seo

Need To Know The Right SEO 2022 Hacks

Need To Know The Right SEO 2022 Hacks

2022 is here and you need to know the right SEO hacks into making your website highly ranked by Google! Any organization’s marketing strategy takes into consideration search engine optimization (SEO) because the point of it all being is to simply increase traffic. Even if it means you have to create various online channels to achieve this, so it be. Organizational resources are to be utilized at the maximum for the creation of a great SEO strategy that drives optimum success on the internet and supports online sales to the maximum.

As a thumb rule, it is always important to remember that Google makes it a point to rank websites based on their SEO practices. Hence, if yours is the best, then you will be marked accordingly. The point of them doing this is to ensure that their users who put out a search query receive the most relevant and efficient solution or answer making your website highly ranked by Google. There is a knack for achieving this, we will discuss that in the following segments.

1. A fast site always takes the limelight: m̲a̲k̲i̲n̲g̲ ̲y̲o̲u̲r̲ ̲w̲e̲b̲s̲i̲t̲e̲ ̲h̲i̲g̲h̲l̲y̲ ̲r̲a̲n̲k̲e̲d̲ ̲b̲y̲ ̲G̲o̲o̲g̲l̲e̲ Believe it or not, people are bound to ditch your website sooner if the website responds slowly or has glitches that slow the process. Say a customer is on your site which is a shopping site, they have added a bunch of things to their cart intending to purchase those items. If your website is slow, chances are that they will exit it without buying anything and that is simply bad for business.

Considering how people browse the internet using multiple devices, it is most essential that your page is quick. Google considers this a big red flag and makes it a point to even give owners tips on how to increase their site speed. Loading speed is something Google looks at while ranking websites. Your hosting provider needs to be at the top of their game and give you the best service in terms of speed. Some factors could be affecting your site speed like the images it has got.

The solution to this would be to compress your images to increase speed during loading. Another thing you could do is to enable browser caching and reduce the number of plugins that are on your website, if you have more than necessary, they could be slowing your site down. It always helps to give your page elements a second look and remove any unwarranted elements because excess only makes things slower.

http://marketertoolbox.xyz/RoyalStock/

2. HTTPS Google is very particular that websites are secure, so are your customers frankly. So, as a website owner, you have to ensure your site is secure by upgrading it to HTTPS so as to ensure that any data that is exchanged between a web browser and a site remain encrypted.

Identifying secure websites is pretty simple, there will be a padlock symbol next to the link on the web browser. If you do not wish for your site to have a red warning sign next to it (which questions your credibility), it is better you upgrade to HTTPS. This builds trust in your customers that their financial details are not at risk and their security and privacy is being taken care of. Google looks at this as a huge plus point. Google actually makes it a point to warn its users against navigating into non-HTTPS websites that could pose security threats.

So, people might not even visit your website as a result. It is a ranking feature that Google possesses in its search engine algorithm in order to provide the most secure browsing experience to its users. There is no downside to moving towards HTTPS because it can provide accurate data in terms of referral traffic when it comes to GA (Google Analytics.) You will be able to pinpoint the source of your traffic much more easily this way.

3. Optimize mobile People mostly search using their mobiles today. This means that your website has to be able to accommodate this change in searches. Mobile users must be able to find and use your site with ease so, the design must not be too complex that elements do not load or are not functional upon usage over mobile devices. Google expects this from brands and has made this a priority.

4. Engagement and metrics Your website should have the power to grasp and retain attention. For this, it needs to harbor quality content that keeps users engaged for longer durations. If customers are on your website for longer durations, it improves your SEO and that will definitely affect the overall traffic you receive.

Content could range from fun videos to blogs to any on-site activities customers can partake in. What is not optimal is users opening your website only to return back to Google’s search page because they did not find it engaging or it did not suit their requirements. Google keeps tabs on this and this will affect your site’s ranking. Your position will be threatened by a website that is more successful in engaging your users than you were.

How you can avoid this is by taking a few steps to ensure that your content is easily understandable, readable. Let there be nice images too, and most importantly, catch the user’s eye by adding valuable content at the beginning itself. That will keep them on your website for longer.

Search engine optimization (SEO) is an integral part of a company’s online website strategy. making your website highly ranked by Google A majority of online activities today start with search engines because people keep looking for answers and news at all times and this is the quickest way to obtain it. So, how you select your keywords, how you order them also matters greatly.

With Google constantly making changes to their algorithms with the intent of helping their users get a better experience, businesses and marketers need to be on the top of their game when it comes to SEO hacks if their goal is to be ranked in a high position on search engines and remain there. making your website highly ranked by Google These tips that were just explained to you should help in the creation of a better-optimized website, one which has a great ranking for sure if each of these steps is taken care of properly.

Marketing Instagram Live Is Here Guaranteed

Marketing Instagram Live Is Here Guaranteed

Amazing Instagram Promotion Tactics You Can Use to Get Real Results Instagram is considered to be one of the most actively used social media platforms with over one billion users who engage in a variety of activities like sharing, posting, and getting in touch with family and friends. For people who are involved in the online marketing of their brand, promotion through Instagram is something that they cannot ignore. It is considered to be the best marketing platform as it generated more and more engagements and interactions when compared to other social media platforms. Both small and large scale businesses should mainly focus on building strong promotional strategies incorporating this social media giant.

