There has been a lot of criticism directed towards social media and its usage today, still, we cannot fail to recognize that it is one of the most important and growing platforms available, especially for the marketer. Millions of people use networking sites and apps daily and this number is only increasing.
Using social media is not just about the emojis and hashtags you use, but it depends on well-thought-out marketing strategies that can tap into the potential of all social media platforms, using their uniqueness and what they have to offer effectively. Each space can be used to put forth a worldview or specific messages to popularize the brand and bring in more leads and followers.
When you think of strategy, also look at what these platforms are individually offered to you as a brand. Some help you get more audience or engagement, some that bring you leads, and others that give you insightful consumer data.
You could use Instagram differently and put out some content that is different from how you use say a Snapchat or Facebook. It’s also important to have content that both creates brand awareness as well as delights the viewers. Take a look at some steps that will get you closer to your social media marketing goals:
Have a multichannel approach
Marketers used to rely solely on Twitter a few years ago, then Facebook arrived and all their focus shifted there. Today, it almost seems like Instagram has taken over. Who knows what the future will bring?
As a marketer, you need to be flexible enough to change with the times and make the most of what it has to offer. It is almost dangerous to focus on only one channel for a brand. Understand your audience and their preferences and play to your strengths. You can use each channel for a different purpose. This approach also helps increase your number of customers and followers whom you will be able to engage across your platforms.
Staying updated on social media trends only works in your favor because you can be sure your competition is doing so as well. But ensure each account of yours across channels has the same persona online. Use all the tricks of the trade, post daily, go live, host engagement activities, this only increases consumer satisfaction.
Use influencer marketing
Everyone’s doing it. And brands have found it very beneficial in reaching their target audience. If your audience is active on social media, this is highly beneficial. A lot of the world’s biggest brands use this technique, even startups find this useful.
Traditional ads have lost their appeal, even if you place an ad as an ad, people tend to scroll ahead and ignore it. They look for creative ways of seeing an ad and social media influencers do this with their sponsored ads in the most innovative way possible. This is why this method of advertising has become so popular.
Influencers travel, make video content, wear trendy clothes, etc to promote brands. Influencers emotionally engage with their audience as well as the brands they represent. The audience too trusts the influencers and takes their recommendations seriously. This is a win-win situation where both parties get what they want. Influencers get their sponsorship and brands reach out to wider audiences. The trick is to find the right influencer who fits your niche and has a large following. This person needs to regularly post content and be engaging.
Play to the emotions of people with your content. This helps build a connection with your followers. You could partake in helping with a relevant social cause, it gives your brand a human touch. Have a set of clear, unhinging values for your brand and stick to it.
Pretentious click-bait activities or content will not sell. Find out what causes your audience is concerned or passionate about, you could raise funds for the same, which will be highly appreciated by your followers.
Engagement is key, it’s not just about posting content and getting followers. The quality of your content largely determines how loyal and supportive your followers are going to be. Along with the content you put out there, be sure to answer any questions that your audience has in the comment section or even on DM and be quick to do so. This shows accountability and responsibility on your part.
A clear and unique identity
Users of social media constantly evaluate and re-evaluate what they want to see in their feed and what they don’t. They follow pages with an idea in mind and their reasons for doing so are clear. There is some value added that they see in following the pages they do. If your brand does not have a unique identity and is all over the place, people will not want to follow it.
Your presence on social media becomes redundant and you become just another profile out there that derives and recycles ideas. Strategize in such a manner that your brand identity tells a story cohesively across your multimedia channels.
Having messages that are in congruence with your brand USP and consistency will bring you, loyal followers. Your brand will be considered legitimate and reliable if you follow through with this. If you’re dilly-dallying with how you want to present yourself as a brand, it will seem fake and utilitarian, customers don’t want that.
Leveraging look-alike audiences
Organic content is good, but social media marketing cannot rely on only that to expand its reach. Some paid elements also help in getting more reach, this is to be done once your strategy is clear and in place.
Social media platforms have algorithms to help you connect with users that suit your required customer preferences. This is what look-alike audiences are all about. This is done by uploading a list of email IDs of your ideal customers on platforms like Facebook so that the platform can identify users of similar demographic makeup.
