marketing

5 Lessons I Learned Building A Internet Business Empire

https://youtube.com/watch?v=R3TZfr6jPyE

from the outside the road to success always seems so easy right people say yeah he already has a successful business what does he know like what kind of problems does he have but the reality is that it’s never like I want to go from here to there and it’s easy now it’s actually not easy at all there’s a lot of hurdles in the way a lot of bumps in the road and that’s why I think it’s important to stress out or to sort of point out the five biggest lessons that I’ve learned over the last 15 years as an online entrepreneur that got me from zero to where I am today so just in case we haven’t met before my name is Willie cry and I’m an online entrepreneur from the Netherlands as you can probably tell by my terrible accent I apologize for that but I’ve been working online for over a decade now as an online entrepreneur and over during that time I’ve started various businesses I’ve sold various businesses and we acquire tens of thousands of customers worldwide to online marketing now I don’t want this to be about me I wanted this to be about you I want to show you how you can grow your business so let’s just let’s just dive into it first let me tell you a quick story of how I got started online so I was 16 years old it was back in 2002 which in online terms is like ages ago right and this is actually a funny story at least a lot of people seem to like this story anyway so I was 16 years old 2002 it was and at that time the movie the matrix was super popular here and in that movie every character had the wrong pair of sunglasses right and being a 16 year old boy I wanted to have one of those as well but here in the Netherlands there were nowhere to be found so I went looking online and I found it a company in the United States which for me was the other side of the world right I actually sold those sunglasses so I figured hey if they’re not being sold here in the Netherlands but they are in the US then maybe there are other people like me who want to have those who want to have those sunglasses so let’s let’s try to sell them right now I was 16 years old like I said so I didn’t have any money so I couldn’t just say well I’m going to buy those sunglasses and then I’m going to sell them online or sell them anywhere because I didn’t have the money to actually buy them right so what I did was I put up an ad online and I told people like hey you can you can buy these sunglass or me you’ll you’ll have to pay me first then after a while I’ll had like a month of order periods then after at the end of the month I’ll do an order in the US then left I have to wait two months in order for the sunglasses to go back to me because of the shipment time by sea and then after those two months I’ll set I’ll send you your sunglasses so they’ll have to put their trust with me the future has send me their money and then wait for like three months before they would get their sunglass back now the thing is that I was expecting to sell a couple of sunglasses so I would maybe have my sunglasses for free right now what actually happened is that we actually did 17th or I say we I mean me and my parents I did actually 17,000 euros worth of sunglasses of sunglasses that are six euros each so the whole house was filled with sunglasses which was sad which is another story actually so we sold 17,000 euros worth of sunglasses being a 16 year old kid and what while I was selling these all of this up I didn’t even tell my parents yet right so at some point I need to say my parents hey listen like I I just received 17,000 euros worth of sunglasses and we need to say I need to send that over to the US in order you know hoping that I will then get a box of sunglasses back instead of a box filled with stones for example now at this point online shopping wasn’t a thing yet like it wasn’t big especially for my parents who are pretty much old fashioned they were both farmers I live I used to live in the countryside so they were not happy but being there also entrepreneurs so they supported me and they said alright sure we’ll do it you know we’re gonna wire that money and we’re just gonna put the trust there and if it’s if this goes out so be it we’ll just have a lever go for it and everything went right everything went really well and at the end I learned tons tons of lessons I didn’t make any money out of any profit out of it because of something I did not foresee that’s once again another story but the most important thing is that and that’s the minute the main lesson I want to share with this story is that you gotta solve a problem like if your business doesn’t solve a problem you’re making it’s too hard for yourself like the I I found I stumbled on the problem that people wanted to have these sunglasses but there were nowhere to be found in that land so by getting them to the Netherlands I solved a problem that’s really the first lesson that I want to give a gift to you make sure your business solves real problems so for the following years I kept doing e-commerce by importing all kinds of products from all over the world and selling them here in the Netherlands and I realized that my passion wasn’t really with making all those packages or with the customer support or all of that but my passion really was with online marketing so I started looking online to see what I can do with that like right and I stumbled upon Google Adsense and a whole new world opened up for me I mean you can actually make money if people click on your ad well apparently yeah so what I said what I started doing a lot was I started a lot I started creating a lot of websites and I started to ranking them in Google right it was doing a lot of SEO and all I did was on those websites