Small Business Guide Many small businesses today tend to wind up in the increasingly intense competition in the business world without the proper
Mobile Marketing Strategies
As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.
2022 is here and you need to know the right SEO hacks into making your website highly ranked by Google! Any organization’s marketing strategy takes into consideration search engine optimization (SEO) because the point of it all being is to simply increase traffic. Even if it means you have to create various online channels to achieve this, so it be. Organizational resources are to be utilized at the maximum for the creation of a great SEO strategy that drives optimum success on the internet and supports online sales to the maximum.
As a thumb rule, it is always important to remember that Google makes it a point to rank websites based on their SEO practices. Hence, if yours is the best, then you will be marked accordingly. The point of them doing this is to ensure that their users who put out a search query receive the most relevant and efficient solution or answer making your website highly ranked by Google. There is a knack for achieving this, we will discuss that in the following segments.
1. A fast site always takes the limelight: m̲a̲k̲i̲n̲g̲ ̲y̲o̲u̲r̲ ̲w̲e̲b̲s̲i̲t̲e̲ ̲h̲i̲g̲h̲l̲y̲ ̲r̲a̲n̲k̲e̲d̲ ̲b̲y̲ ̲G̲o̲o̲g̲l̲e̲ Believe it or not, people are bound to ditch your website sooner if the website responds slowly or has glitches that slow the process. Say a customer is on your site which is a shopping site, they have added a bunch of things to their cart intending to purchase those items. If your website is slow, chances are that they will exit it without buying anything and that is simply bad for business.
Considering how people browse the internet using multiple devices, it is most essential that your page is quick. Google considers this a big red flag and makes it a point to even give owners tips on how to increase their site speed. Loading speed is something Google looks at while ranking websites. Your hosting provider needs to be at the top of their game and give you the best service in terms of speed. Some factors could be affecting your site speed like the images it has got.
The solution to this would be to compress your images to increase speed during loading. Another thing you could do is to enable browser caching and reduce the number of plugins that are on your website, if you have more than necessary, they could be slowing your site down. It always helps to give your page elements a second look and remove any unwarranted elements because excess only makes things slower.
2. HTTPS Google is very particular that websites are secure, so are your customers frankly. So, as a website owner, you have to ensure your site is secure by upgrading it to HTTPS so as to ensure that any data that is exchanged between a web browser and a site remain encrypted.
Identifying secure websites is pretty simple, there will be a padlock symbol next to the link on the web browser. If you do not wish for your site to have a red warning sign next to it (which questions your credibility), it is better you upgrade to HTTPS. This builds trust in your customers that their financial details are not at risk and their security and privacy is being taken care of. Google looks at this as a huge plus point. Google actually makes it a point to warn its users against navigating into non-HTTPS websites that could pose security threats.
So, people might not even visit your website as a result. It is a ranking feature that Google possesses in its search engine algorithm in order to provide the most secure browsing experience to its users. There is no downside to moving towards HTTPS because it can provide accurate data in terms of referral traffic when it comes to GA (Google Analytics.) You will be able to pinpoint the source of your traffic much more easily this way.
3. Optimize mobile People mostly search using their mobiles today. This means that your website has to be able to accommodate this change in searches. Mobile users must be able to find and use your site with ease so, the design must not be too complex that elements do not load or are not functional upon usage over mobile devices. Google expects this from brands and has made this a priority.
4. Engagement and metrics Your website should have the power to grasp and retain attention. For this, it needs to harbor quality content that keeps users engaged for longer durations. If customers are on your website for longer durations, it improves your SEO and that will definitely affect the overall traffic you receive.
Content could range from fun videos to blogs to any on-site activities customers can partake in. What is not optimal is users opening your website only to return back to Google’s search page because they did not find it engaging or it did not suit their requirements. Google keeps tabs on this and this will affect your site’s ranking. Your position will be threatened by a website that is more successful in engaging your users than you were.
