Hi, I’m Lauren from our search team uh, oh back one – and this is Alex from our geo team and we’re really excited to share a little about knowledge panels today and how you can claim them and engage with them. So Claim Your Knowledge Panel, as we heard earlier this morning, billions of searches take place on Google every year and many of those are about people and organizations. When searchers find the people in organics that you represent.
We want to give you the tools to make a great first impression with your knowledge panel next, so for those of you that are intimately familiar with knowledge panels already indulge me for a moment and for those that may be new to knowledge panels. Here’s a quick Claim Your Knowledge Panel overview, but the knowledge panel is an information box that appears when you search for entities that are in the knowledge graph people, businesses, things places locations those they give you a quick snapshot of information on a topic based on Google’s understanding of available content. On the web, so if you hear about an awesome, new restaurant or a great non-profit – and you come to Google, this is a quick way for you to learn more and get to know the topic so based on the topic of the knowledge panel, there may be Different information or features included, for example, if the topic of the knowledge panel is a business that serves a specific location or a service area, the knowledge panel may have options that are specific to businesses.
So we know that people and organizations with the information included in knowledge panels like those that you may work with or represent our authority on the topic. You are arguably one of the best authorities on yourself and we have tools for you to provide direct feedback and suggest any additions or changes. So the C̲l̲a̲i̲m̲ ̲Y̲o̲u̲r̲ ̲K̲n̲o̲w̲l̲e̲d̲g̲e̲ ̲P̲a̲n̲e̲l̲ tools may look a little different based on the topic of the knowledge panel, but the first step is always to do a search and look for a prompt to claim you’ll be guided through a verification process where we validate that. You, in fact, do represent that topic, so once you’ve claimed the knowledge panel. You’ll want to take a look at the info in it review that information and suggest any needed dates or additions in a study done with location-based businesses.
They found that businesses that complete their information are twice as likely to be considered reputable by consumers. So this is definitely something that you want to do to make a great first impression if you haven’t already and so to suggest those changes after claiming the knowledge panel, the next time you do a search for the person, the business, the organization that you represent you’ll See a special header at the top that invites you to suggest changes when prompted add any required information and documentation from the open web. Your suggestions will be reviewed by a dedicated team and you’ll receive email updates along the way, letting you know about the status of your suggestion.
If you represent a business that serves a location, Alex is going to take you through that suggestion flow thanks, Lauren, and so, when you see something like this you’ll be able to edit things like hours. Customer Claim Your Knowledge Panel service numbers street addresses websites the same information that shows up on the knowledge panel also shows up in Google Maps and other local search formats for Google. So this is a primary way for people to understand and identify the business and get in contact with it. The important really part here is also making sure that once searchers finally discover or rediscover you should let them work know where to go next, so they can continue their journey depending on again the topic of the knowledge panel. You should be things like websites, social media presence so that searchers can take the next step in terms of finding you and discovering what you do.
