Mobile Marketing Strategies

Small Business Tips To Rapidly Grow Your FB Pages

Nowadays, it is common for small businesses to have a Facebook page as well as a web business site. These are essential business components in today’s modern business environment to stay ahead of the competition. But small business owners should also consider optimizing their Facebook pages as well as their web business sites for greater effects and returns to business.

Social media options

The emergence of social media networking sites transformed the business arena for all businesses; especially small business owners. As more and more consumers climbed onto the social media platform to stay connected, small and big businesses are also capitalizing on the benefits of social media avenues. Many small businesses are enjoying great success when Facebook marketing is incorporated into their online marketing strategies and campaigns.

A small business must manipulate the best of social media sites such as Facebook to boost its market presence and bottom lines. The full potential of social media networking features must be capitalized effectively to bring about the desired business outcomes. There is a plethora of dynamic Facebook features that are powerful in enhancing the small business enterprise’s sales and profit. A small business owner must learn to take advantage of these features to impact its online marketing strategy.

One of the best forms of Facebook manipulations is to generate a high number of ‘likes’ on the web business page. This would draw the attention of popular search engines to generate a high ranking to the web page which augurs well for the web business. More web traffic is expected to come through with a higher page rank.

There are many tips and tricks to grow the number of Likes on the web business page. Six are suggested below.

1. Generate an attractive welcome page

It is crucial to create a custom welcome page that represents the small business professionally. This page may be simple but crucial in introducing the small business with its plethora of products, services and brand to visitors. It must be well designed and structured to facilitate easy navigation that would encourage more visitors as well as a frequent return of visitors.

A well designed web business site is commonly ‘like’ and shared with others which is an excellent form of free promotion for the business while establishing the brand name in the marketplace. There can also be some inclusions of promotional components that encourage visitors to ‘like’ the web page as they navigate through the site. It could be a discount voucher or freebies with every ‘like’ of the webpage. Hence, the number of ‘likes’ on the small web business site would increase faster to capture the attention of top search engines for a higher page ranking.

2. Inclusions of Videos and Photos

Modern consumers like to view videos and photos than just reading text on any web page. Hence, the web business site that incorporates interesting videos and colorful photos that are relevant to the topic of discussion would stand to enjoy more likes from visitors.

The innovative small business owners need to think out of the box to gain an unfair advantage over their competitors by including components that their competitors do not have to make their web page stand out in the crowd. Well executed videos are great advertising tools that allow an effective dissemination of product or service information that would compel viewers to make a purchase immediately or establish the brand power in the market as more visitors view the video. These videos or photos about the business, product or service can be shared along the circle of influence’s network of the consumer.

Video inclusions are simple creations which can also be used on self introduction with regards to the business, headshots of staff and owners who are serving the consumers as well as clear demos of business products and services to convince viewers of the dynamism of the business offerings.

Modern consumers enjoy business websites that have pictures or photos of the staff, especially customer services to link a face to a name and services rendered. When good services are rendered such as fair recommendations and tips or caution on the suggested products, consumers are more likely to ‘like’ the webpage for the professional services experienced.

3. Proactive services

A small business website can garner more ‘likes’ than its competitors with a high dose of proactive services compared to a lackadaisical attitude by business owners. It is important to make every web visitor feel like a VIP when visiting the web business site regardless of status and purchase capacity.

Proactive services to every visitor to the web business site make the visitor feel important to generate a positive response such as a ‘like’ on the webpage. There is a status update feature that can be manipulated to garner relevant information on potential leads with open options for visitors and fans to participate in any update activity. Small business owners can make use of relevant Facebook apps such as Contact Me to create the relevant contact form for a quick contact option by visitors.

Quality blogs can be posted regularly and directly to the web business’s Facebook to entertain web visitors. Sponsored web events or quick updates on relevant market happenings via Facebook event features are proactive services by a small business to garner more ‘likes’ on its web page.