How you can avoid this is by taking a few steps to ensure that your content is easily understandable, readable. Let there be nice images too, and most importantly, catch the user’s eye by adding valuable content at the beginning itself. That will keep them on your website for longer.
Search engine optimization (SEO) is an integral part of a company’s online website strategy. making your website highly ranked by Google A majority of online activities today start with search engines because people keep looking for answers and news at all times and this is the quickest way to obtain it. So, how you select your keywords, how you order them also matters greatly.
With Google constantly making changes to their algorithms with the intent of helping their users get a better experience, businesses and marketers need to be on the top of their game when it comes to SEO hacks if their goal is to be ranked in a high position on search engines and remain there. making your website highly ranked by Google These tips that were just explained to you should help in the creation of a better-optimized website, one which has a great ranking for sure if each of these steps is taken care of properly.
Search Engine Marketing versus SEO, which is more effective? Before getting into the nitty-gritty of search engine marketing versus search engine optimization, we first need to understand that using these two terms interchangeably is a mistake that is made far too often. Understandable if you have done so yourself, given how they can be confusing.
Here is an attempt to help you understand the difference between the two so you can make an informed choice with regard to what suits your business best, thereby improving performance and visibility when it comes to search.
Let us first understand what search marketing is. For businesses that want to engage customers online, they need to have a search optimization strategy in place. It is the basic step towards a brand marketing strategy. So, search marketing is essentially the effort put by a brand in getting consumer attention. This is done through frequently appearing on the search engine result pages whenever people search for a particular product.
Based on how good your site is, you will be given a rank and will appear either at the top or bottom of a list. So, each brand tries to get a higher ranking so that their search visibility is increased and there can be more driving of traffic towards their specific websites. Within search marketing itself, you will find two categories you can pick from.
The first is SEM (Search Engine Marketing) which is mostly paid and the second is SEO (Search Engine Optimization) which is organic in nature. Both are strategies to appear on the search results.
Understanding Search Engine Optimization Optimization of content with the intent of it being discovered using a search engine’s organic method of getting results is called search engine optimization. Here, brands and their sites cannot pay for them to be placed on the top to increase visibility. Various tactics are instead used by sites in order to obtain a high ranking which will automatically and organically place them on the top.
Google is one example of a search engine that takes into consideration multiple factors to rank pages. These factors change from time to time in terms of priority and intensity and there is no way of saying what it is at any given time but they can be roughly categorized into three groups.
On-page search engine optimization is where every single page is optimized by targeting specific keywords that are appealing to search engines. Several strategies such as content creation, keyword optimization, and research are done to reap the benefits of this strategy so that search engines can grasp what content a page contains thereby increasing the chances of that page receiving a higher rank.
Technical search engine optimization is for elements that are not content that websites contain. These are the technical aspects of the website that support its structure and operations in terms of performance and usage. This is to do with the speed of the website, whether it is mobile-friendly, load time, indexing, site layout and architecture, security among many other components. This ensures that the user experience is smooth and enjoyable which is a huge plus-point to search engines. It is an important criterion that determines a site’s overall ranking.
Off-page search engine optimization is more to do with a site’s overall reputation and the authority it holds with respect to its connection to other premium and well-known websites. So, the techniques that come under this are backlinks of high quality, link building, directories, and local listings from other websites.
If one brand’s website is linked to several other reputable websites, then this is a positive sign to search engines because it means that this website is reliable and trustworthy which will eventually show in its ranking.
The bottom line is, a strong search engine optimization plan is an amalgamation of the above three types instead of just one because all three combined are a powerful internet presence for any brand and search engine alike.
Comparing SEO to SEM
The main difference you can observe is the payment aspect and the general difference between the two. SEO is organic, SEM is not. In terms of how search engine marketing will work for your brand, here is a snapshot:
• SEM searches will appear with a label that says ‘Ad’ whereas SEO will not have this accompaniment.
• SEM searches are basically results that have advertisement extensions whereas SEOs will have a small description accompanying the page title. SEM does not have this.