Measuring success on the social media platform
Analytics are your friends. This is the only way to know whether or not your marketing strategy is bearing any fruit. The platforms you are on will provide metrics about engagement, visibility, and overall performance. This is very useful to tweak your approach if required to get the best results.
1) Beneficial and Distinct Material https://trafficgrab.co.uk/domination One of the most essential internet marketing methods for a successful Facebook marketing project is to draw in even more likes. Business owners, as well as marketing professionals, need to be acutely knowledgeable about what their target market wants as well as expects. This would help produce the best materials that would attract this possible company brings about the business coasts.
If the Facebook web page is well structured with useful as well as one-of-a-kind material, internet site visitors might like their web page as an indicator of support. Good web content can bring in favored audiences like bees to honey. Well-written web content could include viable life remedies which the business could supply. These ought to be clearly stated on the web page convincingly that would certainly draw web consumers to the brand name and firm.
The website has to provide solutions that would certainly accommodate the needs and wants of the reader. This would certainly motivate them to see the page commonly and also even share it with their very own circle of get-in touches. If top-quality content is uploaded on a regular basis, there would be even more rate of interest in the brand name and business. Even more, internet website traffic would stream to the site, and also the marketing expert will certainly have much more possibilities to interact and engage these to become clients.
There are numerous kinds and classifications for wonderful content which could be posted; pointers as well as tricks, Do It Yourself info, and also life solutions along with best sellers or most popular information are great content groups.
2) Consumer Advertising
The bottom line of social media is to motivate an energetic involvement of the web individuals or clients to that network. Every social media sites network is a superb platform for each and every interested or satisfied web consumer to market the brand or item in support of the business without being paid. This is the primary benefit of Facebook advertising where supportive consumers could share their fulfillment regarding the brand or its offerings easily and extra convincingly than the brand marketing itself.
If more active communication happens on the Facebook web page, more internet website traffic would certainly flow to the business website. Beneficial feedback, as well as product evaluations, could be encouraged with prompt acknowledgment as well as recognition by the entrepreneur or online marketer. When a favorable and strong connection is established between the marketer as well as the client, the latter can be an unofficial brand name ambassador.
3) Touch on Service Influencers
Services require to be proactive in identifying the very best tools in their marketing for the optimum outcomes. This includes influencer marketing which identifies the essential person that can be critical in spreading the brand name and company out there. These could be business influencers with a multitude of followers as well as fans that might be thinking about the brand name or offerings.
Some market influencers might charge a fee to advise their followers to the brand name or firm. Excellent settlement can help in attaining business goals promptly. Organization influencers must be good representatives for the brand and company; much like brand name ambassadors of products.
4) Facebook Marketing
Services can additionally think about Facebook advertising if they are a comfortable budget plan. Nonetheless, Facebook ads can be taken care of without setting you back the firm an arm or a leg. This would need a correct recognition of the target market and the objective or profits. Tactical ads are very reliable in drawing in the ideal group to the business coasts.
00:00: We are back on the road again, we are on Highway 67 south, on our way from Fort Worth Texas to San Antonio. And can I be honest with y’all? I’ve been feeling really gasy lately. [music] 00:25: Alright. So big changes coming to the channel. I mean this is a new channel, so it’s like, can I even say big changes at this point? I will say that from a content creation standpoint, I think that…
Well, I feel like I’ve put some time in. We’re on 30 videos, past 30 videos, right around there. I’ve got over 400 subscribers now, which is tiny compared to other video channels here on YouTube. One thing that is interesting though that’s happened is that I have already hit over 100000 views on my videos, so that’s wonderful news for me. I didn’t anticipate that that would hit, I thought that I would probably hit 100 videos first, and then I thought that I would get to a thousand subscribers then maybe I would hit 100000 views. So the organic SEO is alive and well on this channel. The problem is, is that it is disproportionately good when compared to the number of subscribers that I have and the engagement, I don’t have a whole lot of engagement.