4. Inclusion of a ‘Like’ Gate

Web visitors would more like to click the ‘Like’ button on the web business page if there is an obvious ‘Like’ gate staring in their face. Clicking the ‘Like’ button opens to another space of more interesting contents that would captivate readers.

5. ‘Like’ Maintenance

More visitors would ‘Like’ the webpage if the proper web maintenance is exercised. It is necessary for a small business to track its page activities professionally with quick responses to customers’ mail while cleaning up the mail list to keep the website always professional in appearance and contents.

6. Request for ‘Like’

A direct request to ‘like’ the page is very effective when the request is posted professionally. Most web visitors would comply if there is nothing negative about the website or pages.

Five Keys to Choosing the Right CPA

Every successful business requires professional CPA assistance, especially in marketing to boost the company’s market presence. CPA professionals do more than just annual taxes for companies; they are consultants on accounting and financial systems, estate planning and retirement plans. CPAs are important components to the business as with lawyers and bankers.

There is a plethora of ways to choose the best of CPAs that would boost the company’s operations and bottom lines. Every company operates differently with different objectives and resources. Hence, it is better to hire professional CPA services that would cater to the functional needs and objectives of the company over the long run. Below are 5 keys to choosing the right CPA for a company with certain fine tuning considerations.

1. Worthy Recommendations

A recommended CPA is a better choice than one personally sought especially if the recommendation comes from an esteemed authority in the field such as the local Chamber of Commerce. Local authoritative agencies would have a list of licensed CPAs and companies to recommend business owners of different sizes, establishments and industries.
Recommendations can also come from business enterprises of similar industries who are satisfied with their current CPA professionals and scope of services. These recommendations must be carefully checked out to ensure that the services and charges offered cater to the needs and requirements of another company precisely as no company operates exactly the same. Friendly business owners are usually willing to share their experience on their CPA service provider.

2. Specialized services

There can be varied categories of CPAs in the market, which may not be familiar to ordinary business owners. Many CPAs specialize in different fields and industries as there is a huge market with a plethora of industries and businesses ranging from small to mega. The smart business owner should consider hiring a well established CPA company that specializes in its type of business. This would ensure that the CPA has the relevant experience and understanding of the business needs and requirements.

A CPA specializing in a particular industry would be armed with the best tools of accountancy and financial components to assist business owners in that arena. The professional financial consultant would be more familiar with the laws and financial requirements pertaining to that particular business industry using less time to resolve financial issues for the business enterprise. There should be a good track record of their professional services for business companies in similar arenas with good recommendations and feedback from their business clients.

3. A personal evaluation

Since hiring a CPA is a strong business component in establishing the business modus operandi, the wise business owner should take time to perform a personal evaluation of the qualifications, training, experience, customer services and charges before hiring. An interview should be conducted to seek a better understanding of the CPA firm’s setup, client list, scope of services and area of specialization.

It is crucial to confirm the license validity of the preferred CPA and check on its Better Business Bureau rating. References can be requested to check on the customer satisfaction of the CPA to get a better feel of the integrity and proficiency of the CPA services rendered. Any business owner seeking to hire a CPA must be bold to ask about the benefits offered and the scope of services to be rendered in accordance with the charges imposed. It is imperative to have a clear understanding of the full scope of services to be rendered by a CPA if hired and the type of contract both parties would enter into.

Business owners should not be shy about confirming the charges suggested by the CPA. It is their right to confirm if the scope of CPA services is worth every cent charged as the rates are usually high. It is better to be clearer about the scope of services than to find hidden charges along the way or have missed crucial services that have been listed as optional and upon additional charges. There may be hourly rates, consultation rates and special charges which may not be listed in the contract of service.

A personal interview with the CPA would give business owners an idea of the type of character in the CPA profession. It is important to interview the CPA consultant who would be handling the enterprise’s business needs to determine the type of relations the parties would be established instead of meeting with front office services alone. There must be the elements of trust, respect, integrity and confidentiality that exude from the potential CPA consultant to establish more than working relations.

