10 best marketing tools to get influencers to work
with your business okay you've thought about using influencers but how do you go about it i mean do
you just do you send them messages do you ask them and the answer is no there are actually marketing
tools and in this video i'm going to walk you through the 10 best ones you're going to know
exactly how to contact influencers you're going to know what they cost you're going to know
what their audiences are you're going to know the pros and cons of each of these and i'm going
to walk you through step by step as a matter of fact i'll put them up on the screen so you can
actually see these tools and see how they work but before we get started don't forget to turn on
all bell notifications click that subscribe button below turn it from red to gray and turn all bell
notifications so you're notified each and every time i go live okay so contacting influencers why
is that a little intimidating it can actually be a little intimidating that's why these tools are
so great guys i want to walk you through each one you've got to market in a digital age now
you've got to use what works now it's it's different it's not like running newspaper ads
or magazines ads anymore it's it's entirely different so you got to jump into the new digital
marketing age so let's get right into it and let me start listing some of these and telling you
all about them the first one i want to tell you about is tracker so let's go over there and
take a look at it okay here's tracker right here it's a favorite of companies i mean zendesh
uses it american airlines using it if you don't mind investing just a little bit of cash and a
little bit of your time to get the ball rolling it actually helps you find influencers and target
more in on your strategy you can find the best appeal to these audiences and it can also help you
nurture relationships with people you already have you can make up really descriptive reports
you can show exactly what progress you've made and you can also narrow down your efforts a
little bit more it's it's a decent program it's a little bit on the pricey side but it really
is an all-in-one solution for those who prioritize influencer marketing above all else the next one i
want to tell you about is buzzsumo bus sumo's been around for a long long time and they really have
a lot of features they help you find your niche influencers they'll also predict how responsive
they're actually going to be in advance from competitors research to twitter profile search
this is a tool that's really a favorite of mine it's a daily to-go list just about any digital
marketing task that you want to do you can keep an eye on important metrics like retweets rate
you can also see the reply ratios it gives you a really good idea of your choosing influencers
and the tend to talk back to their audiences or if they're just broadcasting stuff i mean
you want to know if they're actually connecting the next one i want to tell you about is called
pitch box pitch box pitch box is really the top-end influencer marketing outreach tool
it has a really robust prospecting feature as well as all kinds of ways to help you get your
contacts organized how to stay in touch with them you can also do reminders you can do follow-ups
you can check the status updates you can keep your team updated on who of your influencers
needs a follow-up it also proves to be very responsive about the best ways to reach out
one on one to these influencers when you're making your email outreach strategy you want
to be really cautious with your email tactics make sure your emails don't look like
spam this could actually hurt your brand the next one i want to tell you about is linkedin
now all of us understand we think we understand what linkedin is um while it's often used for like
business to business prospecting and outreach and jobs and all that i've also found it's a really
effective way to make the most of the platform and to reach people behind different brands so
that's pretty cool for example if your influence or outreach involves media coverage you can find
first and second tier connections at your local publication you can reach out or you can get
introduced through a common contact so you can use it differently than what you think it may be
my next one and one of my favorites is my blog you now you won't get anywhere with influencer
marketing without proper engagement so even if you've got an influencer that's working for you
and he's got a lot of followers or she's got a lot of followers it's that actual interaction that you
want my blog u is actually a community of experts all in one place and they give it tips advice they
nudge people they encourage people so it's really a pretty cool place it also is a great place to
get your content together such as you know sound bites quotes you can imagine that it will make
great resource for people who want to connect with all these different influencers and do it on a
one-on-one level while still leveraging their own authority to do it next one i want to tell
you about is co-schedule co-schedule's a little bit different it's really one of the best ways to
better build relationships and create content that engages with your audience how many times have you
seen a major influencer share a post or a video or podcast because they like it a good example
is george takei he brings millions of views to a single post just by sharing it co-schedule
is actually dedicated to helping you create better content planning your collaborations and
so that you can start reaching the influencer visibility you've always dreamed of now my next