Nowadays, most businesses use Instagram for all their promotional activities. Top SEO and digital marketing experts recommend businesses use Instagram effectively to enhance their business. Another major reason for incorporating Get Real Results Instagram is that this social media platform has a great hand in influencing consumers’ choices and preferences. The younger generation widely considers this social media platform if they are in two minds before purchasing a product or a service.

Given below are some of the promotional tactics of Instagram which help in generating great results. Content is the permanent ruler G̲e̲t̲ ̲R̲e̲a̲l̲ ̲R̲e̲s̲u̲l̲t̲s̲ ̲I̲n̲s̲t̲a̲g̲r̲a̲m̲ If a business wants to build a strong online image, it is important to create appealing and engaging content. Content Marketing should be given priority. Various types of content are used by top businesses and digital marketing experts. Some of them include photos, videos, infographics, etc. It is important to maintain an active Instagram account of your business by posting content and updating the audience regularly.

You can get in touch with people from different parts of the world by answering their queries. When you start doing this, your business can receive increased interaction and recognition. Businesses can also measure their performance and efficiency based on the number of followers who follow the account and hit the like button on every post. This in turn brings in motivation to work even harder.

Marketing Instagram Live Is Here Guaranteed

Use the Instagram Story Feature Effectively Instagram launched this extremely popular feature in the year 2016. Ever since then, this feature is widely being used by almost all businesses. Businesses are more engaged in using this feature when compared to individual users who have personal accounts. The Instagram Story is a feature through which photos and videos can be shared. However, the shared content disappears within 24 hours. This feature has truly brought about a major transition for all businesses.

You can use this feature of Instagram regularly. One major step to take up is that it is important to prioritize and format your content by using high-quality images and easily readable fonts. Good quality software should be used to make posters, infographics, etc.

Use the most trending feature of HASHTAGS The hashtag feature launched by Instagram is considered to be extremely beneficial especially for businesses. It is recommended to use this strategy effectively to generate better results at a faster rate.

Generally, a particular hashtag is famous among millions of people all over the world who are active users of Instagram. If you use that particular hashtag as a part of your post, you are reaching out to millions of people all over the world. People who follow that particular hashtag can see your post on their feeds.

One thing to check is that your post should contain relevant content that adds up value to your business. It is important to choose the right hashtag, which is suitable for your business as using irrelevant hashtags would not satisfy the job of promoting your business worldwide. It is also important to use different hashtags for different posts and avoid the usage of the same ones to fasten up the promotional activity. Usage of irrelevant hashtags can have a large impact on the brand identity of your business which in turn would affect the results.

Effective Usage of Instagram Ads Advertising is a major procedure taken up to promote a business and increase brand awareness. Keeping this fact in mind, Instagram has launched different types of advertising features so that small and large-scale businesses can make the most of it.

There are different types of Ads launched by Instagram and each business can choose a particular type or a combination of types based on their needs and requirements. Some of the freely used Instagram Ads include story ads, Photo ads, Video Ads, Carousel Ads, Collection Ads, Ads in Explore, etc.

Businesses can feel free to choose any of the above-given ads to promote their business. Each type of Ad works differently and has its features and benefits. However, all these types of Ads are equally beneficial and are being widely used by all types of businesses all over the world.

Instagram also provides a set of filters and special effects that are a part of the advertising campaign. You can try out these elements to enhance the quality of your content. These features are widely being used to improve the look and feel of your content so that it looks engaging and attractive. Get Real Results Instagram Using Instagram Ads is considered to be the most effective method to build a strong brand identity for your business. Instagram Advertising Campaigns are proven to generate great results by increasing sales, which in turn would increase the profitability of your business.

All the above-mentioned tactics can work wonders for your business. The Get Real Results Instagram businesses that have not yet incorporated this social media giant into their marketing plan are truly missing out on a great opportunity to reach the heights of success. These promotional tactics are strongly recommended for all types of businesses. For those who are just entering the online world, you can try out all the above-mentioned tactics and generate better results in the long run.

How To BOTS Companion of a Modern Revenue Manager Legally

How To BOTS Companion of a Modern Revenue Manager Legally

How To BOTS Companion of a Modern Revenue Manager LegallySearch Engine Marketing versus SEO, which is more effective? Before getting into the nitty-gritty of search engine marketing versus search engine optimization, we first need to understand that using these two terms interchangeably is a mistake that is made far too often. Understandable if you have done so yourself, given how they can be confusing.

Here is an attempt to help you understand the difference between the two so you can make an informed choice with regard to what suits your business best, thereby improving performance and visibility when it comes to search.

Let us first understand what search marketing is. For businesses that want to engage customers online, they need to have a search optimization strategy in place. It is the basic step towards a brand marketing strategy. So, search marketing is essentially the effort put by a brand in getting consumer attention. This is done through frequently appearing on the search engine result pages whenever people search for a particular product.

Based on how good your site is, you will be given a rank and will appear either at the top or bottom of a list. So, each brand tries to get a higher ranking so that their search visibility is increased and there can be more driving of traffic towards their specific websites. Within search marketing itself, you will find two categories you can pick from.

The first is SEM (Search Engine Marketing) which is mostly paid and the second is SEO (Search Engine Optimization) which is organic in nature. Both are strategies to appear on the search results.

Understanding Search Engine Optimization Optimization of content with the intent of it being discovered using a search engine’s organic method of getting results is called search engine optimization. Here, brands and their sites cannot pay for them to be placed on the top to increase visibility. Various tactics are instead used by sites in order to obtain a high ranking which will automatically and organically place them on the top.