Engaging Claim Your Knowledge Panel searchers is also super important, and so we have a format that allows for certain types of knowledge panels to create and create content and engage with consumers and searchers on Google, all those billions of people that we’re searching for you that Lauren mentioned they should Be able to see those updates, depending on the top of the type of knowledge panel you own, they should be able to see those types of content immediately once you’ve surfaced them in the knowledge panel and to get started. It’S pretty easy for people in brands. All you need to do is search for yourself and you should be able to see the claim knowledge panel link and then for businesses, local businesses. You should go to business. Google com thanks…
Hello to you all, this is Bob Moore, your host with today’s latest roundup, from around the web of portable sell tips and policies for neighbourhood small and medium-sized companies. Okay, let’s get started in this episode. We will cover the following: is portable announce the best route for your small business and seven strategies for creating an effective mobile site? In a first topic we go to business insider business. Insider. Ask the question: is mobile announce the best route for your small business? We all is a well-known fact that mobile sell is talked about as an integrated part of any small and medium-sized companies, regional market local sell strategy, but to all local small and medium-sized companies run portable, which is a very important question and Business Insider reports that professionals seem to consistently concur. That Mobile is the future of advertising. Consumers are goal circulars and other market contents via smartphones and tablets, and Business Insider goes on to say that consumers pick up a phone and ask regional industries a question instead of seeming it up online now. Does this tells us our world has changed? Maybe maybe not, but it is quite an important topic and for more information. If you want a more in-depth article, then please visit the Business Insider online. Okay. Our next topic is the 7 30 G’s for creating an effective mobile site. For this we go over to street engages street combat talks about the sevenths reactions for creating effective mobile websites, and it goes on to say that there are different energies to entering mobile marketing. Having a mobile website is one style, although it is a great way to increase visibility to your potential patron cornerstone. There are some things to consider to make it effective street engages reports that 51 percent of consumers say there are more likely to purchase from retailers with portable specific locates and 21.8 percentage of small businesses say they plan on increasing the amount they spent on mobile marketing. In 2012 – and they further go on to say that not all portable sites are created equal. However, there are some basic principles that small businesses can follow to ensure the mobile site generate the greatest return on investment possible. The 734. Creating an effective mobile site are as follows: one established a purpose to compile portable websites easy to find number three optimized for multiple systems and maneuvers. Number four hearten visitors to take action. 5 use touch points to build deeper connection, 6, automate the updating process and, finally, crowd 7. It is excessively inadequate that you track your results if you are interested in more in depth info about the 7th ologies for creating an effective website. Please visit street fight and this unfortunate us to the end of today’s installments. Hopefully you will tune in the game to get the latest on mobile sell tips-off to assist you germinate your regional business. Thank you for aria him and have a great day thanks.
Take a long video and cut right to the good part with easy-to-use crop and trim tools in the Photos app. We’ll show you how to crop your video to another aspect ratio and trim the length. We’ll start with crop. In the Photos app, tap Edit while viewing a video. Then tap the crop button.
Now, tap the aspect ratio button in the upper-right corner. You can manually crop your video by using FREEFORM, or you can select a preset crop. Drag the video to reframe it if you need to. Looks good! Need to shorten your video a bit?
To trim it, tap the Video button. From here, slide the handles to change the start and stop times. Tap play to preview. And when you’re happy with your clip, tap Done. Want to go back to how it was?
You can undo your changes anytime by tapping Edit… ..
.then Revert. And that’s a wrap! Now you can post and share your video at just the right size. For more iPhone photo and video tips, subscribe to the Apple Support channel, or click another video to keep watching.
I am sick and tired of youtube ads, and this is what I’m going to do about it: all right. Let’s analyze this for a moment. Okay, first, they provide all videos on youtube free of charge. Second, you become addicted. Then they offer us a paid ad-free subscription because they know you don’t like ads and then they annoy the out of you with their ads so that you eventually buy their subscription and look I’m not against capitalism and making money. On the contrary, I’m all for it and look. This is not about the money. Money comes as a result of success. However little your successes are, if you have no success, you have no money and success is your duty obligation and responsibility as grant Cardone says it. So well in his book, the 10x rule, but he also says – and I fully agree it should be done ethically now. Don’t tell me that what google is doing here is ethical.
Google is rapidly becoming just like Facebook, not given a sh about you, the viewer, a human being, they don’t give a rat’s ass or maybe they do give a rat says it’s the same as giving you hard drugs for free for a long period of time to make you become addicted to it and then start charging for it and suck you dry? Don’T you see that they are turning us into the next type of addicts on the internet? I myself am becoming an addict and I’m doing something about it. I’ll tell you in a minute first, I want to talk about ethics here. Wouldn’T you agree that Google has some of the most intelligent people working for them and that they have access to a whole lot of money and that they are creating an ai that beats the intelligence of every human being combined on the planet. Then how come? They cannot come up with a business idea to make billions of dollars in profit. Ethically how come they must be stupid.