4. Consider Modus Operandi

The smart business owner should get to know the setup of the potential CPA consultant and its company before hiring. It would be wise to visit the CPA office and check out its setup and modus operandi to check if the CPA office works professionally and satisfactorily to the business owner’s standards as well as per local authority requirements.
A well setup CPA office should be structured with sufficient manpower and resources in operating the company proficiently from front desk services to backend operations. Modern facilities and cutting edge technology resources should be obvious to identify the progressive development of the CPA consultant and its office functionality. There should be proper record keeping with trusted and proven software solutions and applications to safeguard important company data without leaking to unauthorized parties.

5. Market preferences

The best of CPA services should be secured to ensure that the business owner would encounter no problems with the law or any other authority departments. The choice of CPA services should be well established CPA firms in the market with a high or notable market standing. It is important to ensure that the preferred CPA service provider is recognized by the financial authorities and business sectors as trusted, reliable and professional in their modus operandi.

There are different types of CPA service providers in the market; there are corporate CPAs and freelance CPAs that are well established in their industry. The choice must be one who has a good reputation in the marketplace as CPAs would need to liaise with a wide array of parties from local authorities and individuals who can provide certain information to the CPA for an efficient task. The market is very familiar with all the licensed CPAs practicing in the country.

CPA Marketing Tips – Five Keys to Choosing the Right CPA

Every successful business requires professional CPA assistance, especially in marketing to boost the company’s market presence. CPA professionals do more than just annual taxes for companies; they are consultants on accounting and financial systems, estate planning and retirement plans. CPAs are important components to the business as with lawyers and bankers.

There is a plethora of ways to choose the best of CPAs that would boost the company’s operations and bottom lines. Every company operates differently with different objectives and resources. Hence, it is better to hire professional CPA services that would cater to the functional needs and objectives of the company over the long run. Below are 5 keys to choosing the right CPA for a company with certain fine tuning considerations.

1. Worthy Recommendations

A recommended CPA is a better choice than one personally sought especially if the recommendation comes from an esteemed authority in the field such as the local Chamber of Commerce. Local authoritative agencies would have a list of licensed CPAs and companies to recommend business owners of different sizes, establishments and industries.
Recommendations can also come from business enterprises of similar industries who are satisfied with their current CPA professionals and scope of services. These recommendations must be carefully checked out to ensure that the services and charges offered cater to the needs and requirements of another company precisely as no company operates exactly the same. Friendly business owners are usually willing to share their experience on their CPA service provider.

2. Specialized services

There can be varied categories of CPAs in the market, which may not be familiar to ordinary business owners. Many CPAs specialize in different fields and industries as there is a huge market with a plethora of industries and businesses ranging from small to mega. The smart business owner should consider hiring a well established CPA company that specializes in its type of business. This would ensure that the CPA has the relevant experience and understanding of the business needs and requirements.

A CPA specializing in a particular industry would be armed with the best tools of accountancy and financial components to assist business owners in that arena. The professional financial consultant would be more familiar with the laws and financial requirements pertaining to that particular business industry using less time to resolve financial issues for the business enterprise. There should be a good track record of their professional services for business companies in similar arenas with good recommendations and feedback from their business clients.

3. A personal evaluation

Since hiring a CPA is a strong business component in establishing the business modus operandi, the wise business owner should take time to perform a personal evaluation of the qualifications, training, experience, customer services and charges before hiring. An interview should be conducted to seek a better understanding of the CPA firm’s setup, client list, scope of services and area of specialization.

It is crucial to confirm the license validity of the preferred CPA and check on its Better Business Bureau rating. References can be requested to check on the customer satisfaction of the CPA to get a better feel of the integrity and proficiency of the CPA services rendered. Any business owner seeking to hire a CPA must be bold to ask about the benefits offered and the scope of services to be rendered in accordance with the charges imposed. It is imperative to have a clear understanding of the full scope of services to be rendered by a CPA if hired and the type of contract both parties would enter into.

