how to increase SEO

Claim Your Knowledge Panel

Claim Your Knowledge Panel

Hi, I’m Lauren from our search team uh, oh back one – and this is Alex from our geo team and we’re really excited to share a little about knowledge panels today and how you can claim them and engage with them. So Claim Your Knowledge Panel, as we heard earlier this morning, billions of searches take place on Google every year and many of those are about people and organizations. When searchers find the people in organics that you represent.

Claim your knowledge panelWe want to give you the tools to make a great first impression with your knowledge panel next, so for those of you that are intimately familiar with knowledge panels already indulge me for a moment and for those that may be new to knowledge panels. Here’s a quick Claim Your Knowledge Panel overview, but the knowledge panel is an information box that appears when you search for entities that are in the knowledge graph people, businesses, things places locations those they give you a quick snapshot of information on a topic based on Google’s understanding of available content. On the web, so if you hear about an awesome, new restaurant or a great non-profit – and you come to Google, this is a quick way for you to learn more and get to know the topic so based on the topic of the knowledge panel, there may be Different information or features included, for example, if the topic of the knowledge panel is a business that serves a specific location or a service area, the knowledge panel may have options that are specific to businesses.

So we know that people and organizations with the information included in knowledge panels like those that you may work with or represent our authority on the topic. You are arguably one of the best authorities on yourself and we have tools for you to provide direct feedback and suggest any additions or changes. So the C̲l̲a̲i̲m̲ ̲Y̲o̲u̲r̲ ̲K̲n̲o̲w̲l̲e̲d̲g̲e̲ ̲P̲a̲n̲e̲l̲ tools may look a little different based on the topic of the knowledge panel, but the first step is always to do a search and look for a prompt to claim you’ll be guided through a verification process where we validate that. You, in fact, do represent that topic, so once you’ve claimed the knowledge panel. You’ll want to take a look at the info in it review that information and suggest any needed dates or additions in a study done with location-based businesses.

They found that businesses that complete their information are twice as likely to be considered reputable by consumers. So this is definitely something that you want to do to make a great first impression if you haven’t already and so to suggest those changes after claiming the knowledge panel, the next time you do a search for the person, the business, the organization that you represent you’ll See a special header at the top that invites you to suggest changes when prompted add any required information and documentation from the open web. Your suggestions will be reviewed by a dedicated team and you’ll receive email updates along the way, letting you know about the status of your suggestion.

If you represent a business that serves a location, Alex is going to take you through that suggestion flow thanks, Lauren, and so, when you see something like this you’ll be able to edit things like hours. Customer Claim Your Knowledge Panel service numbers street addresses websites the same information that shows up on the knowledge panel also shows up in Google Maps and other local search formats for Google. So this is a primary way for people to understand and identify the business and get in contact with it. The important really part here is also making sure that once searchers finally discover or rediscover you should let them work know where to go next, so they can continue their journey depending on again the topic of the knowledge panel. You should be things like websites, social media presence so that searchers can take the next step in terms of finding you and discovering what you do.

Engaging Claim Your Knowledge Panel searchers is also super important, and so we have a format that allows for certain types of knowledge panels to create and create content and engage with consumers and searchers on Google, all those billions of people that we’re searching for you that Lauren mentioned they should Be able to see those updates, depending on the top of the type of knowledge panel you own, they should be able to see those types of content immediately once you’ve surfaced them in the knowledge panel and to get started. It’S pretty easy for people in brands. All you need to do is search for yourself and you should be able to see the claim knowledge panel link and then for businesses, local businesses. You should go to business. Google com thanks…

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Google Search News

Google Search News

access web pageshttps://videoinformationproducer.com/high-quality-automatic-backlinks-exchange-network/ Hi everyone and welcome back to the google search news series. I hope life is treating you reasonably well, wherever you are, I’m your host today, john Mueller, here from Switzerland. With this show, we want to give you a regular summary of what’s been happening around google search specifically for website owners, publishers, and users. If you find these useful – Google search news series which I hope you do and if you’d like to stay up to date, then make sure to subscribe to the channel, I hope your year both ended well and is starting off well what a unique year.

