam radio waves for mobile
networks around, and it's still unclear just how good their chips really are, but the fact
that an Indian company was able to design and bring something as complex as semiconductors
to market at all, is a massive step forward for the country. And as foreign companies bring more and more
knowledge and capital into the country, as the infrastructure and the supply chains improve,
I see no reason why similar success stories wouldn't become more common in the future.

Success breeds success, and overall I'm very
positive about the outlook of Indian tech companies. One last way I'd like you to think about the rise of Indian tech companies is through this model of technology transfer that I admit I just made up. Let's take a look. Typically, the more complex a technology gets,
the more profitable it becomes to make it. Countries and companies typically work their
way up this ladder, chasing each other over time. And what we are seeing is India entering at
the bottom, taking away some of the low-end assembly work and simple component manufacturing
from China. China is moving up this latter, making better
and better phones like the Huawei P30 or the OPPO Reno for example, squeezing companies
like HTC, Sony and LG out of the commodity smartphone business.

Korean, Japanese and Taiwanese companies are
also moving up the ladder, focusing more and more on high-end semiconductors, memory chips,
camera sensors and so on. Of course all of this is an oversimplification,
but I think it illustrates quite well how countries and companies have to move
up this value chain quickly enough to offset losses they see at the bottom. And it will be really interesting to see how quickly India can take over parts of China's old business while China is trying to encroach on those of the others.

And talking of encroaching, I've recently
spent a ton of time on Curiosity Stream, binge watching documentaries like this one, which explains how the first picture of the black hole was taken and how black holes work in general, which
is something every geek should know. You can watch it or any one of Curiosity Stream's
over 2400 documentaries and non-fiction titles for free for 31 days using my links in the
description. Curiosity Stream features original content
from Stephen Hawking, Jane Goodall, David Attenborough and many more, it was founded
by the founder of the Discovery Channel and works on essentially every device ever, including
computers, phones and smart TVs. It only costs 2.99 if you decide to get premium
after the free trial month, so if you are ready to binge some high quality documentaries, then go to curiositystream.com/techaltar and use the promocode "techaltar" to get 31 days of free premium access to Curiosity Stream, and to support my channel as well.

For Marketers Who Seriously Want Strategy To Increase Quality Traffic Marketing Viral Video Welcome Video

BONUS – Russia and the COVID-19 Vaccine

[MUSIC PLAYING] JOSHUA SHARFSTEIN:
Welcome to season two of Public Health
on Call, a podcast from the Johns Hopkins Bloomberg
School of Public Health. I'm Joshua Sharfstein, Vice
Dean for Public Health Practice and Community Engagement and a
former Secretary of Maryland's Health Department. Our goal is to bring scientific
evidence and experience to the public health
news of the day, through informative interviews
with scientists, community leaders, policy experts, public
health officials, clinicians, and more. If you have ideas or
questions for us to cover, please email us at
publichealthquestion@jhu.edu. That's
publichealthquestion@jhu.edu for future podcast episodes.

Today, Stephanie Desmond
talks to Stephen Morrison, a global health policy
expert at the Center for Strategic and
International Studies, a Washington, DC think tank. They discuss Russia,
where officials are ready to use their COVID-19
vaccine before completing testing for safety
and effectiveness. Let's listen. STEPHANIE DESMOND:
Stephen Morrison, thank you so much
for joining me. STEPHEN MORRISON: Thank you. Glad to be here. STEPHANIE DESMOND: So, I know
you've done a lot of work on Russia and its
response to COVID-19. I wanted to start
with what we've been hearing about Russia having
a vaccine that's ready to go. Could you talk to us
a little about that? And why we might
want to be concerned? STEPHEN MORRISON: Thanks. Yes, well this is a
big story of the week. It's been building for
a couple of months. It starts with President Putin. This is certainly his endeavor. It's driven by him,
this effort at trying to win the race for a vaccine
for both people in Russia, but the world's population.

It's a prestige, geostrategic
gambit by the Russians. It involves a vaccine that is
an adenovirus, viral vector vaccine. It went into phase
one, phase two trials about eight weeks ago. Estimated around 76 people
in those first early trials. No data has been
published from this. Nothing has been shared. There has been no
phase three trials, which would be the
normal high volume trials before you would reach
some judgment as to the safety and efficacy.

What has distinguished
and caused– distinguished the
Russian effort, and caused a lot of
controversy is the announcement by Putin, and by his
authorities this week, that they were going to
register the vaccine for use, both within Russia and
outside, before there's been phase three trials. They're beginning to give this
to doctors, to health workers, and soon to teachers,
and to the military. And they're going
into mass production. And they're intending to begin
in October a mass distribution within Russia. And they are– they've announced
that they are striking deals. They're in discussions with
a number of other countries. They claim they have letters
of application or expressions of interest from 20
countries, amounting to a billion doses of this. They've specified certain
countries, the Philippines, Saudi Arabia, UAE. They're also
announcing that there will be some form of
field trials in several of these countries and the like.