So I’m working on it. This is definitely a terrific experiment for me. So now that I’m at 30 videos, and I’m able to look at data and kinda see what is generating views for the channel, what makes sense from what I know and what I can actually share with folks that is beneficial for ’em. A couple of changes that are gonna happen on the channel now. [music] 01:52: The first one is is that I have decided in my own practice and on the channel itself, that we are going to niche down to primarily food and beverage as a topic when it comes to online marketing. But that doesn’t mean that I won’t still be talking about music, I won’t be talking about events. It doesn’t mean that I won’t be talking about tech. But it does mean that the majority of my content when I’m looking at targeting an audience for the kind of social media online marketing, email, search engine optimization, the folks that I’m really going to be focused on are going to be folks in the food and beverage industry.
But that’s where I’m niching down, because in my own practice, that’s what I’m niching down to. 02:35: I won’t be picking up anybody that is not in the food and beverage space. In fact, I’ve already turned down three opportunities because of that. And that’s painful, saying no is hard, especially when you’ve got folks that are coming to you who wanna work with you, saying no is really hard. But I think that in the long run it should benefit my clients ’cause I should only be focusing on food and beverage moving forward when it comes to the marketing as opposed to bouncing from music and then food and beverage, and then fashion and then music again, and then quantum computing, and then business services.
It’s really hard to stay creative and to really own a niche. It’s impossible to own a niche when you’re bouncing around between all these different niches, right? So I’ve gotta get through this hump of kind of bringing on clients in the food and beverage industry, but the biggest challenge is gonna be saying no to folks who are not inside the industry. So, there’s that, number one, a little tweak, still doing social media. One thing that’s gonna be added to it, which is something I’m gonna bring up here in a second, is that, how should I bring this up? [music] 03:51: Let me start with this.
Back in 2013 I made a conscious decision to work with one individual client only using iPhones for all of our content creation, it was all the photography and all the video that we created with that client. And the reason being was is that we wanted to create a brand online that felt like it was accessible to the folks that we were targeting, and one of the easiest ways that we thought to do that was to produce high quality content and to produce content that was true to the brand. And this is a premium brand that also looked and felt like the same kind of content that our target audience was producing for themselves on their own social media. 04:41: And one of the easiest ways to do that was to use the gear that they used, the cameras they used to create their own content, which I think everyone knows the most popular camera on the planet is the Apple iPhone.
So we made that call, and it worked splendid, I mean it was fantastic, we nailed it. After that experience I then made a personal decision in my business, a professional decision, to shoot all my content for all of my clients for about two and a half years, only using an iPhone. I started with taking DSLRs and putting an iPhone on the cold shoe, mounting it up on top of my real camera and pretending like I was shooting with the DSLR when I was actually shooting with the iPhone. 05:26: And after having at that point in time two years of fully developed content case studies of stuff that I created with the iPhone, then I got a little bit bolder, and I just started taking the iPhone, in fact I sold all of my DSLR and mirror-less cameras, so that I didn’t have any of them accessible to me to be able to use on shoots.
So I went through that phase, I did that for about three years, and during that time for about two years of that I also used an iPad to do all my post production for photos and video. I came across a few critical moments where the iPad just would not do what I needed it to do, and it caused me quite a bit of pain, I mean show-stopping type of issues. 06:15: So, because of those and because those were so critical to the work that I did with clients, and because I’d kind of proved to myself that I could do what I was doing with iOS devices, I started moving into playing around a little bit more with point-and-shoot and mirror-less cameras for a little bit. Now, one of the reasons why I also went and made the move to the iOS devices was part of it was the challenge of it, and another part of it was kind of seeking to live a more minimalist life.
In the world that I live in with photography and video, you end up getting a lot of gear all the time, because you feel like you need to, because you feel like you need to keep up with the competition and you gotta have the latest camera. And I came to a realization that, you know what, I got into doing what I do because I like the creativity part, and actually because I wanted a way to kind of feed my soul in a way that being a programmer and a technologist wasn’t feeding my soul. 07:14: So the move to the iPhone was a bit of a move to simplify what I was doing and also to challenge myself and my art, because another reason why I was shooting at the time when I made the move on Canon 7Ds and 5Ds and I got through a point to where I knew those cameras so well that it was impossible for me to take a bad shot.
