With news that Facebook has taken over Google in the number of web traffic, it is no longer surprising to have more businesses clamoring to manipulate Facebook to boost their web traffic needs. Small business owners are especially keen to consider the myriad of Facebook marketing strategies to gain a wider customer base for potential leads and loyal customers.

Social media channels

Social media sites are growing in leaps and bounds in popularity in transforming communication over the Internet. This indirectly impacts businesses conducted on the web regardless of their industry or offerings. Internet marketers are seizing the opportunities with social media channels like Facebook to manipulate its dynamic features in boosting visibility and sales.

Small business marketers are concerned about quick and favorable ROI to help sustain the business; if not grow or expand it to another level. Hence, it is crucial to consider the best of Facebook marketing strategies for small business owners that would be cost effective and efficient in generating the desired outcomes. This is an ideal moment for small businesses to jump onto the social media networking bandwagon to stay in touch with millions of Facebook users who are potential leads for the company.

A smart small business owner would consider the huge or gigantic audience, Facebook offers for free to propagate its business activities and marketing strategies. The business’s offerings can be delivered to millions of potential customers with the possibility of going viral. Least cost is incurred through this form of online marketing strategies when executed correctly and professionally.

Word of mouth marketing is the best advertising modes in town without incurring any cost. It is more convincing than coming from the horse’s mouth.

Potential strategies to implement

Social media networks are great platforms to secure more advertising or promotional coverage. These platforms are ideal in generating the right marketing exposure for different categories of audience. It is crucial to employ the best of Facebook marketing strategies to enjoy the limelight for the business with a proper maintenance to sustain the marketing campaign or change it after a thorough evaluation of its effectiveness after an application.

One of the best Facebook marketing strategies is to understand the dynamic features of Facebook that can help boost a small business. It is important to generate an online marketing strategy that suits the small business enterprise with a clear understanding of what Facebook offers and prepare to accept the type of outcomes generated by going along this path. Hence, the small business owner may list out its business plans and objectives to match the best Facebook features available that would boost marketing and sales.

Another great Facebook marketing strategy is to check out what the successful competitors are doing and learn from them. A small business can consider similar Facebook marketing features on a smaller quantum due to size and establishment as well as budget.

Next, a small business should consider the best niche markets or the right categories of potential leads available from Facebook. A personal profile on Facebook would be required with a business page and profile that visitors can also view or visit. This is an effective way of directing traffic to the web business site.
There should be regular high quality content posted to attract the right type of traffic via Facebook to the web business site. Small business owners can commence at the news section on Facebook before expanding to worthy articles on forums or blogs with the inclusion of videos in the near future to establish an expertise level in the marketplace.

Leveraging on Facebook

It is imperative for a small business to leverage on Facebook to lower its marketing and advertising costs. This should not be a problem with the plethora of free components Facebook offers to boost business presence on the Internet, or drive web traffic to the site from its millions of followers.

The huge database of potential leads for any business sits waiting for businesses to knock them over with the plethora of wares and services in the industry. It is easy for even a small business to build up the desired customer database to sustain its existence and growth.

The innovative small business would try to generate a minimum number of new potential leads a day from Facebook with its millions. A comfortable figure of 50 new leads to be added to the database is a good start in setting up a solid customer base for the small business via Facebook. The small business owner can choose their 50 new leads carefully to form the niche customer base that would be relevant to their business operations. These new leads must first be cultivated as friends before transforming them as customers.

If the small business owner takes the initiative to welcome their selected new leads with a well executed video, these can be readily converted to potential customers in due time. However, the welcome video should not contain any scent of business to prevent a total shutout by the potential leads.

The primary move at this point in time is to build relationships through value added information or services to secure the trust and respect of the recipients. Special offers and promotional items can be included in the videos or the mails to stimulate recipients’ interests in visiting the web business site. An opt-in box can be generated in the HTML profile box to secure more potential leads for the small business using the auto-responder with new campaigns which may be passive but effective if quality content is available to attract traffic to the site. Useful and relevant content posted usually drives more traffic to the web business site which any small business can take on easily.

A mini-website can also be created containing relevant multiple links that allow traffic to flow to the web business site of the small business. This mini-website can be integrated properly to allow professional interactions with the potential customers of the business while generating a pleasant experience for every visitor to the site.