– Who says you need a laptop or a desktop computer to do marketing? Hey everyone, I'm Neil Patel and today, I'm going to break down how
you can start digital marketing in 2022 with just a phone. (gentle music) Have you seen people claiming that you can make money
using your mobile phone or doing just digital marking on a phone? And I understand why so
many people like that idea because everyone has a
phone on them all the time. What's funny is, as I'm
recording this video, I don't have my phone on
me, but, in almost all cases I always have my phone on me. Today, everyone has a
phone in their pocket and, it can literally give you access to the entire universe
of content on the web.
But can you really do marketing
just using a mobile device? Let me know, answer yes or no
in the comment section below. So what do you think? Yes, no, I should actually
play jeopardy music right now, du, du, du, du. Well, depending on what
you're looking for, you can do it and you can't do it. So that's not necessarily
answering the yes or no but, you can actually
do a lot on your phone and some things you may need a laptop, not because it doesn't work on
your phone, it's a nightmare, so let me go over those. First off, Instagram marketing. You can do that really well on your phone, from taking the pictures,
to creating content, to engaging, leaving comments,
heck, it's hard to do that from your computer versus your phone. You can't even use all the
features without your phone. The platform was built for mobile devices and primarily for mobile. The same goes with TikTok,
where you could basically do all the activities related
to content and engagement, better done from your own phone than it is from a desktop computer.
The next thing you can do from your phone is creating content, from
shooting videos, selfies, shorts, reels, you can do
that all from your phone, works really, really well, heck,
the cameras on these phones are better than a lot of
people's like physical SLR or DLR or whatever
those cameras are called that are big and gigantic. If you want to create visual content, you can do so using apps
like Canva, Adobe Lightroom, and there's tons of other options and most of those, you can
find apps on your phone.
The third marketing activity
that you can do on your phone is scheduling social media content. Today, there are tons of
apps like Hootsuite, Buffer, even Facebook Page Manager which gives you the
ability to schedule content from your phone for many
different platforms. The fourth thing that you can do is running ads on social media. Look, I would personally never use a phone to run my ad campaigns, but,
I've seen a lot of people run their ads from a phone
and I really, really, really, really, really go against it. I probably should have added
a few more reallys in there, but the point is is you can
do most things from a phone. But however, from things like ads to trying to do your SEO
and modify your code, to doing keyword research, a lot of this gets tricky from a phone.
Amazon Products
Sure, Ubersuggest has a
mobile-friendly version but, it's hard to actually go and
do that and write a blog post and optimize your title
tag and meta description and your images and compress
all of them from a phone. So the cool thing about a
phone is you can do a lot of the stuff you need
to do on a daily basis from your phone, but you can't
do everything from a phone. A lot of the stuff that is one-off or stuff you don't need
to do on a daily basis, a lot of those things you'll
need a desktop computer. The point I'm trying to get at is, if you want to do social media marketing, you just need a phone. You want to run ads, optimize campaigns, send out emails and fine tune them and look at stats and data, you're going to need more
than a phone for just that, but it doesn't mean
that you can't use both.
And when you're on the
go, you have no excuse but to do marketing because
you can do it from your phone. If you need help with your marketing, check out my ad agency, NP Digital, if you enjoy the video, like it, share it, tell other people about
it, thank you for watching..