The reason this has, of
course, sparked controversy is because it is a shortcut. It is rushing ahead
without any shared proof of the scientific
data demonstrating safety and efficacy. And simply, signaling
well, trust us. And they're making this argument
that because this builds off of earlier vaccine
platforms developed for MERS and SARS, two
other coronaviruses, that those, in their
estimation, worked well.

Although, they never really
got certified internationally. They remain candidate
vaccines, in the words of WHO. That that's good enough. And so, they're charging ahead. I think the motivations
behind this are multiple. There is an internal
motivation, which is that Putin needs a big
win for his own position within Russia. His economy is on its back. He can't deliver
on the big promises he's made for mega-dollar, big,
public infrastructure projects. His popularity is
at an all-time low.

His mishandling of
the coronavirus, the COVID-19 outbreak
within Russia has damaged his standing. The program– there's
roughly 900,000 cases that they acknowledge. About 15-16,000 deaths. Those numbers are thought
to be undercounts, significant undercounts. So he is looking for a win. He's looking for a
win domestically. I think that's a very
strong motivation. He's looking for a
win outside, in terms of being able to reach outside,
and build alliances, and be seen as the first, and
appeal to countries that may feel like they're
going to be left out by the other big competitors in
this race, which are the United States and China. So, he's appealing to countries
that are middle income, lower income, and
saying to them, look, we may put
manufacturing facilities in.

We may have licensing
arrangements. We may give you cut prices
or this may come for free. And so, they're
out marketing this as a way of building prestige,
and alliances, and the like. People are worried
about this because it is putting an unproven
product out on the market. It could be substandard. It could be dangerous. It could do lots of harm. There's a lot of
concern that the usage of this by teachers, by the
military, by health workers could be coerced and
not be voluntary. I think we should
expect that there's a high risk for this
entire thing backfiring. If it turns out to be unsafe,
to have adverse effects, they're going to have a
difficult time covering those up.

They may try to cover
them up within Russia. They're going to have
a difficult time doing that if it's in Brazil, or
Philippines, or Saudi Arabia. If it backfires, it
does damage not just to Russia's reputation, it
aggravates an already really complicated situation globally,
where trust in vaccines is compromised. Lots of hesitancy,
lots of wariness, we see in poll, after
poll, after poll. This could worsen
this image that people are bending the rules. They're letting politics
dominate science. They're putting people's
well-being at risk in order to achieve some
sort of political end. So, it is a very dramatic– don't doubt that Putin is
using everything in his power to move this forward. There is a very elaborate,
slick, polished website, seven languages, that
was rolled out yesterday.

Bayer

He has brought in his
own military medicine, which is formidable. He's brought in the
Gamaleya Institute. He's brought in the Health
Ministry, the Trade Ministry, obviously his own person
in his own office. He's brought in the
Sovereign Wealth Fund, the Russian
direct investment fund to finance all of this. And the propaganda
machine is on full tilt. I mean, if you've been in
Moscow in the last two months, it's been nonstop propaganda. And they have done
a very good job at getting their messages out. But they're going to
meet with resistance. They're meeting with significant
resistance within Russia from within the general
population, which is showing upwards of a
third don't trust Putin, and are not going to be
responsive to the propaganda, and are not going to accept the
vaccine on a voluntary basis. You have industry. You have the Association of
Field Trials Organizations, research trials
organizations, which include some of the big super
you know multinationals, the Pfizer, Bayer,
AstraZeneca, Novartis, they have come out and been
very vocal on record saying, you should not move ahead
in this fashion until there are completed, successful
phase three field trials, and the results are published.

So, there is resistance. STEPHANIE DESMOND: Is the
reason they're in such a hurry because they want
to be first and they want to be able to claim this– STEPHEN MORRISON: Absolutely. STEPHANIE DESMOND:
–as a big win? STEPHEN MORRISON:
I think they are– I think Putin has judged that
he needs a big win domestically. And he wants– on the
international side, he wants to be out in front of
the United States and China, and being able to come
forward and claim, look, I got there first. Trust me, this is going
to be safe and effective. And I can get it
to you at a cheaper basis quicker than the Chinese. And the Russians and I can help
you get out from underneath, this pandemic and the
economic crisis it's created, and the social instability
that it's created.

So it's a drive towards
that kind of prestige. And he's playing on
the history of Russia. He's calling it Sputnik 5. So that hearkens back to 1957,
to the satellite telemetry, the first satellites
put into orbit, a moment of historical prestige. He's also hearkening
back to the glory days of Russian immunology, virology,
science during the Soviet era, the bio weapons effort, which
is a dark period, but also the heavy investment
in their science infrastructure on virology. Now, much of that has
been degraded and weakened in the last 10 or 15 years. And it's a bit of a– it's a bit of a stretch to be
claiming this reality today. But nonetheless,
they're invoking that, and trying to basically make the
argument that their science is on par, on track.

Now, we do have to admit
the possibility that Putin may have a product that
does turn out to be safe and effective, right? In which case, if he's able
to circumnavigate all the barriers he's going to face– WHO is not going to
sign off on this thing. He's not going to be– many, many different
marketplaces are going to have a lot
of heartburn in thinking about adopting this. Brazil's going to have
heartburn about this. Certainly, no Western
country is going to allow this to be used
on human populations without the field
trials coming forward. So, he's going to meet
lots of resistance there.

