Katie Lawrence

How to Increase Blog Traffic with 13 Proven Tactics

welcome to the journey today we’re going to talk about how to increase blog traffic with 13 proven tactics [Music] sam did you know research shows that 61 of businesses say that their biggest challenge is generating more traffic and more leads i didn’t know that so listen if you don’t want to fall into this group here’s what you want to do you want to learn how to publicize your blog and this is going to help you to generate more traffic more customers and spread more word of mouth so to help you get started we have 13 tips starting with promoting your blog on social media i mean what a great place too oftentimes businesses they’re posting on social media and eventually they kind of hit that writer’s block like oh what do i post today well throw this into a calendar get a calendar plan out your post and maybe even on a weekly basis maybe on a monthly basis choose to promote your blog in a creative way on twitter and instagram and facebook and while you’re promoting this on social media reach out to your friends and family they are the best people to encourage to like comment and even share your post because when they do those things you’re opening up into new networks whom you may never have had the opportunity to reach out to totally speaking of new networks of folks that maybe never heard of you before i encourage you to guest blogging as well i know i do it on the godaddy team whenever we do a webinar with other partners out there in the marketing world after we do the webinar one of the things we do is like hey you know this was a great webinar we recorded it we’re going to put it on our blog do you guys have a blog and if that other company does we’re like let’s do a guest blog so we’ll have their blog that they did and put on our site and vice versa it’s just another great way to get in front of new customers who’ve maybe never heard about you before and collaboration is so much better than competition don’t be afraid there are people out there that want to join forces with you to actually promote each other and really important for your blog when you are actually posting on there and we’re talking about social media make sure you have an easy way for that traffic to share the blog posts to social media platforms to even help you get in front of more new customers and fans so i have an example here uh godaddy our vlog this is an article that my teammate wrote recently caroline barker shout out and it’s about it’s for salons and it’s about instagram and like how to rejuvenate your instagram for 2020 a very very top of mind article but notice here on the left hand side you can share it to tweet it on twitter you can share it to facebook etc so it’s as simple as this i go and i click on twitter and right away it not only populates the link but even shows the title there and then i can add a caption to like read this article it was rad and super helpful hashtag instagram so this is just another tip that i would have for every blog post that you do make sure it’s super easy for that traffic there to share it to social and another little tip something else that you can do if you have a certain aha moment in your blog that you really want people to pay attention to this is an advanced tip you can actually make that small section tweetable or you can share it to facebook and add that necessary widget so that people can add that it’s a great point sam another great point find your niche focus in on what it is that makes you unique and that’s going to also help influence your blog so i want to travel over here to one of my favorite clothing brands aviator nation and what i love about the blog the owner paige she has a passion for the 70s and not just the 70s but the surf culture and this time period as well as the fashion then and the music then when you go to the blog you know you get that sense of her story her vibe she even goes into the fashion the music the collection and in addition to some of the partnerships they have like even with soul cycle and austin city limits wow yeah and i know many people are saying oh i want to be able to reach everyone however when you narrow your focus you’ll be able to find very enthusiastic brand ambassadors that’ll be just eating up what you have to do so narrow that focus find that niche and you’ll have those brand loyal brand ambassadors just coming to spread the word about you yeah send me a shirt i’ll rep it on the journey and also people like it when you keep it simple so make sure your blog is simple in that you know think about your audience they want to know exactly what they’re getting themselves into when they come to your blog so next tip is seo you don’t want to just write about everything and anything you want to think about what is your audience going to be looking for what are they going to be searching for online there are some ways of you know researching these keywords to make sure that you’re writing with a purpose and these things that your audience is going to be looking for like for instance the aviator nation maybe things related to 70s or disco exactly things that you know your loyal fans are going to be looking southern california tip number five publish consistently i mean you have readers viewers anticipating what you’re putting out there i know for the journey we post two to three times a week and that helps with retention so you want to make sure you’re incentivizing people to come back you don’t want to just go and post once and then totally ghost them and they let them know hey we have fresh content coming out mondays and wednesdays so people know when to expect it and then they get excited they’ll know to okay let me show up because i know every monday and wednesday whatever works for you but stick to it because you don’t want to lose those people that have already invested into being a reader or audience member for your blog all right number six turn readers into subscribers i mean you can’t just sit back and hope they’re gonna return to your blog or gosh i really hope they see that social media post about it and they’re going to return get them on that email newsletter and that way you can send them a nice friendly reminder to one of your blog pet to one of your blog posts and to make sure that they are on your email list call to action let them know hey subscribe here you can add that at the bottom of your blog so they know what to do just a simple tell them hey enter in your email so you’re notified when we have this coming out and number seven you want to have the right cadence we did talk about scheduling your content and having specific days for it to go out at the same time you want to know how many times it’s going to be good for you two times could be good for others maybe once it’s for you just play around with it yeah experiment and i mean if you’re say a salon how often can you keep posting about how to dye your hair or what styles are in by the way balayage still very cool so you want to think about it you don’t want to lose the quality in your post and cadence is going to help you to maintain quality and plus people they don’t necessarily want to see something from you every day so take your time figure out how much is enough just play around with it number eight invite industry experts to guest blogs so we talked about this very briefly earlier like when we do our webinars with other industry experts and what’s really cool is you know they have an expertise outside of what we’re doing at godaddy and so they can come in do a post and that collaboration then allows us as a company to get in front of a new audience and it’s a great way for you to leverage their fans they may not have known that you are offering the different types of content so they become aware of you and then potentially become a new fan of yours yeah and then you’re already getting credibility right because they’re already fans of this guest blogger so then you have this instilled trust right number nine balance your content and ads i know for me when i go to a blog and there’s a pop-up window a little pesky pop-up window it’s distracting it throws me off and also if you get hit with more ads i just want to leave like the credibility goes down it feels like spam so i abort all right so for number 10 monitor your load time 40 of people say that they’ll leave a page if it hasn’t loaded after three seconds you want to keep a close eye on this because you take pride in your blog and maybe you’re adding things to it and as you add things you don’t know how it’s affecting the low tide so you want to keep an eye on this because you want your people to have a positive experience so you can use tools like google’s page speed to make sure that low time is still efficient number 11 make it easy for journalists to contact you so this is really a cool way not just journalists but influencers to learn about you collab with you and then once again what is that going to help do drive traffic to your blog a great place to do this really beef up your about us section so let’s go back over to my friends at aviator nation and check out their about business section so here’s where i know i learned the story about paige the founder and creative the whole vision that she got about the california-based brand and then you go into not only the story which is beefed up as they say and the unique story but there’s great copy and images that really embrace her vibe and the brand one thing i might advise if paige and i were to grab a cup of coffee or catch some waves i’d say add video i think she’s super personable i know she plays music it’d be cool to see that i know they do a great job that on instagram but this is where you tell your unique story and then also you’ll notice the partnerships that they have listed in here from south by southwest to the x games to lollapalooza and that’s another great place where they’re sharing their story sharing their partnership so when journalists or other influencers come across they get an idea of like oh yeah this makes sense for us as you know acl to collab with aviator nation because look who they partnered with in the past so for tip number 12 replicate your success now it may take some time to actually find your cadence and get everything just right but once you do keep it that way you’ve worked hard so you just continue to go with what works and finally number 13 track which marketing efforts work best so set some milestones weekly monthly quarterly and work as hard as you can until you reach those milestones track it reflect on it and stay inspired by tackling your niche posting consistently and building relationships with your readers other journalists or influencers you’ll be sure fire on your way to getting more traffic to your blog that’s a wrap this is a journey you just learned how to drive more traffic to your vlog site be sure to comment below like this video and subscribe to our channel and ring the bell so you’re notified when we have fresh new content coming out this is the journey we’ll see you next time you