Google is one example of a search engine that takes into consideration multiple factors to rank pages. These factors change from time to time in terms of priority and intensity and there is no way of saying what it is at any given time but they can be roughly categorized into three groups.

On-page search engine optimization is where every single page is optimized by targeting specific keywords that are appealing to search engines. Several strategies such as content creation, keyword optimization, and research are done to reap the benefits of this strategy so that search engines can grasp what content a page contains thereby increasing the chances of that page receiving a higher rank.

Technical search engine optimization is for elements that are not content that websites contain. These are the technical aspects of the website that support its structure and operations in terms of performance and usage. This is to do with the speed of the website, whether it is mobile-friendly, load time, indexing, site layout and architecture, security among many other components. This ensures that the user experience is smooth and enjoyable which is a huge plus-point to search engines. It is an important criterion that determines a site’s overall ranking.

Off-page search engine optimization is more to do with a site’s overall reputation and the authority it holds with respect to its connection to other premium and well-known websites. So, the techniques that come under this are backlinks of high quality, link building, directories, and local listings from other websites.

If one brand’s website is linked to several other reputable websites, then this is a positive sign to search engines because it means that this website is reliable and trustworthy which will eventually show in its ranking.

The bottom line is, a strong search engine optimization plan is an amalgamation of the above three types instead of just one because all three combined are a powerful internet presence for any brand and search engine alike.

Comparing SEO to SEM

The main difference you can observe is the payment aspect and the general difference between the two. SEO is organic, SEM is not. In terms of how search engine marketing will work for your brand, here is a snapshot:
• SEM searches will appear with a label that says ‘Ad’ whereas SEO will not have this accompaniment.
• SEM searches are basically results that have advertisement extensions whereas SEOs will have a small description accompanying the page title. SEM does not have this.
• If users click on an SEM link that appears on their search result, then you (the brand) will have to pay every time it happens. This is not the case with SEO.
• The concept of target audience applies to SEM and not SEO. SEO results can pop up to anybody and everybody.
• Purchasing SEM means that your link is out to display instantaneously. A few clicks and the audience will be able to view your ad. You even have the scope of increasing your visibility and turning it off according to your convenience.
• If your website is still in the testing phase, then SEM is the better choice. You have full control over who can access it and how many times.
• Since it is a paid shindig, SEM only lasts as long as you continue paying for it. The organic SEO way goes on till your website is doing well and it only gets better with time.
• In terms of click rate, SEM, unfortunately, falls behind because SEO beats it.

So, what’s the best option for you between SEM and SEO?

Here are a few considerations for you to take while deciding which is the way for your brand. A good starting point would be to see what your competition is doing and what their search engine marketing strategy seems to be. If you see that they are doing well in either SEO or SEM, it will be best if you tried it out for your brand too.

It also pays to do research and to have a good understanding of what customers like, that way, you can figure out the ideal way to reach them. The length of your product’s buying cycle also matters in this aspect. If it’s a short cycle, then SEM ads are better. But, keep in mind the financial aspects as well. Will your brand be able to afford the cost-per-click prices? This is wholly dependent on how old or new your business is and how it is doing…

The Importance of SEO For Effective Internet Marketing


https://youtube.com/watch?v=mT4d-kTrzUw

The importance of SEO internet marketing, if you are already running a web strategy or are planning to set about a web strategy, one concept you are unable to afford to skimp on a search engine optimization seo seo is one of the most popular buzz words advertising, but Unfortunately, most internet marketers simply are not aware of enough about SEO to generate this tactic, benefit them. Even those who are knowledgeable about SEO might have difficulty executing their SEO. Ways have generate the desired effect. Advertising is a very important part of running almost any business. You need to advertise to reach new customers and market, your merchandise, whether you take your small business online or otherwise it is likely. You already realize how important it can be to promote. But if you are running your small business online, you need to understand. There is a great deal of free advertising available by means of optimal search engine, ranking positions well known search engines such as google rank websites, as outlined by complex algorithms, which are built to determine which websites are most recent for particular search terms. They’Re for taking the time and effort to optimize your internet site for relevant search terms may lead to you being rewarded, rich in search engine ranking positions of those terms. This will be significant since the majority Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they find a particular term. What this means is in case your website will rank very well enough to seem on page one in the search results. You’Ll likely enjoy increased online traffic. However, in case your website doesn’t reach page one or perhaps the second page, it can be unlikely. You will receive a great deal of online traffic from visitors who use search engines. Now you understand why search engine ranking positions are extremely important. You could wonder the way to achieve these rankings. The best way to optimize your internet site is to hire a search engine optimization specialist, to perform the meet your needs. The concept of SEO is complex and continually evolving, which makes it a hardship on most businesses that are not experts in SEO to maintain the changes on the market. Therefore, businesses that make an effort to optimize their website on their own might have difficulty maintaining predators who employ a SEO consultant to optimize their website. The algorithms utilized by search engines might be rather complex and will include several different factors. Some of the common factors in the equation include keyword, density, meta tags, titles, when weight links, online traffic and contend keyword density describes how often a certain keyword is employed in the content of your website. The idea behind this idea is that website designed to use a keyword often are most likely extremely relevant to that keyword. However, overuse if that keyword may lead to penalties towards the website if the search engine deem the keywords are not utilized appropriately. Meta tags are items of code which some search engines use in evaluating this article of the website. Placing keywords over these tags might be valuable in some search engines. However, care should arrive at avoid placing irrelevant keywords over these tags, since this may lead to your internet site being penalized. Backlinks can also be utilized by some search engines to position websites backlinks make reference to links on other websites which point to your site in evaluating the quality of such one-way links. Some search engines consider the ranking the website offering the link to your website, and that means you should guarantee the website providing one way, links to your site or high ranking websites to get essentially the most take advantage of these links. Finally, this article in your website can perform a great bolster your search engine ranking positions. Most SEO firms retain staff of writers who will be skilled at providing quality content. Also is optimized for relevant keywords. In case you employ a SEO firm. Would you not providing copywriting services? You need to purchase hiring a professional writer yourself. This will aid to guarantee the copy on your internet site is not merely valuable for your visitors and also considered valuable to find engines. This video is brought to you by a sniper marketing com.