But you can imagine
that he just has decided on political and geostrategic
grounds, full steam ahead, and we'll deal with these
problems as they come along. STEPHANIE DESMOND: If they
had done all the testing, would we still have
trouble trusting it? STEPHEN MORRISON: Well,
that's a very great question, because, of course,
they don't have a great record of
transparency and reliability. They have reputational
problems in this regard. People don't trust
the numbers, the case counts for coronavirus cases,
or the numbers on fatalities.

So, there is this
question of by what basis are we going to judge what
numbers they come forward with? So, they have to disclose as
much of the raw scientific data and be as transparent as
possible to win trust. Now, as a point of
comparison, the Chinese have a very similar
reputational problem, in that they are regarded
as cutting corners. They don't have the same field
trial quality and standards. They don't record adverse
events with the same level of specificity and reliability
as most Western field trials. What's gone on there is
some of these firms which aspire to be globally
accepted firms, there's the CanSino
Biologics which is developing a viral
vector, very similar to the Russian one.

What did they do? Well, the first 45,
or whatever it was, the first phase one,
phase two trials, they published their results. They were not that
flattering, the results. They published
them in The Lancet. So, they went out for full
disclosure and transparency in order to say, look, we are– we are part of a global
industry with these standards. We're going to meet
those standards. Quite different than what
the Russians have done. STEPHANIE DESMOND: And I
guess my last question is, and I think you touched
on this a little, but I'd like to hear a
little more, we wonder if they– when they do start
to be giving out this vaccine, I guess you're saying in
some quarters they are, is there an option
whether to take it or not? Or are they being
going to be forced to try something that has
not been studied well enough? STEPHEN MORRISON: Well,
that's a poignant question.

They are moving ahead
right now, beginning to give it to health
workers, teachers, military. They are going to give priority
to those that are elderly and underlying conditions,
high-risk populations, sub-populations. We don't know. There's a suspicion
that there'll be a pretty heavy level
of coercion for people. Because you will have,
if you're a teacher, or you're a health
provider, your job is could be put on the line
pretty easily by saying, look, for you to function, as
a teacher, as a health care provider, you got to do
this as a prerequisite, otherwise don't show up for
work and go somewhere else. So, the ability to
coerce people is pretty high in this situation.

STEPHANIE DESMOND: Well,
you have really raised a lot of issues to think about. Thank you so much
for joining me. STEPHEN MORRISON:
Thank you, Steph. JOSHUA SHARFSTEIN:
Public Health on Call is produced by
Joshua Sharfstein, Lindsey Smith-Rogers, Stephanie
Desmond, and Lymari Morales. Audio production by Spencer
Greer, Niall Owen McCusker, Cian Oates, and Matthew Martin,
with support from Chip Hickey. Distribution by Nick Moran. Thank you for listening. [MUSIC PLAYING] .

For Marketers Who Seriously Want Strategy To Increase Quality Traffic Marketing Viral Video Welcome Video

Target Future Customers in Your Local Area

There is a plethora of cost effective marketing strategies which small businesses can take on without costing them an arm or a leg. Potential leads or future customers are readily available in the local environment for local small businesses to survive as well as to thrive in the local marketplace before expanding internationally.

Traditional marketing options

The yellow pages used to be very popular with consumers seeking the best of local businesses with the telephone and mass media as favored traditional marketing options for small businesses. However, the yellow pages must be updated regularly with hundreds of new business enterprises cropping up in the market every year, while mass media advertising such as TV, radio and local newspapers cost businesses a bomb.

Many small businesses did door-to-door marketing with flyers, brochures and leaflets which were ineffective with a high cost for printing and paper. Environmentalists frown on this mode of marketing with the huge volume of paper used without generating a good return on the business. Cold calls were made to interest local consumers as charges were considered reasonable, but the response to such marketing option was very cold.

With the emergence of the Internet, many small businesses are jumping onto its bandwagon to manipulate its plethora of cost effective marketing features even in the local neighborhood environment.

New marketing tool

The Internet has proven to be an excellent marketing platform for small businesses to source for future customers or potential leads with its myriad of resources and channels such as social media networks, blog spots and websites. Local online marketing for small local businesses can be very successful and cost effective to reach the masses efficiently. The small business that manipulates the Internet would stand out of the crowd with a potential to grow and expand quickly and powerfully.

Niche customers can be targeted on the Internet as there are plenty of specific areas to target at for any small local business. Local area targets are much faster and cheaper than broad searches. Targeted customers in that local area can identify the small local business using online map searches, online yellow pages, mobile phones and PDAs. More web traffic can be drawn to the web business site for a higher conversion rate, which benefits the bottom line of the local business. There is a place for local business advertising, especially for small local businesses that require a specific demography to kick start their business operations to be established.