Read More: Getting Traffic to Your Online Business

As found on YouTube

niching down and content creation on iphone only

00:00: We are back on the road again, we are on Highway 67 south, on our way from Fort Worth Texas to San Antonio. And can I be honest with y’all? I’ve been feeling really gasy lately. [music] 00:25: Alright. So big changes coming to the channel. I mean this is a new channel, so it’s like, can I even say big changes at this point? I will say that from a content creation standpoint, I think that…

Well, I feel like I’ve put some time in. We’re on 30 videos, past 30 videos, right around there. I’ve got over 400 subscribers now, which is tiny compared to other video channels here on YouTube. One thing that is interesting though that’s happened is that I have already hit over 100000 views on my videos, so that’s wonderful news for me. I didn’t anticipate that that would hit, I thought that I would probably hit 100 videos first, and then I thought that I would get to a thousand subscribers then maybe I would hit 100000 views. So the organic SEO is alive and well on this channel. The problem is, is that it is disproportionately good when compared to the number of subscribers that I have and the engagement, I don’t have a whole lot of engagement.

So I’m working on it. This is definitely a terrific experiment for me. So now that I’m at 30 videos, and I’m able to look at data and kinda see what is generating views for the channel, what makes sense from what I know and what I can actually share with folks that is beneficial for ’em. A couple of changes that are gonna happen on the channel now. [music] 01:52: The first one is is that I have decided in my own practice and on the channel itself, that we are going to niche down to primarily food and beverage as a topic when it comes to online marketing. But that doesn’t mean that I won’t still be talking about music, I won’t be talking about events. It doesn’t mean that I won’t be talking about tech. But it does mean that the majority of my content when I’m looking at targeting an audience for the kind of social media online marketing, email, search engine optimization, the folks that I’m really going to be focused on are going to be folks in the food and beverage industry.

But that’s where I’m niching down, because in my own practice, that’s what I’m niching down to. 02:35: I won’t be picking up anybody that is not in the food and beverage space. In fact, I’ve already turned down three opportunities because of that. And that’s painful, saying no is hard, especially when you’ve got folks that are coming to you who wanna work with you, saying no is really hard. But I think that in the long run it should benefit my clients ’cause I should only be focusing on food and beverage moving forward when it comes to the marketing as opposed to bouncing from music and then food and beverage, and then fashion and then music again, and then quantum computing, and then business services.

It’s really hard to stay creative and to really own a niche. It’s impossible to own a niche when you’re bouncing around between all these different niches, right? So I’ve gotta get through this hump of kind of bringing on clients in the food and beverage industry, but the biggest challenge is gonna be saying no to folks who are not inside the industry. So, there’s that, number one, a little tweak, still doing social media. One thing that’s gonna be added to it, which is something I’m gonna bring up here in a second, is that, how should I bring this up? [music] 03:51: Let me start with this.

Back in 2013 I made a conscious decision to work with one individual client only using iPhones for all of our content creation, it was all the photography and all the video that we created with that client. And the reason being was is that we wanted to create a brand online that felt like it was accessible to the folks that we were targeting, and one of the easiest ways that we thought to do that was to produce high quality content and to produce content that was true to the brand. And this is a premium brand that also looked and felt like the same kind of content that our target audience was producing for themselves on their own social media. 04:41: And one of the easiest ways to do that was to use the gear that they used, the cameras they used to create their own content, which I think everyone knows the most popular camera on the planet is the Apple iPhone.

So we made that call, and it worked splendid, I mean it was fantastic, we nailed it. After that experience I then made a personal decision in my business, a professional decision, to shoot all my content for all of my clients for about two and a half years, only using an iPhone. I started with taking DSLRs and putting an iPhone on the cold shoe, mounting it up on top of my real camera and pretending like I was shooting with the DSLR when I was actually shooting with the iPhone. 05:26: And after having at that point in time two years of fully developed content case studies of stuff that I created with the iPhone, then I got a little bit bolder, and I just started taking the iPhone, in fact I sold all of my DSLR and mirror-less cameras, so that I didn’t have any of them accessible to me to be able to use on shoots.

So I went through that phase, I did that for about three years, and during that time for about two years of that I also used an iPad to do all my post production for photos and video. I came across a few critical moments where the iPad just would not do what I needed it to do, and it caused me quite a bit of pain, I mean show-stopping type of issues. 06:15: So, because of those and because those were so critical to the work that I did with clients, and because I’d kind of proved to myself that I could do what I was doing with iOS devices, I started moving into playing around a little bit more with point-and-shoot and mirror-less cameras for a little bit. Now, one of the reasons why I also went and made the move to the iOS devices was part of it was the challenge of it, and another part of it was kind of seeking to live a more minimalist life.

In the world that I live in with photography and video, you end up getting a lot of gear all the time, because you feel like you need to, because you feel like you need to keep up with the competition and you gotta have the latest camera. And I came to a realization that, you know what, I got into doing what I do because I like the creativity part, and actually because I wanted a way to kind of feed my soul in a way that being a programmer and a technologist wasn’t feeding my soul. 07:14: So the move to the iPhone was a bit of a move to simplify what I was doing and also to challenge myself and my art, because another reason why I was shooting at the time when I made the move on Canon 7Ds and 5Ds and I got through a point to where I knew those cameras so well that it was impossible for me to take a bad shot.

I knew the camera, I knew what it could do and increasingly it became an issue for me to where I wasn’t being challenged creatively because it was too easy to get stuff that looked professional. That’s a dumb problem to have. It’s a stupid thing to complain about, but it was something that was kind of eating away at me that it wasn’t fulfilling anymore. Alright. So I go through my iPhone phase and iOS phase for about three years, and then I come out of it. And for the last year or so, I’ve been shooting with different Fuji cameras again.

But then when I started to re-launch this channel back in January, I really hunkered down and looked for the exact right camera that would do the perfect job for me, to be the all-around camera for me, because I’m still fighting this need to have a minimalist set-up. [music] 08:34: In the hunt for finding the right camera for vlogging, the right camera to be an all-around in the field camera, but also be minimalist, super small, it’s super important that when I’m out shooting in the field that I don’t draw attention to myself, because I’m really a fan of creating content that is editorial, right? That it is candid.

I don’t want staged shots when I’m out in the field shooting for clients. I want shots of people enjoying the products that the clients provide to them, and I want them to be caught in that kind of magical moment, when they’re honestly enjoying the product versus when I pose them and say, “Okay, act like you’re having fun.” 09:22: So that’s what I’m looking for in a camera. That camera for me didn’t exist. So what I ended up with was the Canon EOS M50 which had every single thing I was looking for, except it’s not weather-resistant. And that is critical for me, because I shoot a lot of music festivals, food and wine festivals.