• If users click on an SEM link that appears on their search result, then you (the brand) will have to pay every time it happens. This is not the case with SEO.
• The concept of target audience applies to SEM and not SEO. SEO results can pop up to anybody and everybody.
• Purchasing SEM means that your link is out to display instantaneously. A few clicks and the audience will be able to view your ad. You even have the scope of increasing your visibility and turning it off according to your convenience.
• If your website is still in the testing phase, then SEM is the better choice. You have full control over who can access it and how many times.
• Since it is a paid shindig, SEM only lasts as long as you continue paying for it. The organic SEO way goes on till your website is doing well and it only gets better with time.
• In terms of click rate, SEM, unfortunately, falls behind because SEO beats it.
So, what’s the best option for you between SEM and SEO?
Here are a few considerations for you to take while deciding which is the way for your brand. A good starting point would be to see what your competition is doing and what their search engine marketing strategy seems to be. If you see that they are doing well in either SEO or SEM, it will be best if you tried it out for your brand too.
It also pays to do research and to have a good understanding of what customers like, that way, you can figure out the ideal way to reach them. The length of your product’s buying cycle also matters in this aspect. If it’s a short cycle, then SEM ads are better. But, keep in mind the financial aspects as well. Will your brand be able to afford the cost-per-click prices? This is wholly dependent on how old or new your business is and how it is doing…
Proven Global Dwellers YT Channel Techniques That Work
There is a lot that needs to be done to turn traffic into conversions, but then, without traffic, you have no chance of converting. Below are a few techniques that can help you double traffic. Do an SEO audit by auditing your website, it becomes possible to find out why exactly you are not getting as much traffic as you would want. This is carried out in an effort to find out exactly where you are and help you make wise decisions in the future YouTube channel ideas for beginners
Low traffic translates to low sales. An SEO audit can be conducted by an SEO company but it is still possible to manage it yourself. Generally speaking, auditing is an examination that is done systematically on an event, a concept, financial books, or result traffic translates to low sales. An SEO audit can be conducted by an SEO company but it is still possible to manage it yourself. Generally speaking, auditing is an examination that is done systematically on an event, a concept, financial books, or a result, but that’s not all not only are they going to be shown the link to any URL of your choice but I’m going to incentivize them for taking action that’s right if they sign up to your offer or buy the product that you are promoting YouTube channel ideas for beginners
Videoblogging works https://trafficgrab.co.uk/warriorplus/ How To Earn A 6-figure Side Income Online With Our 100% Free Super Funnel with people on the internet. When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures. Y̲o̲u̲T̲u̲b̲e̲ ̲c̲h̲a̲n̲n̲e̲l̲ ̲i̲d̲e̲a̲s̲ ̲f̲o̲r̲ ̲b̲e̲g̲i̲n̲n̲e̲r̲s̲
Help For The Home Based Business https://trafficgrab.co.uk/warriorplus Wouldn’t it be great to get some good, affordable, reliable help, even though you work out of your home? But finding workers and figuring out where to meet or an easy way to buy digital products is to bring them into your home office can pose some difficult juggling, YouTube channel ideas for beginners personal and security issues. #Make Money Online a popular solution is outsourcing.
YouTube channel ideas for beginners when you outsource, you can hire experienced people and let them use their creative talents while you focus on other tasks. Another benefit is that the workers you hire may be more up to date on the latest information and technology in their specific fields and can be assets to your clients, as well, offering improved quality service. #Or Work From Home OUTSOURCE Here are the basics to outsourcing easy way buying digital products: From Digital Focus: Focus on outsourcing some of the major tasks of your workload. First, sit down for a breather and look around your ‘To Do’ lists and office area.
Targeting Website Traffic Effectively in Today’s Digital Age click banner above Benefits You and your Traffic on your website means that your business is growing. It’s a good indicator of knowing whether your marketing efforts are working and how your audience is responding to those strategies. When you optimize your content and website, traffic also helps improve credibility in this sector, thus generating more leads, conversions, and the inflow of customers. While traffic is important for all these reasons and more, a company needs to drive quality traffic.