That is impossible. Oh really give me a break. Just look at the world’s most phenomenal example here, Elon Musk. Why did he start tesla? Why Starlink? Why SolarCity? And why the boring, company and SpaceX? Why? Because it was the right thing to do for him. It is the right thing to sacrifice his time and energy here on earth for the betterment of the world to a man like that, i tip my head and listen he’s not the only one. There are thousands of entrepreneurs around the world who run highly profitable businesses based on great ethics. So if Google is so smart, why don’t they do something for the betterment of the world huh? You can answer that question yourself. Two things are going to happen. Mark my words, one, an alternative to youtube will flow to the surface that offers video content in an ethical way, a way that works for everyone, a win-win.
Why? I am sure I’m not the only entrepreneur who is sick and tired of being bombarded by google ads and who can see this. That’S why two we, the people, will find a way to circumvent google’s malicious plan to make us into internet addicts. We, the people, have a voice and we will stand up and fight back and say no. Thank you, google. Here’S how I am doing it right now. Currently, all my videos are aimed to help people not to promote some random company that I don’t know. Therefore, I’m adding the text no ads colon in front of my video title and that will allow you the viewer to see if this video has ads by google or not before you decide to tap or click and watch. If this idea goes viral and YouTubers start doing that, we win and we will beat the system.
So if you are a YouTuber and you care about your viewer’s experience more than you care about the money you get from the ads, then do this and to all YouTubers out there who agree with me. Please use this video or make your own copy translate it. If you can I’ve provided the closed captions here and look, we can do this, but we have to do this together. People will abuse this for sure. This means that if you are a viewer – and you see no ads in front of the title and that YouTuber has allowed Google to place ads in it, we, the people should dislike the video click, the report flag for manipulative content, and then unsubscribe from their channel. Come on guys, let’s do this, and let’s do this together: It’s your Choices that count?
– All right, Insiders, we are back with another edition of News Flash. And I have to be very honest with you, I am developing a keen awareness of how difficult it is to be a creator. Not only do I have to get all the lighting right, but I’ve received feedback from on high that I have to remain in the center of the video. So I’m starting from scratch. I’m gonna be bringing you more and more news updates throughout these News Flashes.
But I’m also gaining more and more respect for this community and all of the efforts that you put in to make the platform exactly what it is. So, with that, let’s get into some updates. First up, we have some exciting news around latency once again. And, of course, we’re talking about studio updates. Up until now, creators had to wait about two days to see the data coming in around the search terms and URLs that were the pathway to actually getting to your content.
Now though, you’re gonna see the search terms pretty much immediate after a video is uploaded, and at the channel level, you’ll see the data within about a day. Like many, if not most of us, you’ve probably been missing Tom. Well, you can look back on a great interview Tom did with Tim, from Video Creators, where they discussed some common roadblocks that creators face and how to overcome them. We’ll leave a link in the description. Now we have a guest, James, who’s gonna take you through a new, native way to integrate info cards within Studio.
James is gonna take us through a sneak peek of what the team has been looking at to the benefit of you, our creators. – [James] So I’ve got my video here for the demo, and now we’re gonna come at an info card. And you know I’ve got to promote our favorite channel.
Creator Insider. There we go.
Hello, Insiders? Learn more about YouTube. And then let’s pick a spot. I’m gonna put this right about, let’s say three seconds here. And, actually, I’ll move it up just a little bit through at the beginning of the audio there.
And yeah. And then I’ll save it. You could add another one, another card if you wanted to here. I’m not gonna do that. That’s the new info cards editor.
Check it out soon. – Thank you, James. Next up, we have some great news around the audience tab within Studio Analytics. So, what you’re going to be able to see is videos that your audience has watched on YouTube that aren’t your own. So you’re gonna be able to see the other things your audience is looking at.
This gives you a great opportunity to get to know your audience better.
It also allows you to dig into what other video topics and formats that might suit your channel. Think about this in terms of the titles, the thumbnail styles, and the collaboration opportunities that you might want to explore. Now, we’re gonna be rolling out this card over the next couple of weeks, but a couple of things to note. You might not see it because your channel may not have enough data, or if you’re making content that’s appealing to kids, you’re not gonna have access to this either.