Being weather-resistant isn’t necessarily an issue of it being water-resistant, I think a lot of people just assume that weather-resistant means that it can withstand being splashed with water. That is not as much an issue as being sealed so that fine dust and particulates don’t get inside your lenses and don’t get inside the camera body and ruin the camera body. So the EOS M50, oh my gosh, I mean what a 90% perfect camera. Super-small footprint, check. I mean, everything about that lens or that camera was wonderful, but not weather-resistant. 10:28: So, I had to find a camera to use in the field that would serve basically the purpose of what the EOS M50 did but was weather-resistant. So I get the EOS M50, I’ve got it for the vlogging camera, I’ve got a couple of more for studio cameras, and then I get the G1X Mark 111, which is a point-and-shoot, but it’s got that same sensor in it, the dual pixel image stabilization in it, weather-resistant, but it doesn’t have the microphone jack.

What I intended to use the G1X Mark 111 for was that B-roll kind of camera out in the field, at festivals, and getting stills images that are that quality. But then, because of no microphone jack and because it’s kind of bulky, I didn’t have anything to vlog with, like I’m vlogging now in the car, I didn’t have anything to vlog with when I was on the road. So enter a GoPro HERO7 black with an external microphone set-up on it. So then I also wanted a different camera in the field that would allow me to fake drone shots. 11:30: Now, I use a DJI Spark as my drone. It’s the smallest drone that DJI makes, and for the way that I use drone footage, it’s all I need. I throw the drone up in the air, I get six to 10 seconds of smooth footage of an environment.

I take it around to the other side. I get six to 10 seconds of smooth footage from another environment. Boom, I’m done with the drone footage. So I don’t need to have a Mavic Pro or anything like that for what I’m doing for social media. So the Spark is fine there. I throw an ND filter on there if it’s too bright, we’re all good there. And then I found myself being drawn back to… I’ve done 360 video for a few years. I find myself drawn into the Insta One 360X, Insta 360 One X, whatever the heck it’s called. 12:18: I think that you probably know where I’m going here, is I went from looking for a minimalist set up to all of the sudden I’ve got, again, like eight cameras, each one of these cameras takes different batteries. So now I’ve got a backpack with not only the iPhone in it, which I still shoot half of my footage on, because they’re so good. But now suddenly I’m walking around with a backpack with the Canon point and shoot camera in it, I’ve got the GoPro set up and all it’s gear in there, I’ve got the batteries for the GoPro, I’ve got the batteries for the G1X Mark III, I’ve got the Insta One 360 X, I got the batteries for it.

Oh, by the way, all three of those cameras have different chargers on it, so you’ve got different charging bricks on ’em, different cables for ’em. 13:04: And I’m right back to square one. In fact, it’s worse off, I’m worse off than when I started this when I was shooting with the Canon. What a mess. Wow, there was a gust of wind.

With all that to say, I woke up about a week ago, and I’m like, “Man, I am so gasy, my backpack is so bloated. We’re gonna go back and we’re gonna fix this again.” I just woke up one day… Can I back up a little bit? When you’re a content creator GAS is gear acquisition syndrome, it means that you get sucked into this vortex of feeling like you have to have the exact right tool for the exact right job, and you forget that the reason why your content is good or bad, is mostly due to the person creating the content, and to a small extent dependent upon the gear that you’re using. And so, I’m gonna fix that. [music] 14:09: Everything is back on eBay. All three of the Canon M50s, back on eBay, the G1 X Mark III back on eBay, the GoPro back on eBay, moving forward, I will only be shooting content, any content moving forward, this is September 2019, with an iPhone, iPhone. The only other cameras that I’m gonna keep in my backpack are gonna be the Insta-360 One X, which is this doohickey guy here, it’s a 360 camera.

I’ll have a couple of those with me in my bag whenever I go to shoot. I’m gonna keep the DJI Spark, ’cause obviously I can’t get drone footage out of an iPhone. 14:53: And I will use accessories with the iPhones. I mean I’m gonna use the moment lenses, I’m gonna use gimbals. I’m not gonna limit myself by saying I’m gonna be hand-holding an iPhone all the time, but the sensor from now on is gonna be the sensor out of an iPhone, and it’s going to eliminate a lot of complexity, it’s gonna make all my content super consistent again and it’s also going to allow me to focus my creative energy on creation and not have my creative energy spent on figuring out which camera I’m gonna take and whether it’s all gonna fit inside the camera bag and whether or not I’m gonna be able to get away with pulling out a bigger camera rig to shoot something at an event when I don’t have media credentials.

You know, there’s all kinds of things that’s freeze up. So that’s the path moving forward. 15:43: And also, when I spoke early on about niching down to food and beverage, from a technical standpoint, this allows me to niche down into folks that work with iPhones, work with iPhone photography. And so I’ll be able to create content that’s not only kind of social media-based, food and beverage primarily, but also smartphone mobile photography, mobile video. And the nice thing about that is I’ve been recognized by a couple of movie-making magazines as being somebody who does mobile cinematography. So that allows me to niche down in a few areas to help me kind of center my brand and grow out my brand a little bit quicker.

16:21: With all that being said, I think we’re done here. I am gonna continue on the lonely back roads of Texas till I get to San Antonio, and we’re heading to San Antonio to do a meeting with another agency, about something that’s super exciting that I can’t talk about right now. So there, there’s a teaser for you. Keep watching and maybe in the future, I’ll be able to talk about that a little bit. It is super cool. I’ll see you in the next video. [music].

