Digital marketing

niching down and content creation on iphone only

00:00: We are back on the road again, we are on Highway 67 south, on our way from Fort Worth Texas to San Antonio. And can I be honest with y’all? I’ve been feeling really gasy lately. [music] 00:25: Alright. So big changes coming to the channel. I mean this is a new channel, so it’s like, can I even say big changes at this point? I will say that from a content creation standpoint, I think that…

Well, I feel like I’ve put some time in. We’re on 30 videos, past 30 videos, right around there. I’ve got over 400 subscribers now, which is tiny compared to other video channels here on YouTube. One thing that is interesting though that’s happened is that I have already hit over 100000 views on my videos, so that’s wonderful news for me. I didn’t anticipate that that would hit, I thought that I would probably hit 100 videos first, and then I thought that I would get to a thousand subscribers then maybe I would hit 100000 views. So the organic SEO is alive and well on this channel. The problem is, is that it is disproportionately good when compared to the number of subscribers that I have and the engagement, I don’t have a whole lot of engagement.

So I’m working on it. This is definitely a terrific experiment for me. So now that I’m at 30 videos, and I’m able to look at data and kinda see what is generating views for the channel, what makes sense from what I know and what I can actually share with folks that is beneficial for ’em. A couple of changes that are gonna happen on the channel now. [music] 01:52: The first one is is that I have decided in my own practice and on the channel itself, that we are going to niche down to primarily food and beverage as a topic when it comes to online marketing. But that doesn’t mean that I won’t still be talking about music, I won’t be talking about events. It doesn’t mean that I won’t be talking about tech. But it does mean that the majority of my content when I’m looking at targeting an audience for the kind of social media online marketing, email, search engine optimization, the folks that I’m really going to be focused on are going to be folks in the food and beverage industry.

But that’s where I’m niching down, because in my own practice, that’s what I’m niching down to. 02:35: I won’t be picking up anybody that is not in the food and beverage space. In fact, I’ve already turned down three opportunities because of that. And that’s painful, saying no is hard, especially when you’ve got folks that are coming to you who wanna work with you, saying no is really hard. But I think that in the long run it should benefit my clients ’cause I should only be focusing on food and beverage moving forward when it comes to the marketing as opposed to bouncing from music and then food and beverage, and then fashion and then music again, and then quantum computing, and then business services.

It’s really hard to stay creative and to really own a niche. It’s impossible to own a niche when you’re bouncing around between all these different niches, right? So I’ve gotta get through this hump of kind of bringing on clients in the food and beverage industry, but the biggest challenge is gonna be saying no to folks who are not inside the industry. So, there’s that, number one, a little tweak, still doing social media. One thing that’s gonna be added to it, which is something I’m gonna bring up here in a second, is that, how should I bring this up? [music] 03:51: Let me start with this.

Back in 2013 I made a conscious decision to work with one individual client only using iPhones for all of our content creation, it was all the photography and all the video that we created with that client. And the reason being was is that we wanted to create a brand online that felt like it was accessible to the folks that we were targeting, and one of the easiest ways that we thought to do that was to produce high quality content and to produce content that was true to the brand. And this is a premium brand that also looked and felt like the same kind of content that our target audience was producing for themselves on their own social media. 04:41: And one of the easiest ways to do that was to use the gear that they used, the cameras they used to create their own content, which I think everyone knows the most popular camera on the planet is the Apple iPhone.

So we made that call, and it worked splendid, I mean it was fantastic, we nailed it. After that experience I then made a personal decision in my business, a professional decision, to shoot all my content for all of my clients for about two and a half years, only using an iPhone. I started with taking DSLRs and putting an iPhone on the cold shoe, mounting it up on top of my real camera and pretending like I was shooting with the DSLR when I was actually shooting with the iPhone. 05:26: And after having at that point in time two years of fully developed content case studies of stuff that I created with the iPhone, then I got a little bit bolder, and I just started taking the iPhone, in fact I sold all of my DSLR and mirror-less cameras, so that I didn’t have any of them accessible to me to be able to use on shoots.