I knew the camera, I knew what it could do and increasingly it became an issue for me to where I wasn’t being challenged creatively because it was too easy to get stuff that looked professional. That’s a dumb problem to have. It’s a stupid thing to complain about, but it was something that was kind of eating away at me that it wasn’t fulfilling anymore. Alright. So I go through my iPhone phase and iOS phase for about three years, and then I come out of it. And for the last year or so, I’ve been shooting with different Fuji cameras again.
But then when I started to re-launch this channel back in January, I really hunkered down and looked for the exact right camera that would do the perfect job for me, to be the all-around camera for me, because I’m still fighting this need to have a minimalist set-up. [music] 08:34: In the hunt for finding the right camera for vlogging, the right camera to be an all-around in the field camera, but also be minimalist, super small, it’s super important that when I’m out shooting in the field that I don’t draw attention to myself, because I’m really a fan of creating content that is editorial, right? That it is candid.
I don’t want staged shots when I’m out in the field shooting for clients. I want shots of people enjoying the products that the clients provide to them, and I want them to be caught in that kind of magical moment, when they’re honestly enjoying the product versus when I pose them and say, “Okay, act like you’re having fun.” 09:22: So that’s what I’m looking for in a camera. That camera for me didn’t exist. So what I ended up with was the Canon EOS M50 which had every single thing I was looking for, except it’s not weather-resistant. And that is critical for me, because I shoot a lot of music festivals, food and wine festivals.
Being weather-resistant isn’t necessarily an issue of it being water-resistant, I think a lot of people just assume that weather-resistant means that it can withstand being splashed with water. That is not as much an issue as being sealed so that fine dust and particulates don’t get inside your lenses and don’t get inside the camera body and ruin the camera body. So the EOS M50, oh my gosh, I mean what a 90% perfect camera. Super-small footprint, check. I mean, everything about that lens or that camera was wonderful, but not weather-resistant. 10:28: So, I had to find a camera to use in the field that would serve basically the purpose of what the EOS M50 did but was weather-resistant. So I get the EOS M50, I’ve got it for the vlogging camera, I’ve got a couple of more for studio cameras, and then I get the G1X Mark 111, which is a point-and-shoot, but it’s got that same sensor in it, the dual pixel image stabilization in it, weather-resistant, but it doesn’t have the microphone jack.
What I intended to use the G1X Mark 111 for was that B-roll kind of camera out in the field, at festivals, and getting stills images that are that quality. But then, because of no microphone jack and because it’s kind of bulky, I didn’t have anything to vlog with, like I’m vlogging now in the car, I didn’t have anything to vlog with when I was on the road. So enter a GoPro HERO7 black with an external microphone set-up on it. So then I also wanted a different camera in the field that would allow me to fake drone shots. 11:30: Now, I use a DJI Spark as my drone. It’s the smallest drone that DJI makes, and for the way that I use drone footage, it’s all I need. I throw the drone up in the air, I get six to 10 seconds of smooth footage of an environment.
I take it around to the other side. I get six to 10 seconds of smooth footage from another environment. Boom, I’m done with the drone footage. So I don’t need to have a Mavic Pro or anything like that for what I’m doing for social media. So the Spark is fine there. I throw an ND filter on there if it’s too bright, we’re all good there. And then I found myself being drawn back to… I’ve done 360 video for a few years. I find myself drawn into the Insta One 360X, Insta 360 One X, whatever the heck it’s called. 12:18: I think that you probably know where I’m going here, is I went from looking for a minimalist set up to all of the sudden I’ve got, again, like eight cameras, each one of these cameras takes different batteries. So now I’ve got a backpack with not only the iPhone in it, which I still shoot half of my footage on, because they’re so good. But now suddenly I’m walking around with a backpack with the Canon point and shoot camera in it, I’ve got the GoPro set up and all it’s gear in there, I’ve got the batteries for the GoPro, I’ve got the batteries for the G1X Mark III, I’ve got the Insta One 360 X, I got the batteries for it.