Search Engine Optimization

Small business marketing plans today include search engine optimization even for local businesses to draw more web traffic as well as a source for potential leads. The Internet provides a myriad of online marketing tools that can benefit small businesses of any industry. It is important to attract new customers for business sustenance and growth. An attractive website would be one of the tools to lure more web consumers to view the company’s offerings, especially if the web business site is optimized. This would garner a stronger page rank status by popular search engines which enables web consumers to visit the business site more readily than if it were on subsequent pages of the search engines’ SERPs.

SEO can work effectively with most local online marketing strategies such as social media networking or Pay-per-Click advertising. SEO is a very dynamic tool which small business owners can implement to secure more benefits such as target online prospects effectively, generate quality leads, drive more traffic to sites and gain more web presence. An optimized website is beneficial to the small business enterprise with better SERP results. Most potential customers are able to find the small business website and check out its range of products and services easily to make a purchase online if eCommerce features are incorporated.

Local market benefits

There are good reasons to choose a local market to boost the local small business. A local market can vouch for the small local business if the products and services are satisfactory. The local market is the best testing ground for a small business to survive and make it on bigger shores. It can be a springboard for the local small business to enjoy international acclaim; if the small local business can succeed with a local market, it has a high chance of succeeding in another perhaps bigger market. Hence, the local market forms one of the best platforms for the small business to be established and gain the necessary respect from the local community which can serve to praise the local business if excellent products and services are offered.

Touching base with the right local market allows the local consumers to get to know the business entity better and support its operations. Most local consumers tend to be more supportive of their local enterprises to help keep the local economy vibrant. This is also an incentive for the local business to raise its standards of quality in products and services. The local market can increase the small business’s national presence if it is successful with the local environment. A well established local business in its neighborhood can hope to secure the available local resources to expand its outreach beyond the local shores to make a better impact.

Local businesses can target other local businesses in the neighborhood to rally support and assistance. Franchised businesses and local retailers make great local supports with their secured circle of customers that may be interested in the small business offerings. Local business events and promotional happenings can be organized with neighborhood stores to establish the local small business.

It is cheaper to advertise at local markets than international ones until the local business has sufficient funds and resources as well as confidence to compete in the bigger markets. There are plenty of potential local customers in the neighborhood such as local community colleges, community centers, apartment complexes, government agencies and local schools where diverse groups of potential customers await the local business. The younger generations should not be sidelined as they would soon become the future customers of local businesses.

Small Business Tips To Rapidly Grow Your FB Pages

Nowadays, it is common for small businesses to have a Facebook page as well as a web business site. These are essential business components in today’s modern business environment to stay ahead of the competition. But small business owners should also consider optimizing their Facebook pages as well as their web business sites for greater effects and returns to business.

Social media options

The emergence of social media networking sites transformed the business arena for all businesses; especially small business owners. As more and more consumers climbed onto the social media platform to stay connected, small and big businesses are also capitalizing on the benefits of social media avenues. Many small businesses are enjoying great success when Facebook marketing is incorporated into their online marketing strategies and campaigns.

A small business must manipulate the best of social media sites such as Facebook to boost its market presence and bottom lines. The full potential of social media networking features must be capitalized effectively to bring about the desired business outcomes. There is a plethora of dynamic Facebook features that are powerful in enhancing the small business enterprise’s sales and profit. A small business owner must learn to take advantage of these features to impact its online marketing strategy.

One of the best forms of Facebook manipulations is to generate a high number of ‘likes’ on the web business page. This would draw the attention of popular search engines to generate a high ranking to the web page which augurs well for the web business. More web traffic is expected to come through with a higher page rank.

There are many tips and tricks to grow the number of Likes on the web business page. Six are suggested below.

1. Generate an attractive welcome page

It is crucial to create a custom welcome page that represents the small business professionally. This page may be simple but crucial in introducing the small business with its plethora of products, services and brand to visitors. It must be well designed and structured to facilitate easy navigation that would encourage more visitors as well as a frequent return of visitors.

A well designed web business site is commonly ‘like’ and shared with others which is an excellent form of free promotion for the business while establishing the brand name in the marketplace. There can also be some inclusions of promotional components that encourage visitors to ‘like’ the web page as they navigate through the site. It could be a discount voucher or freebies with every ‘like’ of the webpage. Hence, the number of ‘likes’ on the small web business site would increase faster to capture the attention of top search engines for a higher page ranking.

2. Inclusions of Videos and Photos

Modern consumers like to view videos and photos than just reading text on any web page. Hence, the web business site that incorporates interesting videos and colorful photos that are relevant to the topic of discussion would stand to enjoy more likes from visitors.

The innovative small business owners need to think out of the box to gain an unfair advantage over their competitors by including components that their competitors do not have to make their web page stand out in the crowd. Well executed videos are great advertising tools that allow an effective dissemination of product or service information that would compel viewers to make a purchase immediately or establish the brand power in the market as more visitors view the video. These videos or photos about the business, product or service can be shared along the circle of influence’s network of the consumer.

Video inclusions are simple creations which can also be used on self introduction with regards to the business, headshots of staff and owners who are serving the consumers as well as clear demos of business products and services to convince viewers of the dynamism of the business offerings.

Modern consumers enjoy business websites that have pictures or photos of the staff, especially customer services to link a face to a name and services rendered. When good services are rendered such as fair recommendations and tips or caution on the suggested products, consumers are more likely to ‘like’ the webpage for the professional services experienced.

