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Ways To Boost Your Social Media Strategy

Ways To Boost Your Social Media Strategy

Ways To Boost Your Social Media StrategyThere has been a lot of criticism directed towards social media and its usage today, still, we cannot fail to recognize that it is one of the most important and growing platforms available, especially for the marketer. Millions of people use networking sites and apps daily and this number is only increasing.

Using social media is not just about the emojis and hashtags you use, but it depends on well-thought-out marketing strategies that can tap into the potential of all social media platforms, using their uniqueness and what they have to offer effectively. Each space can be used to put forth a worldview or specific messages to popularize the brand and bring in more leads and followers.

When you think of strategy, also look at what these platforms are individually offered to you as a brand. Some help you get more audience or engagement, some that bring you leads, and others that give you insightful consumer data.

You could use Instagram differently and put out some content that is different from how you use say a Snapchat or Facebook. It’s also important to have content that both creates brand awareness as well as delights the viewers. Take a look at some steps that will get you closer to your social media marketing goals:

Have a multichannel approach

Marketers used to rely solely on Twitter a few years ago, then Facebook arrived and all their focus shifted there. Today, it almost seems like Instagram has taken over. Who knows what the future will bring?

As a marketer, you need to be flexible enough to change with the times and make the most of what it has to offer. It is almost dangerous to focus on only one channel for a brand. Understand your audience and their preferences and play to your strengths. You can use each channel for a different purpose. This approach also helps increase your number of customers and followers whom you will be able to engage across your platforms.

Staying updated on social media trends only works in your favor because you can be sure your competition is doing so as well. But ensure each account of yours across channels has the same persona online. Use all the tricks of the trade, post daily, go live, host engagement activities, this only increases consumer satisfaction.

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Use influencer marketing

Everyone’s doing it. And brands have found it very beneficial in reaching their target audience. If your audience is active on social media, this is highly beneficial. A lot of the world’s biggest brands use this technique, even startups find this useful.

Traditional ads have lost their appeal, even if you place an ad as an ad, people tend to scroll ahead and ignore it. They look for creative ways of seeing an ad and social media influencers do this with their sponsored ads in the most innovative way possible. This is why this method of advertising has become so popular.

Influencers travel, make video content, wear trendy clothes, etc to promote brands. Influencers emotionally engage with their audience as well as the brands they represent. The audience too trusts the influencers and takes their recommendations seriously. This is a win-win situation where both parties get what they want. Influencers get their sponsorship and brands reach out to wider audiences. The trick is to find the right influencer who fits your niche and has a large following. This person needs to regularly post content and be engaging.

Engaging content

Play to the emotions of people with your content. This helps build a connection with your followers. You could partake in helping with a relevant social cause, it gives your brand a human touch. Have a set of clear, unhinging values for your brand and stick to it.

Pretentious click-bait activities or content will not sell. Find out what causes your audience is concerned or passionate about, you could raise funds for the same, which will be highly appreciated by your followers.

Engagement is key, it’s not just about posting content and getting followers. The quality of your content largely determines how loyal and supportive your followers are going to be. Along with the content you put out there, be sure to answer any questions that your audience has in the comment section or even on DM and be quick to do so. This shows accountability and responsibility on your part.

A clear and unique identity

Users of social media constantly evaluate and re-evaluate what they want to see in their feed and what they don’t. They follow pages with an idea in mind and their reasons for doing so are clear. There is some value added that they see in following the pages they do. If your brand does not have a unique identity and is all over the place, people will not want to follow it.

Your presence on social media becomes redundant and you become just another profile out there that derives and recycles ideas. Strategize in such a manner that your brand identity tells a story cohesively across your multimedia channels.

Having messages that are in congruence with your brand USP and consistency will bring you, loyal followers. Your brand will be considered legitimate and reliable if you follow through with this. If you’re dilly-dallying with how you want to present yourself as a brand, it will seem fake and utilitarian, customers don’t want that.

Leveraging look-alike audiences

Organic content is good, but social media marketing cannot rely on only that to expand its reach. Some paid elements also help in getting more reach, this is to be done once your strategy is clear and in place.

Social media platforms have algorithms to help you connect with users that suit your required customer preferences. This is what look-alike audiences are all about. This is done by uploading a list of email IDs of your ideal customers on platforms like Facebook so that the platform can identify users of similar demographic makeup.

Measuring success on the social media platform

Analytics are your friends. This is the only way to know whether or not your marketing strategy is bearing any fruit. The platforms you are on will provide metrics about engagement, visibility, and overall performance. This is very useful to tweak your approach if required to get the best results.

My Smart Marketing Strategy From 2014

My Smart Marketing Strategy From 2014

Smart Marketing Strategy 2014smart marketing strategy 2014

We are now halfway through 2020 but as my businesses approached 2014, they must be braced for the rising competition and fluctuating economy that loom on the horizon. However, from smart marketing strategy 2014, the advanced technologies and their continuing progressive developments bring hope to businesses in all industries with more tools and solutions for market sustainability and even expansion.