Oh, by the way, all three of those cameras have different chargers on it, so you’ve got different charging bricks on ’em, different cables for ’em. 13:04: And I’m right back to square one. In fact, it’s worse off, I’m worse off than when I started this when I was shooting with the Canon. What a mess. Wow, there was a gust of wind.
With all that to say, I woke up about a week ago, and I’m like, “Man, I am so gasy, my backpack is so bloated. We’re gonna go back and we’re gonna fix this again.” I just woke up one day… Can I back up a little bit? When you’re a content creator GAS is gear acquisition syndrome, it means that you get sucked into this vortex of feeling like you have to have the exact right tool for the exact right job, and you forget that the reason why your content is good or bad, is mostly due to the person creating the content, and to a small extent dependent upon the gear that you’re using. And so, I’m gonna fix that. [music] 14:09: Everything is back on eBay. All three of the Canon M50s, back on eBay, the G1 X Mark III back on eBay, the GoPro back on eBay, moving forward, I will only be shooting content, any content moving forward, this is September 2019, with an iPhone, iPhone. The only other cameras that I’m gonna keep in my backpack are gonna be the Insta-360 One X, which is this doohickey guy here, it’s a 360 camera.
I’ll have a couple of those with me in my bag whenever I go to shoot. I’m gonna keep the DJI Spark, ’cause obviously I can’t get drone footage out of an iPhone. 14:53: And I will use accessories with the iPhones. I mean I’m gonna use the moment lenses, I’m gonna use gimbals. I’m not gonna limit myself by saying I’m gonna be hand-holding an iPhone all the time, but the sensor from now on is gonna be the sensor out of an iPhone, and it’s going to eliminate a lot of complexity, it’s gonna make all my content super consistent again and it’s also going to allow me to focus my creative energy on creation and not have my creative energy spent on figuring out which camera I’m gonna take and whether it’s all gonna fit inside the camera bag and whether or not I’m gonna be able to get away with pulling out a bigger camera rig to shoot something at an event when I don’t have media credentials.
You know, there’s all kinds of things that’s freeze up. So that’s the path moving forward. 15:43: And also, when I spoke early on about niching down to food and beverage, from a technical standpoint, this allows me to niche down into folks that work with iPhones, work with iPhone photography. And so I’ll be able to create content that’s not only kind of social media-based, food and beverage primarily, but also smartphone mobile photography, mobile video. And the nice thing about that is I’ve been recognized by a couple of movie-making magazines as being somebody who does mobile cinematography. So that allows me to niche down in a few areas to help me kind of center my brand and grow out my brand a little bit quicker.
16:21: With all that being said, I think we’re done here. I am gonna continue on the lonely back roads of Texas till I get to San Antonio, and we’re heading to San Antonio to do a meeting with another agency, about something that’s super exciting that I can’t talk about right now. So there, there’s a teaser for you. Keep watching and maybe in the future, I’ll be able to talk about that a little bit. It is super cool. I’ll see you in the next video. [music].
With the myriad of exciting resources on the Internet today, small business enterprises are game to take up any business challenge confidently. New business startups are not fearful of setting up their business base with strategies implemented small businesses the Internet offerings that can propel a small or new business entity into the limelight of business quickly.
Effective business option
The Internet has proven to be a boon to small businesses in establishing themselves quickly in the marketplace. There are appropriate communication options that convey relevant and up-to-date information to consumers easily and quickly for a quick purchase decision. The Internet platform impacts all parts of the world with its highly wired connectivity measures. Every consumer with Internet access can be reached within seconds by any strategies implemented small businesses to consider the business wares and offerings.
The Internet opens the wide door of opportunity, even for small businesses to reach global consumers via the myriad of tools and resources available. Different business approaches are now adapted to meet the changing demands of modern consumers who surf the Internet more nowadays compared to traditional modes of marketing. The Internet offers a limitless potential of business opportunities with different target audiences easily identified for different s̲t̲r̲a̲t̲e̲g̲i̲e̲s̲ ̲i̲m̲p̲l̲e̲m̲e̲n̲t̲e̲d̲ ̲s̲m̲a̲l̲l̲ ̲b̲u̲s̲i̲n̲e̲s̲s̲e̲s̲ entities to gain potential leads and generate higher sales conversions.