Read More: Affiliate Marketing Crowd Tips

Read More: What To Track In Your Business Marketing

Read More: Social Media Marketing For Small Business

As found on YouTube

Claim Your Knowledge Panel

Claim Your Knowledge Panel

Hi, I’m Lauren from our search team uh, oh back one – and this is Alex from our geo team and we’re really excited to share a little about knowledge panels today and how you can claim them and engage with them. So Claim Your Knowledge Panel, as we heard earlier this morning, billions of searches take place on Google every year and many of those are about people and organizations. When searchers find the people in organics that you represent.

Claim your knowledge panelWe want to give you the tools to make a great first impression with your knowledge panel next, so for those of you that are intimately familiar with knowledge panels already indulge me for a moment and for those that may be new to knowledge panels. Here’s a quick Claim Your Knowledge Panel overview, but the knowledge panel is an information box that appears when you search for entities that are in the knowledge graph people, businesses, things places locations those they give you a quick snapshot of information on a topic based on Google’s understanding of available content. On the web, so if you hear about an awesome, new restaurant or a great non-profit – and you come to Google, this is a quick way for you to learn more and get to know the topic so based on the topic of the knowledge panel, there may be Different information or features included, for example, if the topic of the knowledge panel is a business that serves a specific location or a service area, the knowledge panel may have options that are specific to businesses.

So we know that people and organizations with the information included in knowledge panels like those that you may work with or represent our authority on the topic. You are arguably one of the best authorities on yourself and we have tools for you to provide direct feedback and suggest any additions or changes. So the C̲l̲a̲i̲m̲ ̲Y̲o̲u̲r̲ ̲K̲n̲o̲w̲l̲e̲d̲g̲e̲ ̲P̲a̲n̲e̲l̲ tools may look a little different based on the topic of the knowledge panel, but the first step is always to do a search and look for a prompt to claim you’ll be guided through a verification process where we validate that. You, in fact, do represent that topic, so once you’ve claimed the knowledge panel. You’ll want to take a look at the info in it review that information and suggest any needed dates or additions in a study done with location-based businesses.

They found that businesses that complete their information are twice as likely to be considered reputable by consumers. So this is definitely something that you want to do to make a great first impression if you haven’t already and so to suggest those changes after claiming the knowledge panel, the next time you do a search for the person, the business, the organization that you represent you’ll See a special header at the top that invites you to suggest changes when prompted add any required information and documentation from the open web. Your suggestions will be reviewed by a dedicated team and you’ll receive email updates along the way, letting you know about the status of your suggestion.

If you represent a business that serves a location, Alex is going to take you through that suggestion flow thanks, Lauren, and so, when you see something like this you’ll be able to edit things like hours. Customer Claim Your Knowledge Panel service numbers street addresses websites the same information that shows up on the knowledge panel also shows up in Google Maps and other local search formats for Google. So this is a primary way for people to understand and identify the business and get in contact with it. The important really part here is also making sure that once searchers finally discover or rediscover you should let them work know where to go next, so they can continue their journey depending on again the topic of the knowledge panel. You should be things like websites, social media presence so that searchers can take the next step in terms of finding you and discovering what you do.

Engaging Claim Your Knowledge Panel searchers is also super important, and so we have a format that allows for certain types of knowledge panels to create and create content and engage with consumers and searchers on Google, all those billions of people that we’re searching for you that Lauren mentioned they should Be able to see those updates, depending on the top of the type of knowledge panel you own, they should be able to see those types of content immediately once you’ve surfaced them in the knowledge panel and to get started. It’S pretty easy for people in brands. All you need to do is search for yourself and you should be able to see the claim knowledge panel link and then for businesses, local businesses. You should go to business. Google com thanks…

As found on YouTube

Google Search News

Need To Know The Right SEO 2022 Hacks

access web pageshttps://videoinformationproducer.com/high-quality-automatic-backlinks-exchange-network/ Hi everyone and welcome back to the google search news series. I hope life is treating you reasonably well, wherever you are, I’m your host today, john Mueller, here from Switzerland. With this show, we want to give you a regular summary of what’s been happening around google search specifically for website owners, publishers, and users. If you find these useful – Google search news series which I hope you do and if you’d like to stay up to date, then make sure to subscribe to the channel, I hope your year both ended well and is starting off well what a unique year.

It was right if you’re watching this in the far future, then first off congratulations for making it that far and secondly, as you can see in early 2021, we’re still recording from home in Switzerland. In this episode, we’ll be covering some neat new things around the foundation of search, namely crawling and indexing, as well as another relevant part of the search, namely links if you’re curious to find out more then stay tuned. A bit of background crawling is when Google search news series Googlebot looks. On pages on the web, following the links that it sees there to find other web pages indexing, the other part is when google systems try to process and understand the content on those pages.