Pinpointing website traffic at its source click banner above Benefits You Driving traffic towards a site can be done in essentially two ways, one by paying and the other free of cost. The free methods include search engine optimization, starting a blog, social media marketing, word of mouth marketing, etc.
Paid methods are pretty straightforward, but that may pinch your pocket, especially if you are just starting. While the paid way can give you key metrics, data that can shape your marketing strategy, if you don’t know how to use them, then it will be a waste of time and money.
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It is important to identify where your site audience is coming from and when your website sees traffic. Google Analytics is very helpful as a tracking tool to help understand this. Google has a bunch of helpful tools for brands to use, it can even help build a URL for you. Understanding this vital information can help you tweak existing efforts or come up with a whole new strategy entirely to drive traffic to your website.
Traffic also helps in improving the rank of your website, as a result, your site will see more traffic. But just receiving traffic alone won’t do. You must ensure your visitors have something to engage with while they are on your website. Only then, will increase traffic result in increased conversion rates.
If this is not happening, then you are bringing in the wrong traffic. Optimize your site to suit conversion. Placing lead capture forms in the correct spots and adding calls to action while giving the visitors what information they seek are some ways to do this. Ensure that navigating through your website is not a hassle.
Leveraging channels that give your site quality traffic
Unfortunately, no service or tool exists today, which can provide quality site traffic. But, mixing up the existing channels that seem to work for a lot of companies is a good way to start. You need to be ready to put in the time, effort and possibly shell out some cash as well to get the ball rolling. Channels you could tap into are online directory listings, email, blogs, online ads, social media, on-page, and off-page SEO, among others.
Once you have begun and you click this banner above Benefits You, it is important to track where your traffic is coming from so you know you are putting effort in the right place. Once you have that information, you can scale those efforts. Conversion pixels are another thing you can use to track and determine how much each sale costs you as a brand. That is one aspect brands need to keep track of along with everything else, that way you will know the difference between what brings fruit to your effort and what does not.
Organic ways to boost your traffic
You need to know how search engine optimization works and you must learn all its nuances. The rules are very important in such instances to ensure that you engage in the correct traffic delivering strategies. You can do well in driving traffic or your efforts can be tragically unserved. All of this depends on how much knowledge you have about SEO.
Always remember that content is everything. If your website or blog has dashing content, people will want to keep coming back. The audience will be engaged and will be pleased enough to share it with others they know, thus lending a hand in promoting it as well. There literally is no downside to having great content!
There are so many questions on Quora, answer them. This is a very tactful way of driving traffic to your website. This can be done by answering questions and linking keywords to content that will take people to your website or blog. Make sure your answers are worth people’s time and add value so that it doesn’t seem like spam.
Put out video content on YouTube. They can be tutorials, facts, or anything remotely interesting to your target audience. This will bring your website organic traffic. Google too, supports this fully because YouTube is filled with users who are hooked to the platform. So, no harm in making a place for yourself on this giant and link your website in every post.
Free online directories are also known to increase traffic. Positive reviews on your site will drive more traffic without a doubt so keep updating the listings actively. Some of these directories have strong domain authority on Google, which helps your brand get a high rank at the end of the day.
Backlinks bring you more audience and quality traffic. When a relevant or complementary links your site on theirs, this speaks for your site’s reputation. Google also takes note of backlinks and finds this to be a positive sign in creating trust in your business because another trusted site has decided to showcase your website on their domain. This too affects your ranking and puts you in Google’s limelight.
Social media is your best friend. It is popular, it is easy and it is an effective marketing tool. Go crazy and soon as you click banner above Benefits You put your content and link it to your website on Instagram, Facebook, Twitter, Linked-In, or wherever else you’d like. Your followers will get a chance to visit your website and their networks too, which are potential traffic. You can choose to pay for campaigns should you wish to. Create great content, make creatives and relevant hashtags promote your site or blog.