Read More: Nothing Changes Within Mobile Marketers

As found on YouTube

3 Fundamentals of Building an Effective Digital Marketing Strategy

all right so this question I asked for you guys what is the bare-bones effective strategy digital marketing I want you to first comment below what is the one tactic or strategy that you are using in your business right now that you find the most success with the result or any questions or insights that you have based on this question before you watch this video so I want your comment below let me know what are the bare-bones basics of an effective entertaining so the barebone base is an effective digital marketing strategy goes on three folds this is the same three principles I’m about to share with you well first of all I want you to comment below let me know what do you think in your mind today is the barebone basics of a digital marketing strategy do you think it’s Facebook Ads do you think it sells funnels do you think its digital advertising do you think it’s a social platform like what is the trend that you think is it I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re watching this video now let’s go into it so the barebone base is still in effect there’s a marketing strategy ties into three core things I share this with companies that are doing and just starting out let’s say doing zero revenue or their startup to even business they’re doing a hundred million dollars these are the only three principles of a barebone digital marketing strategy the only way grow business is you need traffic you need actual people to notice about your business pay attention to your business and follow you to be able to grow your business the second thing is once you have their attention to focus in your business and they’re visiting you then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication channel established with that specific audience so whoever you’re selling through the fitness space the mom space and the business community you want to establish communication distribution channels to be able to effectively influence them you know send them value add value build that relationship and that’s what you do through emails you do through messenger marketing and you probably heard of right now when you go in chat BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform the social platforms are powerful because they give you a way to distribute your message with your target audience that’s the most important thing as the second point the third point is revenue all right how do you convert your traffic your leads into actual revenue profits and cash flow in your business you want to be able to turn that into three types of revenue new revenue new customers in your business ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business product line extension or service line extension and the third thing is the reoccurring revenue you want people that are buying your part not just the first time but you want them to buy with you over and over again so those are the three things they want to focus on is how to generate more traffic get people to go into your business they pay attention to your ABC company they pay attention to your brand they consume your content they join your email list they join your messenger they join your LinkedIn or if your b2b or they join your Facebook group and they’re saying hey I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your business and actually pay 20 50 100 thousand 2000 whatever amount your product or service costs and then they’re willing to pay that into your business I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience and you build that up then you’re going to be able to actually put more in the bank for them to invest in with you so think about this every time you give them a piece of content you add value to them the most effective strategy is this you actually deposit money and their what I call the value account now the value account when you send them a video when you send them a piece of content when they watch your when they read your guy when they attend your webinar when they learn about your branding and all this stuff you’re depositing value in your target audiences bank account and then when it comes time to transact let’s say or start that buying relationship and they want to spend money with you they’re much more likely to spend money with you with you added so much more value to them that’s why content is such a very important play for every business you want to figure out what is the best way what is the value I’ll give you important question what is the value that makes the difference to your target audience it’s a very important question what is the value that makes a difference to target audience deliver that to them and as you deliver it to them keep delivering keep delivering and over time they’re gonna reciprocate that and they’re gonna buy for him because 84 percent 60 to 80 percent let’s say of your target audience are not gonna buy for me the first time they see your message you need that frequency there multiple touch points between 1 2 3 4 5 8 to 10 touch points that are value oriented touch points to make a difference I think that’s a fundamental principle it doesn’t matter what business you’re in b2c b2b multiple audiences product or services doesn’t matter it’s all about how much value at your target audience how you increase the traffic leads and sales and over time the majority of that market a hundred thousand people that are finding about you millions of people are finding out about you how do you maximize on every single person instead of just the 5 to 10% I’d say the 5% that are looking for your products or services right now that want to buy from you focus on a long term strategy and that’s the most important thing so thanks for watching this video I want you to comment below if you got insights from this thing what questions you have what is one thing that you learn from this video how do you plan to add value to your target audience what piece of content that you want to create anything you con them below I just want to hear from you guys the second thing I want you like this video third thing is want you guys to subscribe and hit that Bell icon because what do you guys do that you get notifications on future videos just like this and also digital secrets and any videos that are being released to you guys so thanks for watching this as usual I appreciate you guys’s time and attention and I will see you guys in the next video

Read More: Viral Marketing For Small Business Promotion

Advice to Small Business Owners in 2020

Advice to Small Business Owners in 2020

Alex BermanAre you a small business owner here is small business owner advice for you this is my best advice for small business owners I’m gonna go through four things that you as a small business owner should be doing in order to escape your business and start living free Who am I I’m Alex Berman I’m the founder of x27 I also run a software company I run a digital services business.

Yes I’m also a YouTuber here we’ve generated over ten million dollars in revenue for our clients and so you might consider me a little bit of a small business owner what’s cool also is I am free I’m working on my own schedule I’m not working 80 hours a week right I’m pretty free I’m working as much or as little as I want it’s pretty cool we’ve got a whole team going and it’s very possible for most business owners to do that and that’s what I want to cover in this video four things that you as a small business owner can do to start the process of escaping the small business owner advice trap that is most small business.

First, let’s start with s̲m̲a̲l̲l̲ ̲b̲u̲s̲i̲n̲e̲s̲s̲ ̲o̲w̲n̲e̲r̲ ̲a̲d̲v̲i̲c̲e̲ what happens in most small businesses you start a business because you either want to make money or you’re good at something then customers are paying you for this thing then you start working on the delivery of that thing then you end up doing the work on that thing putting a lot of your time in and eventually you’re only working on this thing putting all your time into delivery instead of into sales and what that leads to is you as a small business owner have now instead of getting the freedom business that you wanted you’re ending up with a business that is more like a job.

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Now you have to show up at the office every day and do a certain number of tasks and you’re not free and you might even be working more than you were at a corporate job and that sucks nobody wants that you become an entrepreneur because you want freedom you want to live your passion you want to do things that excite you so let’s cut all that out here’s the four step process number one figure out how you make money where does the money actually come from in your business and that doesn’t mean let’s say you sell widgets the way you make money is not selling widgets the way you make money is we call vendors and those vendors give us money for widgets or we go to trade shows and sell our widgets to customers at trade shows how you make money is not the product itself how you make money is literally how you make money how do you get to the customers that pay you cash for us we make money through cold email which is our number one source and these YouTube videos which is our number two source

So if I was a small business owner and I wanted to focus only on what makes the most money I would be making more of these YouTube videos and sending more cold emails that’s that so number one figure out how you actually make money how does the cash leave the customers hands and come to you number two scale that heart if you find out you make most your money from trade shows and you’re doing one trade show a month do ten this month do fifteen this month scaled the crap out of the way you make money and run that yourself at the start then number three once you have figured out how you make money and you’re scaling it up you’re doing more of these things that make you the money you remove yourself from everything that doesn’t make money directly that means if you’re a consultant and you’re doing small business coaching but you find out that the money is being made from cold email now instead of spending 40 hours a week actually talking to clients you move those 40 hours to work on new business and generating revenue instead and hire somebody to be the business coach for you that is the first step to escaping

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Now You’ve heard this small business owner advice it’s important to test your subject lines to have at least an 80 percent open rate and we’ve been able to achieve that pretty consistently for our clients selling the billion-dollar brand the hardest part was coming up with the subject lines but lucky for you we put together 50 cold email subject lines for you to test at email 10k com/subject I remember when I first decided to cut my hours incredibly the thing that was taking up most of my time was consulting calls people were paying me up to $1,000 an hour to consult on their cold emails what we did instead is now Robert Andrus my co-founder handles the consulting calls we charge a couple of hundred bucks an hour instead and he is able to take these calls and be just as good if not better than I was and our customers are getting more value from it because it’s cheaper and we’re all winning here and I don’t spend any time on it more importantly so I can focus on new business stuff

Then what you want to do is once you’ve removed yourself from everything else so that you can focus on the thing that makes money for your business you’ve worked on that thing only work on making money for your business until your revenue is high enough then number four you remove yourself from that money-making thing hire a salesperson to take over that aspect of your business that makes money and now you’re doing nothing you’re not working on the product you’re not working on the marketing and you’re not working on the sales you are now a business owner you’re free you’re in the new rich right you’re doing nothing you’re doing whatever you want all day and working on the systems of the business instead of working in the business

So that’s the four-step small business owner advice plan to escape your small business and increase your revenue while at the same time buying your time back and that best advice for small businesses again is figure out how you make money scale that hard remove yourself from everything that doesn’t make money then remove yourself from the money-making do those and start living the life you want you to have any questions on what we just talked about feel free to leave a comment below let’s get a conversation going thanks for watching the video feel free to subscribe to this youtube channel for more content like this we do videos three times a week all about sales marketing how to be a better business owner etc like this video to encourage this type of content on YouTube and if you want business coaching from us check out two twenty coaching com

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Viral Marketing For Small Business Promotion

Viral Marketing For Small Business Promotion

With the myriad of exciting resources on the Internet today, small business enterprises are game to take up any business challenge confidently. New business startups are not fearful of setting up their business base with strategies implemented small businesses the Internet offerings that can propel a small or new business entity into the limelight of business quickly.