Both of these processes have to work together, and the barrier between them can sometimes be a bit fuzzy. Let’s start with news about crawling: while we’ve been crawling the web for decades, there’s always something that we’re working on to make it easier, faster, or better understandable for site owners in search consoles. We recently launched an updated crawl stats report. Google search console is a g̲o̲o̲g̲l̲e̲ ̲s̲e̲a̲r̲c̲h̲ ̲n̲e̲w̲s̲ ̲s̲e̲r̲i̲e̲s̲ free tool that you can use to access information on how to google search sees and interacts with your website. This report gives site owners information on how Googlebot crawls a site. The report covers the number of requests by response code and the crawl purposes host level, information on accessibility, examples, and more.

(Jan ‘21) – crawling & indexing updates, link building, and more
Some of this is also in a server’s access logs, but getting and understanding them is often hard. We hope this report makes it easier for sites of all sizes to get actionable insights into the habits of Googlebot. Together with this tool, we also launched a new guide specifically for large websites, and crawling as the site grows crawling can become harder, so we compiled the best practices to keep in mind. You don’t have to run a large website to find this guide. Useful, though, we’ll add a link in the description, if you’re keen and finally still on the topic of crawling we’ve started crawling with HTTP 2

HTTP 2 is an updated version of the protocol used to access web pages. It has some improvements that are particularly relevant for browsers and we’ve been using it to improve our normal crawling too. We’Ve sent out messages to websites that were crawling with HTTP, 2 and plan to add more over time. If things go well, as you can see, there’s still room for news in something as foundational as crawling, and now, let’s move on to indexing, as mentioned before, indexing is a process of understanding and storing the content of web pages so that we can show them in The search results appropriately for indexing – I have two items of news to share with you today. First requesting indexing in the URL inspection tool is back in the search console. You can once again manually submit individual pages to request indexing. If you run into a situation where that’s useful for the most part, sites should not need to use these systems and instead focus on providing good internal, linking, and good sitemap files.

If a site does those well, then google systems will be able to crawl and index content from the website quickly and automatically. Secondly, in the search console, we’ve updated the index coverage report significantly with this change, we’ve worked to help site owners to be better informed on issues that affect the indexing of their site’s content. For example, we’ve removed the somewhat generic crawl anomaly issue type and replace it with more specific error types. There’S a bit more about this update in our blog post, which I’ve linked in the description below. Finally, I mentioned links in the beginning. Google uses links to find new pages and to better understand their context on the web. Next to links, we use a lot of different factors in search, but links are an integral part of the web, so it’s reasonable that sites think about them. Google’S guidelines mention various things to avoid with regards to links such as buying them, and we often get questions about what sites can do to attract links. Recently, I ran across a fascinating article from Giselle Navarro on content and link-building campaigns that she saw last year.

While I obviously can’t endorse any particular company that worked on these Google search news series campaigns, I thought they were great examples of what sites can do its worth. Taking a look at these and thinking about some creative things that you might be able to do in your site’s niche, I added a link in the description below creating awesome. Content, isn’t always easy, but it can help you to reach a broader audience and who knows? Maybe get a link or two and just a short note on news about structured data, as we mentioned in one of the previous episodes, we’ve decided to deprecate the old structure data testing tool and to focus on the rich results test in the search console.

The good news is that the structured data testing tool isn’t going away, but rather finding a new home in the schema.org community, and that’s all, for now, folks, in closing I’d love to hear more news from you all, especially around this video series, Google search news series which parts did you find particularly useful, which part’s less so what should we focus on more for this year? Please, let me know in the comments below or drop me a note on Twitter. I really appreciate all feedback, yours too. Finally, if you’d like to see more of these episodes or catch up on the new series for sustainable monetized websites make sure to subscribe to the channel, I look forward to seeing you all again in one of the future episodes of google search news, Bye

Read More: My Way You Can Make YouTube Money

Read More: How to Use Facebook Ads – Tutorial Guide Best Practices (2020)

As found on YouTube

Traffic fluctuation (and ensuring healthy navigation) | Sustainable Monetized Websites

