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Ways To Boost Your Social Media Strategy

Ways To Boost Your Social Media Strategy

Ways To Boost Your Social Media StrategyThere has been a lot of criticism directed towards social media and its usage today, still, we cannot fail to recognize that it is one of the most important and growing platforms available, especially for the marketer. Millions of people use networking sites and apps daily and this number is only increasing.

Using social media is not just about the emojis and hashtags you use, but it depends on well-thought-out marketing strategies that can tap into the potential of all social media platforms, using their uniqueness and what they have to offer effectively. Each space can be used to put forth a worldview or specific messages to popularize the brand and bring in more leads and followers.

When you think of strategy, also look at what these platforms are individually offered to you as a brand. Some help you get more audience or engagement, some that bring you leads, and others that give you insightful consumer data.

You could use Instagram differently and put out some content that is different from how you use say a Snapchat or Facebook. It’s also important to have content that both creates brand awareness as well as delights the viewers. Take a look at some steps that will get you closer to your social media marketing goals:

Have a multichannel approach

Marketers used to rely solely on Twitter a few years ago, then Facebook arrived and all their focus shifted there. Today, it almost seems like Instagram has taken over. Who knows what the future will bring?

As a marketer, you need to be flexible enough to change with the times and make the most of what it has to offer. It is almost dangerous to focus on only one channel for a brand. Understand your audience and their preferences and play to your strengths. You can use each channel for a different purpose. This approach also helps increase your number of customers and followers whom you will be able to engage across your platforms.

Staying updated on social media trends only works in your favor because you can be sure your competition is doing so as well. But ensure each account of yours across channels has the same persona online. Use all the tricks of the trade, post daily, go live, host engagement activities, this only increases consumer satisfaction.

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Use influencer marketing

Everyone’s doing it. And brands have found it very beneficial in reaching their target audience. If your audience is active on social media, this is highly beneficial. A lot of the world’s biggest brands use this technique, even startups find this useful.

Traditional ads have lost their appeal, even if you place an ad as an ad, people tend to scroll ahead and ignore it. They look for creative ways of seeing an ad and social media influencers do this with their sponsored ads in the most innovative way possible. This is why this method of advertising has become so popular.

Influencers travel, make video content, wear trendy clothes, etc to promote brands. Influencers emotionally engage with their audience as well as the brands they represent. The audience too trusts the influencers and takes their recommendations seriously. This is a win-win situation where both parties get what they want. Influencers get their sponsorship and brands reach out to wider audiences. The trick is to find the right influencer who fits your niche and has a large following. This person needs to regularly post content and be engaging.

Engaging content

Play to the emotions of people with your content. This helps build a connection with your followers. You could partake in helping with a relevant social cause, it gives your brand a human touch. Have a set of clear, unhinging values for your brand and stick to it.

Pretentious click-bait activities or content will not sell. Find out what causes your audience is concerned or passionate about, you could raise funds for the same, which will be highly appreciated by your followers.

Engagement is key, it’s not just about posting content and getting followers. The quality of your content largely determines how loyal and supportive your followers are going to be. Along with the content you put out there, be sure to answer any questions that your audience has in the comment section or even on DM and be quick to do so. This shows accountability and responsibility on your part.

A clear and unique identity

Users of social media constantly evaluate and re-evaluate what they want to see in their feed and what they don’t. They follow pages with an idea in mind and their reasons for doing so are clear. There is some value added that they see in following the pages they do. If your brand does not have a unique identity and is all over the place, people will not want to follow it.

Your presence on social media becomes redundant and you become just another profile out there that derives and recycles ideas. Strategize in such a manner that your brand identity tells a story cohesively across your multimedia channels.

Having messages that are in congruence with your brand USP and consistency will bring you, loyal followers. Your brand will be considered legitimate and reliable if you follow through with this. If you’re dilly-dallying with how you want to present yourself as a brand, it will seem fake and utilitarian, customers don’t want that.

Leveraging look-alike audiences

Organic content is good, but social media marketing cannot rely on only that to expand its reach. Some paid elements also help in getting more reach, this is to be done once your strategy is clear and in place.

Social media platforms have algorithms to help you connect with users that suit your required customer preferences. This is what look-alike audiences are all about. This is done by uploading a list of email IDs of your ideal customers on platforms like Facebook so that the platform can identify users of similar demographic makeup.