were filled with Google Adsense banners and it went really really well I mean I’m not a big fan of sharing numbers as some people do that’s fine I just I’m not a big fan of it but if like even in today’s standards I was doing really really well I went I like I was on the king of the world plus at least that’s how I felt and at some point boom like my adsense account got shut down because apparently you can only have three Adsense banners I had like five or six on every page which is me being selling my own mistake but I went from doing really well to absolutely zero literally overnight so I started thinking like first I started crying but after I started thinking what can I do and I realized that having you know I was relying just in Google Adsense so I figured I’m gonna do affiliate marketing not the kind of info marketing products or anything like that but like real tangible products or in the Netherlands like like holidays or mobile phones or mortgages or anything like that so instead of focusing on Google Adsense being my monetization strategy I had a bunch of affiliate networks so I idea was like if one of them stops or one of them you know doesn’t want me anymore or one of them goes bankrupt or whatever no problem at all so you think I was safe right well guess what like 99% pretty much all my traffic at this point I stopped doing SEO and I started doing a lot of Google AdWords so 99% of my it was from Google AdWords guess what boom there was a new quality score update and basically long story short all my traffic dried up literally overnight again so I was once again back to square one and I was once again I was doing really really well but like this took me a couple years were copied years after the Adsense incident so who doing really well back to zero literally overnight once again round two so that really taught me a really really important lesson I think maybe even one of the most important ones is that never rely on one source or one thing in your business always have a backup no matter whether it’s a traffic source your service your email company whatever it is always have a backup in place never rely on one source for any part of your business so when the advert slab happened I was fully focused on getting my master degrees on marketing management so I decided to first finish what I started first get my degree and then start a new business from scratch so that’s what I did so after half a year when I got my degree I said to myself hey I’m going to a new environment and I gave myself six months to start a new business from scratch so I went to Sydney in Australia which by the way is my favorite city of all I love to travel love meeting new people but that’s another story so went to Sydney Australia are higher than office in downtown city centre and I said to myself hey I’m gonna start a new goal a new business and I have the goal of getting X amount of dollars every single month so it was really just about how much money would I make right and I had like an exact figure in my mind that I that I wanted to hit so I went there I read full of energy new in new new environment new new everything and I had the experience right I started various businesses in the past which were really successful so I can do this right I I’m gonna crush it and so I started working and one man one man one month went by two three four and I went nowhere and I don’t mean nowhere as in I’m not hating my goals no no where as in not a single dollar made like not at all so I was I was I was to be honest I like I was in an awesome country but I was feeling down and I was feeling desperate and I had no idea what to do so I’m not sure why but at some point III started a side project which wasn’t focused on making any money at all I was doing a lot of Facebook marketing at the time at least learning about it and I realized there was a there was a gap in the marketplace so I heard someone from our desk to build me a plugin which was called WordPress for Facebook at the time so I gave it away for free just enter your email address and that’s it here it is you just go download it and after a while like this was a side project it was not like this wasn’t not business for me right it was just like something for from outside the stuff that I was doing to make money so I gave the blogging away for free people started opting into my email list and after a while I started looking at the numbers I’m like hey there’s a couple thousand people who signed up to download this free plugin Wow maybe I should do something with that so I hired the same guy again and he built me wordpress for facebook Pro which was like a better even better version and this was but this was around the end like literally at the end of the six-month period that I gave myself and still I had nothing to show for it nothing nothing went how I was hoping it would go so I remember it was this last week in the office early glitcher the last week I hired the office because right after the weekend I would fly back home to the Netherlands and the last week I went crazy because I wanted to finish that plugin and on the sales page and all of that that week so I can send that out to that email list and I had no idea how to sell something by email right I just so I’ve been just been working working working and that last Friday Friday night we were going with some friends we would have like a goodbye party you know I’m goodbye party and all of that with a barbecue and olz style and just before I closed down my laptop I was done like the sales page were already everything was done I press send I literally press sent on the email to let all those people who opted in before letting them know hey here’s here’s the pro version of what you downloaded first you know here you had the free version