Master Your Social Media Tips And Tricks 2022


Sustainable Profitable Website Fluctuations in traffic ( and ensuring good browsing ) Welcome back to the sustainable, profitable website series. I am Aurora. I work in Googles, publisher policy, education department: Oh these two are my partners: Organic (, a ) and Monetized. In this episode, we will talk about the reasons behind the changes in traffic And share best practices to help ensure good traffic to your website. I am here to learn my Google AdSense monetization strategy, How to help my organic performance in search. I am glad you raised this question. This is actually a common misunderstanding. Profit does not affect How the website works in organic. Google search results You can in the resources linked in the description, See more information about how search works. First, I want to say: Traffic should come from real user interest, Any other way to manipulate. It May cause your content to be restricted And manual operation of organic search. Google AdSense calls this manipulation invalid traffic. In short, anything that does not come from an advertisement Or the interaction of real people with real interests on your website. Some invalid traffic is accidental, Like an improperly placed ad Blocks, what the user is trying to click Some are deliberate, such as botnets Or someone who maliciously clicked on the ad Invalid traffic includes, but is not limited to Publishers generate clicks or impressions on their own, live Ads The publisher explicitly asks users to click on their ads To encourage clicks on ads Or implement ads in a way that can cause a lot of accidental clicks, Automatic click tool or traffic source, Robots or other deceptive software. Ad clicks must come from real user interests. A large amount of invalid traffic on your account May lead you to Google AdSense Profit pause Advertising budget for invalid clicks will be refunded. This will affect your final income. How does Google identify invalid traffic Through an automated system? Combination with manual review, Our ad traffic quality team is committed to Block all types of invalid traffic So that advertisers dont have to pay for it And the people who made it wont profit from it. What if I am the victim of destruction, We understand that a third party may be without your knowledge, or permission Generate invalid traffic on your ads. Ultimately, as a publisher, You are responsible for ensuring that your advertising traffic is effective. If you think you have invalid traffic from a third party, Please use the form linked in the description Report to our traffic quality team. In terms of organic content, Your website traffic may fluctuate due to a series of factors. These factors may affect your websites, ranking impressions and clicks Before continuing. Please make sure your site is verified in the search console. Do this as early as possible, so that you can Ability to access tools and data. Don’T focus too much on the absolute position of your website, Even small fluctuations. However, if you see a significant or continuous decline in the position, You can start by checking the search console performance report. It will help you understand what has changed on your site And whether the decline is related to a specific category Such as inquiry, country or equipment related Some reasons for website traffic fluctuations. It may be because — The user saw your website, but did not click. Maybe other search results are more convincing, More reliable, newer or more authoritative, Search for some queries to see which sites do better than you And why Resources you can link in the description Read how to improve the title and selected abstract. Google has trouble finding or viewing your website If you recently made major changes to your website, Such as moving to another domain Or move an existing page to a new URL on the same website Or you move from HTTP to HTTPS. Please give us a few weeks to update our index. You can track the progress of the index coverage report in the search console. You could use the search appearance feature before, But not anymore, Check your rich results in the search console And new bugs reported by AMP. Your websites, mobile device usability, has declined To do this check. The mobile-friendly testing tool of the search console Our ranking or reporting algorithm has changed, Visit the search center blog and our data anomaly page. You will see manual operations or safety issues, Open manual, operation and security issue report in the search console To fix them Cyclical decline. Does your traffic drop, have a weekly, monthly or yearly pattern? Use, Google Trends to understand this pattern: How to relate to your website content. For example, if your website is about swimsuits, You may see a drop in search traffic in the winter. These cyclical fluctuations are hard to avoid, But you can try to create content. That is relevant throughout the year Now that you have heard the cause of these problems Here are some best practices. You can follow these practices to prevent or minimize invalid traffic fines And the organic traffic fluctuations of profitable websites In terms of organic. You should make web pages for your users Instead of making web pages for search engines. This makes me think Dont fool, search engines. Ask yourself, am I doing this for my users or to improve my search engine rankings. Make your website different from your peers, Make it unique, valuable and attractive Make sure it is accurate, useful and up to date, Regularly check available, search, console tools and reports Such as index coverage and performance reports. These will help you understand how your website performs in search Check out the beginner’s guide to SEO And keep up with the changes in the search center blog. Don’T limit the flow of websites to understand your ad traffic And website visitors Actively monitor the performance of your traffic sources So that you can make informed decisions Avoid working with untrustworthy or low-quality partners. These partners will bring bad traffic to your website. Dont click on your own ads, Even if you think its okay to do this, We may disable an account if it looks like a publisher Have been clicking on their own ads to increase their revenue. Double check. Your ad implementation Make sure they follow our ad serving policy And no programming errors. In addition check your ads on different browsers and platforms To make sure they work. As expected, Ask in the AdSense Help Forum Chances are another publisher has the same problem as you. We hope this video helps you understand Your organic website and profitable content Reasons behind fluctuations in traffic. We wish you a smooth browsing In the next episode. We will discuss duplicate content And how to deal with it Subscribe to this channel, so you dont miss any content. Dont forget to like and share this video. If you have any good suggestions for future video topics, Please leave a comment. Goodbye

advertising traffic

As found on YouTube

niching down and content creation on iphone only

The Problems Everyone Has With Web Designs

00:00: We are back on the road again, we are on Highway 67 south, on our way from Fort Worth Texas to San Antonio. And can I be honest with y’all? I’ve been feeling really gasy lately. [music] 00:25: Alright. So big changes coming to the channel. I mean this is a new channel, so it’s like, can I even say big changes at this point? I will say that from a content creation standpoint, I think that…

Well, I feel like I’ve put some time in. We’re on 30 videos, past 30 videos, right around there. I’ve got over 400 subscribers now, which is tiny compared to other video channels here on YouTube. One thing that is interesting though that’s happened is that I have already hit over 100000 views on my videos, so that’s wonderful news for me. I didn’t anticipate that that would hit, I thought that I would probably hit 100 videos first, and then I thought that I would get to a thousand subscribers then maybe I would hit 100000 views. So the organic SEO is alive and well on this channel. The problem is, is that it is disproportionately good when compared to the number of subscribers that I have and the engagement, I don’t have a whole lot of engagement.

So I’m working on it. This is definitely a terrific experiment for me. So now that I’m at 30 videos, and I’m able to look at data and kinda see what is generating views for the channel, what makes sense from what I know and what I can actually share with folks that is beneficial for ’em. A couple of changes that are gonna happen on the channel now. [music] 01:52: The first one is is that I have decided in my own practice and on the channel itself, that we are going to niche down to primarily food and beverage as a topic when it comes to online marketing. But that doesn’t mean that I won’t still be talking about music, I won’t be talking about events. It doesn’t mean that I won’t be talking about tech. But it does mean that the majority of my content when I’m looking at targeting an audience for the kind of social media online marketing, email, search engine optimization, the folks that I’m really going to be focused on are going to be folks in the food and beverage industry.

