Today, I'm going to let you look into my
geek closet and I'm going to show you the best tools to be found online. Whoo! I love a tool. Just give me, give me,
give me. I love tools. So, I'm going to show you my favorite tools. There's a lot but
I'm gonna show you 4 today that I think are critical to any business
owners digital life. First of all, with graphics. I have a graphic arts degree
from Rocky Mountain College of Art and Design here in Colorado. And if I never
went into Photoshop again, I would be just fine because it takes so long.
Like
I'd go in to make one graphic and I'd like three hours I'd come out of there
with my eyes kind of like hurting me. And I had one graphic done. So, I've stopped
using Photoshop. Love you Photoshop but no more. Look at my screen here. I use a
tool called Canva. So, it's like canvas without the S. And boy this has been a
lifesaver for me.
I can nerd out on this tool all day long. So, here's what I do.
Just to kind of pull back the curtain is I'm at home I'm in my living room. I've
had a long day. I put the laptop on my lap. I turn on a
cake show and I go to town and I make graphics. Now, maybe I'm showing my nerd
but that's something fun and creative I can do. And I can still be relaxing and
watch my shows. So, this is something that is so easy that's why I can do it.
Canva is genius because what they've done is they've taken away the guesswork
around how big does that graphic need to be.
You've got a banner you've got social
posts that are one size, you got Instagram stories that are one size. You
got Twitter. I mean, it's like crazy as a business owner trying to figure out all
these different sizes. We'll check this out. You can see here we got YouTube
channel art, Instagram Story, Facebook Cover Facebook posts. YouTube thumbnail. I
mean they're all in here. Which is fantastic. Now, as you scroll down, you'll
see these are all of my designs. And the designs are saved in here.
So, if I want
to go in and change it, I can easily do that. So here you'll see this is a recap
of my videos this week. So, they give you all of these different design templates
which makes my life so much easier. I don't have to bring all this creative
energy to the party anymore. They bring it for me. So, if there's a specific event.
So, here you'll see these are all of my YouTube videos. So, what I'm going to do is
I'm just going to make these smaller. I can just fit that
Piece in. Or if i don't want that one, I can just go in. i'm going to copy this. I'm going to
delete all that. So what you do is you select that.
Now, I can come in here and I
can say love your website visitors. Oh, my gosh. You see how easy this is? Then I can
come down here and I can put findability. com. Done. Then I export that, it's ready
to go and post to my channel. This makes your life so much easier because all the
thought work around the look and feel is done for you.
Now, one more thing I wanted
to show you is over here under uploads, you can upload all of your own content.
So, you'll see here, I've got pictures from my events.
I've got thumbnails from my YouTube channel. So, I can go in and I can post
something. So, let's take a look at this. So, I can go in. I'm saying I'm not
going to use this background. I'm going to get rid of that. I'm going to pull
this up. So, have a video that we produce every single day Monday through
Friday. So, here you'll see there's my video thumbnail. So now, I can go and I
can say, "Okay, I want the background to be black." I'm going to add text. So, you'll
see here that they have all different kinds of text.
Now, you don't have to use
the whole thing. You can just use a piece of it. I'm good just going to use this
one. I'm going to click on that. I'm going to make that the color that I need. You know
this is the primary area what you can say… Okay, this is the font that I want.
They have hundreds of fonts in here. You can also upload your own font which is
fantastic. And also, you can have your brand colors saved in here as well. Now, I'm going to take that and I'm going to make that yellow. I'm going to spread this
apart.
It's very very intuitive. There. There's my graphic. I go ahead and
download it. I can download it with the transparent background. I can compress
the file so it's not too big. And I can also adjust it. You'll see here I can
make it into a JPEG, a PDF, a PDF print, a video or an animation. And now, I'm done.
And then I make another one. So, what I do is I go in here and I create these
images and then I use them as templates. So, you just use this little copy page
and then what I'll do is I'll go in. I'll grab another image and I'll do the same
thing over and over again. Now, I'm building sustainability in my
designs. So, when clients see these or followers see these videos, they're used
to this look and feel on the website and on my social media. So cool, right? I love
canva. So great. All right, the next tool I absolutely adore couldn't do my business
without it it's SEM rush.
And that search engine marketing rush SEMrush.com.
You'll see here. This is a tool, it's not free. You can get a 7-day free trial if
you sign up and give them your email. But this tool has been probably the most
significant tool in my arsenal when it comes to understanding human behavior,
data. Let me login and I'll show you what I mean.
Now, this tool is $99 a month. That's the smallest they have. So, when you log in,
there's a lot to look at here but let me just show you some of the highlights.
First of all, there's just the dashboard.
So, what I can do is I can come in here. I
can put in my any domain name you want. We usually put in the clients domain
names. Now, I'm going to be able to see a list of keywords that my website
currently ranks for. So, you'll see here that I have 453
keywords I currently rank for. I can see how many people are linking back to my
website.
Close to 2,000. And I can see the distribution of traffic. So, you
see that US is most of my traffic, I get some nice amount from the UK, Canada,
Australia. I can also see how many people looking at my website on mobile devices.
Which is awesome. I can also see my top keywords right here. So, like you'll see
here I ranked the bottom of the page for SEO coaching and then I've got a bunch
of other phrases.
If I want to see the full list, I can see that as well. Here we
go. Here's all the keywords I currently rank for. So, it's important to understand
that I can take a look at these and I can make sure that the content that I am…
The content that I'm optimizing for is actually showing up here in the search
results, okay? And where does a search in there? Alright. Now, we're gonna go to
keyword analytics. Now, I adore… This is a tool called the keyword magic tool. I
love it. Just add word magic to anything and it
sounds instantly better. Okay, here's magic.