Business owners should not be shy about confirming the charges suggested by the CPA. It is their right to confirm if the scope of CPA services is worth every cent charged as the rates are usually high. It is better to be clearer about the scope of services than to find hidden charges along the way or have missed crucial services that have been listed as optional and upon additional charges. There may be hourly rates, consultation rates and special charges which may not be listed in the contract of service.

A personal interview with the CPA would give business owners an idea of the type of character in the CPA profession. It is important to interview the CPA consultant who would be handling the enterprise’s business needs to determine the type of relations the parties would be established instead of meeting with front office services alone. There must be the elements of trust, respect, integrity and confidentiality that exude from the potential CPA consultant to establish more than working relations.

4. Consider Modus Operandi

The smart business owner should get to know the setup of the potential CPA consultant and its company before hiring. It would be wise to visit the CPA office and check out its setup and modus operandi to check if the CPA office works professionally and satisfactorily to the business owner’s standards as well as per local authority requirements.
A well setup CPA office should be structured with sufficient manpower and resources in operating the company proficiently from front desk services to backend operations. Modern facilities and cutting edge technology resources should be obvious to identify the progressive development of the CPA consultant and its office functionality. There should be proper record keeping with trusted and proven software solutions and applications to safeguard important company data without leaking to unauthorized parties.

5. Market preferences

The best of CPA services should be secured to ensure that the business owner would encounter no problems with the law or any other authority departments. The choice of CPA services should be well established CPA firms in the market with a high or notable market standing. It is important to ensure that the preferred CPA service provider is recognized by the financial authorities and business sectors as trusted, reliable and professional in their modus operandi.

There are different types of CPA service providers in the market; there are corporate CPAs and freelance CPAs that are well established in their industry. The choice must be one who has a good reputation in the marketplace as CPAs would need to liaise with a wide array of parties from local authorities and individuals who can provide certain information to the CPA for an efficient task. The market is very familiar with all the licensed CPAs practicing in the country.

Nothing Changes Within Mobile Marketers

Nothing Changes Within Mobile Marketers

Business Opportunities Marketplace

Almost all consumers have a mobile phone. Smartphones are a dime a dozen with the strong influence of advanced technologies today. Enterprising business marketers are capitalizing on the use of mobile technology to market their business. There is a keen watch on business opportunities marketplace in the marketplace and the economy to grow the business with an added advantage using mobile marketing.

Mobile marketers and business owners are waiting for current technologies to converge with a consolidation of advertising platforms where industry standards can be optimized. Small and big businesses are mining mobile technology to inspire new cost-effective marketing approaches to benefit the enterprise.
Below are 6 potential business opportunities marketplace ways in which mobile marketers can reach a wide audience in 2014 to boost their businesses.

1. Ad displays on mobile

As more and more online solutions are developed for the mobile platform, it is not surprising to note the business opportunity seized by many enterprising businesses in displaying their business ads on mobile devices. Mobile users now receive a plethora of advertising information from movie showtimes to annual sales from every retailer in the market.

Mobile ads are very impactful as mobile consumers are immediately informed of the latest happenings to be compelled to take the desired action by business enterprises. Mobile ads are found to have a great influence on mobile users with images or text messages that can reach thousands of users with one message at any one time. These business opportunities marketplacev messages can be shared or forwarded to be viral.

Google has announced recently it’s offering of mobile display ads services with a specially devised feature that offers mobile advertisers specific mobile advertising via demographics. This capability is further linked with Google’s “Pay-per-call” option where mobile advertisers are billed only when prospects are confirmed from the mobile ad.

2. SMS marketing

One of the simplest features on a handphone is the short message service available. SMS marketing today is a big business for online businesses to capitalize on the millions of mobile users all over the world. This is a very established mobile marketing channel with a mobile phone.