Hey! wp audio streamer newbies, Video is not the only type of media that generates a high level of engagement for your audience… It’s like getting on the phone, the personal connection of someone’s voice. It’s like your favorite podcast host… you feel like you know.
Quick And Easy! that’s wp audio streamer Since audios don’t require you to be on camera and skip the painful editing process of video, they are quick and easy to make. Broad Opportunity! You can use audio almost anywhere. Just pop a picture of yourself, with the mp3 ready to play below it. Use it on:
– Optin pages – Thank you pages – Membership sites – Home page – About us – Contact us
Testimonials? – Testimonials are good, but it can be hard to get people on video. Requesting audio, or even recording someone over the phone can do it! If this sounds interesting to you, I have a link to a new video to show you how you can host all your audios on Dropbox (takes care of all the bandwidth)… and stream them directly to your website, with ZERO loads on your site.
You will be able to drag and drop your audios/mp3 recordings directly into your WordPress admin. (massive productivity boost!)
You can see exactly how to do this here: WP Audio Streamer: Watch My Video Here >>
If you like what you see, there is also a crazy no-brainer early bird going on. wp audio streamer It’s pretty much a giveaway for anyone that wants to make the audio easier.
P. S. Try putting a 1-2 minute audio snippet into your trust-building campaign. Pretty much any online marketing campaign can get a conversion boost by adding a simple audio message to it.
The importance of SEO internet marketing, if you are already running a web strategy or are planning to set about a web strategy, one concept you are unable to afford to skimp on a search engine optimization seo seo is one of the most popular buzz words advertising, but Unfortunately, most internet marketers simply are not aware of enough about SEO to generate this tactic, benefit them. Even those who are knowledgeable about SEO might have difficulty executing their SEO. Ways have generate the desired effect. Advertising is a very important part of running almost any business. You need to advertise to reach new customers and market, your merchandise, whether you take your small business online or otherwise it is likely. You already realize how important it can be to promote. But if you are running your small business online, you need to understand. There is a great deal of free advertising available by means of optimal search engine, ranking positions well known search engines such as google rank websites, as outlined by complex algorithms, which are built to determine which websites are most recent for particular search terms. They’Re for taking the time and effort to optimize your internet site for relevant search terms may lead to you being rewarded, rich in search engine ranking positions of those terms. This will be significant since the majority Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they find a particular term. What this means is in case your website will rank very well enough to seem on page one in the search results. You’Ll likely enjoy increased online traffic. However, in case your website doesn’t reach page one or perhaps the second page, it can be unlikely. You will receive a great deal of online traffic from visitors who use search engines. Now you understand why search engine ranking positions are extremely important. You could wonder the way to achieve these rankings. The best way to optimize your internet site is to hire a search engine optimization specialist, to perform the meet your needs. The concept of SEO is complex and continually evolving, which makes it a hardship on most businesses that are not experts in SEO to maintain the changes on the market. Therefore, businesses that make an effort to optimize their website on their own might have difficulty maintaining predators who employ a SEO consultant to optimize their website. The algorithms utilized by search engines might be rather complex and will include several different factors. Some of the common factors in the equation include keyword, density, meta tags, titles, when weight links, online traffic and contend keyword density describes how often a certain keyword is employed in the content of your website. The idea behind this idea is that website designed to use a keyword often are most likely extremely relevant to that keyword. However, overuse if that keyword may lead to penalties towards the website if the search engine deem the keywords are not utilized appropriately. Meta tags are items of code which some search engines use in evaluating this article of the website. Placing keywords over these tags might be valuable in some search engines. However, care should arrive at avoid placing irrelevant keywords over these tags, since this may lead to your internet site being penalized. Backlinks can also be utilized by some search engines to position websites backlinks make reference to links on other websites which point to your site in evaluating the quality of such one-way links. Some search engines consider the ranking the website offering the link to your website, and that means you should guarantee the website providing one way, links to your site or high ranking websites to get essentially the most take advantage of these links. Finally, this article in your website can perform a great bolster your search engine ranking positions. Most SEO firms retain staff of writers who will be skilled at providing quality content. Also is optimized for relevant keywords. In case you employ a SEO firm. Would you not providing copywriting services? You need to purchase hiring a professional writer yourself. This will aid to guarantee the copy on your internet site is not merely valuable for your visitors and also considered valuable to find engines. This video is brought to you by a sniper marketing com.