Now, I'm going to go in here. I'm just going to put in like… Let's just do SEO
workshops. So, I put SEO workshops in. And now it's going to give me all
the variants to that. So, you'll see I've got 110 searches per month
for SEO workshop. Now, keep in mind that's an exact match phrase so just SEO
workshop.
Amazon Products
It has 110 searches a month, that's well over 1200
searches a year. And if I can break page one of that. That's going to be really good
for my business. And here you'll see I have SEO workshop Los Angeles, SEO
training workshop. And you'll see how much smaller the search volume is there.
So, SEO workshop has 110 searches per month. And then you'll see
there's always an interesting difference between the plural and the singular. So,
make sure to always look at that. So, that's another one of my favorites. There
are so many great tools in here. Just the ranking tool and the keyword magic tool.
You'll be in a really good spot to do amazing keyword research.
There is a lot
else going on here and we'll have many many videos on sem rush but this is one
of my favorite tools. The next tool that I absolutely adore is a tool called
Answer The Public. Now, it's got this Willie strange guy with a ridiculously
large sweater. Don't really understand that but it does certainly get your
attention. Now, I'm going to come in here and I'm gonna put SEO workshop.
Actually was
going to put SEO. This is a tool that if you put the smaller version of a keyword in
here, you're going to get a lot more recommendations. So, as I come down here,
I'm going to get questions, prepositions, comparisons, alphabetics and related. And
look at this, whoa! You're like… Okay, that's a lot what
it's doing, is it's showing you all the ways that people think about SEO.
And
this gorgeous graphic. So, you get the how, where, can, will, which, who, are, what, when
and why. So, every single angle of that keyword. The front the back and the sides.
Now, this is great you can see when should you SEO, when to stop SEO, when to
use SEO versus SEM. So, I'm getting a ton of great ideas that… Like here, will SEO
exists in 5 years? I could have it in a video series. Remember, findability is
about understanding how people think and then molding and
crafting your content to meet that request.
So, human intent through data.
When you're looking at this, these are humans. This is
what people are putting into a search engine and they're looking for help. So,
if you can point your content, your thought leadership around what you're
seeing in this graphic, you're going to have much better traction than just kind of
making stuff up from scratch in your own head. Now, you can also download the
boring CSV file or you can save this gorgeous image. Put it up in your cubicle
or in your room or in your office and you'll look instantly smarter because
it's super cool. Now, if you come down, you're going to get
prepositions, comparisons, this versus that and then every possible alphabetic
that you can imagine. Now, what you're seeing here… Do you guys see the gray? The
gray numbers on here is actually search volume.
So, you'll see here SEO agency
gets 18,100 searches per month. That's not something that answer the
public is giving me, it's giving me… It's from my next favorite tool which is
called keywords everywhere. Now, keywords everywhere is a plug-in or I'm sorry an
add-on to Google Chrome. And you'll see what it does is it takes all the data
from Google and overlays it on top of answer the public. It also shows up in
Google search results. So, what I'm going to do is pop over here.
So finally, Keywords Everywhere is absolutely fantastic.
It's a very simple
install so let me show you what you need to do. Once you go to keywordseverywhere.com, install for Chrome first. You're going to see this guy. Go ahead and add it.
Mine's already added but go ahead and add it to Chrome. Now, once you do that,
you're going to see this little tiny guy. See that right there? So, I'm going to click
on that. Then you'll see a right here, settings. So go to settings right here
and you're going to get API key.
So, then you're going to go to API key, give your
email address and then agree to the terms and conditions. It's going to send you
an email it comes from Kevin. I don't why it's comes from Kevin but it always
shows up in your spam filter.Sso make sure you go to your spam filter find the
email from Kevin. Click on that and you're going to get your API key.
Copy that and then put it in. And then we're going to go to keywords everywhere
and then you're going to validate. Now, here's what happens when you do this.
It's a little bit kind of weird. So post in the comments below. If you have any
questions about how to do this, I'm more than happy to help you. You can also
email me at Heather@findability.com. And I'm more than happy to walk you
through how to get this set up. All right, so now we're going to go to google.com and
I'm going to now type in any keyword.
So, let's go ahead and put SEO workshop. Okay,
so what you're gonna see here is it's giving me the recommended pull-downs. So,
you'll see here it's got SEO workshop, NYC; SEO workshop, Melbourne. You see all
these London, Philippines. These are all the different ways people search. And you
can also see that I can put just SEO workshops and I'm going to get different
phrases. Now, what you'll see here for SEO workshops is it gets a 170 searches a month. Look at this though.
Over here integrates into the search results, all of these different suggested
or related keywords. So, you'll see SEO training gets 6600 searches. But it's
going to be much more competitive. Certification. Of course we have all the
Moz and then we have SEO training course. Now, if I come down here, you're going to see
a lot of other phrases that I might consider for content generation. So, I am
absolutely crazy about keywords everywhere. It is a fantastic tool and it
is absolutely free. Yay for free.
So, have fun. Canvas, free. Of
course SEM rush you're going to have to pay for but it's absolutely worth the money.
Answer the public is a free tool as well as is keywords everywhere. So, have fun
geeking out over my favorite tools. And I hope you enjoyed them as much as I do.
Let me know how it goes with these tools. Because I know they're not they're brand new
to you. They're not new to me so I can talk about them all day long every day.
But I want to make sure that you're getting the value from these videos as
well.
So, post in the comments below. You can also follow us on instagram at
findability_underscore university. And we post a bunch of other tips, tricks
tools that you can use in your normal everyday online marketing strategy. We'd
love to see you on Instagram. You can find us on Facebook of course and
subscribe here on YouTube. We'd love to have you watch our future content..