But that’s where I’m niching down, because in my own practice, that’s what I’m niching down to. 02:35: I won’t be picking up anybody that is not in the food and beverage space. In fact, I’ve already turned down three opportunities because of that. And that’s painful, saying no is hard, especially when you’ve got folks that are coming to you who wanna work with you, saying no is really hard. But I think that in the long run it should benefit my clients ’cause I should only be focusing on food and beverage moving forward when it comes to the marketing as opposed to bouncing from music and then food and beverage, and then fashion and then music again, and then quantum computing, and then business services.

It’s really hard to stay creative and to really own a niche. It’s impossible to own a niche when you’re bouncing around between all these different niches, right? So I’ve gotta get through this hump of kind of bringing on clients in the food and beverage industry, but the biggest challenge is gonna be saying no to folks who are not inside the industry. So, there’s that, number one, a little tweak, still doing social media. One thing that’s gonna be added to it, which is something I’m gonna bring up here in a second, is that, how should I bring this up? [music] 03:51: Let me start with this.

Back in 2013 I made a conscious decision to work with one individual client only using iPhones for all of our content creation, it was all the photography and all the video that we created with that client. And the reason being was is that we wanted to create a brand online that felt like it was accessible to the folks that we were targeting, and one of the easiest ways that we thought to do that was to produce high quality content and to produce content that was true to the brand. And this is a premium brand that also looked and felt like the same kind of content that our target audience was producing for themselves on their own social media. 04:41: And one of the easiest ways to do that was to use the gear that they used, the cameras they used to create their own content, which I think everyone knows the most popular camera on the planet is the Apple iPhone.

So we made that call, and it worked splendid, I mean it was fantastic, we nailed it. After that experience I then made a personal decision in my business, a professional decision, to shoot all my content for all of my clients for about two and a half years, only using an iPhone. I started with taking DSLRs and putting an iPhone on the cold shoe, mounting it up on top of my real camera and pretending like I was shooting with the DSLR when I was actually shooting with the iPhone. 05:26: And after having at that point in time two years of fully developed content case studies of stuff that I created with the iPhone, then I got a little bit bolder, and I just started taking the iPhone, in fact I sold all of my DSLR and mirror-less cameras, so that I didn’t have any of them accessible to me to be able to use on shoots.

So I went through that phase, I did that for about three years, and during that time for about two years of that I also used an iPad to do all my post production for photos and video. I came across a few critical moments where the iPad just would not do what I needed it to do, and it caused me quite a bit of pain, I mean show-stopping type of issues. 06:15: So, because of those and because those were so critical to the work that I did with clients, and because I’d kind of proved to myself that I could do what I was doing with iOS devices, I started moving into playing around a little bit more with point-and-shoot and mirror-less cameras for a little bit. Now, one of the reasons why I also went and made the move to the iOS devices was part of it was the challenge of it, and another part of it was kind of seeking to live a more minimalist life.

In the world that I live in with photography and video, you end up getting a lot of gear all the time, because you feel like you need to, because you feel like you need to keep up with the competition and you gotta have the latest camera. And I came to a realization that, you know what, I got into doing what I do because I like the creativity part, and actually because I wanted a way to kind of feed my soul in a way that being a programmer and a technologist wasn’t feeding my soul. 07:14: So the move to the iPhone was a bit of a move to simplify what I was doing and also to challenge myself and my art, because another reason why I was shooting at the time when I made the move on Canon 7Ds and 5Ds and I got through a point to where I knew those cameras so well that it was impossible for me to take a bad shot.

I knew the camera, I knew what it could do and increasingly it became an issue for me to where I wasn’t being challenged creatively because it was too easy to get stuff that looked professional. That’s a dumb problem to have. It’s a stupid thing to complain about, but it was something that was kind of eating away at me that it wasn’t fulfilling anymore. Alright. So I go through my iPhone phase and iOS phase for about three years, and then I come out of it. And for the last year or so, I’ve been shooting with different Fuji cameras again.

But then when I started to re-launch this channel back in January, I really hunkered down and looked for the exact right camera that would do the perfect job for me, to be the all-around camera for me, because I’m still fighting this need to have a minimalist set-up. [music] 08:34: In the hunt for finding the right camera for vlogging, the right camera to be an all-around in the field camera, but also be minimalist, super small, it’s super important that when I’m out shooting in the field that I don’t draw attention to myself, because I’m really a fan of creating content that is editorial, right? That it is candid.

I don’t want staged shots when I’m out in the field shooting for clients. I want shots of people enjoying the products that the clients provide to them, and I want them to be caught in that kind of magical moment, when they’re honestly enjoying the product versus when I pose them and say, “Okay, act like you’re having fun.” 09:22: So that’s what I’m looking for in a camera. That camera for me didn’t exist. So what I ended up with was the Canon EOS M50 which had every single thing I was looking for, except it’s not weather-resistant. And that is critical for me, because I shoot a lot of music festivals, food and wine festivals.