3. Proactive services

A small business website can garner more ‘likes’ than its competitors with a high dose of proactive services compared to a lackadaisical attitude by business owners. It is important to make every web visitor feel like a VIP when visiting the web business site regardless of status and purchase capacity.

Proactive services to every visitor to the web business site make the visitor feel important to generate a positive response such as a ‘like’ on the webpage. There is a status update feature that can be manipulated to garner relevant information on potential leads with open options for visitors and fans to participate in any update activity. Small business owners can make use of relevant Facebook apps such as Contact Me to create the relevant contact form for a quick contact option by visitors.

Quality blogs can be posted regularly and directly to the web business’s Facebook to entertain web visitors. Sponsored web events or quick updates on relevant market happenings via Facebook event features are proactive services by a small business to garner more ‘likes’ on its web page.

4. Inclusion of a ‘Like’ Gate

Web visitors would more like to click the ‘Like’ button on the web business page if there is an obvious ‘Like’ gate staring in their face. Clicking the ‘Like’ button opens to another space of more interesting contents that would captivate readers.

5. ‘Like’ Maintenance

More visitors would ‘Like’ the webpage if the proper web maintenance is exercised. It is necessary for a small business to track its page activities professionally with quick responses to customers’ mail while cleaning up the mail list to keep the website always professional in appearance and contents.

6. Request for ‘Like’

A direct request to ‘like’ the page is very effective when the request is posted professionally. Most web visitors would comply if there is nothing negative about the website or pages.

Five Keys to Choosing the Right CPA

Every successful business requires professional CPA assistance, especially in marketing to boost the company’s market presence. CPA professionals do more than just annual taxes for companies; they are consultants on accounting and financial systems, estate planning and retirement plans. CPAs are important components to the business as with lawyers and bankers.

There is a plethora of ways to choose the best of CPAs that would boost the company’s operations and bottom lines. Every company operates differently with different objectives and resources. Hence, it is better to hire professional CPA services that would cater to the functional needs and objectives of the company over the long run. Below are 5 keys to choosing the right CPA for a company with certain fine tuning considerations.

1. Worthy Recommendations

A recommended CPA is a better choice than one personally sought especially if the recommendation comes from an esteemed authority in the field such as the local Chamber of Commerce. Local authoritative agencies would have a list of licensed CPAs and companies to recommend business owners of different sizes, establishments and industries.
Recommendations can also come from business enterprises of similar industries who are satisfied with their current CPA professionals and scope of services. These recommendations must be carefully checked out to ensure that the services and charges offered cater to the needs and requirements of another company precisely as no company operates exactly the same. Friendly business owners are usually willing to share their experience on their CPA service provider.

2. Specialized services

There can be varied categories of CPAs in the market, which may not be familiar to ordinary business owners. Many CPAs specialize in different fields and industries as there is a huge market with a plethora of industries and businesses ranging from small to mega. The smart business owner should consider hiring a well established CPA company that specializes in its type of business. This would ensure that the CPA has the relevant experience and understanding of the business needs and requirements.

A CPA specializing in a particular industry would be armed with the best tools of accountancy and financial components to assist business owners in that arena. The professional financial consultant would be more familiar with the laws and financial requirements pertaining to that particular business industry using less time to resolve financial issues for the business enterprise. There should be a good track record of their professional services for business companies in similar arenas with good recommendations and feedback from their business clients.

3. A personal evaluation

Since hiring a CPA is a strong business component in establishing the business modus operandi, the wise business owner should take time to perform a personal evaluation of the qualifications, training, experience, customer services and charges before hiring. An interview should be conducted to seek a better understanding of the CPA firm’s setup, client list, scope of services and area of specialization.

It is crucial to confirm the license validity of the preferred CPA and check on its Better Business Bureau rating. References can be requested to check on the customer satisfaction of the CPA to get a better feel of the integrity and proficiency of the CPA services rendered. Any business owner seeking to hire a CPA must be bold to ask about the benefits offered and the scope of services to be rendered in accordance with the charges imposed. It is imperative to have a clear understanding of the full scope of services to be rendered by a CPA if hired and the type of contract both parties would enter into.

Business owners should not be shy about confirming the charges suggested by the CPA. It is their right to confirm if the scope of CPA services is worth every cent charged as the rates are usually high. It is better to be clearer about the scope of services than to find hidden charges along the way or have missed crucial services that have been listed as optional and upon additional charges. There may be hourly rates, consultation rates and special charges which may not be listed in the contract of service.

A personal interview with the CPA would give business owners an idea of the type of character in the CPA profession. It is important to interview the CPA consultant who would be handling the enterprise’s business needs to determine the type of relations the parties would be established instead of meeting with front office services alone. There must be the elements of trust, respect, integrity and confidentiality that exude from the potential CPA consultant to establish more than working relations.