here’s a pro version and you can buy it right if you want so I set hit Send and then I was taking some stuff from from for my for my desk and put it in my back and I looked at my laptop and I was Bing Bing Bing or the scam and I was like super excited and I mean like I let that night I went out went out my friends to celebrate you know the last last last night together because I was coming back home after and that night or I was checking my phone I made more than that half a year combined in total so I was just I was amazed and that really taught me a super valuable lesson that said you should always lead with give value first and then reap the rewards after that don’t just try to make money don’t go for a monetary goal because money is non so you shouldn’t just focus on making money because that’s insane focus on giving value giving value first and then the rest will follow and that’s really the biggest lesson I learned from that like all the things I did just to make more money didn’t work and as soon as I started providing value just give value away for free that’s when everything changed so that’s really the big lesson that I want to share with this one so after I got back home I treated that part of the business that the Peregrine’s selling business as my core business and I was working on that for a couple of years until I got an email from this company that I never even heard of before but they were an investment company basically and they wanted to buy the whole company they want to buy it all and I have sold various smaller companies in the past but not never something like this not never something like this big right so there was a lot of thinking a lot of consideration a lot of and going back and forth and was a long stressful process actually but at the end of the day we made a deal when they bought the whole company right so including the same that the staff same people the whole product everything in the business was theirs except for my time basically and after a couple months I kept checking them and I kept checking how they were doing because it still felt like my baby right even though it was theirs but it felt like my baby and I was looking at hey how are they doing and everything went south like at the same team same product like an awesome product what went wrong what what happened and I started talking to some of our previous customers who were now their customers and they they told me that their custom spurred support sucks excuse my friends but they did not treat their customers with the respect they deserve right and that really reminded me of a really valuable lesson is that you should always treat your customers with the respect they deserve and you really care about your product the same way as you care about yourself basically if you really care about your customers and they feel that they know it then it’s one of the easiest way to stand out people remind that people love a good customer support and people love you know being treated fairly so whatever you do really care about your customers and you’ll stand out right away so all of this have it a few years ago and once again I was able to start a new business from scratch and this time though I didn’t want to spend a couple of years building it to get to the same point where I used to be and so I knew I have to change something right and up to this point already I always hired people for the things that I couldn’t do myself so I hired developers on a project basis I hired graphic designers on a project basis but that was about it like everything I could do myself I just do myself because I lo I’ve always been this control freak like I want to do it this way my way right and at this point it was time for me to let that go basically so I started hiring more people to grow the company to help me grow the company faster than I could do on my own and that really like before when I started doing that it was super scary like I told him to do this and they did it their own way and not my way and I was like god no you should do it differently and so there was definitely some things that I needed to learn in that process but again in the end of the day like I could have never grown my business this far or my like never ever it’s like right now for example or our business is like 15 at 15 people’s law 15 people on a full-time basis plus various people on a project or like freelance basis and like I’m super grateful from a team like they’re the best and they do things much better than I can and yeah like I would have never been able to grow the business this big without those people so this is like the fifth big lesson that I want to share with you is don’t try to do it yourself get people to help you out so there you have it the five things that helped me grow my business to where it is today make sure to solve problems never ever rely on just one thing in your business give away value first then reap the rewards care about your customers don’t try to do it all by yourself I hope this helps and I hope it inspires you if you’ve been following me for then you know that usually I sent out the actionable advice right the nitty-gritty when I marketing to help you grow your business now this time though I really wanted to focus on these five critical elements because I can tell you everything I know about driving traffic I mean we we’ve sent millions and millions and millions of people through our photos using pretty much every traffic source there is available right but I can I can show and teach you all of that but it wouldn’t matter if you don’t have these five critical elements in place in your business and that’s why I’m really sharing this video here for you today so once again I hope it helps and I hope you have an awesome day chest bye bye