Hello to you all, this is Bob Moore, your host with today’s latest roundup, from around the web of portable sell tips and policies for neighbourhood small and medium-sized companies. Okay, let’s get started in this episode. We will cover the following: is portable announce the best route for your small business and seven strategies for creating an effective mobile site? In a first topic we go to business insider business. Insider. Ask the question: is mobile announce the best route for your small business? We all is a well-known fact that mobile sell is talked about as an integrated part of any small and medium-sized companies, regional market local sell strategy, but to all local small and medium-sized companies run portable, which is a very important question and Business Insider reports that professionals seem to consistently concur. That Mobile is the future of advertising. Consumers are goal circulars and other market contents via smartphones and tablets, and Business Insider goes on to say that consumers pick up a phone and ask regional industries a question instead of seeming it up online now. Does this tells us our world has changed? Maybe maybe not, but it is quite an important topic and for more information. If you want a more in-depth article, then please visit the Business Insider online. Okay. Our next topic is the 7 30 G’s for creating an effective mobile site. For this we go over to street engages street combat talks about the sevenths reactions for creating effective mobile websites, and it goes on to say that there are different energies to entering mobile marketing. Having a mobile website is one style, although it is a great way to increase visibility to your potential patron cornerstone. There are some things to consider to make it effective street engages reports that 51 percent of consumers say there are more likely to purchase from retailers with portable specific locates and 21.8 percentage of small businesses say they plan on increasing the amount they spent on mobile marketing. In 2012 – and they further go on to say that not all portable sites are created equal. However, there are some basic principles that small businesses can follow to ensure the mobile site generate the greatest return on investment possible. The 734. Creating an effective mobile site are as follows: one established a purpose to compile portable websites easy to find number three optimized for multiple systems and maneuvers. Number four hearten visitors to take action. 5 use touch points to build deeper connection, 6, automate the updating process and, finally, crowd 7. It is excessively inadequate that you track your results if you are interested in more in depth info about the 7th ologies for creating an effective website. Please visit street fight and this unfortunate us to the end of today’s installments. Hopefully you will tune in the game to get the latest on mobile sell tips-off to assist you germinate your regional business. Thank you for aria him and have a great day thanks.
– All right, Insiders, we are back with another edition of News Flash. And I have to be very honest with you, I am developing a keen awareness of how difficult it is to be a creator. Not only do I have to get all the lighting right, but I’ve received feedback from on high that I have to remain in the center of the video. So I’m starting from scratch. I’m gonna be bringing you more and more news updates throughout these News Flashes.
But I’m also gaining more and more respect for this community and all of the efforts that you put in to make the platform exactly what it is. So, with that, let’s get into some updates. First up, we have some exciting news around latency once again. And, of course, we’re talking about studio updates. Up until now, creators had to wait about two days to see the data coming in around the search terms and URLs that were the pathway to actually getting to your content.
Now though, you’re gonna see the search terms pretty much immediate after a video is uploaded, and at the channel level, you’ll see the data within about a day. Like many, if not most of us, you’ve probably been missing Tom. Well, you can look back on a great interview Tom did with Tim, from Video Creators, where they discussed some common roadblocks that creators face and how to overcome them. We’ll leave a link in the description. Now we have a guest, James, who’s gonna take you through a new, native way to integrate info cards within Studio.
James is gonna take us through a sneak peek of what the team has been looking at to the benefit of you, our creators. – [James] So I’ve got my video here for the demo, and now we’re gonna come at an info card. And you know I’ve got to promote our favorite channel.
Creator Insider. There we go.