So I went through that phase, I did that for about three years, and during that time for about two years of that I also used an iPad to do all my post production for photos and video. I came across a few critical moments where the iPad just would not do what I needed it to do, and it caused me quite a bit of pain, I mean show-stopping type of issues. 06:15: So, because of those and because those were so critical to the work that I did with clients, and because I’d kind of proved to myself that I could do what I was doing with iOS devices, I started moving into playing around a little bit more with point-and-shoot and mirror-less cameras for a little bit. Now, one of the reasons why I also went and made the move to the iOS devices was part of it was the challenge of it, and another part of it was kind of seeking to live a more minimalist life.

In the world that I live in with photography and video, you end up getting a lot of gear all the time, because you feel like you need to, because you feel like you need to keep up with the competition and you gotta have the latest camera. And I came to a realization that, you know what, I got into doing what I do because I like the creativity part, and actually because I wanted a way to kind of feed my soul in a way that being a programmer and a technologist wasn’t feeding my soul. 07:14: So the move to the iPhone was a bit of a move to simplify what I was doing and also to challenge myself and my art, because another reason why I was shooting at the time when I made the move on Canon 7Ds and 5Ds and I got through a point to where I knew those cameras so well that it was impossible for me to take a bad shot.

I knew the camera, I knew what it could do and increasingly it became an issue for me to where I wasn’t being challenged creatively because it was too easy to get stuff that looked professional. That’s a dumb problem to have. It’s a stupid thing to complain about, but it was something that was kind of eating away at me that it wasn’t fulfilling anymore. Alright. So I go through my iPhone phase and iOS phase for about three years, and then I come out of it. And for the last year or so, I’ve been shooting with different Fuji cameras again.

But then when I started to re-launch this channel back in January, I really hunkered down and looked for the exact right camera that would do the perfect job for me, to be the all-around camera for me, because I’m still fighting this need to have a minimalist set-up. [music] 08:34: In the hunt for finding the right camera for vlogging, the right camera to be an all-around in the field camera, but also be minimalist, super small, it’s super important that when I’m out shooting in the field that I don’t draw attention to myself, because I’m really a fan of creating content that is editorial, right? That it is candid.

I don’t want staged shots when I’m out in the field shooting for clients. I want shots of people enjoying the products that the clients provide to them, and I want them to be caught in that kind of magical moment, when they’re honestly enjoying the product versus when I pose them and say, “Okay, act like you’re having fun.” 09:22: So that’s what I’m looking for in a camera. That camera for me didn’t exist. So what I ended up with was the Canon EOS M50 which had every single thing I was looking for, except it’s not weather-resistant. And that is critical for me, because I shoot a lot of music festivals, food and wine festivals.

Being weather-resistant isn’t necessarily an issue of it being water-resistant, I think a lot of people just assume that weather-resistant means that it can withstand being splashed with water. That is not as much an issue as being sealed so that fine dust and particulates don’t get inside your lenses and don’t get inside the camera body and ruin the camera body. So the EOS M50, oh my gosh, I mean what a 90% perfect camera. Super-small footprint, check. I mean, everything about that lens or that camera was wonderful, but not weather-resistant. 10:28: So, I had to find a camera to use in the field that would serve basically the purpose of what the EOS M50 did but was weather-resistant. So I get the EOS M50, I’ve got it for the vlogging camera, I’ve got a couple of more for studio cameras, and then I get the G1X Mark 111, which is a point-and-shoot, but it’s got that same sensor in it, the dual pixel image stabilization in it, weather-resistant, but it doesn’t have the microphone jack.

What I intended to use the G1X Mark 111 for was that B-roll kind of camera out in the field, at festivals, and getting stills images that are that quality. But then, because of no microphone jack and because it’s kind of bulky, I didn’t have anything to vlog with, like I’m vlogging now in the car, I didn’t have anything to vlog with when I was on the road. So enter a GoPro HERO7 black with an external microphone set-up on it. So then I also wanted a different camera in the field that would allow me to fake drone shots. 11:30: Now, I use a DJI Spark as my drone. It’s the smallest drone that DJI makes, and for the way that I use drone footage, it’s all I need. I throw the drone up in the air, I get six to 10 seconds of smooth footage of an environment.