As found on YouTube

The Importance of SEO For Effective Internet Marketing


https://youtube.com/watch?v=mT4d-kTrzUw

The importance of SEO internet marketing, if you are already running a web strategy or are planning to set about a web strategy, one concept you are unable to afford to skimp on a search engine optimization seo seo is one of the most popular buzz words advertising, but Unfortunately, most internet marketers simply are not aware of enough about SEO to generate this tactic, benefit them. Even those who are knowledgeable about SEO might have difficulty executing their SEO. Ways have generate the desired effect. Advertising is a very important part of running almost any business. You need to advertise to reach new customers and market, your merchandise, whether you take your small business online or otherwise it is likely. You already realize how important it can be to promote. But if you are running your small business online, you need to understand. There is a great deal of free advertising available by means of optimal search engine, ranking positions well known search engines such as google rank websites, as outlined by complex algorithms, which are built to determine which websites are most recent for particular search terms. They’Re for taking the time and effort to optimize your internet site for relevant search terms may lead to you being rewarded, rich in search engine ranking positions of those terms. This will be significant since the majority Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they find a particular term. What this means is in case your website will rank very well enough to seem on page one in the search results. You’Ll likely enjoy increased online traffic. However, in case your website doesn’t reach page one or perhaps the second page, it can be unlikely. You will receive a great deal of online traffic from visitors who use search engines. Now you understand why search engine ranking positions are extremely important. You could wonder the way to achieve these rankings. The best way to optimize your internet site is to hire a search engine optimization specialist, to perform the meet your needs. The concept of SEO is complex and continually evolving, which makes it a hardship on most businesses that are not experts in SEO to maintain the changes on the market. Therefore, businesses that make an effort to optimize their website on their own might have difficulty maintaining predators who employ a SEO consultant to optimize their website. The algorithms utilized by search engines might be rather complex and will include several different factors. Some of the common factors in the equation include keyword, density, meta tags, titles, when weight links, online traffic and contend keyword density describes how often a certain keyword is employed in the content of your website. The idea behind this idea is that website designed to use a keyword often are most likely extremely relevant to that keyword. However, overuse if that keyword may lead to penalties towards the website if the search engine deem the keywords are not utilized appropriately. Meta tags are items of code which some search engines use in evaluating this article of the website. Placing keywords over these tags might be valuable in some search engines. However, care should arrive at avoid placing irrelevant keywords over these tags, since this may lead to your internet site being penalized. Backlinks can also be utilized by some search engines to position websites backlinks make reference to links on other websites which point to your site in evaluating the quality of such one-way links. Some search engines consider the ranking the website offering the link to your website, and that means you should guarantee the website providing one way, links to your site or high ranking websites to get essentially the most take advantage of these links. Finally, this article in your website can perform a great bolster your search engine ranking positions. Most SEO firms retain staff of writers who will be skilled at providing quality content. Also is optimized for relevant keywords. In case you employ a SEO firm. Would you not providing copywriting services? You need to purchase hiring a professional writer yourself. This will aid to guarantee the copy on your internet site is not merely valuable for your visitors and also considered valuable to find engines. This video is brought to you by a sniper marketing com.

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As found on YouTube

Cool Tips To Fast Email Marketing Success

Cool Tips To Fast Email Marketing Success!

Here are just a few of them:

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With the emergence of the Internet, online interactions have been made simple via the emailing facility. The advanced technologies move emailing further to benefit businesses through practical incorporation in a business online marketing plan or manipulate dynamism online marketing strategy.

There are a plethora of ways to manipulate the email facility in online marketing campaigns. There are many practical guidelines that a small to large business can take on to be successful in this form manipulate dynamism online marketing.

Simple approach

Many businesses may be stumped with email marketing because they have no idea on how to manipulate their dynamism in online marketing. The simple features of emailing can enable any business to gain more customers while enhancing its own market image and manipulate dynamism online marketing brand.

Email marketing features include list building tools and techniques which can be manipulated with the best of services to make a positive impact on the recipients. An effective email marketing plan can be very successful with the right steps applied. Some of these steps are very simple to implement while others may require extra thought and effort; nevertheless, these steps form a comprehensive guide to generate the ultimate email marketing campaign for any business to enjoy a satisfactory market presence.