Hello, Insiders? Learn more about YouTube. And then let’s pick a spot. I’m gonna put this right about, let’s say three seconds here. And, actually, I’ll move it up just a little bit through at the beginning of the audio there.
And yeah. And then I’ll save it. You could add another one, another card if you wanted to here. I’m not gonna do that. That’s the new info cards editor.
Check it out soon. – Thank you, James. Next up, we have some great news around the audience tab within Studio Analytics. So, what you’re going to be able to see is videos that your audience has watched on YouTube that aren’t your own. So you’re gonna be able to see the other things your audience is looking at.
This gives you a great opportunity to get to know your audience better.
It also allows you to dig into what other video topics and formats that might suit your channel. Think about this in terms of the titles, the thumbnail styles, and the collaboration opportunities that you might want to explore. Now, we’re gonna be rolling out this card over the next couple of weeks, but a couple of things to note. You might not see it because your channel may not have enough data, or if you’re making content that’s appealing to kids, you’re not gonna have access to this either.
We’ll be rolling it out over the next couple of weeks, so be on the lookout.
And, of course, who won the trivia contest from last week? And, yes, okay, I hear the winner is coming to us shortly in a sealed envelope. Yes, thank you. Thank you.
Okay, so we have it here. Lemme put on my glasses. It was a really tough contest, I have to say. But this week’s winner was MarcoJP-ve, who correctly identified the answer to the question, which was, “Which video was the first to reach one million views on the platform?” The month, November.
The year, 2005. The video, a Nike ad featuring Ronaldinho. So, thanks so much, Marco, for engaging. This week’s question is, “Which video is currently the most liked video on the platform?” Dig into those comments as quickly as you can and be the first with the right answer, and you will be the winner of this week’s News Flash contest.
https://videoinformationproducer.com/high-quality-automatic-backlinks-exchange-network/ Hi everyone and welcome back to the google search news series. I hope life is treating you reasonably well, wherever you are, I’m your host today, john Mueller, here from Switzerland. With this show, we want to give you a regular summary of what’s been happening around google search specifically for website owners, publishers, and users. If you find these useful – Google search news series which I hope you do and if you’d like to stay up to date, then make sure to subscribe to the channel, I hope your year both ended well and is starting off well what a unique year.
It was right if you’re watching this in the far future, then first off congratulations for making it that far and secondly, as you can see in early 2021, we’re still recording from home in Switzerland. In this episode, we’ll be covering some neat new things around the foundation of search, namely crawling and indexing, as well as another relevant part of the search, namely links if you’re curious to find out more then stay tuned. A bit of background crawling is when Google search news series Googlebot looks. On pages on the web, following the links that it sees there to find other web pages indexing, the other part is when google systems try to process and understand the content on those pages.
Both of these processes have to work together, and the barrier between them can sometimes be a bit fuzzy. Let’s start with news about crawling: while we’ve been crawling the web for decades, there’s always something that we’re working on to make it easier, faster, or better understandable for site owners in search consoles. We recently launched an updated crawl stats report. Google search console is a g̲o̲o̲g̲l̲e̲ ̲s̲e̲a̲r̲c̲h̲ ̲n̲e̲w̲s̲ ̲s̲e̲r̲i̲e̲s̲ free tool that you can use to access information on how to google search sees and interacts with your website. This report gives site owners information on how Googlebot crawls a site. The report covers the number of requests by response code and the crawl purposes host level, information on accessibility, examples, and more.