There are a plethora of tips for developing a smart marketing strategy 2014 to equip small to large businesses in moving forward with the operations. There may be more than 14 tips to enjoy a smart marketing strategy that would boost business.

Workable tips smart marketing strategy 2014

It is important to secure marketing tips that would bring about the desired business outcomes. These outcomes include achieving company goals and visions, identifying market trends to boost bottom lines, better customer service alignment, an updated business structure to be competitive and worldwide recognition as an established market leader in the industry.

There are 14 potential tips or effective marketing recommendations that would enhance the business’s web presence and market position in the marketplace.

1. Optimize business profile

Every business that determines to move forward in the marketplace needs to start off with optimizing their business profile through easy customization of their web business site URL with top search engines. This move would make the business page legitimate with a wider web presence for more web traffic to come by.

2. Crisis management

Every business must be prepared for any crisis in 2020 with the uncertain trends of the economy. With more competition in the marketplace, crises are bound to sprout and the smart business enterprise would need to be well prepared for these small or big crises.

3. Social media options

Social media is the buzzword for modern businesses that not only want to survive but expand to be the market leader in their industries. Hence, it is imperative for businesses this year to embrace social media marketing into their smart marketing options.

4. Use Twitter Cards

Twitter offers effective lead generation cards that would bring on more potential leads to the business for more sales and higher profits. These cards allow leads to be collected directly from the tweets without filling in forms.

5. Content reviews

It is necessary for businesses to review their existing web content and structure to be updated with the latest to keep pace with the market trend. Creativity and innovation are the call of the year for businesses to make a strong impact on modern consumers.

6. Enhance analytical skills

It is never too late or too old to learn the new ropes for any business owner or manager who wants to see success for the business entity. Even new analytical skills and knowledge are required to steer the business to greater heights of success.

7. LinkedIn applications

Apply the best of LinkedIn sponsored updates that enable businesses to promote company posts directly at specific locations’ news feed to reach the desired audience. This is a cost-effective marketing approach that draws more web traffic.

8. Celebrating success

Sometimes, a successful business needs to brag about its best year to keep the competition cringing in 2014. It is important to acknowledge the hard work and effort put in to generate last year’s success while bracing the company for more success this year. A celebration is an appropriate occasion to acknowledge the progress made by the business with more capacities expanded in the coming future.

9. Competition review

Besides celebrating previous success, it is also necessary to review the competition to be better prepared for this year’s competition. SWOT analysis would help businesses to take realistic steps of action to move forward confidently to enjoy similar success this year.

10. Video and mobile marketing

Venturing into video marketing would be a smart marketing strategy for 2014 as more consumers prefer viewing videos than reading text. Videos on products and services can be exciting and compelling with the proper development tools and creativity. Progressive technologies are also offering the vibrancy of mobile marketing options to boost business operations.

11. Legal compliances

Any business that operates in full compliance with the local authorities stands to win their favor and social respect. There may be new online marketing legislation in every local environment in which companies need to be alert and adapt quickly to for a smooth year operation.

12. Proper company policy

Any business that operates in full compliance with the local authorities must also have its own house in proper working order with the right housekeeping rules and policies set in place. This would ensure an orderly modus operandi that motivates workers’ productivity and customer respect.

13. Cutting losses

Not every business decision is profitable; hence, smart businesses adopting smart marketing strategies must consider cutting losses in areas that are underperforming. Some redundant profiles may need to be closed down and bad debts may be written off to clean up the financial books.

14. Manipulate the web

The Internet is the largest and most dynamic platform for great ideas and inspirations for smart marketing strategy 2014 to come on. Watch this space! Smart businesses would surf the web for more ideas to boost their business bottom lines while checking out how and why their competitors are faring better.

Last few years versus this year

As I said my 2014 websites showcased many delightful online marketing features that were powerful to businesses; these include Twitter coming onto the public scene, Graph Search by Facebook, Direct Messages, and Instagram with videos.

2020 is poised to be adventurous and eventful with more impactful marketing strategies to delight businesses, small or large. Businesses may be sitting on the edges with fears and anxieties while eagerly anticipating more goodies to be rolled out by progressive technologies just like a child awaiting Santa’s gift.

Although no one can successfully predict what 2020 may bring, there is a high expectation of the best marketing tools and smart marketing strategy 2014 solutions that would form great smart marketing campaigns to boost business operations and profitability. Lifestyles would be impacted while businesses transform the marketplace with these new entries, although there may be elements of risks with every uncertainty until tested and proven.

My Smart Marketing Strategy From 2014
My Smart Marketing Strategy From 2014

 

Smart Marketing Strategy 2014