SMS marketing entails operating a campaign that manipulates Common Short Codes which comprise 4-6 digit numbers that are used by subscribers to send out SMS messages on special business promotions such as coupons, vouchers, or discounts for some sale items or service.

It is researched that SMS-based campaigns enjoy more than 90% effectiveness in compelling consumers to a proactive action compared to email marketing.

3. Searches on mobile devices

With a greater power on mobile devices through a plethora of new and dynamic features, mobile users are taking advantage of the advanced technology set in place to execute mobile searches across the Internet. Many top search engines are competing to gain the market position in mobile searches on the mobile platform. Popular search engines are working hard to take the lead in mobile marketing with their myriad of solutions on iPhones, iPods, and Androids.
Robust business opportunities marketplace options are offered by various search engines to boost mobile searches. Mobile searches are a crucial consideration in today’s high tech environment with more and more mobile users making their purchases via their mobile devices after searching for the desired product or service.

4. advertising

As more consumers depend more heavily on their mobile devices, innovative mobile marketers are looking at new versatile mobile apps that serve as impactful advertising channels to promote the business wares and offerings. This new form of mobile advertising is known as App-Vertising where mobile apps function as significant advertising channels used by creative mobile marketers.

Every mobile service provider is attempting to increase the number of mobile applications for the different mobile devices in the market while keeping pace with the latest technologies especially mobile technology. Mobile marketers are liaising with ad networks for mobile ads and directly sponsoring apps to encourage more users. Mobile ad formats include links, clickable images, and banners to notify mobile users of special promotions or events that may interest them. Some mobile ads are free while others charge a nominal fee to keep mobile users informed of the latest market offerings.

5. Multimedia Message Service

The progressive technology encourages multimedia messaging services on mobile devices as newer technologies bring on better messaging features on mobile devices. Although the mobile ecosystem may be complex with the diverse spectrum of carrier networks as well as a plethora of mobile platforms, multimedia-rich ads are very well received.
MMS together with mobile video features are expected to impact more mobile users as more advanced mobile devices come onto the market with aggressive marketers.

6. Social networking 

A lot of mobile users are enjoying a sleuth of exciting games on their mobile devices with more and more game applications mushrooming in the market; many of which are offered free to users. These mobile games have a high tendency in developing social networks as mobile games are shared and played online with various players even in remote conditions.

Business opportunities marketplace is important for mobile marketers to stay alert to the advancing technologies in the marketplace with the sprouting of potential applications and solutions that can be operated on various platforms such as mobile marketing to secure a wide market. Mobile marketers are banking on new and more exciting mobile games to attract more mobile consumers to their plethora of offerings to gain a wider market audience. Such interactive games on mobile devices provide an open social platform where a host of social interaction can be enjoyed. Mobile marketers can tap on this wide group of resources for their business as potential leads to boost their bottom line.

The target objectives of mobile marketers include building targeted potential leads of mobile users, developing cost-effective mobile marketing campaigns, and synergizing mobile marketing channels with the Internet platform and other online marketing avenues. With more and more consumers owning a mobile device today, Business opportunities marketplace would find it easy to identify and communicate with their preferred target audience to convey their business solutions easily in 2020.

Business Opportunities Marketplace

Online Marketing Increase Profits Small Businesses

Online Marketing Increase Profits Small Businesses

Increase Profits Small Businesses

The Internet is proving to be a very dynamic platform for all business enterprises to make a quick profit in a short period of time with minimal resources if well manipulated. There are a plethora of marketing tools for business enterprises to employ to enjoy the desired volume to increase profits small businesses. Small businesses today can profit from the Internet or online marketing approaches depending on business needs or objectives.

There are many business opportunities for small businesses to engage in profitable online marketing without costing a bomb, but the primary objective of online marketing is to secure more traffic to the targeted site for a higher sales conversion rate with more potential leads. Different companies would pick different online marketing approaches to generate the desired potential leads and web traffic for their business expansion and establishment in the marketplace. Small businesses would select a different set of online marketing options from big corporations depending on the budget and the right way profits small businesses’ current online environment.

