web

Getting Traffic to Your Online Business

Many ordinary consumers are getting onto the Internet for more than just surfing and browsing activities. Online businesses are sprouting up like mushrooms on the web to enjoy the myriad of benefits the Internet platform offers. Hordes of consumers are capitalizing on the Internet to gain some extra income.

The main crux of an online business to be successful is the continuous flow of web traffic to the site. An enterprising entrepreneur must be creative and innovative in securing more web visitors to the website if a good income is to be enjoyed. A plethora of ways can be employed to secure a high web traffic volume to an online web business site. Below are listed 6 important steps in getting traffic to an online business to boost its bottom line.

1. Optimizing website

Getting an online business is easy with the generation of a website, but a successful online business entails more than just a website. Optimizing the web business site gains the favor of top search engines which leads to a high page ranking.

There is a plethora of ways to optimize the web business site. A well designed and structured website with interesting and relevant content would boost the web presence of the website via search engines’ higher SERPs. Proper keyword searches can be executed with free keyword search tools to identify the most effective keywords or phrases for generating a clearer visibility of the website. Headlines of contents should contain optimized keywords or phrases for a more successful search. High quality content from an appealing web business site would compel more web visitors to consider making a purchase from the site.

Optimizing the web business site requires the site URL to be available to top search engines for an easy search by web consumers. Many search engine optimization tools and techniques are available to optimize the web business site for higher volume of traffic.

2. Complementary websites

Web traffic can be boosted to a web business site by collaborating with certain web businesses on the Internet. There is a plethora of websites that do not compete with the business enterprise which can be helpful business associates in allowing a backlink to the targeted site.

These websites work in tandem with the online business for one reason or another without competing with the web business. Blog sites are also another complementary option to boost web traffic to the targeted site. Link exchanges are common among online businesses in helping each other draw more traffic to their websites without the competition.

3. Website address inclusion

Web consumers surfing the Internet would need to have relevant information about an online business for the proper contact especially if relevant information is found or a desired purchase of the displayed product or service is to be made. Hence, online businesses with a website should ensure that their website address is clearly visible at the right places such as business e-mail or personal e-mail signature locations to help web consumers make the necessary contacts as these are potential leads and customers for the business.

Online businesses that include their website address and contact information anywhere they can, stand a higher chance to lead more web consumers to their web business site as it is easy for consumers to click on the link to move over to the website.

4. Impressive reviews

Online businesses with products or services to be rendered should consider captivating testimonials or reviews on their products or services that would impress potential buyers or customers.

Product or service reviews can be posted in various places that have a high traffic volume such as complementary websites and blog spots that allow such postings. These reviews should include the online business website URL for customers to click on to direct them to the web business site. This is a very cost-effective online marketing tool that is usually free with a high volume of traffic.

5. Auto-responders

The Internet may be on 24/7 all year round, but the webmasters or customer services may not be manning the website in a similar passion or availability. Hence, a professional online business would consider installing auto-responders that generate an immediate response to the enquirer automatically instead of leaving the enquirer high and dry over the contact attempt with a resounding silence.
An automated response from the incorporated auto-responding solution would appease the enquirer or potential lead that the online business company has its systems in place and the right responses would be activated in due time. Certain smarter auto-responders may also capture potential lead’s email addresses and relevant information to put them on the business mailing list automatically for regular product or service information or updates.

These prospects can be converted to loyal customers when they become interested in the business offerings and start patronizing the enterprise with online purchases. An automated auto-responder system is capable of handling large traffic to the website which human customer services may not be able to. Such systems ensure that no potential lead would be missed out to benefit the business.

6. Social media sites
The buzz and hype over social media sites are generating a lot of interests to online businesses wanting more visitors to their websites. Although there is some work to be executed to enjoy more traffic via social media networking sites, such forms of investments are worth the effort and indulgence.
Social media networking sites boast of millions of members and followers that can form a big market share to any online business. With the proper online marketing tools and campaigns, social media sites can be tapped successfully to siphon hundreds and perhaps thousands of potential leads to the online business site for a higher sales conversion rate.
It is up to the online business to manipulate or exploit the rich plethora of online marketing tools available on social media sites and the Internet to be successful in their marketplace. Small online businesses can grow in leaps and bounds with the right resources tapped to lure in the traffic to their website for online or off-site purchases.