1. Have a privacy policy page

Privacy is a very important component in any consumer emailing facility. Even top search engines today recognize this special page on privacy to be of worth that impacts the page ranking of any business site. The business entity should also have a link to its privacy page that would safeguard itself and its viewers from encountering legal problems along the way that may disrupt operations.

2. Required components for site captures

Business sites that want to capture potential leads information must remember to comply with the stringent requirements of search engines that stipulate the capturing of user first or last name with their email address to create the proper and quality mailing list.

3. Incorporate SignUp forms

There is a plethora of great sign up forms available on the Internet to encourage potential leads in signing up with the business site which offers a delightful range of complementary offerings such as free tools and software or discounts and vouchers on popular articles and e-books.

4. Creative terminologies & displays

There is no end to creative online marketing even with emailing. Since traditional pop-up advertising is banned by top search engines, online marketers use different terms to mean the same such as pop-unders that would not be blocked by search engines. However, the proper structure and style sheet guidelines must still be adhered to to avoid a fall-out with search engines. Other emailing marketers use ‘house-banners’ which are compelling graphic ads with text.

Slide-up ads that come up for only a couple of seconds are also very effective with email marketing.

5. Up-sell business newsletter

Any business that has a newsletter containing pertinent business operations information must promote it to the list of customers regularly to keep customers aware of new and special offerings. Third-party vendors can also assist in publishing or selling the newsletter which contains product or service information that can boost sales and profit.

6. Hire email marketers

Businesses that are not familiar with email marketing should outsource this important task to the market experts. The returns are certainly worth the investment minus the hassles and effort to generate the desired end results. A wide scope of services can be negotiated depending on the business requirements and budget with professional and experienced email marketers.

7. Monitor marketing campaign

Different email marketing approaches work differently for different companies; hence, close monitoring of each campaign is necessary to determine its effectiveness quickly without wasting time and effort.

8. Apply proper formatting

Good formatting in an email makes it more legible, especially with high-quality text, graphics, and multimedia elements included.

9. Frequency of mailing

A business company that applies email marketing needs to determine the frequency of sending out business emails to its clients without annoying them or sidelining them in order to build and maintain good relations.

10. Well managed emailing campaigns

Email marketing is only truly effective when it is well managed. There must be a dedication to ensure that the whole process of an emailing campaign runs its course well from start to end with expected results at the end.

11. Engaging auto-responders

The use of auto-responders in email marketing allows an immediate response to customers on a 24/7 basis until the company customer services provide an appropriate response. Customer emails may come in after office hours or with a difficult query which requires time to offer the best of answers to maintain the professionalism of the company.

12. Modern and advanced features

Despite what many business entities may think, email marketing is still a cost-effective online marketing option for business companies with its growing plethora of advanced features that come in modern software solutions.

13. White listings

Email marketing with its new features allows businesses to keep contact with their targeted customers while seeking potential leads to generate white lists. New features include sender certification to assure recipients of the good reputation of the sender without fearing a scam mail.

14. Technical issues review

Before sending an email to any customer or prospective client, all technical issues should be checked and rechecked to avoid spelling errors, the bad taste of graphics and images as well as ineffective links.

15. Manipulate Dynamism Online Marketing Landing Pages

Every business company must design and develop an attractive landing page or more that would interest more customers. This call-to-action page can be an effective marketing tool to draw more prospective customers to the web business site for sales conversion opportunities. These landing pages must be well monitored and constantly upgraded to keep the professional image of the business entity while captivating the interest of web visitors to have them keep coming back for more.

Successful manipulate dynamism online marketing with email marketing campaigns employ these and more useful tips as part of their ultimate guide to win more customers and draw more potential leads to grow the business.

Cost Effective SEO For Small Business Owners

Small business owners today need not cringe at the intense competition in the marketplace with the availability of search engine optimization tools and resources. It is not surprising to have small businesses today establishing themselves faster in the marketplace than previously. There is a plethora of SEO tools and techniques that can be easily employed by small businesses to compete gainfully with their larger opponents.