Effective business option

The Internet has proven to be a boon to small businesses in establishing themselves quickly in the marketplace. There are appropriate communication options that convey relevant and up-to-date information to consumers easily and quickly for a quick purchase decision. The Internet platform impacts all parts of the world with its highly wired connectivity measures. Every consumer with Internet access can be reached within seconds by any strategies implemented small businesses to consider the business wares and offerings.

The Internet opens the wide door of opportunity, even for small businesses to reach global consumers via the myriad of tools and resources available. Different business approaches are now adapted to meet the changing demands of modern consumers who surf the Internet more nowadays compared to traditional modes of marketing. The Internet offers a limitless potential of business opportunities with different target audiences easily identified for different s̲t̲r̲a̲t̲e̲g̲i̲e̲s̲ ̲i̲m̲p̲l̲e̲m̲e̲n̲t̲e̲d̲ ̲s̲m̲a̲l̲l̲ ̲b̲u̲s̲i̲n̲e̲s̲s̲e̲s̲ entities to gain potential leads and generate higher sales conversions.

Social media platform

One of the most effective online marketing from the Internet is the use of social media marketing networks. There are many established and renowned social media networking sites on the Internet today with millions of followers; these include Facebook, Twitter, and LinkedIn. These online social media sites enjoy a huge following that forms a potential base for businesses of all sizes and industries to tap on.

Social networking is a popular activity that is growing very fast amongst all consumers across the globe. Modern-day consumers are enjoying this modern form of communication to keep in touch with one another or be updated with the latest happenings around the world or on a personal basis. This Internet tool has proven to be very powerful in disseminating information of every kind across the world in a matter of seconds.

More and more social networking sites are set up to encourage modern-day consumers to tap on advanced technologies and resources to interact effectively with one another as long as the same platforms are engaged. However, smart businesses are also tapping on to this dynamic resource in gaining more potential leads from the millions of social media network followers or members. This vibrant platform proves to be a dynamic resource to businesses with the appropriate online marketing strategies integrated to benefit the business objectives. Today, even small businesses can engage in social media marketing approaches to seek prospective clients for direct interaction on products and services.

Delightful outcomes

As small businesses discover the power of social media marketing, dynamic results are in the pipeline for their taking in a short period of time. Small businesses are benefiting from the availability of social media platforms to incorporate inexpensive online marketing measures that serve to bring about desirable business results.

There is a myriad of SMM strategies that could be implemented by any small business to gain the best of market exposure for more web traffic to visit their business site. There are professional SMM experts or facilitators who are experienced and reliable with proven track records in optimizing suitable online campaigns for any type of small business to excel in their marketplace. These social marketing experts are well equipped to initiate advanced optimization campaigns that cater to the business objectives of the company. Dynamic social media techniques include blogging, video sharing, mobile marketing, article submission, and classified advertisements to boost the web presence of the companies engaging them.

Social networking sites open up wide channels not only for direct communication but also for gaining potential leads to any business which is a crucial outcome desired by all businesses to stay in business. Unique online marketing strategies can be implemented by a small business via social media marketing avenues to achieve the desired goals in a certain time frame.

Small businesses that capitalize on social media sites stand to gain more benefits that include identifying the target audience for promoting their wares and services effectively as well as establishing their market identity quickly via the right tools employed.

Strategic approaches

It is crucial for a small business owner or manager to be proactive in social media marketing to benefit from this approach. Although this online marketing approach is deemed cost-effective, there must be sufficient effort and time appropriated to enjoy the desired outcomes. It is necessary to build good relations with the target audience while establishing open channels of communication that would allow proper promotions of products and services of the company effectively.

Professional blogs by the strategies implemented small businesses with active participation in online discussion forums work best in generating consumer interests and inclination towards the company products and services. These online avenues serve as essential platforms for constructive criticisms and feedback from consumers who may be customers or potential leads. Such feedback allows the business entity to enhance their SMM approaches for greater effects without wasting further time and resources.

An impactful approach to SMM is the regular evaluation of the online marketing method to gauge its effectiveness. It is imperative to track and measure the effectiveness of the SMM approach via the returns on investments for small businesses to check if they are on the right path. Tweaking or changing the online marketing strategy is part and parcel of the marketing campaign for any business to enjoy success and be sustained in the marketplace.

Connect with these strategies implemented small businesses when applied properly, social media marketing for small business promotion is very efficient and cost-effective with the right outcomes attainable in a short period of time. Hence, it is not surprising that many small businesses are willing to plunge into this new revolutionary marketing concept with little or no capital for investment, but expecting a handsome ROI quickly while enjoying a brand presence in the market.

Top 3 Tips for SEO Success in 2020

Top 3 Tips for SEO Success in 2020

Every modern business today requires the best of search engine optimization to survive; much more to be a market leader in its industry. The availability of SEO success factors business to businesses small or big impacts the business enterprise’s growth, brand, and visibility with a greater market appeal. Hence, it is worth every business effort in understanding and applying the best of SEO for the desired business success in 2020.

There are a plethora of SEO success factors that are available to different business enterprises in different industries. Not every business company would apply the same SEO success factors business features to enjoy the same degree of business success for this year. However, most businesses would try to secure the top 3 tips for SEO success in 2020-21 that would generate the desired business outcomes.

Best Practices and new trends

Search engine optimization offers a myriad of tools and resources to benefit the business when rightly applied. There are various processes in which a business can choose to enhance its web business site as more consumers turn to the Internet for their shopping and entertainment needs. It is a common consumer habit to click on the first link displayed by search engines when a search is generated. This is the S̲E̲O̲ ̲s̲u̲c̲c̲e̲s̲s̲ ̲f̲a̲c̲t̲o̲r̲s̲ ̲b̲u̲s̲i̲n̲e̲s̲s̲ trend of consumers to assume that the first link is the best of their desired searches as generated by popular search engines.

Web pages that are frequently viewed with appropriate keywords are normally listed higher in the first page results of search engines. This is the best practice adopted by search engines using specific algorithms in determining the ‘value’ of the web pages and their contents. Web businesses take on different types of SEO strategies such as on-page and off-page to benefit from the best of SEO.

It is crucial for web marketers to be aware of the best practices and trends of SEO that would impact businesses of any size, industry, and establishment. The progressive technology generates new search algorithms that are more stringent with a host of SEO applications to benefit web businesses. It can be a daunting task for any business enterprise today to select the best of search engine optimization tools, techniques, or campaigns to enjoy the desired business outcomes. More stringent semantic searches with highly complex queries are being manipulated by top search engines to screen the best of web pages while denouncing poorly structured ones. This is the trend in ranking any website by top search engines in 2020 especially with Google’s Hummingbird algorithm.