4. Consider Modus Operandi

The smart business owner should get to know the setup of the potential CPA consultant and its company before hiring. It would be wise to visit the CPA office and check out its setup and modus operandi to check if the CPA office works professionally and satisfactorily to the business owner’s standards as well as per local authority requirements.
A well setup CPA office should be structured with sufficient manpower and resources in operating the company proficiently from front desk services to backend operations. Modern facilities and cutting edge technology resources should be obvious to identify the progressive development of the CPA consultant and its office functionality. There should be proper record keeping with trusted and proven software solutions and applications to safeguard important company data without leaking to unauthorized parties.

5. Market preferences

The best of CPA services should be secured to ensure that the business owner would encounter no problems with the law or any other authority departments. The choice of CPA services should be well established CPA firms in the market with a high or notable market standing. It is important to ensure that the preferred CPA service provider is recognized by the financial authorities and business sectors as trusted, reliable and professional in their modus operandi.

There are different types of CPA service providers in the market; there are corporate CPAs and freelance CPAs that are well established in their industry. The choice must be one who has a good reputation in the marketplace as CPAs would need to liaise with a wide array of parties from local authorities and individuals who can provide certain information to the CPA for an efficient task. The market is very familiar with all the licensed CPAs practicing in the country.

CPA Marketing Tips – Five Keys to Choosing the Right CPA

Every successful business requires professional CPA assistance, especially in marketing to boost the company’s market presence. CPA professionals do more than just annual taxes for companies; they are consultants on accounting and financial systems, estate planning and retirement plans. CPAs are important components to the business as with lawyers and bankers.

There is a plethora of ways to choose the best of CPAs that would boost the company’s operations and bottom lines. Every company operates differently with different objectives and resources. Hence, it is better to hire professional CPA services that would cater to the functional needs and objectives of the company over the long run. Below are 5 keys to choosing the right CPA for a company with certain fine tuning considerations.

1. Worthy Recommendations

A recommended CPA is a better choice than one personally sought especially if the recommendation comes from an esteemed authority in the field such as the local Chamber of Commerce. Local authoritative agencies would have a list of licensed CPAs and companies to recommend business owners of different sizes, establishments and industries.
Recommendations can also come from business enterprises of similar industries who are satisfied with their current CPA professionals and scope of services. These recommendations must be carefully checked out to ensure that the services and charges offered cater to the needs and requirements of another company precisely as no company operates exactly the same. Friendly business owners are usually willing to share their experience on their CPA service provider.

2. Specialized services

There can be varied categories of CPAs in the market, which may not be familiar to ordinary business owners. Many CPAs specialize in different fields and industries as there is a huge market with a plethora of industries and businesses ranging from small to mega. The smart business owner should consider hiring a well established CPA company that specializes in its type of business. This would ensure that the CPA has the relevant experience and understanding of the business needs and requirements.

A CPA specializing in a particular industry would be armed with the best tools of accountancy and financial components to assist business owners in that arena. The professional financial consultant would be more familiar with the laws and financial requirements pertaining to that particular business industry using less time to resolve financial issues for the business enterprise. There should be a good track record of their professional services for business companies in similar arenas with good recommendations and feedback from their business clients.

3. A personal evaluation

Since hiring a CPA is a strong business component in establishing the business modus operandi, the wise business owner should take time to perform a personal evaluation of the qualifications, training, experience, customer services and charges before hiring. An interview should be conducted to seek a better understanding of the CPA firm’s setup, client list, scope of services and area of specialization.

It is crucial to confirm the license validity of the preferred CPA and check on its Better Business Bureau rating. References can be requested to check on the customer satisfaction of the CPA to get a better feel of the integrity and proficiency of the CPA services rendered. Any business owner seeking to hire a CPA must be bold to ask about the benefits offered and the scope of services to be rendered in accordance with the charges imposed. It is imperative to have a clear understanding of the full scope of services to be rendered by a CPA if hired and the type of contract both parties would enter into.

Business owners should not be shy about confirming the charges suggested by the CPA. It is their right to confirm if the scope of CPA services is worth every cent charged as the rates are usually high. It is better to be clearer about the scope of services than to find hidden charges along the way or have missed crucial services that have been listed as optional and upon additional charges. There may be hourly rates, consultation rates and special charges which may not be listed in the contract of service.

A personal interview with the CPA would give business owners an idea of the type of character in the CPA profession. It is important to interview the CPA consultant who would be handling the enterprise’s business needs to determine the type of relations the parties would be established instead of meeting with front office services alone. There must be the elements of trust, respect, integrity and confidentiality that exude from the potential CPA consultant to establish more than working relations.

4. Consider Modus Operandi

The smart business owner should get to know the setup of the potential CPA consultant and its company before hiring. It would be wise to visit the CPA office and check out its setup and modus operandi to check if the CPA office works professionally and satisfactorily to the business owner’s standards as well as per local authority requirements.
A well setup CPA office should be structured with sufficient manpower and resources in operating the company proficiently from front desk services to backend operations. Modern facilities and cutting edge technology resources should be obvious to identify the progressive development of the CPA consultant and its office functionality. There should be proper record keeping with trusted and proven software solutions and applications to safeguard important company data without leaking to unauthorized parties.

