mobile devices

Nothing Changes Within Mobile Marketers

Nothing Changes Within Mobile Marketers

Business Opportunities Marketplace

Almost all consumers have a mobile phone. Smartphones are a dime a dozen with the strong influence of advanced technologies today. Enterprising business marketers are capitalizing on the use of mobile technology to market their business. There is a keen watch on business opportunities marketplace in the marketplace and the economy to grow the business with an added advantage using mobile marketing.

Mobile marketers and business owners are waiting for current technologies to converge with a consolidation of advertising platforms where industry standards can be optimized. Small and big businesses are mining mobile technology to inspire new cost-effective marketing approaches to benefit the enterprise.
Below are 6 potential business opportunities marketplace ways in which mobile marketers can reach a wide audience in 2014 to boost their businesses.

1. Ad displays on mobile

As more and more online solutions are developed for the mobile platform, it is not surprising to note the business opportunity seized by many enterprising businesses in displaying their business ads on mobile devices. Mobile users now receive a plethora of advertising information from movie showtimes to annual sales from every retailer in the market.

Mobile ads are very impactful as mobile consumers are immediately informed of the latest happenings to be compelled to take the desired action by business enterprises. Mobile ads are found to have a great influence on mobile users with images or text messages that can reach thousands of users with one message at any one time. These business opportunities marketplacev messages can be shared or forwarded to be viral.

Google has announced recently it’s offering of mobile display ads services with a specially devised feature that offers mobile advertisers specific mobile advertising via demographics. This capability is further linked with Google’s “Pay-per-call” option where mobile advertisers are billed only when prospects are confirmed from the mobile ad.

2. SMS marketing

One of the simplest features on a handphone is the short message service available. SMS marketing today is a big business for online businesses to capitalize on the millions of mobile users all over the world. This is a very established mobile marketing channel with a mobile phone.

SMS marketing entails operating a campaign that manipulates Common Short Codes which comprise 4-6 digit numbers that are used by subscribers to send out SMS messages on special business promotions such as coupons, vouchers, or discounts for some sale items or service.

It is researched that SMS-based campaigns enjoy more than 90% effectiveness in compelling consumers to a proactive action compared to email marketing.

3. Searches on mobile devices

With a greater power on mobile devices through a plethora of new and dynamic features, mobile users are taking advantage of the advanced technology set in place to execute mobile searches across the Internet. Many top search engines are competing to gain the market position in mobile searches on the mobile platform. Popular search engines are working hard to take the lead in mobile marketing with their myriad of solutions on iPhones, iPods, and Androids.
Robust business opportunities marketplace options are offered by various search engines to boost mobile searches. Mobile searches are a crucial consideration in today’s high tech environment with more and more mobile users making their purchases via their mobile devices after searching for the desired product or service.

4. advertising

As more consumers depend more heavily on their mobile devices, innovative mobile marketers are looking at new versatile mobile apps that serve as impactful advertising channels to promote the business wares and offerings. This new form of mobile advertising is known as App-Vertising where mobile apps function as significant advertising channels used by creative mobile marketers.

Every mobile service provider is attempting to increase the number of mobile applications for the different mobile devices in the market while keeping pace with the latest technologies especially mobile technology. Mobile marketers are liaising with ad networks for mobile ads and directly sponsoring apps to encourage more users. Mobile ad formats include links, clickable images, and banners to notify mobile users of special promotions or events that may interest them. Some mobile ads are free while others charge a nominal fee to keep mobile users informed of the latest market offerings.

5. Multimedia Message Service

The progressive technology encourages multimedia messaging services on mobile devices as newer technologies bring on better messaging features on mobile devices. Although the mobile ecosystem may be complex with the diverse spectrum of carrier networks as well as a plethora of mobile platforms, multimedia-rich ads are very well received.
MMS together with mobile video features are expected to impact more mobile users as more advanced mobile devices come onto the market with aggressive marketers.

6. Social networking 

A lot of mobile users are enjoying a sleuth of exciting games on their mobile devices with more and more game applications mushrooming in the market; many of which are offered free to users. These mobile games have a high tendency in developing social networks as mobile games are shared and played online with various players even in remote conditions.

Business opportunities marketplace is important for mobile marketers to stay alert to the advancing technologies in the marketplace with the sprouting of potential applications and solutions that can be operated on various platforms such as mobile marketing to secure a wide market. Mobile marketers are banking on new and more exciting mobile games to attract more mobile consumers to their plethora of offerings to gain a wider market audience. Such interactive games on mobile devices provide an open social platform where a host of social interaction can be enjoyed. Mobile marketers can tap on this wide group of resources for their business as potential leads to boost their bottom line.

The target objectives of mobile marketers include building targeted potential leads of mobile users, developing cost-effective mobile marketing campaigns, and synergizing mobile marketing channels with the Internet platform and other online marketing avenues. With more and more consumers owning a mobile device today, Business opportunities marketplace would find it easy to identify and communicate with their preferred target audience to convey their business solutions easily in 2020.