(Jan ‘21) – crawling & indexing updates, link building, and more
Some of this is also in a server’s access logs, but getting and understanding them is often hard. We hope this report makes it easier for sites of all sizes to get actionable insights into the habits of Googlebot. Together with this tool, we also launched a new guide specifically for large websites, and crawling as the site grows crawling can become harder, so we compiled the best practices to keep in mind. You don’t have to run a large website to find this guide. Useful, though, we’ll add a link in the description, if you’re keen and finally still on the topic of crawling we’ve started crawling with HTTP 2
HTTP 2 is an updated version of the protocol used to access web pages. It has some improvements that are particularly relevant for browsers and we’ve been using it to improve our normal crawling too. We’Ve sent out messages to websites that were crawling with HTTP, 2 and plan to add more over time. If things go well, as you can see, there’s still room for news in something as foundational as crawling, and now, let’s move on to indexing, as mentioned before, indexing is a process of understanding and storing the content of web pages so that we can show them in The search results appropriately for indexing – I have two items of news to share with you today. First requesting indexing in the URL inspection tool is back in the search console. You can once again manually submit individual pages to request indexing. If you run into a situation where that’s useful for the most part, sites should not need to use these systems and instead focus on providing good internal, linking, and good sitemap files.
If a site does those well, then google systems will be able to crawl and index content from the website quickly and automatically. Secondly, in the search console, we’ve updated the index coverage report significantly with this change, we’ve worked to help site owners to be better informed on issues that affect the indexing of their site’s content. For example, we’ve removed the somewhat generic crawl anomaly issue type and replace it with more specific error types. There’S a bit more about this update in our blog post, which I’ve linked in the description below. Finally, I mentioned links in the beginning. Google uses links to find new pages and to better understand their context on the web. Next to links, we use a lot of different factors in search, but links are an integral part of the web, so it’s reasonable that sites think about them. Google’S guidelines mention various things to avoid with regards to links such as buying them, and we often get questions about what sites can do to attract links. Recently, I ran across a fascinating article from Giselle Navarro on content and link-building campaigns that she saw last year.
While I obviously can’t endorse any particular company that worked on these Google search news series campaigns, I thought they were great examples of what sites can do its worth. Taking a look at these and thinking about some creative things that you might be able to do in your site’s niche, I added a link in the description below creating awesome. Content, isn’t always easy, but it can help you to reach a broader audience and who knows? Maybe get a link or two and just a short note on news about structured data, as we mentioned in one of the previous episodes, we’ve decided to deprecate the old structure data testing tool and to focus on the rich results test in the search console.
The good news is that the structured data testing tool isn’t going away, but rather finding a new home in the schema.org community, and that’s all, for now, folks, in closing I’d love to hear more news from you all, especially around this video series, Google search news series which parts did you find particularly useful, which part’s less so what should we focus on more for this year? Please, let me know in the comments below or drop me a note on Twitter. I really appreciate all feedback, yours too. Finally, if you’d like to see more of these episodes or catch up on the new series for sustainable monetized websites make sure to subscribe to the channel, I look forward to seeing you all again in one of the future episodes of google search news, Bye
So Facebook ads are the things really which makes my event successful. At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right. What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and watch the slide about event lifetime value, because that’s quite important, I’m gon na go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person. Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there, maybe watching this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’M not an expert, I’m just telling you what I know so, I’m gon na go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on. And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image. Ad is actually kind of the least popular one. I then have a video ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go. Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’S a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that. So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’Re invited to a free seminar at the juries in Cheltenham on Friday, the 26th. So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads. I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this video or the video was too long, because this particularly videos about sort of two two and a half minutes, so people maybe didn’t watch all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess. It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid. So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time. Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00. I don’t know 10 p.m.
So you could potentially run it on schedule. I’Ve never split tested that and hey, maybe that’s something I should do, but I term lazy. So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad. Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific. So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results. So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’S why it’s better off to start with a really high budget. Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo. This person’s, like gon na spend 300 quid so they’re like yeah. Let’S just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get your 7 to your 97 bookings and switch it off and you’ve Only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like. I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there. How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %. Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’S too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’S chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat. I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham. Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’T want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted. It’S information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it. So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches, but you’re gon na have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me. I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work. It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there. I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them. I have them, I’m not focused specifically on women, i, but i wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver. So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement. So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’S entirely up to you. You’Ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not. It’S entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate. Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses. So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the video. So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re gon na get better results early on and then the ad will keep on getting repeated to the same people after that. So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch. Have you got any questions like potm into the potm into the feed below, and i will be sure to come back to you.