Social media platform
One of the most effective online marketing from the Internet is the use of social media marketing networks. There are many established and renowned social media networking sites on the Internet today with millions of followers; these include Facebook, Twitter, and LinkedIn. These online social media sites enjoy a huge following that forms a potential base for businesses of all sizes and industries to tap on.
Social networking is a popular activity that is growing very fast amongst all consumers across the globe. Modern-day consumers are enjoying this modern form of communication to keep in touch with one another or be updated with the latest happenings around the world or on a personal basis. This Internet tool has proven to be very powerful in disseminating information of every kind across the world in a matter of seconds.
More and more social networking sites are set up to encourage modern-day consumers to tap on advanced technologies and resources to interact effectively with one another as long as the same platforms are engaged. However, smart businesses are also tapping on to this dynamic resource in gaining more potential leads from the millions of social media network followers or members. This vibrant platform proves to be a dynamic resource to businesses with the appropriate online marketing strategies integrated to benefit the business objectives. Today, even small businesses can engage in social media marketing approaches to seek prospective clients for direct interaction on products and services.
As small businesses discover the power of social media marketing, dynamic results are in the pipeline for their taking in a short period of time. Small businesses are benefiting from the availability of social media platforms to incorporate inexpensive online marketing measures that serve to bring about desirable business results.
There is a myriad of SMM strategies that could be implemented by any small business to gain the best of market exposure for more web traffic to visit their business site. There are professional SMM experts or facilitators who are experienced and reliable with proven track records in optimizing suitable online campaigns for any type of small business to excel in their marketplace. These social marketing experts are well equipped to initiate advanced optimization campaigns that cater to the business objectives of the company. Dynamic social media techniques include blogging, video sharing, mobile marketing, article submission, and classified advertisements to boost the web presence of the companies engaging them.
Social networking sites open up wide channels not only for direct communication but also for gaining potential leads to any business which is a crucial outcome desired by all businesses to stay in business. Unique online marketing strategies can be implemented by a small business via social media marketing avenues to achieve the desired goals in a certain time frame.
Small businesses that capitalize on social media sites stand to gain more benefits that include identifying the target audience for promoting their wares and services effectively as well as establishing their market identity quickly via the right tools employed.
It is crucial for a small business owner or manager to be proactive in social media marketing to benefit from this approach. Although this online marketing approach is deemed cost-effective, there must be sufficient effort and time appropriated to enjoy the desired outcomes. It is necessary to build good relations with the target audience while establishing open channels of communication that would allow proper promotions of products and services of the company effectively.
Professional blogs by the strategies implemented small businesses with active participation in online discussion forums work best in generating consumer interests and inclination towards the company products and services. These online avenues serve as essential platforms for constructive criticisms and feedback from consumers who may be customers or potential leads. Such feedback allows the business entity to enhance their SMM approaches for greater effects without wasting further time and resources.
An impactful approach to SMM is the regular evaluation of the online marketing method to gauge its effectiveness. It is imperative to track and measure the effectiveness of the SMM approach via the returns on investments for small businesses to check if they are on the right path. Tweaking or changing the online marketing strategy is part and parcel of the marketing campaign for any business to enjoy success and be sustained in the marketplace.
Connect with these strategies implemented small businesses when applied properly, social media marketing for small business promotion is very efficient and cost-effective with the right outcomes attainable in a short period of time. Hence, it is not surprising that many small businesses are willing to plunge into this new revolutionary marketing concept with little or no capital for investment, but expecting a handsome ROI quickly while enjoying a brand presence in the market.
Many ordinary consumers are getting onto the Internet for more than just surfing and browsing activities. Online businesses are sprouting up like mushrooms on the web to enjoy the myriad of benefits the Internet platform offers. Hordes of consumers are capitalizing on the Internet to gain some extra income.
The main crux of an online business to be successful is the continuous flow of web traffic to the site. An enterprising entrepreneur must be creative and innovative in securing more web visitors to the website if a good income is to be enjoyed. A plethora of ways can be employed to secure a high web traffic volume to an online web business site. Below are listed 6 important steps in getting traffic to an online business to boost its bottom line.