5. Market preferences

The best of CPA services should be secured to ensure that the business owner would encounter no problems with the law or any other authority departments. The choice of CPA services should be well established CPA firms in the market with a high or notable market standing. It is important to ensure that the preferred CPA service provider is recognized by the financial authorities and business sectors as trusted, reliable and professional in their modus operandi.

There are different types of CPA service providers in the market; there are corporate CPAs and freelance CPAs that are well established in their industry. The choice must be one who has a good reputation in the marketplace as CPAs would need to liaise with a wide array of parties from local authorities and individuals who can provide certain information to the CPA for an efficient task. The market is very familiar with all the licensed CPAs practicing in the country.

Nothing Changes Within Mobile Marketers

Nothing Changes Within Mobile Marketers

Business Opportunities Marketplace

Almost all consumers have a mobile phone. Smartphones are a dime a dozen with the strong influence of advanced technologies today. Enterprising business marketers are capitalizing on the use of mobile technology to market their business. There is a keen watch on business opportunities marketplace in the marketplace and the economy to grow the business with an added advantage using mobile marketing.

Mobile marketers and business owners are waiting for current technologies to converge with a consolidation of advertising platforms where industry standards can be optimized. Small and big businesses are mining mobile technology to inspire new cost-effective marketing approaches to benefit the enterprise.
Below are 6 potential business opportunities marketplace ways in which mobile marketers can reach a wide audience in 2014 to boost their businesses.

1. Ad displays on mobile

As more and more online solutions are developed for the mobile platform, it is not surprising to note the business opportunity seized by many enterprising businesses in displaying their business ads on mobile devices. Mobile users now receive a plethora of advertising information from movie showtimes to annual sales from every retailer in the market.

Mobile ads are very impactful as mobile consumers are immediately informed of the latest happenings to be compelled to take the desired action by business enterprises. Mobile ads are found to have a great influence on mobile users with images or text messages that can reach thousands of users with one message at any one time. These business opportunities marketplacev messages can be shared or forwarded to be viral.

Google has announced recently it’s offering of mobile display ads services with a specially devised feature that offers mobile advertisers specific mobile advertising via demographics. This capability is further linked with Google’s “Pay-per-call” option where mobile advertisers are billed only when prospects are confirmed from the mobile ad.

2. SMS marketing

One of the simplest features on a handphone is the short message service available. SMS marketing today is a big business for online businesses to capitalize on the millions of mobile users all over the world. This is a very established mobile marketing channel with a mobile phone.

SMS marketing entails operating a campaign that manipulates Common Short Codes which comprise 4-6 digit numbers that are used by subscribers to send out SMS messages on special business promotions such as coupons, vouchers, or discounts for some sale items or service.

It is researched that SMS-based campaigns enjoy more than 90% effectiveness in compelling consumers to a proactive action compared to email marketing.

3. Searches on mobile devices

With a greater power on mobile devices through a plethora of new and dynamic features, mobile users are taking advantage of the advanced technology set in place to execute mobile searches across the Internet. Many top search engines are competing to gain the market position in mobile searches on the mobile platform. Popular search engines are working hard to take the lead in mobile marketing with their myriad of solutions on iPhones, iPods, and Androids.
Robust business opportunities marketplace options are offered by various search engines to boost mobile searches. Mobile searches are a crucial consideration in today’s high tech environment with more and more mobile users making their purchases via their mobile devices after searching for the desired product or service.

4. advertising

As more consumers depend more heavily on their mobile devices, innovative mobile marketers are looking at new versatile mobile apps that serve as impactful advertising channels to promote the business wares and offerings. This new form of mobile advertising is known as App-Vertising where mobile apps function as significant advertising channels used by creative mobile marketers.

Every mobile service provider is attempting to increase the number of mobile applications for the different mobile devices in the market while keeping pace with the latest technologies especially mobile technology. Mobile marketers are liaising with ad networks for mobile ads and directly sponsoring apps to encourage more users. Mobile ad formats include links, clickable images, and banners to notify mobile users of special promotions or events that may interest them. Some mobile ads are free while others charge a nominal fee to keep mobile users informed of the latest market offerings.

5. Multimedia Message Service

The progressive technology encourages multimedia messaging services on mobile devices as newer technologies bring on better messaging features on mobile devices. Although the mobile ecosystem may be complex with the diverse spectrum of carrier networks as well as a plethora of mobile platforms, multimedia-rich ads are very well received.
MMS together with mobile video features are expected to impact more mobile users as more advanced mobile devices come onto the market with aggressive marketers.

6. Social networking 

A lot of mobile users are enjoying a sleuth of exciting games on their mobile devices with more and more game applications mushrooming in the market; many of which are offered free to users. These mobile games have a high tendency in developing social networks as mobile games are shared and played online with various players even in remote conditions.

Business opportunities marketplace is important for mobile marketers to stay alert to the advancing technologies in the marketplace with the sprouting of potential applications and solutions that can be operated on various platforms such as mobile marketing to secure a wide market. Mobile marketers are banking on new and more exciting mobile games to attract more mobile consumers to their plethora of offerings to gain a wider market audience. Such interactive games on mobile devices provide an open social platform where a host of social interaction can be enjoyed. Mobile marketers can tap on this wide group of resources for their business as potential leads to boost their bottom line.

