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Target Future Customers in Your Local Area

There is a plethora of cost effective marketing strategies which small businesses can take on without costing them an arm or a leg. Potential leads or future customers are readily available in the local environment for local small businesses to survive as well as to thrive in the local marketplace before expanding internationally.

Traditional marketing options

The yellow pages used to be very popular with consumers seeking the best of local businesses with the telephone and mass media as favored traditional marketing options for small businesses. However, the yellow pages must be updated regularly with hundreds of new business enterprises cropping up in the market every year, while mass media advertising such as TV, radio and local newspapers cost businesses a bomb.

Many small businesses did door-to-door marketing with flyers, brochures and leaflets which were ineffective with a high cost for printing and paper. Environmentalists frown on this mode of marketing with the huge volume of paper used without generating a good return on the business. Cold calls were made to interest local consumers as charges were considered reasonable, but the response to such marketing option was very cold.

With the emergence of the Internet, many small businesses are jumping onto its bandwagon to manipulate its plethora of cost effective marketing features even in the local neighborhood environment.

New marketing tool

The Internet has proven to be an excellent marketing platform for small businesses to source for future customers or potential leads with its myriad of resources and channels such as social media networks, blog spots and websites. Local online marketing for small local businesses can be very successful and cost effective to reach the masses efficiently. The small business that manipulates the Internet would stand out of the crowd with a potential to grow and expand quickly and powerfully.

Niche customers can be targeted on the Internet as there are plenty of specific areas to target at for any small local business. Local area targets are much faster and cheaper than broad searches. Targeted customers in that local area can identify the small local business using online map searches, online yellow pages, mobile phones and PDAs. More web traffic can be drawn to the web business site for a higher conversion rate, which benefits the bottom line of the local business. There is a place for local business advertising, especially for small local businesses that require a specific demography to kick start their business operations to be established.

Search Engine Optimization

Small business marketing plans today include search engine optimization even for local businesses to draw more web traffic as well as a source for potential leads. The Internet provides a myriad of online marketing tools that can benefit small businesses of any industry. It is important to attract new customers for business sustenance and growth. An attractive website would be one of the tools to lure more web consumers to view the company’s offerings, especially if the web business site is optimized. This would garner a stronger page rank status by popular search engines which enables web consumers to visit the business site more readily than if it were on subsequent pages of the search engines’ SERPs.

SEO can work effectively with most local online marketing strategies such as social media networking or Pay-per-Click advertising. SEO is a very dynamic tool which small business owners can implement to secure more benefits such as target online prospects effectively, generate quality leads, drive more traffic to sites and gain more web presence. An optimized website is beneficial to the small business enterprise with better SERP results. Most potential customers are able to find the small business website and check out its range of products and services easily to make a purchase online if eCommerce features are incorporated.

Local market benefits

There are good reasons to choose a local market to boost the local small business. A local market can vouch for the small local business if the products and services are satisfactory. The local market is the best testing ground for a small business to survive and make it on bigger shores. It can be a springboard for the local small business to enjoy international acclaim; if the small local business can succeed with a local market, it has a high chance of succeeding in another perhaps bigger market. Hence, the local market forms one of the best platforms for the small business to be established and gain the necessary respect from the local community which can serve to praise the local business if excellent products and services are offered.

Touching base with the right local market allows the local consumers to get to know the business entity better and support its operations. Most local consumers tend to be more supportive of their local enterprises to help keep the local economy vibrant. This is also an incentive for the local business to raise its standards of quality in products and services. The local market can increase the small business’s national presence if it is successful with the local environment. A well established local business in its neighborhood can hope to secure the available local resources to expand its outreach beyond the local shores to make a better impact.

Local businesses can target other local businesses in the neighborhood to rally support and assistance. Franchised businesses and local retailers make great local supports with their secured circle of customers that may be interested in the small business offerings. Local business events and promotional happenings can be organized with neighborhood stores to establish the local small business.

It is cheaper to advertise at local markets than international ones until the local business has sufficient funds and resources as well as confidence to compete in the bigger markets. There are plenty of potential local customers in the neighborhood such as local community colleges, community centers, apartment complexes, government agencies and local schools where diverse groups of potential customers await the local business. The younger generations should not be sidelined as they would soon become the future customers of local businesses.