1. Optimizing website
Getting an online business is easy with the generation of a website, but a successful online business entails more than just a website. Optimizing the web business site gains the favor of top search engines which leads to a high page ranking.
There is a plethora of ways to optimize the web business site. A well designed and structured website with interesting and relevant content would boost the web presence of the website via search engines’ higher SERPs. Proper keyword searches can be executed with free keyword search tools to identify the most effective keywords or phrases for generating a clearer visibility of the website. Headlines of contents should contain optimized keywords or phrases for a more successful search. High quality content from an appealing web business site would compel more web visitors to consider making a purchase from the site.
Optimizing the web business site requires the site URL to be available to top search engines for an easy search by web consumers. Many search engine optimization tools and techniques are available to optimize the web business site for higher volume of traffic.
2. Complementary websites
Web traffic can be boosted to a web business site by collaborating with certain web businesses on the Internet. There is a plethora of websites that do not compete with the business enterprise which can be helpful business associates in allowing a backlink to the targeted site.
These websites work in tandem with the online business for one reason or another without competing with the web business. Blog sites are also another complementary option to boost web traffic to the targeted site. Link exchanges are common among online businesses in helping each other draw more traffic to their websites without the competition.
3. Website address inclusion
Web consumers surfing the Internet would need to have relevant information about an online business for the proper contact especially if relevant information is found or a desired purchase of the displayed product or service is to be made. Hence, online businesses with a website should ensure that their website address is clearly visible at the right places such as business e-mail or personal e-mail signature locations to help web consumers make the necessary contacts as these are potential leads and customers for the business.
Online businesses that include their website address and contact information anywhere they can, stand a higher chance to lead more web consumers to their web business site as it is easy for consumers to click on the link to move over to the website.
4. Impressive reviews
Online businesses with products or services to be rendered should consider captivating testimonials or reviews on their products or services that would impress potential buyers or customers.
Product or service reviews can be posted in various places that have a high traffic volume such as complementary websites and blog spots that allow such postings. These reviews should include the online business website URL for customers to click on to direct them to the web business site. This is a very cost-effective online marketing tool that is usually free with a high volume of traffic.
The Internet may be on 24/7 all year round, but the webmasters or customer services may not be manning the website in a similar passion or availability. Hence, a professional online business would consider installing auto-responders that generate an immediate response to the enquirer automatically instead of leaving the enquirer high and dry over the contact attempt with a resounding silence.
An automated response from the incorporated auto-responding solution would appease the enquirer or potential lead that the online business company has its systems in place and the right responses would be activated in due time. Certain smarter auto-responders may also capture potential lead’s email addresses and relevant information to put them on the business mailing list automatically for regular product or service information or updates.
These prospects can be converted to loyal customers when they become interested in the business offerings and start patronizing the enterprise with online purchases. An automated auto-responder system is capable of handling large traffic to the website which human customer services may not be able to. Such systems ensure that no potential lead would be missed out to benefit the business.
6. Social media sites
The buzz and hype over social media sites are generating a lot of interests to online businesses wanting more visitors to their websites. Although there is some work to be executed to enjoy more traffic via social media networking sites, such forms of investments are worth the effort and indulgence.
Social media networking sites boast of millions of members and followers that can form a big market share to any online business. With the proper online marketing tools and campaigns, social media sites can be tapped successfully to siphon hundreds and perhaps thousands of potential leads to the online business site for a higher sales conversion rate.
It is up to the online business to manipulate or exploit the rich plethora of online marketing tools available on social media sites and the Internet to be successful in their marketplace. Small online businesses can grow in leaps and bounds with the right resources tapped to lure in the traffic to their website for online or off-site purchases.
The Internet is proving to be a very dynamic platform for all business enterprises to make a quick profit in a short period of time with minimal resources if well manipulated. There are a plethora of marketing tools for business enterprises to employ to enjoy the desired volume to increase profits small businesses. Small businesses today can profit from the Internet or online marketing approaches depending on business needs or objectives.
