Business Opportunities Marketplace
Almost all consumers have a mobile phone. Smartphones are a dime a dozen with the strong influence of advanced technologies today. Enterprising business marketers are capitalizing on the use of mobile technology to market their business. There is a keen watch on business opportunities marketplace in the marketplace and the economy to grow the business with an added advantage using mobile marketing.
Mobile marketers and business owners are waiting for current technologies to converge with a consolidation of advertising platforms where industry standards can be optimized. Small and big businesses are mining mobile technology to inspire new cost-effective marketing approaches to benefit the enterprise.
Below are 6 potential business opportunities marketplace ways in which mobile marketers can reach a wide audience in 2014 to boost their businesses.
1. Ad displays on mobile
As more and more online solutions are developed for the mobile platform, it is not surprising to note the business opportunity seized by many enterprising businesses in displaying their business ads on mobile devices. Mobile users now receive a plethora of advertising information from movie showtimes to annual sales from every retailer in the market.
Mobile ads are very impactful as mobile consumers are immediately informed of the latest happenings to be compelled to take the desired action by business enterprises. Mobile ads are found to have a great influence on mobile users with images or text messages that can reach thousands of users with one message at any one time. These business opportunities marketplacev messages can be shared or forwarded to be viral.
Google has announced recently it’s offering of mobile display ads services with a specially devised feature that offers mobile advertisers specific mobile advertising via demographics. This capability is further linked with Google’s “Pay-per-call” option where mobile advertisers are billed only when prospects are confirmed from the mobile ad.
2. SMS marketing
One of the simplest features on a handphone is the short message service available. SMS marketing today is a big business for online businesses to capitalize on the millions of mobile users all over the world. This is a very established mobile marketing channel with a mobile phone.
SMS marketing entails operating a campaign that manipulates Common Short Codes which comprise 4-6 digit numbers that are used by subscribers to send out SMS messages on special business promotions such as coupons, vouchers, or discounts for some sale items or service.
It is researched that SMS-based campaigns enjoy more than 90% effectiveness in compelling consumers to a proactive action compared to email marketing.
3. Searches on mobile devices
With a greater power on mobile devices through a plethora of new and dynamic features, mobile users are taking advantage of the advanced technology set in place to execute mobile searches across the Internet. Many top search engines are competing to gain the market position in mobile searches on the mobile platform. Popular search engines are working hard to take the lead in mobile marketing with their myriad of solutions on iPhones, iPods, and Androids.
Robust business opportunities marketplace options are offered by various search engines to boost mobile searches. Mobile searches are a crucial consideration in today’s high tech environment with more and more mobile users making their purchases via their mobile devices after searching for the desired product or service.
As more consumers depend more heavily on their mobile devices, innovative mobile marketers are looking at new versatile mobile apps that serve as impactful advertising channels to promote the business wares and offerings. This new form of mobile advertising is known as App-Vertising where mobile apps function as significant advertising channels used by creative mobile marketers.
Every mobile service provider is attempting to increase the number of mobile applications for the different mobile devices in the market while keeping pace with the latest technologies especially mobile technology. Mobile marketers are liaising with ad networks for mobile ads and directly sponsoring apps to encourage more users. Mobile ad formats include links, clickable images, and banners to notify mobile users of special promotions or events that may interest them. Some mobile ads are free while others charge a nominal fee to keep mobile users informed of the latest market offerings.
5. Multimedia Message Service
The progressive technology encourages multimedia messaging services on mobile devices as newer technologies bring on better messaging features on mobile devices. Although the mobile ecosystem may be complex with the diverse spectrum of carrier networks as well as a plethora of mobile platforms, multimedia-rich ads are very well received.
MMS together with mobile video features are expected to impact more mobile users as more advanced mobile devices come onto the market with aggressive marketers.
6. Social networking
A lot of mobile users are enjoying a sleuth of exciting games on their mobile devices with more and more game applications mushrooming in the market; many of which are offered free to users. These mobile games have a high tendency in developing social networks as mobile games are shared and played online with various players even in remote conditions.
Business opportunities marketplace is important for mobile marketers to stay alert to the advancing technologies in the marketplace with the sprouting of potential applications and solutions that can be operated on various platforms such as mobile marketing to secure a wide market. Mobile marketers are banking on new and more exciting mobile games to attract more mobile consumers to their plethora of offerings to gain a wider market audience. Such interactive games on mobile devices provide an open social platform where a host of social interaction can be enjoyed. Mobile marketers can tap on this wide group of resources for their business as potential leads to boost their bottom line.
The target objectives of mobile marketers include building targeted potential leads of mobile users, developing cost-effective mobile marketing campaigns, and synergizing mobile marketing channels with the Internet platform and other online marketing avenues. With more and more consumers owning a mobile device today, Business opportunities marketplace would find it easy to identify and communicate with their preferred target audience to convey their business solutions easily in 2020.