There is also the emergence of Google Panda or Google Penguin in the market that applies a stringent ranking algorithm to put only the best of websites at the top of the results page of Google. An online marketer must stay alert to the technological changes in search engine optimization that impact the consumers’ search patterns for 2020. New trends in SEO would be set and applied to the evolving technologies coming onto the marketplace. There might be an intense integration of the old and new in SEO to satisfy changing business and consumer demands for this year.

Proactive approaches by businesses

It is important for online marketers to stay connected with the evolving technologies and changing trends in SEO to enjoy the desired business success in 2014 as more and more businesses may crop up in the marketplace overnight and gain a foothold in the market as a market leader quickly. There must not be any letting off on market alertness with the uprising trends in SEO and the social media marketing environments. Every business today needs to stay in touch with the growing number of social media websites that can fuel their marketing strategies and campaigns effortlessly.

Modern businesses need a proactive mindset with appropriate actions to manipulate the available web resources to propel their market standing and value through social, local, and mobile aspects. Impactful SEO changes must be adopted to take on the benefits before the competitors to gain an unfair marketing advantage. ‘The early bird gets the worm’ is an appropriate adage applicable to modern businesses with the power of the Internet today to boost the business operations and bottom lines. There is no differentiation between small or big businesses with the appropriate use of SEO tactics and features in any industry.

Modern businesses need to share website links proactively and frequently with new and fresh content that would capture the attention of their targeted web audiences. Relevant keywords must be researched and engaged for greater effectiveness when applied in web searches. The business webpage must also be structured in total compliance with the stringent web requirements of search engines to be well noted on the Internet for more traffic.

New frontiers of potential markets

Another tip for SEO success factors business success in 2020 is a consideration of new market frontiers that may be emerging or already beckoning. There is a definite expansion in the use of social and mobile environments besides the local environment in which SEO can be applied successfully by any business.

The smart and innovative business enterprise in 2020 would take advantage of these new environments to source for more potential leads to expand their customer base and increase their sales opportunities for a bigger bottom line. There are now more marketing opportunities through online social media sites and mobile environments that captivate millions of users or members. These environments form the best of opportunities to gain potential leads for any business when the right SEO campaign is applied and monitored carefully to gain the best results.

There would be an integration of new and old SEO features into online social media sites and mobile environments with new applications and software solutions making their presence in the marketplace. Every modern business in 2014 needs to stay in touch with the millions of mobile and online social media sites’ users to have their SEO campaigns effectively executed.

Popular search engines would impose greater SEO success factors business verifications on web pages and contents via local and mobile tie-ins with complex semantic improvements as found on mobile devices and systems.

Cool Tips To Fast Email Marketing Success

Cool Tips To Fast Email Marketing Success!

Here are just a few of them:

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With the emergence of the Internet, online interactions have been made simple via the emailing facility. The advanced technologies move emailing further to benefit businesses through practical incorporation in a business online marketing plan or manipulate dynamism online marketing strategy.

There are a plethora of ways to manipulate the email facility in online marketing campaigns. There are many practical guidelines that a small to large business can take on to be successful in this form manipulate dynamism online marketing.

Simple approach

Many businesses may be stumped with email marketing because they have no idea on how to manipulate their dynamism in online marketing. The simple features of emailing can enable any business to gain more customers while enhancing its own market image and manipulate dynamism online marketing brand.

Email marketing features include list building tools and techniques which can be manipulated with the best of services to make a positive impact on the recipients. An effective email marketing plan can be very successful with the right steps applied. Some of these steps are very simple to implement while others may require extra thought and effort; nevertheless, these steps form a comprehensive guide to generate the ultimate email marketing campaign for any business to enjoy a satisfactory market presence.

1. Have a privacy policy page

Privacy is a very important component in any consumer emailing facility. Even top search engines today recognize this special page on privacy to be of worth that impacts the page ranking of any business site. The business entity should also have a link to its privacy page that would safeguard itself and its viewers from encountering legal problems along the way that may disrupt operations.

2. Required components for site captures

Business sites that want to capture potential leads information must remember to comply with the stringent requirements of search engines that stipulate the capturing of user first or last name with their email address to create the proper and quality mailing list.

3. Incorporate SignUp forms

There is a plethora of great sign up forms available on the Internet to encourage potential leads in signing up with the business site which offers a delightful range of complementary offerings such as free tools and software or discounts and vouchers on popular articles and e-books.

4. Creative terminologies & displays

There is no end to creative online marketing even with emailing. Since traditional pop-up advertising is banned by top search engines, online marketers use different terms to mean the same such as pop-unders that would not be blocked by search engines. However, the proper structure and style sheet guidelines must still be adhered to to avoid a fall-out with search engines. Other emailing marketers use ‘house-banners’ which are compelling graphic ads with text.

Slide-up ads that come up for only a couple of seconds are also very effective with email marketing.

5. Up-sell business newsletter

Any business that has a newsletter containing pertinent business operations information must promote it to the list of customers regularly to keep customers aware of new and special offerings. Third-party vendors can also assist in publishing or selling the newsletter which contains product or service information that can boost sales and profit.

6. Hire email marketers

Businesses that are not familiar with email marketing should outsource this important task to the market experts. The returns are certainly worth the investment minus the hassles and effort to generate the desired end results. A wide scope of services can be negotiated depending on the business requirements and budget with professional and experienced email marketers.

7. Monitor marketing campaign

Different email marketing approaches work differently for different companies; hence, close monitoring of each campaign is necessary to determine its effectiveness quickly without wasting time and effort.

8. Apply proper formatting

Good formatting in an email makes it more legible, especially with high-quality text, graphics, and multimedia elements included.

9. Frequency of mailing

A business company that applies email marketing needs to determine the frequency of sending out business emails to its clients without annoying them or sidelining them in order to build and maintain good relations.

10. Well managed emailing campaigns

Email marketing is only truly effective when it is well managed. There must be a dedication to ensure that the whole process of an emailing campaign runs its course well from start to end with expected results at the end.

11. Engaging auto-responders

The use of auto-responders in email marketing allows an immediate response to customers on a 24/7 basis until the company customer services provide an appropriate response. Customer emails may come in after office hours or with a difficult query which requires time to offer the best of answers to maintain the professionalism of the company.

12. Modern and advanced features

Despite what many business entities may think, email marketing is still a cost-effective online marketing option for business companies with its growing plethora of advanced features that come in modern software solutions.

13. White listings

Email marketing with its new features allows businesses to keep contact with their targeted customers while seeking potential leads to generate white lists. New features include sender certification to assure recipients of the good reputation of the sender without fearing a scam mail.

14. Technical issues review

Before sending an email to any customer or prospective client, all technical issues should be checked and rechecked to avoid spelling errors, the bad taste of graphics and images as well as ineffective links.

15. Manipulate Dynamism Online Marketing Landing Pages

Every business company must design and develop an attractive landing page or more that would interest more customers. This call-to-action page can be an effective marketing tool to draw more prospective customers to the web business site for sales conversion opportunities. These landing pages must be well monitored and constantly upgraded to keep the professional image of the business entity while captivating the interest of web visitors to have them keep coming back for more.