I take it around to the other side. I get six to 10 seconds of smooth footage from another environment. Boom, I’m done with the drone footage. So I don’t need to have a Mavic Pro or anything like that for what I’m doing for social media. So the Spark is fine there. I throw an ND filter on there if it’s too bright, we’re all good there. And then I found myself being drawn back to… I’ve done 360 video for a few years. I find myself drawn into the Insta One 360X, Insta 360 One X, whatever the heck it’s called. 12:18: I think that you probably know where I’m going here, is I went from looking for a minimalist set up to all of the sudden I’ve got, again, like eight cameras, each one of these cameras takes different batteries. So now I’ve got a backpack with not only the iPhone in it, which I still shoot half of my footage on, because they’re so good. But now suddenly I’m walking around with a backpack with the Canon point and shoot camera in it, I’ve got the GoPro set up and all it’s gear in there, I’ve got the batteries for the GoPro, I’ve got the batteries for the G1X Mark III, I’ve got the Insta One 360 X, I got the batteries for it.

Oh, by the way, all three of those cameras have different chargers on it, so you’ve got different charging bricks on ’em, different cables for ’em. 13:04: And I’m right back to square one. In fact, it’s worse off, I’m worse off than when I started this when I was shooting with the Canon. What a mess. Wow, there was a gust of wind.

With all that to say, I woke up about a week ago, and I’m like, “Man, I am so gasy, my backpack is so bloated. We’re gonna go back and we’re gonna fix this again.” I just woke up one day… Can I back up a little bit? When you’re a content creator GAS is gear acquisition syndrome, it means that you get sucked into this vortex of feeling like you have to have the exact right tool for the exact right job, and you forget that the reason why your content is good or bad, is mostly due to the person creating the content, and to a small extent dependent upon the gear that you’re using. And so, I’m gonna fix that. [music] 14:09: Everything is back on eBay. All three of the Canon M50s, back on eBay, the G1 X Mark III back on eBay, the GoPro back on eBay, moving forward, I will only be shooting content, any content moving forward, this is September 2019, with an iPhone, iPhone. The only other cameras that I’m gonna keep in my backpack are gonna be the Insta-360 One X, which is this doohickey guy here, it’s a 360 camera.

I’ll have a couple of those with me in my bag whenever I go to shoot. I’m gonna keep the DJI Spark, ’cause obviously I can’t get drone footage out of an iPhone. 14:53: And I will use accessories with the iPhones. I mean I’m gonna use the moment lenses, I’m gonna use gimbals. I’m not gonna limit myself by saying I’m gonna be hand-holding an iPhone all the time, but the sensor from now on is gonna be the sensor out of an iPhone, and it’s going to eliminate a lot of complexity, it’s gonna make all my content super consistent again and it’s also going to allow me to focus my creative energy on creation and not have my creative energy spent on figuring out which camera I’m gonna take and whether it’s all gonna fit inside the camera bag and whether or not I’m gonna be able to get away with pulling out a bigger camera rig to shoot something at an event when I don’t have media credentials.

You know, there’s all kinds of things that’s freeze up. So that’s the path moving forward. 15:43: And also, when I spoke early on about niching down to food and beverage, from a technical standpoint, this allows me to niche down into folks that work with iPhones, work with iPhone photography. And so I’ll be able to create content that’s not only kind of social media-based, food and beverage primarily, but also smartphone mobile photography, mobile video. And the nice thing about that is I’ve been recognized by a couple of movie-making magazines as being somebody who does mobile cinematography. So that allows me to niche down in a few areas to help me kind of center my brand and grow out my brand a little bit quicker.

16:21: With all that being said, I think we’re done here. I am gonna continue on the lonely back roads of Texas till I get to San Antonio, and we’re heading to San Antonio to do a meeting with another agency, about something that’s super exciting that I can’t talk about right now. So there, there’s a teaser for you. Keep watching and maybe in the future, I’ll be able to talk about that a little bit. It is super cool. I’ll see you in the next video. [music].

