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Traffic fluctuation (and ensuring healthy navigation) | Sustainable Monetized Websites


Sustainable Profitable Website Fluctuations in traffic ( and ensuring good browsing ) Welcome back to the sustainable, profitable website series. I am Aurora. I work in Googles, publisher policy, education department: Oh these two are my partners: Organic (, a ) and Monetized. In this episode, we will talk about the reasons behind the changes in traffic And share best practices to help ensure good traffic to your website. I am here to learn my Google AdSense monetization strategy, How to help my organic performance in search. I am glad you raised this question. This is actually a common misunderstanding. Profit does not affect How the website works in organic. Google search results You can in the resources linked in the description, See more information about how search works. First, I want to say: Traffic should come from real user interest, Any other way to manipulate. It May cause your content to be restricted And manual operation of organic search. Google AdSense calls this manipulation invalid traffic. In short, anything that does not come from an advertisement Or the interaction of real people with real interests on your website. Some invalid traffic is accidental, Like an improperly placed ad Blocks, what the user is trying to click Some are deliberate, such as botnets Or someone who maliciously clicked on the ad Invalid traffic includes, but is not limited to Publishers generate clicks or impressions on their own, live Ads The publisher explicitly asks users to click on their ads To encourage clicks on ads Or implement ads in a way that can cause a lot of accidental clicks, Automatic click tool or traffic source, Robots or other deceptive software. Ad clicks must come from real user interests. A large amount of invalid traffic on your account May lead you to Google AdSense Profit pause Advertising budget for invalid clicks will be refunded. This will affect your final income. How does Google identify invalid traffic Through an automated system? Combination with manual review, Our ad traffic quality team is committed to Block all types of invalid traffic So that advertisers dont have to pay for it And the people who made it wont profit from it. What if I am the victim of destruction, We understand that a third party may be without your knowledge, or permission Generate invalid traffic on your ads. Ultimately, as a publisher, You are responsible for ensuring that your advertising traffic is effective. If you think you have invalid traffic from a third party, Please use the form linked in the description Report to our traffic quality team. In terms of organic content, Your website traffic may fluctuate due to a series of factors. These factors may affect your websites, ranking impressions and clicks Before continuing. Please make sure your site is verified in the search console. Do this as early as possible, so that you can Ability to access tools and data. Don’T focus too much on the absolute position of your website, Even small fluctuations. However, if you see a significant or continuous decline in the position, You can start by checking the search console performance report. It will help you understand what has changed on your site And whether the decline is related to a specific category Such as inquiry, country or equipment related Some reasons for website traffic fluctuations. It may be because — The user saw your website, but did not click. Maybe other search results are more convincing, More reliable, newer or more authoritative, Search for some queries to see which sites do better than you And why Resources you can link in the description Read how to improve the title and selected abstract. Google has trouble finding or viewing your website If you recently made major changes to your website, Such as moving to another domain Or move an existing page to a new URL on the same website Or you move from HTTP to HTTPS. Please give us a few weeks to update our index. You can track the progress of the index coverage report in the search console. You could use the search appearance feature before, But not anymore, Check your rich results in the search console And new bugs reported by AMP. Your websites, mobile device usability, has declined To do this check. The mobile-friendly testing tool of the search console Our ranking or reporting algorithm has changed, Visit the search center blog and our data anomaly page. You will see manual operations or safety issues, Open manual, operation and security issue report in the search console To fix them Cyclical decline. Does your traffic drop, have a weekly, monthly or yearly pattern? Use, Google Trends to understand this pattern: How to relate to your website content. For example, if your website is about swimsuits, You may see a drop in search traffic in the winter. These cyclical fluctuations are hard to avoid, But you can try to create content. That is relevant throughout the year Now that you have heard the cause of these problems Here are some best practices. You can follow these practices to prevent or minimize invalid traffic fines And the organic traffic fluctuations of profitable websites In terms of organic. You should make web pages for your users Instead of making web pages for search engines. This makes me think Dont fool, search engines. Ask yourself, am I doing this for my users or to improve my search engine rankings. Make your website different from your peers, Make it unique, valuable and attractive Make sure it is accurate, useful and up to date, Regularly check available, search, console tools and reports Such as index coverage and performance reports. These will help you understand how your website performs in search Check out the beginner’s guide to SEO And keep up with the changes in the search center blog. Don’T limit the flow of websites to understand your ad traffic And website visitors Actively monitor the performance of your traffic sources So that you can make informed decisions Avoid working with untrustworthy or low-quality partners. These partners will bring bad traffic to your website. Dont click on your own ads, Even if you think its okay to do this, We may disable an account if it looks like a publisher Have been clicking on their own ads to increase their revenue. Double check. Your ad implementation Make sure they follow our ad serving policy And no programming errors. In addition check your ads on different browsers and platforms To make sure they work. As expected, Ask in the AdSense Help Forum Chances are another publisher has the same problem as you. We hope this video helps you understand Your organic website and profitable content Reasons behind fluctuations in traffic. We wish you a smooth browsing In the next episode. We will discuss duplicate content And how to deal with it Subscribe to this channel, so you dont miss any content. Dont forget to like and share this video. If you have any good suggestions for future video topics, Please leave a comment. Goodbye

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