Successful manipulate dynamism online marketing with email marketing campaigns employ these and more useful tips as part of their ultimate guide to win more customers and draw more potential leads to grow the business.

The Advantage of Social Media Marketing

The Advantage of Social Media Marketing

Social networking has taken the world by storm to be the most popular communication platform today in connecting with others across the globe. Millions of individuals join one or more social networking sites to stay in touch with families, friends, transform profitable online marketing business associates, and others across the world. New friendships are established easily and business deals can be closed with a physical meet-up.

Features and services

The plethora of exciting features and services offered by social media networks have been discovered by the innovative and creative marketers to transform them into profitable online marketing approaches. The availability of posting pictures and sharing videos with online discussions on shared interests and hobbies allow many small or large businesses to transform profitable online marketing to manipulate social media platforms to their advantage.

Small businesses today are able to enjoy a more level playing ground in promoting their products and services without being intimidated by large industry players that tend to capitalize on the marketplace. A small business can take advantage of the exciting features and services of social media platforms in boosting their web presence and gaining higher visibility on their brand and products or services. These social networks are also exploiting the best of businesses to gain more followers with expert information and online forums to draw in more members.

The goal is to t̲r̲a̲n̲s̲f̲o̲r̲m̲ ̲p̲r̲o̲f̲i̲t̲a̲b̲l̲e̲ ̲o̲n̲l̲i̲n̲e̲ ̲m̲a̲r̲k̲e̲t̲i̲n̲g̲ potential customers

With the millions of followers of social media networking sites, the world is indeed an oyster of delight for small businesses to garner more potential leads in their marketing endeavors. There is no lack of possible customers from the many established social networking sites on the Internet today. These active social media users liken to the shoals of fish in the ocean for the fisherman. Even the small business owners can enjoy a full trawl with each catch.

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Since almost anyone can join one or more social networks, the number of followers for any social networking site is quite large. This forms an exciting customer base potential for any business; especially a small business that requires more visibility of its brand and offerings. A small business is able to search for its niche market easily with the different categories of users in various social networks.

This forms the primary advantage for a small business where there is no need to exert a lot of effort, time and money in sourcing a large pool of potential leads. It is easy to set up a new business venture on the Internet today by any enterprising entrepreneur and check out some popular social media sites for the targeted audience to advertise their wares and services. There is a plethora of diverse online marketing ad systems available to choose from which would suit the small enterprise’s budget and needs.

Establishing a connection

It is crucial for a small business to understand how social media marketing works via social networking sites. There may be millions of potential leads in these social networks, but a small business owner needs to be innovative and creative in their online social marketing approach.

There may be a well-designed profile page that serves to promote the company’s products and services subtly. Expert opinions and accurate product or service information can be disseminated frequently on social media platforms to gain respect and establish a good reputation before social netizens would consider a product or service. However, if good relations have been established with the targeted audience in social networks, these consumers are more inclined to make a purchase if recommended by online friends.

This is the approach which a small business owner should consider with social media marketing on the Internet to increase sales and brand visibility.

Specific advantages

SMM offers the small business the added advantage in advertising through the mass media at a fraction of the cost of traditional marketing means. A niche market for the business can be easily identified and better services can be adopted to transform potential leads as loyal customers.

With the presence of social media networking sites today, business is no longer dominated by the bigger industry players; small businesses can achieve more with the same tools and resources available to them. The Internet offers a host of online marketing solutions that bring about great advantages to the small businesses in establishing a web presence in the marketplace to stand out in the crowd. The Internet blurs the distinction of size and establishment with a more level competitive ground for all parties. It is a matter of ‘the survival of the fittest’ on the Internet. Persistency, innovation, and diligence would pay off handsomely to the business entity that engages in the latest cutting edge transform profitable online marketing technology tools and solutions in the market.

Most social networks are free to join; hence, a small business need not incur any membership cost to scout for potential leads. These social sites provide great opportunities in building the brand, establishing the business image, spread the business messages, and widen the reach of customers while boosting sales that would increase the profits of the business.

A small business should jump onto this cost-effective bandwagon to advertise for free on the Internet that sprawls across the globe with millions of potential leads. Global customers can be serviced to establish an international name even for a small business. There is no need to travel across the globe with the Internet connecting the necessary ports on behalf of the business. A small business owner can activate their business operations from the comfort of their home or local office via the Internet at any time of the day or night to enjoy a flow of income through online sales and electronic payments. Customers across the globe can be serviced according to their time zones to make them feel special and unique with the proper technology set in place.

An innovative small business owner can also choose to form its own community group for instant support to transform profitable online marketing for promoting the company’s products and services. New ideas can also be sought from this support group to gain further marketing mileage for the small business in the marketplace.

A Small Business Guide to Developing a Minimum Viable Product

Welcome to The Journey. Today we’ll be showing you how to build minimum feasible produce. MVP. So money procreates the world go round. You know it’s really important for an entrepreneur, the small business owner is to keep track of your income. So you want to make sure that you have one of these MVPs because it can help you with your business. Today we’re gonna talk about what an MVP is, why it’s useful for small and medium-sized businesses, and how exactly to develop a minimum viable commodity.

So an MVP is an information gathering lowcost project to net your income. So at the very beginning of your business, you may not have a lot of resources, the capital. MVP’s are the greatest course to actually get to your final product. So even though we’re not talking about Most Valuable Player MVP, a minimum practicable product can definitely still be your business’s MVP. That’s because it’s a really great way, a bare-bones method, to really get your product out in the quickest way possible. That lane, you don’t waste a cluster of day and natural resources. The ultimate goal is to make sure your product is viable. You want to make sure that people are going to buy it so this what the MVP is all about and here’s a few things that you want to keep in mind when we’re talking about the MVP. So your MVP is gonna be light on features and is boiled down to the most essentially needed things to acquire that produce feasible. The second thing is there’s very little to no charge for using this because what’s important here is that customer feedback, rather than revenue.

And it often acts as a precursor to a bigger, more developed idea that may or may not be related. In fact, the sky’s the limit when it comes to developing an MVP because of all the benefits that you can get from it. So here are some examples of minimum practicable makes. So first, starting with product designs. So this would be like cartoons right. So “ve been thinking about” whenever you are about to paint a picture if you were to actually sketch it out first. So this is a really bare-bones layout of your website or your projection so that behavior it’s really easy to present to investors or maybe apply for crowdfunding.

The next type of product design is a wireframe. Think of it as a draft of your web or portable produce. It “could’ve been”, for example, say you’re a contractor. The inventor is gonna give you some blueprints to know what to build. That’s gonna be something similar to a wireframe. And house off of wireframes, you can do a mockup. So this is actually a workable test of the final product. And those mockups are good for performances, evaluations, publicities, or if you want to raise funds for your commodity. The next type of MVP is demo videos. One of the most famous videos out there is the Dropbox video. Think about Dropbox. I know I use it very often. So Dropbox, they used a three-minute capture or video to showcase what Dropbox was gonna be before it was actually made publicly available. They exploited that demo video to get the funding to become the big company that they are today. So those demo videos are really great ways to actually conceptualize and show people what they’re gonna get with their make and how they’re actually gonna application it.

