We are now halfway through 2020 but as my businesses approached 2014, they must be braced for the rising competition and fluctuating economy that loom on the horizon. However, from smart marketing strategy 2014, the advanced technologies and their continuing progressive developments bring hope to businesses in all industries with more tools and solutions for market sustainability and even expansion.
There are a plethora of tips for developing a smart marketing strategy 2014 to equip small to large businesses in moving forward with the operations. There may be more than 14 tips to enjoy a smart marketing strategy that would boost business.
Workable tips smart marketing strategy 2014
It is important to secure marketing tips that would bring about the desired business outcomes. These outcomes include achieving company goals and visions, identifying market trends to boost bottom lines, better customer service alignment, an updated business structure to be competitive and worldwide recognition as an established market leader in the industry.
There are 14 potential tips or effective marketing recommendations that would enhance the business’s web presence and market position in the marketplace.
1. Optimize business profile
Every business that determines to move forward in the marketplace needs to start off with optimizing their business profile through easy customization of their web business site URL with top search engines. This move would make the business page legitimate with a wider web presence for more web traffic to come by.
2. Crisis management
Every business must be prepared for any crisis in 2020 with the uncertain trends of the economy. With more competition in the marketplace, crises are bound to sprout and the smart business enterprise would need to be well prepared for these small or big crises.
3. Social media options
Social media is the buzzword for modern businesses that not only want to survive but expand to be the market leader in their industries. Hence, it is imperative for businesses this year to embrace social media marketing into their smart marketing options.
4. Use Twitter Cards
Twitter offers effective lead generation cards that would bring on more potential leads to the business for more sales and higher profits. These cards allow leads to be collected directly from the tweets without filling in forms.
5. Content reviews
It is necessary for businesses to review their existing web content and structure to be updated with the latest to keep pace with the market trend. Creativity and innovation are the call of the year for businesses to make a strong impact on modern consumers.
6. Enhance analytical skills
It is never too late or too old to learn the new ropes for any business owner or manager who wants to see success for the business entity. Even new analytical skills and knowledge are required to steer the business to greater heights of success.
7. LinkedIn applications
Apply the best of LinkedIn sponsored updates that enable businesses to promote company posts directly at specific locations’ news feed to reach the desired audience. This is a cost-effective marketing approach that draws more web traffic.
8. Celebrating success
Sometimes, a successful business needs to brag about its best year to keep the competition cringing in 2014. It is important to acknowledge the hard work and effort put in to generate last year’s success while bracing the company for more success this year. A celebration is an appropriate occasion to acknowledge the progress made by the business with more capacities expanded in the coming future.
9. Competition review
Besides celebrating previous success, it is also necessary to review the competition to be better prepared for this year’s competition. SWOT analysis would help businesses to take realistic steps of action to move forward confidently to enjoy similar success this year.
10. Video and mobile marketing
Venturing into video marketing would be a smart marketing strategy for 2014 as more consumers prefer viewing videos than reading text. Videos on products and services can be exciting and compelling with the proper development tools and creativity. Progressive technologies are also offering the vibrancy of mobile marketing options to boost business operations.
11. Legal compliances
Any business that operates in full compliance with the local authorities stands to win their favor and social respect. There may be new online marketing legislation in every local environment in which companies need to be alert and adapt quickly to for a smooth year operation.
12. Proper company policy
Any business that operates in full compliance with the local authorities must also have its own house in proper working order with the right housekeeping rules and policies set in place. This would ensure an orderly modus operandi that motivates workers’ productivity and customer respect.
13. Cutting losses
Not every business decision is profitable; hence, smart businesses adopting smart marketing strategies must consider cutting losses in areas that are underperforming. Some redundant profiles may need to be closed down and bad debts may be written off to clean up the financial books.
14. Manipulate the web
The Internet is the largest and most dynamic platform for great ideas and inspirations for smart marketing strategy 2014 to come on. Watch this space! Smart businesses would surf the web for more ideas to boost their business bottom lines while checking out how and why their competitors are faring better.
Last few years versus this year
As I said my 2014 websites showcased many delightful online marketing features that were powerful to businesses; these include Twitter coming onto the public scene, Graph Search by Facebook, Direct Messages, and Instagram with videos.
2020 is poised to be adventurous and eventful with more impactful marketing strategies to delight businesses, small or large. Businesses may be sitting on the edges with fears and anxieties while eagerly anticipating more goodies to be rolled out by progressive technologies just like a child awaiting Santa’s gift.
Although no one can successfully predict what 2020 may bring, there is a high expectation of the best marketing tools and smart marketing strategy 2014 solutions that would form great smart marketing campaigns to boost business operations and profitability. Lifestyles would be impacted while businesses transform the marketplace with these new entries, although there may be elements of risks with every uncertainty until tested and proven.