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3 Fundamentals of Building an Effective Digital Marketing Strategy

all right so this question I asked for you guys what is the bare-bones effective strategy digital marketing I want you to first comment below what is the one tactic or strategy that you are using in your business right now that you find the most success with the result or any questions or insights that you have based on this question before you watch this video so I want your comment below let me know what are the bare-bones basics of an effective entertaining so the barebone base is an effective digital marketing strategy goes on three folds this is the same three principles I’m about to share with you well first of all I want you to comment below let me know what do you think in your mind today is the barebone basics of a digital marketing strategy do you think it’s Facebook Ads do you think it sells funnels do you think its digital advertising do you think it’s a social platform like what is the trend that you think is it I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re watching this video now let’s go into it so the barebone base is still in effect there’s a marketing strategy ties into three core things I share this with companies that are doing and just starting out let’s say doing zero revenue or their startup to even business they’re doing a hundred million dollars these are the only three principles of a barebone digital marketing strategy the only way grow business is you need traffic you need actual people to notice about your business pay attention to your business and follow you to be able to grow your business the second thing is once you have their attention to focus in your business and they’re visiting you then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication channel established with that specific audience so whoever you’re selling through the fitness space the mom space and the business community you want to establish communication distribution channels to be able to effectively influence them you know send them value add value build that relationship and that’s what you do through emails you do through messenger marketing and you probably heard of right now when you go in chat BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform the social platforms are powerful because they give you a way to distribute your message with your target audience that’s the most important thing as the second point the third point is revenue all right how do you convert your traffic your leads into actual revenue profits and cash flow in your business you want to be able to turn that into three types of revenue new revenue new customers in your business ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business product line extension or service line extension and the third thing is the reoccurring revenue you want people that are buying your part not just the first time but you want them to buy with you over and over again so those are the three things they want to focus on is how to generate more traffic get people to go into your business they pay attention to your ABC company they pay attention to your brand they consume your content they join your email list they join your messenger they join your LinkedIn or if your b2b or they join your Facebook group and they’re saying hey I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your business and actually pay 20 50 100 thousand 2000 whatever amount your product or service costs and then they’re willing to pay that into your business I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience and you build that up then you’re going to be able to actually put more in the bank for them to invest in with you so think about this every time you give them a piece of content you add value to them the most effective strategy is this you actually deposit money and their what I call the value account now the value account when you send them a video when you send them a piece of content when they watch your when they read your guy when they attend your webinar when they learn about your branding and all this stuff you’re depositing value in your target audiences bank account and then when it comes time to transact let’s say or start that buying relationship and they want to spend money with you they’re much more likely to spend money with you with you added so much more value to them that’s why content is such a very important play for every business you want to figure out what is the best way what is the value I’ll give you important question what is the value that makes the difference to your target audience it’s a very important question what is the value that makes a difference to target audience deliver that to them and as you deliver it to them keep delivering keep delivering and over time they’re gonna reciprocate that and they’re gonna buy for him because 84 percent 60 to 80 percent let’s say of your target audience are not gonna buy for me the first time they see your message you need that frequency there multiple touch points between 1 2 3 4 5 8 to 10 touch points that are value oriented touch points to make a difference I think that’s a fundamental principle it doesn’t matter what business you’re in b2c b2b multiple audiences product or services doesn’t matter it’s all about how much value at your target audience how you increase the traffic leads and sales and over time the majority of that market a hundred thousand people that are finding about you millions of people are finding out about you how do you maximize on every single person instead of just the 5 to 10% I’d say the 5% that are looking for your products or services right now that want to buy from you focus on a long term strategy and that’s the most important thing so thanks for watching this video I want you to comment below if you got insights from this thing what questions you have what is one thing that you learn from this video how do you plan to add value to your target audience what piece of content that you want to create anything you con them below I just want to hear from you guys the second thing I want you like this video third thing is want you guys to subscribe and hit that Bell icon because what do you guys do that you get notifications on future videos just like this and also digital secrets and any videos that are being released to you guys so thanks for watching this as usual I appreciate you guys’s time and attention and I will see you guys in the next video

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Cool Tips To Fast Email Marketing Success

Cool Tips To Fast Email Marketing Success!

Here are just a few of them:

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With the emergence of the Internet, online interactions have been made simple via the emailing facility. The advanced technologies move emailing further to benefit businesses through practical incorporation in a business online marketing plan or manipulate dynamism online marketing strategy.

There are a plethora of ways to manipulate the email facility in online marketing campaigns. There are many practical guidelines that a small to large business can take on to be successful in this form manipulate dynamism online marketing.