We’ll be rolling it out over the next couple of weeks, so be on the lookout.
And, of course, who won the trivia contest from last week? And, yes, okay, I hear the winner is coming to us shortly in a sealed envelope. Yes, thank you. Thank you.
Okay, so we have it here. Lemme put on my glasses. It was a really tough contest, I have to say. But this week’s winner was MarcoJP-ve, who correctly identified the answer to the question, which was, “Which video was the first to reach one million views on the platform?” The month, November.
The year, 2005. The video, a Nike ad featuring Ronaldinho. So, thanks so much, Marco, for engaging. This week’s question is, “Which video is currently the most liked video on the platform?” Dig into those comments as quickly as you can and be the first with the right answer, and you will be the winner of this week’s News Flash contest.
– Hello insiders. I’m Elena. I’m a product specialist working on YouTube analytics. As probably all of you know, recently we launched a new feature called Shorts. Shorts are a new video or a new short video format and we’ve seen a lot of comments and a lot of questions about this feature.
And we want to talk today about how shorts will influence your metrics and YouTube analytics.
Some of the metrics will remain the same and some of the metrics might change. So we invited Fiona to talk about this topic in detail Fiona do you want to say a couple of words about what you’re working on? – Yeah, absolutely. So to introduce myself, hi, I’m Fiona, I’m a product manager on YouTube analytics.
And I, we’ve been spending a couple of months sort of doing some work to make sure that kind of shorts make sense and YouTube analytics and sort of don’t get too confusing, hopefully. – All right. So let’s start with how, can I see how many views shorts are driving to my channel in analytics? – Yeah. So maybe first of all to clarify, just how views are counted for shorts they are counted the same way as for shorts as for regular videos.
So they also contribute to your channel level view count and sort of don’t get filtered out in any way.
You can see how many views you get from shorts by looking at the traffic source type card on the reach tab of YouTube analytics. And you can also go into advanced analytics to see the same information. And if you click on the traffic source types there, you will see a row for shorts. And it’s important to mention that all of the views that are classified in that traffic source type, are the ones from viewers sort of swiping up to your video in the shorts player.
If people are clicking onto your short from the home tab, those would still be marked as kind of the in the normal browse traffic source as before. – Okay. So I assume shorts might decrease channel average view duration , click through rate or potentially RPM? Is that correct? – Yeah.
So they could change if you do have a lot of shorts your average reiteration could go down because of course the videos are shorter. This shouldn’t hurt your channel performance in any way it’s just kind of an attribute of the video. Same thing for click through rate because most people will sort of swipe to your video rather than click on it based on a thumbnail that metric might also change, but again, it shouldn’t really impact your performance.
RPM is a little bit special because the views in the shorts player aren’t monetized. And so we are actually filtering those out from the RPM population so that it doesn’t get too impacted and confusing, because you could have seen a drop if we had left it in, because if you get a lot of and monetized views, the RPM could drop since it is sort of essentially revenue divided by views.
So we filter that out. – Wow! That’s good to know about shorts. I also heard that analytics for shorts, I can’t see typical performance for shorts and analytics. Is that true?
And why can’t I see a typical performance there? – Yeah. So, because shorts is kind of a very new format, we wanted to make sure that we weren’t really generating any unfair comparison, so we didn’t want to say things like, “Oh no, your average view duration has gone down.” If we’re comparing it to regular videos, ’cause that won’t, it wouldn’t be an apples to apples comparison. So we’ve disabled these sort of typical performance indicators, the little up and down arrows, and also some of the headlines for shorts just to make sure that we actually when we do really bring it back, that it actually makes sense and is a fair comparison.
So we intend to have typical performance for shorts but we want to do it properly. – Okay. It makes sense. So do you have any questions for CI audience today? – Always.
We’re always working to improve analytics and particularly for shorts because it’s new, we’re very keen to hear you know what would be the most interesting information for you? What would be the most helpful? So definitely leave us a comment about that and we’ll look into it. – Awesome. Well, thanks for coming to the show Fiona.