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Mobile Friendly

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Google’s Mobile Web Business Friendly Algorithm

A lot is being said on search engine algorithms and their influence on generating organic web Popular search engines like Google continuously make changes to their search algorithms

The market evolves constantly with new technologies making their debut and new sophisticated gadgets invade consumers’ lifestyles radically. Such is the case with the emergence of mobile technology where advanced mobile devices were invented to enhance the lifestyle of consumers in this era.
The digital era beckons an affluent life with a simple click of the button to move forward in many tedious processes using an electronic device that keeps on improving in every way. The desktop has made way to the laptop which is fast phasing out to the mobile gadget.

Dynamics of Mobile Technology

As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.

Google reacts proactively with the constant updates or upgrades of its search algorithms that introduce more stringent evaluation criteria. This approach was executed to offer better online services to web users, of whom more and more are becoming steadfast mobile users. This Google search algorithm upgrade is designed to generate more relevant search results at a faster speed with greater accuracy.

It is expected that a huge impact on websites ranking would be felt especially on mobile searches regardless of language or demographics across the globe. The emergence of mobile technology has motivated Google to adjust its search algorithm dynamics to be mobile centered, which compels websites to adopt the new search requirements as quickly as possible to avoid losing out to competitors.

It is possible for Google to have such an upper hand of influence with 50% of web searches executed on Google via mobile devices such as smartphones and tablets. Companies are feeling the heat if their website is not Google compliant. The result would be lower traffic from a lower ranking on Google’s SERP listing as the website or blog is not mobile optimized. However, Google attempts to assist struggling business owners and marketers to understand its mobile friendly algorithms with a well designed guide for a smooth transition of the website from the current to a mobile compatible version.

Mobile-Friendly Testing

Google is proactive in providing the necessary checker tests in evaluating if a website is mobile friendly or compatible. This is the preferred status of websites in this era of mobile technology where sophisticated mobile devices are readily available to modern consumers.

The web community has evolved to be mobile-centric with more mobile users logging in via mobile devices and appropriate mobile apps. Every modern device and website could be optimized to enjoy high rankings by search engine algorithms. The mobile-friendly assessment tool by Google is easy to activate with simple results for a quick understanding. The testing process only requires the website URL to be positioned in the testing space allocated and an appropriate message would be displayed on the degree of compliance in mobile centricity for the website.

There is the appearance of the Googlebot image as viewed on mobile phones. If the website is evaluated to be non-mobile compliant by Google testing, there are specific reasons displayed to help business owners and webmasters improve on the mentioned weaknesses. If no proactive actions were taken, the website ranking by Google and other search engines would not likely be favorable.

There are various solutions available to business owners and webmasters to get their websites to be mobile-friendly. Google prescribes 3 possible configurations for a quick mobile compatible website.

1) Responsive Marketing Viral Video Design

The mobile-friendly website must have a responsive design which enhances the website efficiency. Hence, the best of recommended design patterns must be adorned by the website to enjoy higher favors by search engines.

A responsive website with the best design pattern enables one URL to be valid on multiple devices in which accessibility to the website is quick and easy without multiple copies of websites required. Multiple websites are challenging to maintain while a responsive design automatically adjusts to the device in which the website is accessed. This option is really attractive to modern web consumers who have a liking for new dynamic devices sprouting up in the market.

2) Dynamic Serving

The dynamic Serving configuration allows the website URL to remain the same with the changing of the HTML. There is the participation of user-agents in determining the devices used for website accessibility with a quick and dynamic adaptation. One must be careful on the manipulation of HTML to avoid errors.

3) Mobile Website

Mobile Website configuration is not highly favored for its creation of redundant websites. However, it satisfies Google’s testing requirements for mobile compatibility. More effort is required to maintain this type of configuration. An issue may arise with multiple links which one or more could turn out to be irrelevant.

Optimal Choice

The optimal choice for mobile-optimized websites is the responsive design. There is no worry on site addresses or content which is transparent to users to activate and get into the thick of things once logged in on the Internet.

Mobile-friendly responsive designs work to reduce Googlebot efforts in its crawling task as there is only one website unlike the Mobile Website configuration with multiple sites to check before getting the right one. One website means less maintenance and less effort on any other tasks that are to be activated compared to multiple websites. This would increase the loading speed of websites that delight web users.

Conclusion

Google is constantly working to adapt to new environments that would improve the online experience of web users, but it attempts to bring every other relevant party on board as much as possible for the market to move forward dynamically.

Mobile Friendly

Virtual Assistant Plan. As a virtual assistant, you choose what services you might want to offer to your clients. Potential services might include things that yo like to do on a daily basis,
Virtual Assistant Plan. As a virtual assistant, you choose what services you might want to offer to your clients. Potential services might include things that yo like to do on a daily basis,