1. Search Engine Optimization

Search engine optimization approaches are a must-have for small businesses to step into the intense business arena dominated by big players. With the proper SEO tools and techniques, small businesses are better equipped in competing with bigger market players without being sidelined.

There is a plethora of simple but cost-effective SEO tools and techniques which small businesses can employ easily for immediate gains in web presence and profits. The web business site must be well designed and implemented optimally to achieve a high page ranking with one or more popular search engines to draw more traffic to the site. A well-optimized website is a boost to the small business as the size or the establishment of the company is not easily distinguishable but brings more benefits to the business. A well-structured web business site looks and operates professionally to gain consumers’ trust and confidence with a higher inclination to purchase goods or security services.

Small businesses can structure their website personally or through professional website experts in the market from scratch to ensure a totally optimized site that is effective and efficient. There should be the proper generation and submission of original content that is fresh and relevant to web readers to want to come back for more or share with others. This would work well to benefit the web business site as free advertisement is generated and a better image of the company is created effortlessly.

2. Social media marketing

The online social media platform is a great opportunity to generate the desired buzz for the small business to enjoy more potential leads. This is a very powerful marketing platform for small business owners who know how to manipulate the tool effectively without incurring cost except for time and effort. Small business owners or marketers need to join these social media networking sites to gain access to the millions of potential leads offerings. However, time and effort are required in building the right relationships at these sites to gain others’ trust and confidence in the small business operations and offerings.

There needs to be sincere dissemination of expert information regarding small business products and services without hardcore selling. It is important to gain proper respect on these social media platforms before tapping the database to promote the business. When a well-established relationship is secured with the social media networks’ members, these would be transformed into business prospects before converting them to customers.

These social marketing platforms are powerful online marketing tools for small businesses with huge potential leads available. When small business owners pick up the right skills in socializing at these online platforms, they will gain from the myriad of benefits these platforms offer.

3. Article marketing

One of the easiest ways to increase profits for small businesses today is to post up interesting and relevant content on the website regularly. Modern consumers are web readers with an insatiable appetite for new information based on evolving and progressive technology today. When fresh and interesting articles are written well and posted on the web business sites, more web consumers would bookmark that page to follow up or share with their circle of influence. This simple act of web consumers is a form of free advertising for the business enterprise. This is important to small businesses that do not have a large advertising budget.

Well written articles posted on the web business sites of small businesses can draw more readers who would be inclined to check out the information on the recommended product or service related. This gives the small business a golden opportunity to increase their potential leads database and win customers. Good quality content is crucial to winning web consumers’ favor; also to increase profits small businesses the right topics are essential to engage web consumers’ attention and interest before compelling them to a purchase decision.

There can be certain subtle marketing tactics incorporated in well-planned articles by small businesses. Ideas to increase profits small businesses Special promotions, discounts and freebies displayed on the article pages can attract more web readers and consumers to the web business page.

4. Video and mobile marketing

Having a well-informed website and floods of like-minded customers to increase profits small businesses. With progressive technologies today, almost every person has a mobile phone and Wi-Fi. This modern gadget allows small businesses to send promotional information to the targeted mobile users in the form of text and videos that promote the products and services rendered. Video and mobile marketing are easy to manipulate and cost very little. Consumers love to view videos that are informative and professional. This would generate a better impression on the consumers with regard to the small business. Greater respect is generated when a relevant and accurate product or service information is disseminated via video or mobile marketing.

5. Forum posts

Online forums are great opportunities to display small businesses’ niche without being overbearing. This is a ‘soft selling’ approach to increase profits small businesses where expert opinions are put forward with subtle references to the small business. The audience is always stimulated to find out more from the forum speaker who would direct them to the web business sites. Hence, more traffic is generated to increase the sales conversion rate.

Increase Profits Small Businesses