Simple approach

Many businesses may be stumped with email marketing because they have no idea on how to manipulate their dynamism in online marketing. The simple features of emailing can enable any business to gain more customers while enhancing its own market image and manipulate dynamism online marketing brand.

Email marketing features include list building tools and techniques which can be manipulated with the best of services to make a positive impact on the recipients. An effective email marketing plan can be very successful with the right steps applied. Some of these steps are very simple to implement while others may require extra thought and effort; nevertheless, these steps form a comprehensive guide to generate the ultimate email marketing campaign for any business to enjoy a satisfactory market presence.

1. Have a privacy policy page

Privacy is a very important component in any consumer emailing facility. Even top search engines today recognize this special page on privacy to be of worth that impacts the page ranking of any business site. The business entity should also have a link to its privacy page that would safeguard itself and its viewers from encountering legal problems along the way that may disrupt operations.

2. Required components for site captures

Business sites that want to capture potential leads information must remember to comply with the stringent requirements of search engines that stipulate the capturing of user first or last name with their email address to create the proper and quality mailing list.

3. Incorporate SignUp forms

There is a plethora of great sign up forms available on the Internet to encourage potential leads in signing up with the business site which offers a delightful range of complementary offerings such as free tools and software or discounts and vouchers on popular articles and e-books.

4. Creative terminologies & displays

There is no end to creative online marketing even with emailing. Since traditional pop-up advertising is banned by top search engines, online marketers use different terms to mean the same such as pop-unders that would not be blocked by search engines. However, the proper structure and style sheet guidelines must still be adhered to to avoid a fall-out with search engines. Other emailing marketers use ‘house-banners’ which are compelling graphic ads with text.

Slide-up ads that come up for only a couple of seconds are also very effective with email marketing.

5. Up-sell business newsletter

Any business that has a newsletter containing pertinent business operations information must promote it to the list of customers regularly to keep customers aware of new and special offerings. Third-party vendors can also assist in publishing or selling the newsletter which contains product or service information that can boost sales and profit.

6. Hire email marketers

Businesses that are not familiar with email marketing should outsource this important task to the market experts. The returns are certainly worth the investment minus the hassles and effort to generate the desired end results. A wide scope of services can be negotiated depending on the business requirements and budget with professional and experienced email marketers.

7. Monitor marketing campaign

Different email marketing approaches work differently for different companies; hence, close monitoring of each campaign is necessary to determine its effectiveness quickly without wasting time and effort.

8. Apply proper formatting

Good formatting in an email makes it more legible, especially with high-quality text, graphics, and multimedia elements included.

9. Frequency of mailing

A business company that applies email marketing needs to determine the frequency of sending out business emails to its clients without annoying them or sidelining them in order to build and maintain good relations.

10. Well managed emailing campaigns

Email marketing is only truly effective when it is well managed. There must be a dedication to ensure that the whole process of an emailing campaign runs its course well from start to end with expected results at the end.

11. Engaging auto-responders

The use of auto-responders in email marketing allows an immediate response to customers on a 24/7 basis until the company customer services provide an appropriate response. Customer emails may come in after office hours or with a difficult query which requires time to offer the best of answers to maintain the professionalism of the company.

12. Modern and advanced features

Despite what many business entities may think, email marketing is still a cost-effective online marketing option for business companies with its growing plethora of advanced features that come in modern software solutions.

13. White listings

Email marketing with its new features allows businesses to keep contact with their targeted customers while seeking potential leads to generate white lists. New features include sender certification to assure recipients of the good reputation of the sender without fearing a scam mail.

14. Technical issues review

Before sending an email to any customer or prospective client, all technical issues should be checked and rechecked to avoid spelling errors, the bad taste of graphics and images as well as ineffective links.

15. Manipulate Dynamism Online Marketing Landing Pages

Every business company must design and develop an attractive landing page or more that would interest more customers. This call-to-action page can be an effective marketing tool to draw more prospective customers to the web business site for sales conversion opportunities. These landing pages must be well monitored and constantly upgraded to keep the professional image of the business entity while captivating the interest of web visitors to have them keep coming back for more.

Successful manipulate dynamism online marketing with email marketing campaigns employ these and more useful tips as part of their ultimate guide to win more customers and draw more potential leads to grow the business.