The target objectives of mobile marketers include building targeted potential leads of mobile users, developing cost-effective mobile marketing campaigns, and synergizing mobile marketing channels with the Internet platform and other online marketing avenues. With more and more consumers owning a mobile device today, Business opportunities marketplace would find it easy to identify and communicate with their preferred target audience to convey their business solutions easily in 2020.

Business Opportunities Marketplace

Online Marketing Increase Profits Small Businesses

Online Marketing Increase Profits Small Businesses

Increase Profits Small Businesses

The Internet is proving to be a very dynamic platform for all business enterprises to make a quick profit in a short period of time with minimal resources if well manipulated. There are a plethora of marketing tools for business enterprises to employ to enjoy the desired volume to increase profits small businesses. Small businesses today can profit from the Internet or online marketing approaches depending on business needs or objectives.

There are many business opportunities for small businesses to engage in profitable online marketing without costing a bomb, but the primary objective of online marketing is to secure more traffic to the targeted site for a higher sales conversion rate with more potential leads. Different companies would pick different online marketing approaches to generate the desired potential leads and web traffic for their business expansion and establishment in the marketplace. Small businesses would select a different set of online marketing options from big corporations depending on the budget and the right way profits small businesses’ current online environment.

1. Search Engine Optimization

Search engine optimization approaches are a must-have for small businesses to step into the intense business arena dominated by big players. With the proper SEO tools and techniques, small businesses are better equipped in competing with bigger market players without being sidelined.

There is a plethora of simple but cost-effective SEO tools and techniques which small businesses can employ easily for immediate gains in web presence and profits. The web business site must be well designed and implemented optimally to achieve a high page ranking with one or more popular search engines to draw more traffic to the site. A well-optimized website is a boost to the small business as the size or the establishment of the company is not easily distinguishable but brings more benefits to the business. A well-structured web business site looks and operates professionally to gain consumers’ trust and confidence with a higher inclination to purchase goods or security services.

Small businesses can structure their website personally or through professional website experts in the market from scratch to ensure a totally optimized site that is effective and efficient. There should be the proper generation and submission of original content that is fresh and relevant to web readers to want to come back for more or share with others. This would work well to benefit the web business site as free advertisement is generated and a better image of the company is created effortlessly.

2. Social media marketing

The online social media platform is a great opportunity to generate the desired buzz for the small business to enjoy more potential leads. This is a very powerful marketing platform for small business owners who know how to manipulate the tool effectively without incurring cost except for time and effort. Small business owners or marketers need to join these social media networking sites to gain access to the millions of potential leads offerings. However, time and effort are required in building the right relationships at these sites to gain others’ trust and confidence in the small business operations and offerings.

There needs to be sincere dissemination of expert information regarding small business products and services without hardcore selling. It is important to gain proper respect on these social media platforms before tapping the database to promote the business. When a well-established relationship is secured with the social media networks’ members, these would be transformed into business prospects before converting them to customers.

These social marketing platforms are powerful online marketing tools for small businesses with huge potential leads available. When small business owners pick up the right skills in socializing at these online platforms, they will gain from the myriad of benefits these platforms offer.

3. Article marketing

One of the easiest ways to increase profits for small businesses today is to post up interesting and relevant content on the website regularly. Modern consumers are web readers with an insatiable appetite for new information based on evolving and progressive technology today. When fresh and interesting articles are written well and posted on the web business sites, more web consumers would bookmark that page to follow up or share with their circle of influence. This simple act of web consumers is a form of free advertising for the business enterprise. This is important to small businesses that do not have a large advertising budget.

Well written articles posted on the web business sites of small businesses can draw more readers who would be inclined to check out the information on the recommended product or service related. This gives the small business a golden opportunity to increase their potential leads database and win customers. Good quality content is crucial to winning web consumers’ favor; also to increase profits small businesses the right topics are essential to engage web consumers’ attention and interest before compelling them to a purchase decision.

There can be certain subtle marketing tactics incorporated in well-planned articles by small businesses. Ideas to increase profits small businesses Special promotions, discounts and freebies displayed on the article pages can attract more web readers and consumers to the web business page.

4. Video and mobile marketing

Having a well-informed website and floods of like-minded customers to increase profits small businesses. With progressive technologies today, almost every person has a mobile phone and Wi-Fi. This modern gadget allows small businesses to send promotional information to the targeted mobile users in the form of text and videos that promote the products and services rendered. Video and mobile marketing are easy to manipulate and cost very little. Consumers love to view videos that are informative and professional. This would generate a better impression on the consumers with regard to the small business. Greater respect is generated when a relevant and accurate product or service information is disseminated via video or mobile marketing.

5. Forum posts

Online forums are great opportunities to display small businesses’ niche without being overbearing. This is a ‘soft selling’ approach to increase profits small businesses where expert opinions are put forward with subtle references to the small business. The audience is always stimulated to find out more from the forum speaker who would direct them to the web business sites. Hence, more traffic is generated to increase the sales conversion rate.

Increase Profits Small Businesses