Business Opportunities Marketplace

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Google’s Mobile Web Business Friendly Algorithm

A lot is being said on search engine algorithms and their influence on generating organic web Popular search engines like Google continuously make changes to their search algorithms

The market evolves constantly with new technologies making their debut and new sophisticated gadgets invade consumers’ lifestyles radically. Such is the case with the emergence of mobile technology where advanced mobile devices were invented to enhance the lifestyle of consumers in this era.
The digital era beckons an affluent life with a simple click of the button to move forward in many tedious processes using an electronic device that keeps on improving in every way. The desktop has made way to the laptop which is fast phasing out to the mobile gadget.

Dynamics of Mobile Technology

As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.

Google reacts proactively with the constant updates or upgrades of its search algorithms that introduce more stringent evaluation criteria. This approach was executed to offer better online services to web users, of whom more and more are becoming steadfast mobile users. This Google search algorithm upgrade is designed to generate more relevant search results at a faster speed with greater accuracy.

It is expected that a huge impact on websites ranking would be felt especially on mobile searches regardless of language or demographics across the globe. The emergence of mobile technology has motivated Google to adjust its search algorithm dynamics to be mobile centered, which compels websites to adopt the new search requirements as quickly as possible to avoid losing out to competitors.

It is possible for Google to have such an upper hand of influence with 50% of web searches executed on Google via mobile devices such as smartphones and tablets. Companies are feeling the heat if their website is not Google compliant. The result would be lower traffic from a lower ranking on Google’s SERP listing as the website or blog is not mobile optimized. However, Google attempts to assist struggling business owners and marketers to understand its mobile friendly algorithms with a well designed guide for a smooth transition of the website from the current to a mobile compatible version.

Mobile-Friendly Testing

Google is proactive in providing the necessary checker tests in evaluating if a website is mobile friendly or compatible. This is the preferred status of websites in this era of mobile technology where sophisticated mobile devices are readily available to modern consumers.

The web community has evolved to be mobile-centric with more mobile users logging in via mobile devices and appropriate mobile apps. Every modern device and website could be optimized to enjoy high rankings by search engine algorithms. The mobile-friendly assessment tool by Google is easy to activate with simple results for a quick understanding. The testing process only requires the website URL to be positioned in the testing space allocated and an appropriate message would be displayed on the degree of compliance in mobile centricity for the website.

There is the appearance of the Googlebot image as viewed on mobile phones. If the website is evaluated to be non-mobile compliant by Google testing, there are specific reasons displayed to help business owners and webmasters improve on the mentioned weaknesses. If no proactive actions were taken, the website ranking by Google and other search engines would not likely be favorable.

There are various solutions available to business owners and webmasters to get their websites to be mobile-friendly. Google prescribes 3 possible configurations for a quick mobile compatible website.

1) Responsive Marketing Viral Video Design

The mobile-friendly website must have a responsive design which enhances the website efficiency. Hence, the best of recommended design patterns must be adorned by the website to enjoy higher favors by search engines.

A responsive website with the best design pattern enables one URL to be valid on multiple devices in which accessibility to the website is quick and easy without multiple copies of websites required. Multiple websites are challenging to maintain while a responsive design automatically adjusts to the device in which the website is accessed. This option is really attractive to modern web consumers who have a liking for new dynamic devices sprouting up in the market.

2) Dynamic Serving

The dynamic Serving configuration allows the website URL to remain the same with the changing of the HTML. There is the participation of user-agents in determining the devices used for website accessibility with a quick and dynamic adaptation. One must be careful on the manipulation of HTML to avoid errors.

3) Mobile Website

Mobile Website configuration is not highly favored for its creation of redundant websites. However, it satisfies Google’s testing requirements for mobile compatibility. More effort is required to maintain this type of configuration. An issue may arise with multiple links which one or more could turn out to be irrelevant.

Optimal Choice

The optimal choice for mobile-optimized websites is the responsive design. There is no worry on site addresses or content which is transparent to users to activate and get into the thick of things once logged in on the Internet.

Mobile-friendly responsive designs work to reduce Googlebot efforts in its crawling task as there is only one website unlike the Mobile Website configuration with multiple sites to check before getting the right one. One website means less maintenance and less effort on any other tasks that are to be activated compared to multiple websites. This would increase the loading speed of websites that delight web users.

Conclusion

Google is constantly working to adapt to new environments that would improve the online experience of web users, but it attempts to bring every other relevant party on board as much as possible for the market to move forward dynamically.

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Virtual Assistant Plan. As a virtual assistant, you choose what services you might want to offer to your clients. Potential services might include things that yo like to do on a daily basis,
Virtual Assistant Plan. As a virtual assistant, you choose what services you might want to offer to your clients. Potential services might include things that yo like to do on a daily basis,