one is agora pulse agora pulse agora pulse is really technically i would have put this in the
category with hootsuite because i use hootsuite but i really like agora pulse for the pro platform
in particular it uses the geo data alongside hashtags and also profile info on instagram to
create more targeted influencer reports for you to use and to make your decisions based on there
aren't really nearly enough instagram tools out there so this is a must-have for anyone that is
on a social photo site they have what's called a cross-search feature uh and it's really special it
allows for full custom optimization which i think is really neat my next one i want to tell you
about is one called keyhole now keyhole i wouldn't say always works it really you just got to kind
of try it out it's a little bit of a hit and miss type thing it's not really that great for research
on specific people that's not what it's there for but you can use the real-time tracking you can
identify patterns that show who is sharing the most trendy post across twitter which really is
going to lead to you to the influencers you want you may not have found these people otherwise
if you didn't know this stuff so this really matters because influencer marketing isn't just
about you know getting the biggest names to talk about your business it's really about finding
the ones who are most valuable to your brand they may not even be as well known it could be
a micro influencer or a nano influencer so this may not always be immediately apparent and keyhole
lets you look a little bit deeper and that's why they call it keyhole the next one is fin tessa
finteza finteza is more to find influencers it includes outbound tactics you research you
reach out you follow up you research again that's not to be done on site yet there's one
thing you can do you can create and you can personalize your influencer driven landing page
for those influencers to be sure to engage with your brand once you get to your site finteza
allows you to actually take all those people record them enter them into your site through a
specific page and generate a personalized call to action to better engage with them so it feels more
personalized um so you can target your influencer landing page for example and you don't want to
sell anything to them instead you may want to invite them to download your lead magnet or claim
their personalized freebies so that's kind of a cool way to find influencers it's also good to use
a facebook pixel on there to record everyone who initially landed on your influencer driven landing
page and that way you can actually remarket to all these people and they can see it over and over and
over again you know how that works the remarketing where just that ad won't go away and my last one
on the list is a little different it's called follower wonk follower wonk i don't know where
they come up with these names but it's really been praised by so many people and and hailed as one of
the best tools um to market for a long long time i have not personally used this paid
version but i have seen the free one a lot and i can say it's one of the really coolest
tools on the list that i'm telling you about today because it's so reliable i
found more twitter influencers in searching on here to connect with in almost
anywhere okay so that's a pretty complete list and there's other tools that are out there i'm not
going to say there aren't other tools out there these happen to be what i think are my 10 best
okay i've got my 10 best and these are it i would tell you if you want to speed up your influencer
research and you want to get the influencers that are going to match your business the quickest i
would use some of these tools guys you can do this on your own without paying for any tools but you
have to realize your time is worth something so if you're spending all your time trying to find these
influencers and wondering if they're any good i mean you can spend hours weeks months just
researching who to contact when you use one of these tools you can really target the right
people for your business you can look and see how much influence they really have you can see
if people are actually interacting with them or if they're just doing a bunch of posts
so these tools are really invaluable to you on your own it's almost impossible to tell
if the influence is going to be good for you if they're going to post the way you want and
if they're going to get the interaction you want and if you're going to get conversions in sales
so i highly recommend you using these tools they're extremely valuable and it will save you
so much time and keep in mind your time is worth something don't try to do everything on the cheap
i see people do this all the time i see people mowing their own lawns i mean i used to mow my own
lawn so i'm not gonna say anything about that but if i go out there and mow my lawn and i don't make
a video that video is going to make me a whole lot more money i'm paying 35 bucks for a gardener to
show up you know i can't i can't go out my yard and work for three hours for 35 bucks it doesn't
make sense and it doesn't make sense for you to try to find your own influencers either i hope
this worked out for you if you're an influencer put your information below talk a little bit about
what you do you don't know somebody may discover you if you're looking for influencers post below
what you're looking for somebody may see your post and contact you i hope you found this video
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