Small Business Tips To Rapidly Grow Your FB Pages

Nowadays, it is common for small businesses to have a Facebook page as well as a web business site. These are essential business components in today’s modern business environment to stay ahead of the competition. But small business owners should also consider optimizing their Facebook pages as well as their web business sites for greater effects and returns to business.

Social media options

The emergence of social media networking sites transformed the business arena for all businesses; especially small business owners. As more and more consumers climbed onto the social media platform to stay connected, small and big businesses are also capitalizing on the benefits of social media avenues. Many small businesses are enjoying great success when Facebook marketing is incorporated into their online marketing strategies and campaigns.

A small business must manipulate the best of social media sites such as Facebook to boost its market presence and bottom lines. The full potential of social media networking features must be capitalized effectively to bring about the desired business outcomes. There is a plethora of dynamic Facebook features that are powerful in enhancing the small business enterprise’s sales and profit. A small business owner must learn to take advantage of these features to impact its online marketing strategy.

One of the best forms of Facebook manipulations is to generate a high number of ‘likes’ on the web business page. This would draw the attention of popular search engines to generate a high ranking to the web page which augurs well for the web business. More web traffic is expected to come through with a higher page rank.

There are many tips and tricks to grow the number of Likes on the web business page. Six are suggested below.

1. Generate an attractive welcome page

It is crucial to create a custom welcome page that represents the small business professionally. This page may be simple but crucial in introducing the small business with its plethora of products, services and brand to visitors. It must be well designed and structured to facilitate easy navigation that would encourage more visitors as well as a frequent return of visitors.

A well designed web business site is commonly ‘like’ and shared with others which is an excellent form of free promotion for the business while establishing the brand name in the marketplace. There can also be some inclusions of promotional components that encourage visitors to ‘like’ the web page as they navigate through the site. It could be a discount voucher or freebies with every ‘like’ of the webpage. Hence, the number of ‘likes’ on the small web business site would increase faster to capture the attention of top search engines for a higher page ranking.

2. Inclusions of Videos and Photos

Modern consumers like to view videos and photos than just reading text on any web page. Hence, the web business site that incorporates interesting videos and colorful photos that are relevant to the topic of discussion would stand to enjoy more likes from visitors.

The innovative small business owners need to think out of the box to gain an unfair advantage over their competitors by including components that their competitors do not have to make their web page stand out in the crowd. Well executed videos are great advertising tools that allow an effective dissemination of product or service information that would compel viewers to make a purchase immediately or establish the brand power in the market as more visitors view the video. These videos or photos about the business, product or service can be shared along the circle of influence’s network of the consumer.

Video inclusions are simple creations which can also be used on self introduction with regards to the business, headshots of staff and owners who are serving the consumers as well as clear demos of business products and services to convince viewers of the dynamism of the business offerings.

Modern consumers enjoy business websites that have pictures or photos of the staff, especially customer services to link a face to a name and services rendered. When good services are rendered such as fair recommendations and tips or caution on the suggested products, consumers are more likely to ‘like’ the webpage for the professional services experienced.

3. Proactive services

A small business website can garner more ‘likes’ than its competitors with a high dose of proactive services compared to a lackadaisical attitude by business owners. It is important to make every web visitor feel like a VIP when visiting the web business site regardless of status and purchase capacity.

Proactive services to every visitor to the web business site make the visitor feel important to generate a positive response such as a ‘like’ on the webpage. There is a status update feature that can be manipulated to garner relevant information on potential leads with open options for visitors and fans to participate in any update activity. Small business owners can make use of relevant Facebook apps such as Contact Me to create the relevant contact form for a quick contact option by visitors.

Quality blogs can be posted regularly and directly to the web business’s Facebook to entertain web visitors. Sponsored web events or quick updates on relevant market happenings via Facebook event features are proactive services by a small business to garner more ‘likes’ on its web page.

4. Inclusion of a ‘Like’ Gate

Web visitors would more like to click the ‘Like’ button on the web business page if there is an obvious ‘Like’ gate staring in their face. Clicking the ‘Like’ button opens to another space of more interesting contents that would captivate readers.

5. ‘Like’ Maintenance

More visitors would ‘Like’ the webpage if the proper web maintenance is exercised. It is necessary for a small business to track its page activities professionally with quick responses to customers’ mail while cleaning up the mail list to keep the website always professional in appearance and contents.

6. Request for ‘Like’

A direct request to ‘like’ the page is very effective when the request is posted professionally. Most web visitors would comply if there is nothing negative about the website or pages.