There are many business opportunities for small businesses to engage in profitable online marketing without costing a bomb, but the primary objective of online marketing is to secure more traffic to the targeted site for a higher sales conversion rate with more potential leads. Different companies would pick different online marketing approaches to generate the desired potential leads and web traffic for their business expansion and establishment in the marketplace. Small businesses would select a different set of online marketing options from big corporations depending on the budget and the right way profits small businesses’ current online environment.
1. Search Engine Optimization
Search engine optimization approaches are a must-have for small businesses to step into the intense business arena dominated by big players. With the proper SEO tools and techniques, small businesses are better equipped in competing with bigger market players without being sidelined.
There is a plethora of simple but cost-effective SEO tools and techniques which small businesses can employ easily for immediate gains in web presence and profits. The web business site must be well designed and implemented optimally to achieve a high page ranking with one or more popular search engines to draw more traffic to the site. A well-optimized website is a boost to the small business as the size or the establishment of the company is not easily distinguishable but brings more benefits to the business. A well-structured web business site looks and operates professionally to gain consumers’ trust and confidence with a higher inclination to purchase goods or security services.
Small businesses can structure their website personally or through professional website experts in the market from scratch to ensure a totally optimized site that is effective and efficient. There should be the proper generation and submission of original content that is fresh and relevant to web readers to want to come back for more or share with others. This would work well to benefit the web business site as free advertisement is generated and a better image of the company is created effortlessly.
2. Social media marketing
The online social media platform is a great opportunity to generate the desired buzz for the small business to enjoy more potential leads. This is a very powerful marketing platform for small business owners who know how to manipulate the tool effectively without incurring cost except for time and effort. Small business owners or marketers need to join these social media networking sites to gain access to the millions of potential leads offerings. However, time and effort are required in building the right relationships at these sites to gain others’ trust and confidence in the small business operations and offerings.
There needs to be sincere dissemination of expert information regarding small business products and services without hardcore selling. It is important to gain proper respect on these social media platforms before tapping the database to promote the business. When a well-established relationship is secured with the social media networks’ members, these would be transformed into business prospects before converting them to customers.
These social marketing platforms are powerful online marketing tools for small businesses with huge potential leads available. When small business owners pick up the right skills in socializing at these online platforms, they will gain from the myriad of benefits these platforms offer.
3. Article marketing
One of the easiest ways to increase profits for small businesses today is to post up interesting and relevant content on the website regularly. Modern consumers are web readers with an insatiable appetite for new information based on evolving and progressive technology today. When fresh and interesting articles are written well and posted on the web business sites, more web consumers would bookmark that page to follow up or share with their circle of influence. This simple act of web consumers is a form of free advertising for the business enterprise. This is important to small businesses that do not have a large advertising budget.
Well written articles posted on the web business sites of small businesses can draw more readers who would be inclined to check out the information on the recommended product or service related. This gives the small business a golden opportunity to increase their potential leads database and win customers. Good quality content is crucial to winning web consumers’ favor; also to increase profits small businesses the right topics are essential to engage web consumers’ attention and interest before compelling them to a purchase decision.
There can be certain subtle marketing tactics incorporated in well-planned articles by small businesses. Ideas to increase profits small businesses Special promotions, discounts and freebies displayed on the article pages can attract more web readers and consumers to the web business page.
4. Video and mobile marketing
Having a well-informed website and floods of like-minded customers to increase profits small businesses. With progressive technologies today, almost every person has a mobile phone and Wi-Fi. This modern gadget allows small businesses to send promotional information to the targeted mobile users in the form of text and videos that promote the products and services rendered. Video and mobile marketing are easy to manipulate and cost very little. Consumers love to view videos that are informative and professional. This would generate a better impression on the consumers with regard to the small business. Greater respect is generated when a relevant and accurate product or service information is disseminated via video or mobile marketing.
5. Forum posts
Online forums are great opportunities to display small businesses’ niche without being overbearing. This is a ‘soft selling’ approach to increase profits small businesses where expert opinions are put forward with subtle references to the small business. The audience is always stimulated to find out more from the forum speaker who would direct them to the web business sites. Hence, more traffic is generated to increase the sales conversion rate.