Being weather-resistant isn’t necessarily an issue of it being water-resistant, I think a lot of people just assume that weather-resistant means that it can withstand being splashed with water. That is not as much an issue as being sealed so that fine dust and particulates don’t get inside your lenses and don’t get inside the camera body and ruin the camera body. So the EOS M50, oh my gosh, I mean what a 90% perfect camera. Super-small footprint, check. I mean, everything about that lens or that camera was wonderful, but not weather-resistant. 10:28: So, I had to find a camera to use in the field that would serve basically the purpose of what the EOS M50 did but was weather-resistant. So I get the EOS M50, I’ve got it for the vlogging camera, I’ve got a couple of more for studio cameras, and then I get the G1X Mark 111, which is a point-and-shoot, but it’s got that same sensor in it, the dual pixel image stabilization in it, weather-resistant, but it doesn’t have the microphone jack.

What I intended to use the G1X Mark 111 for was that B-roll kind of camera out in the field, at festivals, and getting stills images that are that quality. But then, because of no microphone jack and because it’s kind of bulky, I didn’t have anything to vlog with, like I’m vlogging now in the car, I didn’t have anything to vlog with when I was on the road. So enter a GoPro HERO7 black with an external microphone set-up on it. So then I also wanted a different camera in the field that would allow me to fake drone shots. 11:30: Now, I use a DJI Spark as my drone. It’s the smallest drone that DJI makes, and for the way that I use drone footage, it’s all I need. I throw the drone up in the air, I get six to 10 seconds of smooth footage of an environment.

I take it around to the other side. I get six to 10 seconds of smooth footage from another environment. Boom, I’m done with the drone footage. So I don’t need to have a Mavic Pro or anything like that for what I’m doing for social media. So the Spark is fine there. I throw an ND filter on there if it’s too bright, we’re all good there. And then I found myself being drawn back to… I’ve done 360 video for a few years. I find myself drawn into the Insta One 360X, Insta 360 One X, whatever the heck it’s called. 12:18: I think that you probably know where I’m going here, is I went from looking for a minimalist set up to all of the sudden I’ve got, again, like eight cameras, each one of these cameras takes different batteries. So now I’ve got a backpack with not only the iPhone in it, which I still shoot half of my footage on, because they’re so good. But now suddenly I’m walking around with a backpack with the Canon point and shoot camera in it, I’ve got the GoPro set up and all it’s gear in there, I’ve got the batteries for the GoPro, I’ve got the batteries for the G1X Mark III, I’ve got the Insta One 360 X, I got the batteries for it.

Oh, by the way, all three of those cameras have different chargers on it, so you’ve got different charging bricks on ’em, different cables for ’em. 13:04: And I’m right back to square one. In fact, it’s worse off, I’m worse off than when I started this when I was shooting with the Canon. What a mess. Wow, there was a gust of wind.

With all that to say, I woke up about a week ago, and I’m like, “Man, I am so gasy, my backpack is so bloated. We’re gonna go back and we’re gonna fix this again.” I just woke up one day… Can I back up a little bit? When you’re a content creator GAS is gear acquisition syndrome, it means that you get sucked into this vortex of feeling like you have to have the exact right tool for the exact right job, and you forget that the reason why your content is good or bad, is mostly due to the person creating the content, and to a small extent dependent upon the gear that you’re using. And so, I’m gonna fix that. [music] 14:09: Everything is back on eBay. All three of the Canon M50s, back on eBay, the G1 X Mark III back on eBay, the GoPro back on eBay, moving forward, I will only be shooting content, any content moving forward, this is September 2019, with an iPhone, iPhone. The only other cameras that I’m gonna keep in my backpack are gonna be the Insta-360 One X, which is this doohickey guy here, it’s a 360 camera.

I’ll have a couple of those with me in my bag whenever I go to shoot. I’m gonna keep the DJI Spark, ’cause obviously I can’t get drone footage out of an iPhone. 14:53: And I will use accessories with the iPhones. I mean I’m gonna use the moment lenses, I’m gonna use gimbals. I’m not gonna limit myself by saying I’m gonna be hand-holding an iPhone all the time, but the sensor from now on is gonna be the sensor out of an iPhone, and it’s going to eliminate a lot of complexity, it’s gonna make all my content super consistent again and it’s also going to allow me to focus my creative energy on creation and not have my creative energy spent on figuring out which camera I’m gonna take and whether it’s all gonna fit inside the camera bag and whether or not I’m gonna be able to get away with pulling out a bigger camera rig to shoot something at an event when I don’t have media credentials.

You know, there’s all kinds of things that’s freeze up. So that’s the path moving forward. 15:43: And also, when I spoke early on about niching down to food and beverage, from a technical standpoint, this allows me to niche down into folks that work with iPhones, work with iPhone photography. And so I’ll be able to create content that’s not only kind of social media-based, food and beverage primarily, but also smartphone mobile photography, mobile video. And the nice thing about that is I’ve been recognized by a couple of movie-making magazines as being somebody who does mobile cinematography. So that allows me to niche down in a few areas to help me kind of center my brand and grow out my brand a little bit quicker.

16:21: With all that being said, I think we’re done here. I am gonna continue on the lonely back roads of Texas till I get to San Antonio, and we’re heading to San Antonio to do a meeting with another agency, about something that’s super exciting that I can’t talk about right now. So there, there’s a teaser for you. Keep watching and maybe in the future, I’ll be able to talk about that a little bit. It is super cool. I’ll see you in the next video. [music].

Read More: Nothing Changes Within Mobile Marketers

As found on YouTube