Leave your feedback under this video and keep it real..
https://videoinformationproducer.com/high-quality-automatic-backlinks-exchange-network/ Hi everyone and welcome back to the google search news series. I hope life is treating you reasonably well, wherever you are, I’m your host today, john Mueller, here from Switzerland. With this show, we want to give you a regular summary of what’s been happening around google search specifically for website owners, publishers, and users. If you find these useful – Google search news series which I hope you do and if you’d like to stay up to date, then make sure to subscribe to the channel, I hope your year both ended well and is starting off well what a unique year.
It was right if you’re watching this in the far future, then first off congratulations for making it that far and secondly, as you can see in early 2021, we’re still recording from home in Switzerland. In this episode, we’ll be covering some neat new things around the foundation of search, namely crawling and indexing, as well as another relevant part of the search, namely links if you’re curious to find out more then stay tuned. A bit of background crawling is when Google search news series Googlebot looks. On pages on the web, following the links that it sees there to find other web pages indexing, the other part is when google systems try to process and understand the content on those pages.
Both of these processes have to work together, and the barrier between them can sometimes be a bit fuzzy. Let’s start with news about crawling: while we’ve been crawling the web for decades, there’s always something that we’re working on to make it easier, faster, or better understandable for site owners in search consoles. We recently launched an updated crawl stats report. Google search console is a g̲o̲o̲g̲l̲e̲ ̲s̲e̲a̲r̲c̲h̲ ̲n̲e̲w̲s̲ ̲s̲e̲r̲i̲e̲s̲ free tool that you can use to access information on how to google search sees and interacts with your website. This report gives site owners information on how Googlebot crawls a site. The report covers the number of requests by response code and the crawl purposes host level, information on accessibility, examples, and more.
(Jan ‘21) – crawling & indexing updates, link building, and more
Some of this is also in a server’s access logs, but getting and understanding them is often hard. We hope this report makes it easier for sites of all sizes to get actionable insights into the habits of Googlebot. Together with this tool, we also launched a new guide specifically for large websites, and crawling as the site grows crawling can become harder, so we compiled the best practices to keep in mind. You don’t have to run a large website to find this guide. Useful, though, we’ll add a link in the description, if you’re keen and finally still on the topic of crawling we’ve started crawling with HTTP 2
HTTP 2 is an updated version of the protocol used to access web pages. It has some improvements that are particularly relevant for browsers and we’ve been using it to improve our normal crawling too. We’Ve sent out messages to websites that were crawling with HTTP, 2 and plan to add more over time. If things go well, as you can see, there’s still room for news in something as foundational as crawling, and now, let’s move on to indexing, as mentioned before, indexing is a process of understanding and storing the content of web pages so that we can show them in The search results appropriately for indexing – I have two items of news to share with you today. First requesting indexing in the URL inspection tool is back in the search console. You can once again manually submit individual pages to request indexing. If you run into a situation where that’s useful for the most part, sites should not need to use these systems and instead focus on providing good internal, linking, and good sitemap files.
If a site does those well, then google systems will be able to crawl and index content from the website quickly and automatically. Secondly, in the search console, we’ve updated the index coverage report significantly with this change, we’ve worked to help site owners to be better informed on issues that affect the indexing of their site’s content. For example, we’ve removed the somewhat generic crawl anomaly issue type and replace it with more specific error types. There’S a bit more about this update in our blog post, which I’ve linked in the description below. Finally, I mentioned links in the beginning. Google uses links to find new pages and to better understand their context on the web. Next to links, we use a lot of different factors in search, but links are an integral part of the web, so it’s reasonable that sites think about them. Google’S guidelines mention various things to avoid with regards to links such as buying them, and we often get questions about what sites can do to attract links. Recently, I ran across a fascinating article from Giselle Navarro on content and link-building campaigns that she saw last year.