It was right if you’re watching this in the far future, then first off congratulations for making it that far and secondly, as you can see in early 2021, we’re still recording from home in Switzerland. In this episode, we’ll be covering some neat new things around the foundation of search, namely crawling and indexing, as well as another relevant part of the search, namely links if you’re curious to find out more then stay tuned. A bit of background crawling is when Google search news series Googlebot looks. On pages on the web, following the links that it sees there to find other web pages indexing, the other part is when google systems try to process and understand the content on those pages.

Both of these processes have to work together, and the barrier between them can sometimes be a bit fuzzy. Let’s start with news about crawling: while we’ve been crawling the web for decades, there’s always something that we’re working on to make it easier, faster, or better understandable for site owners in search consoles. We recently launched an updated crawl stats report. Google search console is a g̲o̲o̲g̲l̲e̲ ̲s̲e̲a̲r̲c̲h̲ ̲n̲e̲w̲s̲ ̲s̲e̲r̲i̲e̲s̲ free tool that you can use to access information on how to google search sees and interacts with your website. This report gives site owners information on how Googlebot crawls a site. The report covers the number of requests by response code and the crawl purposes host level, information on accessibility, examples, and more.

(Jan ‘21) – crawling & indexing updates, link building, and more
Some of this is also in a server’s access logs, but getting and understanding them is often hard. We hope this report makes it easier for sites of all sizes to get actionable insights into the habits of Googlebot. Together with this tool, we also launched a new guide specifically for large websites, and crawling as the site grows crawling can become harder, so we compiled the best practices to keep in mind. You don’t have to run a large website to find this guide. Useful, though, we’ll add a link in the description, if you’re keen and finally still on the topic of crawling we’ve started crawling with HTTP 2

HTTP 2 is an updated version of the protocol used to access web pages. It has some improvements that are particularly relevant for browsers and we’ve been using it to improve our normal crawling too. We’Ve sent out messages to websites that were crawling with HTTP, 2 and plan to add more over time. If things go well, as you can see, there’s still room for news in something as foundational as crawling, and now, let’s move on to indexing, as mentioned before, indexing is a process of understanding and storing the content of web pages so that we can show them in The search results appropriately for indexing – I have two items of news to share with you today. First requesting indexing in the URL inspection tool is back in the search console. You can once again manually submit individual pages to request indexing. If you run into a situation where that’s useful for the most part, sites should not need to use these systems and instead focus on providing good internal, linking, and good sitemap files.

If a site does those well, then google systems will be able to crawl and index content from the website quickly and automatically. Secondly, in the search console, we’ve updated the index coverage report significantly with this change, we’ve worked to help site owners to be better informed on issues that affect the indexing of their site’s content. For example, we’ve removed the somewhat generic crawl anomaly issue type and replace it with more specific error types. There’S a bit more about this update in our blog post, which I’ve linked in the description below. Finally, I mentioned links in the beginning. Google uses links to find new pages and to better understand their context on the web. Next to links, we use a lot of different factors in search, but links are an integral part of the web, so it’s reasonable that sites think about them. Google’S guidelines mention various things to avoid with regards to links such as buying them, and we often get questions about what sites can do to attract links. Recently, I ran across a fascinating article from Giselle Navarro on content and link-building campaigns that she saw last year.

While I obviously can’t endorse any particular company that worked on these Google search news series campaigns, I thought they were great examples of what sites can do its worth. Taking a look at these and thinking about some creative things that you might be able to do in your site’s niche, I added a link in the description below creating awesome. Content, isn’t always easy, but it can help you to reach a broader audience and who knows? Maybe get a link or two and just a short note on news about structured data, as we mentioned in one of the previous episodes, we’ve decided to deprecate the old structure data testing tool and to focus on the rich results test in the search console.

The good news is that the structured data testing tool isn’t going away, but rather finding a new home in the schema.org community, and that’s all, for now, folks, in closing I’d love to hear more news from you all, especially around this video series, Google search news series which parts did you find particularly useful, which part’s less so what should we focus on more for this year? Please, let me know in the comments below or drop me a note on Twitter. I really appreciate all feedback, yours too. Finally, if you’d like to see more of these episodes or catch up on the new series for sustainable monetized websites make sure to subscribe to the channel, I look forward to seeing you all again in one of the future episodes of google search news, Bye

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