Measuring success on the social media platform

Analytics are your friends. This is the only way to know whether or not your marketing strategy is bearing any fruit. The platforms you are on will provide metrics about engagement, visibility, and overall performance. This is very useful to tweak your approach if required to get the best results.

Facebook Marketing Strategies For Small Business Owners

With news that Facebook has taken over Google in the number of web traffic, it is no longer surprising to have more businesses clamoring to manipulate Facebook to boost their web traffic needs. Small business owners are especially keen to consider the myriad of Facebook marketing strategies to gain a wider customer base for potential leads and loyal customers.

Social media channels

Social media sites are growing in leaps and bounds in popularity in transforming communication over the Internet. This indirectly impacts businesses conducted on the web regardless of their industry or offerings. Internet marketers are seizing the opportunities with social media channels like Facebook to manipulate its dynamic features in boosting visibility and sales.

Small business marketers are concerned about quick and favorable ROI to help sustain the business; if not grow or expand it to another level. Hence, it is crucial to consider the best of Facebook marketing strategies for small business owners that would be cost effective and efficient in generating the desired outcomes. This is an ideal moment for small businesses to jump onto the social media networking bandwagon to stay in touch with millions of Facebook users who are potential leads for the company.

A smart small business owner would consider the huge or gigantic audience, Facebook offers for free to propagate its business activities and marketing strategies. The business’s offerings can be delivered to millions of potential customers with the possibility of going viral. Least cost is incurred through this form of online marketing strategies when executed correctly and professionally.

Word of mouth marketing is the best advertising modes in town without incurring any cost. It is more convincing than coming from the horse’s mouth.

Potential strategies to implement

Social media networks are great platforms to secure more advertising or promotional coverage. These platforms are ideal in generating the right marketing exposure for different categories of audience. It is crucial to employ the best of Facebook marketing strategies to enjoy the limelight for the business with a proper maintenance to sustain the marketing campaign or change it after a thorough evaluation of its effectiveness after an application.

One of the best Facebook marketing strategies is to understand the dynamic features of Facebook that can help boost a small business. It is important to generate an online marketing strategy that suits the small business enterprise with a clear understanding of what Facebook offers and prepare to accept the type of outcomes generated by going along this path. Hence, the small business owner may list out its business plans and objectives to match the best Facebook features available that would boost marketing and sales.

Another great Facebook marketing strategy is to check out what the successful competitors are doing and learn from them. A small business can consider similar Facebook marketing features on a smaller quantum due to size and establishment as well as budget.

Next, a small business should consider the best niche markets or the right categories of potential leads available from Facebook. A personal profile on Facebook would be required with a business page and profile that visitors can also view or visit. This is an effective way of directing traffic to the web business site.
There should be regular high quality content posted to attract the right type of traffic via Facebook to the web business site. Small business owners can commence at the news section on Facebook before expanding to worthy articles on forums or blogs with the inclusion of videos in the near future to establish an expertise level in the marketplace.

Leveraging on Facebook

It is imperative for a small business to leverage on Facebook to lower its marketing and advertising costs. This should not be a problem with the plethora of free components Facebook offers to boost business presence on the Internet, or drive web traffic to the site from its millions of followers.

The huge database of potential leads for any business sits waiting for businesses to knock them over with the plethora of wares and services in the industry. It is easy for even a small business to build up the desired customer database to sustain its existence and growth.

The innovative small business would try to generate a minimum number of new potential leads a day from Facebook with its millions. A comfortable figure of 50 new leads to be added to the database is a good start in setting up a solid customer base for the small business via Facebook. The small business owner can choose their 50 new leads carefully to form the niche customer base that would be relevant to their business operations. These new leads must first be cultivated as friends before transforming them as customers.

If the small business owner takes the initiative to welcome their selected new leads with a well executed video, these can be readily converted to potential customers in due time. However, the welcome video should not contain any scent of business to prevent a total shutout by the potential leads.

The primary move at this point in time is to build relationships through value added information or services to secure the trust and respect of the recipients. Special offers and promotional items can be included in the videos or the mails to stimulate recipients’ interests in visiting the web business site. An opt-in box can be generated in the HTML profile box to secure more potential leads for the small business using the auto-responder with new campaigns which may be passive but effective if quality content is available to attract traffic to the site. Useful and relevant content posted usually drives more traffic to the web business site which any small business can take on easily.

A mini-website can also be created containing relevant multiple links that allow traffic to flow to the web business site of the small business. This mini-website can be integrated properly to allow professional interactions with the potential customers of the business while generating a pleasant experience for every visitor to the site.