While I obviously can’t endorse any particular company that worked on these Google search news series campaigns, I thought they were great examples of what sites can do its worth. Taking a look at these and thinking about some creative things that you might be able to do in your site’s niche, I added a link in the description below creating awesome. Content, isn’t always easy, but it can help you to reach a broader audience and who knows? Maybe get a link or two and just a short note on news about structured data, as we mentioned in one of the previous episodes, we’ve decided to deprecate the old structure data testing tool and to focus on the rich results test in the search console.
The good news is that the structured data testing tool isn’t going away, but rather finding a new home in the schema.org community, and that’s all, for now, folks, in closing I’d love to hear more news from you all, especially around this video series, Google search news series which parts did you find particularly useful, which part’s less so what should we focus on more for this year? Please, let me know in the comments below or drop me a note on Twitter. I really appreciate all feedback, yours too. Finally, if you’d like to see more of these episodes or catch up on the new series for sustainable monetized websites make sure to subscribe to the channel, I look forward to seeing you all again in one of the future episodes of google search news, Bye
All right, I have a lot of ladies right now that I’m training actor Wesley. How do I get a bigger butt? I want my book nice. I want it big, you know I want it sexy and you know I thought most women want to lose weight, but they want a big button. I’M gon na show you how to get it done. I’M gon na show you how to get it done, not saying that I have a big butt, but I’m gon na show you how to get the gluteus nice. Okay. First, you want to do it. You want to get down here before them. Okay, go to your forearms look straight. You want to see the leg. You see that all the way up down you see, then that should be a nice 90-degree angle. That’S not enough. 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 5. 1. 2. 3, 4, 1, 2, 3, 1, 2, 1, 1, 2, 3, 4, 5, 6, 7, 1, 2, 3, 4, 5, 6, 7, 1, 2, 3, 4, 5, 1, 2, 3, 4, 1, 2, 3, 1, 2, 1, we’ve done is go for the form. You see right here upon on the face: 1. 2. 3, 4. 5. 6: 7 next leg: 1, 2, 3, 4, 5, 6, 7, next leg, 1, 2, 3, four, five, six next days; 1, 2, 3, 4, 5, 6, 1, 2, 1, 2, 4, 5, 1, 2, 3, 1, 1, 10, 2001 June, 3, 1, 2, 3, 1, 2, 3, 1, 2, 1. 2, 1 you’re going to Rome going your bedroom you’re, not that I should not take you longer than 7 minutes to do this. Workout and your glutes are done for the evening all right folk. This is whistling virgin you’re a master virtual training. Hey that’s training with whis get fit with pass;
So Facebook ads are the things really which makes my event successful. At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right. What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and watch the slide about event lifetime value, because that’s quite important, I’m gon na go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person. Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there, maybe watching this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’M not an expert, I’m just telling you what I know so, I’m gon na go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on. And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image. Ad is actually kind of the least popular one. I then have a video ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go. Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’S a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that. So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’Re invited to a free seminar at the juries in Cheltenham on Friday, the 26th. So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads. I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this video or the video was too long, because this particularly videos about sort of two two and a half minutes, so people maybe didn’t watch all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess. It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid. So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time. Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00. I don’t know 10 p.m.
So you could potentially run it on schedule. I’Ve never split tested that and hey, maybe that’s something I should do, but I term lazy. So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad. Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific. So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results. So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’S why it’s better off to start with a really high budget. Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo. This person’s, like gon na spend 300 quid so they’re like yeah. Let’S just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get your 7 to your 97 bookings and switch it off and you’ve Only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like. I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there. How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %. Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’S too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’S chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat. I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham. Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’T want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted. It’S information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it. So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches, but you’re gon na have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me. I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work. It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there. I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them. I have them, I’m not focused specifically on women, i, but i wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver. So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement. So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’S entirely up to you. You’Ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not. It’S entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate. Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses. So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the video. So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re gon na get better results early on and then the ad will keep on getting repeated to the same people after that. So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch. Have you got any questions like potm into the potm into the feed below, and i will be sure to come back to you.