And it allows you to do this without spending a large chunk of cash in order to get your video in front of that necessary investor. So rather than spending thousands of dollars on this concoction, actually create a great video to show off to those investors so that you can tell if it’s working and connecting well before spending that fund. The next form is the shoring sheet. It’s a single webpage, optimized for keywords that allow people to know what your product is going to be. So these tolerate pages are typically used for marketing purposes. So imagine if you’re a diner who’s about to open, right, you were necessary to get that enthusiasm going so you have that arriving that says coming soon and maybe encourage people to sign up for email notifications. That’s one way of genuinely going the idea and agitation out there. Exactly, and it’s easier to get investors when you already know you have a lot of beings already interested in you. Think about it that way. You can go to the investor and say, Hey a thousand people have already said that they are interested and when we have this commodity ready to come to the market.

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You want to get on board with that don’t you investor? On the example of this is Buffer. Buffer is the platform that you can merely manage your social media uprights. You can schedule them out. Well, the founder, when they were getting ready to actually have the product ready, they had a landing page that had projects and pricing and when you click on that, it made you to another page that said, hey, we’re not quite ready just yet. Leave us your email to let us, so we can let you know when we’re ready. And that was a great way for them to, as I said earlier, show investors that all of these people are interested in our concoction. And that lane, you’ll merely have to create that one landing page rather than investing all this time and money into creating your full-on website.

So here are some benefits of developing minimum feasible produce. It’s a good deal different than that traditional program where it required a lot of research and development and cost. Now, there’s plenty of companies and manufacturers that shouldn’t use an MVP, especially those that will affect people’s safety like the airlines. You wouldn’t want them to have minimum workable produce for an airplane.

Yeah, I would not be getting on that plane. Not at all. However, there are many small businesses that are using an MVP to get their fresh product off the dirt. And small and medium-sized businesses are doing this because you are able to, one, test theories about your sell quicker and cheaper. And since it is a bare-bones project, you’re not consuming a great deal of duration and fund. And you can potentially realize a return on your skinny investment because your product is already in the marketplace. Plus the results of your MVP testing are a really great way to refine other products and services that you offer. So in short, it’s not about the short tournament.

You don’t want to simply put under an inexpensive make or low-quality product to simply get rich quickly. You’re in it for the long haul. So mostly, MVPs are a really great way to get a product or research projects off the grind without overcommitting your time or overspending money. And because they’re resilient, you can choose from a lot of the different types of MVPs like we’ve mentioned and it’s all depending on your budget or your needs. Well, we hope you experienced this guide on how to develop a minimum viable make, that MVP. Be sure to like, remark, and subscribe to our direct. And resounding the buzzer so you’re notified when we have fresh content coming out. This is The Journey. Thanks for watching it. See you next time…

Getting Traffic to Your Online Business

Many ordinary consumers are getting onto the Internet for more than just surfing and browsing activities. Online businesses are sprouting up like mushrooms on the web to enjoy the myriad of benefits the Internet platform offers. Hordes of consumers are capitalizing on the Internet to gain some extra income.

The main crux of an online business to be successful is the continuous flow of web traffic to the site. An enterprising entrepreneur must be creative and innovative in securing more web visitors to the website if a good income is to be enjoyed. A plethora of ways can be employed to secure a high web traffic volume to an online web business site. Below are listed 6 important steps in getting traffic to an online business to boost its bottom line.

1. Optimizing website

Getting an online business is easy with the generation of a website, but a successful online business entails more than just a website. Optimizing the web business site gains the favor of top search engines which leads to a high page ranking.

There is a plethora of ways to optimize the web business site. A well designed and structured website with interesting and relevant content would boost the web presence of the website via search engines’ higher SERPs. Proper keyword searches can be executed with free keyword search tools to identify the most effective keywords or phrases for generating a clearer visibility of the website. Headlines of contents should contain optimized keywords or phrases for a more successful search. High quality content from an appealing web business site would compel more web visitors to consider making a purchase from the site.

Optimizing the web business site requires the site URL to be available to top search engines for an easy search by web consumers. Many search engine optimization tools and techniques are available to optimize the web business site for higher volume of traffic.

2. Complementary websites

Web traffic can be boosted to a web business site by collaborating with certain web businesses on the Internet. There is a plethora of websites that do not compete with the business enterprise which can be helpful business associates in allowing a backlink to the targeted site.

These websites work in tandem with the online business for one reason or another without competing with the web business. Blog sites are also another complementary option to boost web traffic to the targeted site. Link exchanges are common among online businesses in helping each other draw more traffic to their websites without the competition.

3. Website address inclusion

Web consumers surfing the Internet would need to have relevant information about an online business for the proper contact especially if relevant information is found or a desired purchase of the displayed product or service is to be made. Hence, online businesses with a website should ensure that their website address is clearly visible at the right places such as business e-mail or personal e-mail signature locations to help web consumers make the necessary contacts as these are potential leads and customers for the business.

Online businesses that include their website address and contact information anywhere they can, stand a higher chance to lead more web consumers to their web business site as it is easy for consumers to click on the link to move over to the website.

4. Impressive reviews

Online businesses with products or services to be rendered should consider captivating testimonials or reviews on their products or services that would impress potential buyers or customers.

Product or service reviews can be posted in various places that have a high traffic volume such as complementary websites and blog spots that allow such postings. These reviews should include the online business website URL for customers to click on to direct them to the web business site. This is a very cost-effective online marketing tool that is usually free with a high volume of traffic.

5. Auto-responders

The Internet may be on 24/7 all year round, but the webmasters or customer services may not be manning the website in a similar passion or availability. Hence, a professional online business would consider installing auto-responders that generate an immediate response to the enquirer automatically instead of leaving the enquirer high and dry over the contact attempt with a resounding silence.
An automated response from the incorporated auto-responding solution would appease the enquirer or potential lead that the online business company has its systems in place and the right responses would be activated in due time. Certain smarter auto-responders may also capture potential lead’s email addresses and relevant information to put them on the business mailing list automatically for regular product or service information or updates.

These prospects can be converted to loyal customers when they become interested in the business offerings and start patronizing the enterprise with online purchases. An automated auto-responder system is capable of handling large traffic to the website which human customer services may not be able to. Such systems ensure that no potential lead would be missed out to benefit the business.

6. Social media sites
The buzz and hype over social media sites are generating a lot of interests to online businesses wanting more visitors to their websites. Although there is some work to be executed to enjoy more traffic via social media networking sites, such forms of investments are worth the effort and indulgence.
Social media networking sites boast of millions of members and followers that can form a big market share to any online business. With the proper online marketing tools and campaigns, social media sites can be tapped successfully to siphon hundreds and perhaps thousands of potential leads to the online business site for a higher sales conversion rate.
It is up to the online business to manipulate or exploit the rich plethora of online marketing tools available on social media sites and the Internet to be successful in their marketplace. Small online businesses can grow in leaps and bounds with the right resources tapped to lure in the traffic to their website for online or off-site purchases.