Overtaking the market giants

Huge traffic can be directed to even small businesses that employ appropriate SEO approaches and campaigns. These online marketing options need not cost the small business owners an arm or a leg to compete with bigger players in the market. It is possible to generate a comfortable to satisfactory returns through cost effective SEO solutions.
Small businesses may need to work out a comprehensive SEO marketing campaign or online marketing strategy that would bring in the desired potential leads to bigger profits and bottom lines. A consistent gain would help establish the small business enterprises quickly in the marketplace if the right innovative SEO approaches were adopted and the results monitored carefully.

Although small business owners may not be able to compete with bigger players on a totally equal footing, there would be enough progress for the former to move forward to steal some of the consumer market and the industry limelight while gaining more ground along the way. It is not surprising to have bigger players in the market to be totally caught surprised by the progress made from small businesses that are determined and consistent in their online SEO marketing strategies. There are simple SEO tools and techniques which small business owners can adopt without incurring too much cost to gain the desired business outcomes such as securing a higher market position, enhanced web presence through their optimized website and bigger profits.

Cost effective measures

There is a myriad of cost effective SEO solutions for small business owners to consider implementing without busting their budget. There are low competition keywords that do not incur a huge cost in implementation, but would generate the desired effects on the business especially with certain geographical locations. This would generate the right opportunity to secure a higher ranking with more traffic coming into their website.

Small businesses can stay focused on promoting their products and services in specific locations to gain a good reputation before venturing out into the deep to compete with the ‘big boys’ of the industry. Once the small business is ranked favorably by top search engines, they gain a higher market presence with their brand better established and image built more prominent in the market. It is also cheap and easy to generate an off-line prominence locally for a small business to establish its presence in the neighborhood. Consumers’ trust is easily secured with face-to-face dealings, especially when excellent customer services are consistent. Small businesses can still manipulate or integrate cheaper traditional marketing processes with SEO options to gain the best of both approaches that would boost their bottom lines and cash flow which would enable them to compete at a higher playing ground with the big industry players.

One of the cost effective SEO approaches for small businesses is to take advantage of local listings with email facilities. Popular search engines offer excellent email verification facilities to reach massive audiences. However, this approach must be well implemented to avoid misconstrued spam activities. Geo-modified keyword searches are cheaper for small businesses to enjoy organic searches with favorable results. Such search phrases are less competitive with a low volume that leads to a higher conversion sales rate as web consumers are usually more inclined to make a purchase.

Small businesses can consider an interactive media in their web pages to be more appealing; a simple but attractive and interesting picture or video can help web consumers decide to make an immediate buy on the visualized product or service. Adding a video or picture costs close to nothing for the small business with a big impact; as the saying goes, “a picture speaks a thousand words.”

It is crucial for small businesses to gain favorable customer reviews on their products and services to establish the brand and image of the company. This can be achieved through the availability of special promotions and discounts where possible to win customers over as many consumers enjoy greater savings with the higher cost of living due to inflation today. Positive customer reviews put small businesses in a better light on the market even in the midst of the bigger players in the industry.

Continuity and consistency

A small business can move up the market ladder easily with cost effective SEO tools and approaches through a well planned online marketing strategy that aligns with the business objectives and requirements. This would include consistency in the application of SEO processes that bring on business continuity.

A well monitored SEO approach would help keep the marketing costs down for a small business as changes can be made quickly without incurring too much cost unlike big companies with a host of bureaucracies. A small business is more dynamic and flexible towards changes with fewer and simpler components to tweak and adjust. Hence, a small business has the vibrancy in adjusting to new and more powerful SEO tools to garner more gains as SEO marketing approaches are adopted and evaluated. Shorter SEO implementations are possible with smaller businesses as they normally have a shorter business process.

Small business owners may or may choose to hire professional SEO experts to assist in their business continuity plan via SEO options. It is possible to consider a cost effective SEO approach with a low cost option from the myriad of SEO solutions packages in the market today. There is a plethora of bespoke SEO solutions packages that would fit the smaller budgets of small businesses to bring on the desired business outcomes. There are also freelancing SEO experts in the market that charge reasonable fees affordable to small business owners. Bigger SEO steps can be considered when favorable results come about.